Conversion - Persuasion Architecture - Business News feed

Heatmaps the affordable alternative to Eye Tracking

Sun, 29 Jan 2012 00:00:00 GMT

SME cannot afford to test the layout of the their webpages with live eye-tracking research. But simulated heatmaps based on such research are available.

More and more companies will begin to explore social media in 2012

Fri, 23 Dec 2011 00:00:00 GMT

48% of companies in the UK regularly use social media, and this number is set to rise throughout the year

Foursquare adopts new website layout

Wed, 16 Nov 2011 00:00:00 GMT

ocial media site unveils new design

FTTN attempts to capture new market share with website

Tue, 15 Nov 2011 00:00:00 GMT

Website aims to showcase company ambitions

Porex launch editable website

Wed, 21 Sep 2011 00:00:00 GMT

Firm decides to invest in improved website

Easier Browsing available from new Rosetta Translation site

Sun, 11 Sep 2011 00:00:00 GMT

Translation website undergoes revamp

Children very selective in their advertising response

Wed, 24 Aug 2011 00:00:00 GMT

Careful and deliberate use of the internet, lessens exposure to advertising

Video Banner boosts sale by 80%

Tue, 23 Aug 2011 00:00:00 GMT

Video banner boosts band's album sales dramatically

Spotify launches State side after European Success

Fri, 15 Jul 2011 00:00:00 GMT

European music streaming service Spotify could take customers away from Apple's iTunes as it launches in the US at long last.

+1 technology will set business aside from competitors

Thu, 30 Jun 2011 00:00:00 GMT

Google Analytics now enables webmasters and internet consultants to track performance and traffic in relation to the social media tool, +1.

Social media ads not engaging consumers

Thu, 09 Jun 2011 00:00:00 GMT

Advertisers are still struggling to convert social media users into shoppers successfully, although research suggests trust and security is still a concern.

LinkShare achieves double digit growth

Fri, 03 Jun 2011 00:00:00 GMT

LinkShare has seen its Q1 performance boosted by a strong online retail sector.

Mass marketing approach is declining

Fri, 08 Apr 2011 00:00:00 GMT

Mass marketing is no longer as effective, says Gartner, with social and mobile platforms taking over as the most influential strategies, driving 80 per cent of spending

Obama's website promotion heavily incorporates social media

Tue, 05 Apr 2011 00:00:00 GMT

US president Barack Obama has changed his online campaigning methods, incorporating Facebook more closely on his website as he pushes for re-election.

Figleaves comes top of e-commerce performance study

Tue, 08 Feb 2011 00:00:00 GMT

The Christmas period proved to be a great period for a number of businesses, with website accessibility and usability playing a huge part in this popularity

Facebook Deals promotes the 'Wisdom of Friends'

Tue, 01 Feb 2011 00:00:00 GMT

Facebook Deals has the potential to revolutionise the way customers shop and think about brands in the everyday lives, but will it take off?

Billionaire files lawsuit against the likes of Google and eBay

Wed, 29 Dec 2010 00:00:00 GMT

A patent law suit filed against internet giants including Google, YouTube and eBay has targeted the use of systems common to search and product marketing.

Online grocery shoppers display more brand loyalty

Wed, 15 Dec 2010 00:00:00 GMT

Grocery shopping online is being driven by convenience and relevancy rather than access to special deals, suggesting marketers have yet to fully seize on opportunities.

Hoteliers say best ROI is website redesign

Fri, 26 Nov 2010 00:00:00 GMT

Leading experts in the hotel industry have seen website redesigns as being key on getting return on investment in a poll released this month.

Online deals spur on early Christmas shopping

Thu, 25 Nov 2010 00:00:00 GMT

US shoppers are expected to spend more money online this Christmas than ever before, with sales for the first three weeks of this month already exceeding November 2009.

Middlesex Uni improves its branding

Wed, 24 Nov 2010 00:00:00 GMT

A website design change for Middlesex University has allowed the institution to enhance its brand stature

CallTrack optimises PPC

Wed, 10 Nov 2010 00:00:00 GMT

A new open platform will enable internet consultants to include online analytics in call centre return on investment calculations.

Gaining website visitors is just step one

Thu, 09 Sep 2010 00:00:00 GMT

It's critical to set the right success targets for internet marketing (Steve Swallow)

Visitors are no use if the landing page is useless

Thu, 12 Aug 2010 00:00:00 GMT

It's important to give visitors exactly whatthey want on the first page they encounter (Kate Billinghurst)

Factors that impact cost-per-acquisition

Sat, 09 Jan 2010 00:00:00 GMT

Do you prioritise the final click before a conversion? (John Burns)

Survey highlights conversion rate satisfaction

Fri, 30 Oct 2009 00:00:00 GMT

Steve Swallow wrote: Some companies were found to be unhappy with their rates

Google looks to boost firms' website conversions

Wed, 01 Jul 2009 00:00:00 GMT

Kate Billinghurst wrote: Will Google's latest scheme help businesses to better monetise their websites?

Survey offers insight into improving e-commerce conversions

Thu, 25 Jun 2009 00:00:00 GMT

Andy Carter wrote: Is transparency the key to reducing shopping cart abandonment rates?

Timing "critical" to rescuing e-commerce conversions

Tue, 12 May 2009 00:00:00 GMT

Andy Carter wrote: A new whitepaper has advised e-commerce firms to ensure they follow up cases of shopping cart abandonment sooner rather than later.

Bad information architecture 'harming conversions' by Andy Carter

Thu, 16 Apr 2009 00:00:00 GMT

Poor information architecture on a number of sites are preventing businesses from boosting conversions by helping users to find the product that they want, it has been suggested.

Firms 'missing SEO opportunities with opening times' by Kate Billinghurst

Tue, 14 Apr 2009 00:00:00 GMT

Supermarkets and retailers are not doing enough to optimise their websites' pages containing opening times information for search engines, it has been suggested.

Conversions 'can be upped by looking at website message, usability' by Kate Billinghurst

Sun, 08 Mar 2009 00:00:00 GMT

E-commerce website owners looking to increase their conversion rates should consider looking at the message of their sites, as well as their usability, it has been suggested.

Offering numerous payment options 'can increase conversions' by John Burns

Sat, 28 Feb 2009 00:00:00 GMT

Online marketers could see an increase in conversions if they make a number of different payment methods available to customers, according to Practical eCommerce.

Internal jargon 'can harm website usability' by Mark Richards

Fri, 27 Feb 2009 00:00:00 GMT

Website owners may do well to avoid using internal jargon on public-facing websites as this can affect usability, it has been suggested.

Good landing pages 'could beat the recession' by Katherine Ferguson

Thu, 12 Feb 2009 00:00:00 GMT

A search expert has claimed that marketers should maximise the SEO on their landing pages of their websites to beat the recession.

Website design 'crucial to PPC success' by John Burns

Thu, 05 Feb 2009 00:00:00 GMT

An effective PPC campaign will only lead to conversions if it is backed up by good website design.

Website offers tips to help landing page conversion

Mon, 15 Sep 2008 00:00:00 GMT

Online retailers offered advice on improving PPC conversion.

Microsoft explains entry, exit reports in adCenter

Fri, 29 Aug 2008 00:00:00 GMT

If a page is a strong entry or exit point, its content can influence conversions tremendously.