Content marketing is not about reaching people; it’s about reaching the right people. This does not happen by chance – it needs a strategy based on experience. Research also shows that it needs to employ the same content in a range of formats in a range of situations (including use in several different social networks). Traffic, clicks, […]
Social selling – effective or not?
The Rot Started with Social Media Social networks are now universally called social media. This leads some business users into the false belief that they only need to flood the sites with text, images and video to stimulate more sales. The key to success is to focus on the word ‘network’ and behave online as […]
Sharpspring add Social Media Management to Marketing Automation
SharpSpring Social now offers features you’d expect from a social management solution, plus powerful conversion tools you can only get with fully-integrated marketing automation. Go beyond publishing and monitoring, and turn social interactions into meaningful conversations that generate sales for you. Sharpspring launched a new Content Calendar at the same time – giving you a […]
I’m no SEO Ninja, but…
One of the people that I currently listen to when it comes to SEO is Joch Bachynski. He’s just published a video on Youtube called “#1 Overlooked SEO Trick of ALL TIME – Works 100%“. Watch it if you like – as I have – but be warned, it is 24 minutes long. To summarise […]
Content Marketing in 2018
LinkedIn have released a video where top marketers express their view about trends in content marketing. My summary of what is said: Build a loyal and trusted audience Video changed the game for social What’s hot right now is customer generated content – e.g. influence and reviews, The need to move from ‘acquiring’ people’s attention […]