Why do You Need this Service?
For most businesses, their website is the centre of their online lead generation. Businesses spend time and money marketing and advertising with the result that prospects research the content on your website to decide whether they should contact you or not.
Analytics can help businesses determine what they need to do to improve the business benefits gained from their marketing and advertising efforts. But the challenge that many businesses face, even ones with people dedicated to marketing, is that they do not have the time or expertise to filter and analyse the myriad of data available.
What Can Google Analytics Provide?
At an overview level, Google Analytics enables businesses to:
- Measure the source of defined ‘conversions’ (downloads, enquiries, registrations)
- Gain information on visitor demographics and acquisition
- Receive objective guidance on visitor behaviour to guide content changes to improve website performance
How Does the ‘Actionable Insights’ service operate?
There are 3 elements to this service:
- Advising the client on setting up separate tracking of its marketing / advertising initiatives and configuring Google Analytics to monitor the achievement of relevant goals
- Analysing Google Analytics to produce a workbook of useful numerical reports and a related text report of observations and recommendations
- A phone or Skype review meeting to answer any questions on the provided insights and agree actions for the following month
Time spent on the provision of actionable insights is incorporated into each client’s support contract.