Google Buzz to be included in real-time search

Thu, 25 Feb 2010 00:00:00 GMT

Is Buzz just another source of advertising revenue for Google? (Mark Richards)

Social media budgets revealed

Tue, 23 Feb 2010 00:00:00 GMT

How much do you spend on social media? (Kate Billinghurst)

Bing furthers partnership with Facebook

Mon, 22 Feb 2010 00:00:00 GMT

Facebook USA relationship extended worldwide

Digital marketing 'on the up'

Fri, 19 Feb 2010 00:00:00 GMT

How much of your overall budget will you spend on the web this year? (Craig Nicholson)

Most engaging UK brands revealed

Wed, 17 Feb 2010 00:00:00 GMT

How do you connect with customers? (kate Billinghurst)

Radio advertising 'good' for brand browsing

Tue, 16 Feb 2010 00:00:00 GMT

Do you advertise on the radio? (John Burns)

Better leads 'will help' website promotion

Thu, 11 Feb 2010 00:00:00 GMT

Do you use paid search or SEO?

Global search market experiences growth

Fri, 05 Feb 2010 00:00:00 GMT

Do you utilise search engine marketing? (John Burns)

Google sees paid click revenue climb

Wed, 03 Feb 2010 00:00:00 GMT

Google's success = need to get involved in internet advertising (Catherine Ferguson)

Google offers advice to Analytics users

Mon, 01 Feb 2010 00:00:00 GMT

Will the firm's tips be useful to you? (John Burns)

Recovery comes to the web

Thu, 28 Jan 2010 00:00:00 GMT

Spending on search marketing is on the rise (John Burns)

Online marketing budgets increasing

Tue, 26 Jan 2010 00:00:00 GMT

Will companies look to internet marketing consultants with their increased budgets?

First smart banner ad campaign launched

Tue, 19 Jan 2010 00:00:00 GMT

Will you follow the example of 'Which' and Tangent One? (Catherine Ferguson)

Factors that impact cost-per-acquisition

Sat, 09 Jan 2010 00:00:00 GMT

Do you prioritise the final click before a conversion? (John Burns)

Internet consultants 'will incorporate social data' in search

Tue, 15 Dec 2009 00:00:00 GMT

How will one analyst's predictions affect your business practices? (Tom Musk)

IAB internet consultants launch online campaign

Tue, 15 Dec 2009 00:00:00 GMT

Do you feel online advertising is invasive? (Kate Billinghurst)

Big businesses 'taking advantage' of Christmas shopping season

Fri, 11 Dec 2009 00:00:00 GMT

Have you maintained your marketing budgets during this period? (Sarah Adie)

New figures 'encouraging' for internet marketing consultants

Tue, 08 Dec 2009 00:00:00 GMT

An increasing number of people are predicted to turn to the web in 2013 (Sarah Adie)

SMEs 'increasingly using search'

Fri, 04 Dec 2009 00:00:00 GMT

Will you increase your expenditure in this area? (Kate Billinghurst)

Social media 'good for businesses'

Fri, 04 Dec 2009 00:00:00 GMT

Brands need to consider the best ways to use this in their advertising strategies, it has been suggested (Kate Billinghurst)

Google enhances ad search

Thu, 03 Dec 2009 00:00:00 GMT

More information is being provided to users (John Burns)

SEO and social media 'beat banner ads'

Mon, 30 Nov 2009 00:00:00 GMT

Social media and search engine tactics are better at engaging customers than banner advertising, experts have advised (Andy Carter)

Display advertising 'as important' as search

Mon, 30 Nov 2009 00:00:00 GMT

Masterclass suggests businesses should not forget about other forms of online marketing (Andy Carter)

Local web advertising 'set to grow'

Sat, 07 Nov 2009 00:00:00 GMT

Mark Richards wrote: The figures show that investment in local campaigns is set to rise in the years to come

Digital marketing methods 'need to be explained'

Tue, 03 Nov 2009 00:00:00 GMT

Mark Richards wrote: The research has been conducted by the IAB

Figures suggest increase in ecommerce

Sat, 31 Oct 2009 00:00:00 GMT

Andy Carter wrote: Are you anticipating a rise in online shoppers this Christmas?

Figures reveal popularity of social network advertising

Fri, 30 Oct 2009 00:00:00 GMT

Andy Carter wrote: Telecoms firms and retailers are two groups that use social media marketing

Error made in IAB marketing report

Tue, 20 Oct 2009 00:00:00 GMT

John Burns wrote: Error made in IAB marketing report

Search engine marketing sector 'in recovery'

Mon, 19 Oct 2009 00:00:00 GMT

Steve Swallow wrote: Is your company increasing spending in this area?

UK Internet Search Statistics

Fri, 16 Oct 2009 00:00:00 GMT

Tony Thornby wrote: Figures on how UK users browse and search the web

Survey reveals internet marketing trends

Wed, 14 Oct 2009 00:00:00 GMT

Craig Nicholson wrote: Have you stepped up your use of web marketing in recent months?

Website design and maintenance issues

Tue, 13 Oct 2009 00:00:00 GMT

SME are losing potential business because of basic errors on their websites.

Bright future predicted for online video marketing

Sat, 10 Oct 2009 00:00:00 GMT

Steve Swallow wrote: One specialist has outlined his predictions for the future of the medium.

UK Internet Advertising Sales Overtake TV In 1H '09

Tue, 06 Oct 2009 00:00:00 GMT

Sam Dawood wrote: Don't get left behind

Social media adverts 'achieve lower click-through rates'

Wed, 30 Sep 2009 00:00:00 GMT

The results challenge social media advertising trends.

Google announces DoubleClick Ad Exchange

Wed, 23 Sep 2009 00:00:00 GMT

John Burns wrote: Will you take advantage of Google's new service?

Banner advertising 'no good'

Sat, 19 Sep 2009 00:00:00 GMT

Andy Carter wrote: Will you stop using banner advertising?

Ofcom outlines video on demand advertising regulations

Thu, 17 Sep 2009 00:00:00 GMT

Tom Musk wrote: Will the regulations successfully control VOD advertising?

Twitter paves way for advertising

Sat, 12 Sep 2009 00:00:00 GMT

Mark Richards: Will you be using Twitter for advertising purposes?

Google's ad exchange service 'coming soon'

Fri, 11 Sep 2009 00:00:00 GMT

John Burns wrote: Will you be making use of the service once it launches?

Vonage to launch 'unique' web ads

Thu, 10 Sep 2009 00:00:00 GMT

Steve Swallow wrote: Do you think the new ads will help the firm boost sales?

Microsoft considering captcha ad placement

Sun, 30 Aug 2009 00:00:00 GMT

Tom Musk wrote: Would you welcome the introduction of captcha-based advertising?

Maximising CTR rate 'can boost PPC quality'

Fri, 28 Aug 2009 00:00:00 GMT

Tom Musk wrote: Have you been taking steps to maintain your paid search quality score?

Google updates AdSense features

Wed, 26 Aug 2009 00:00:00 GMT

John Burns wrote: Will you be making use of Google's new AdSense changes?

Integrated online ads most effective, survey shows

Sun, 23 Aug 2009 00:00:00 GMT

Tom Musk wrote: Do you agree with the findings?

Online advertising overtakes traditional methods among SMEs

Sat, 22 Aug 2009 00:00:00 GMT

Have you noticed more SMEs opting to used web-based marketing?

PPC position 'does not affect conversion rates'

Wed, 19 Aug 2009 00:00:00 GMT

Steve Swallow wrote: Will the findings affect your PPC placement decisions?

HSBC enables comments in display ads

Wed, 12 Aug 2009 00:00:00 GMT

Kate Billinghurst wrote: Will the move become widespread among display advertising?

Microsoft announces Razorfish sale

Sat, 08 Aug 2009 00:00:00 GMT

Andy Carter wrote: Has Microsoft made the right decision in selling Razorfish?

Google launches new AdWords software

Sat, 01 Aug 2009 00:00:00 GMT

Kate Billinghurst wrote: Will you be taking advantage of the new version of AdWords?

Search engine marketing costs falling, report shows

Sat, 25 Jul 2009 00:00:00 GMT

Steve Swallow wrote: Have you seen a decrease in the cost of search engine marketing?

Bing 'popular' with PPC marketers

Mon, 20 Jul 2009 00:00:00 GMT

Catherine Ferguson wrote: Is Bing set to take some of Google's market share?

Marketers predicted to increase social network spending

Wed, 15 Jul 2009 00:00:00 GMT

Mark Richards wrote: Will advertisers increase their focus on social media?

Alternative online advertising system launched

Tue, 14 Jul 2009 00:00:00 GMT

Craig Nicholson wrote: Will Adollo change the way advertisers market their products online?

Bing 'showing PPC potential'

Mon, 13 Jul 2009 00:00:00 GMT

Catherine Ferguson wrote: Will internet advertisers continue to embrace Bing?

BT drops Webwise plans

Thu, 09 Jul 2009 00:00:00 GMT

Kate Billinghurst wrote: Has the bell tolled for Webwise in the UK?

Travel firms reap benefits of SEM

Mon, 29 Jun 2009 00:00:00 GMT

Dipika Patel wrote: Should travel companies put all their eggs in the search engine marketing basket?

Yahoo! rolls out new DIY ad tool

Wed, 24 Jun 2009 00:00:00 GMT

Dipika Patel wrote: Will SMEs welcome Yahoo!'s latest offering?

New PPC ads tested by Google

Mon, 22 Jun 2009 00:00:00 GMT

Steve Swallow wrote: Will Google's new product ads enhance retailers' online conversion rates?

Twitter not looking at ads for monetisation

Wed, 20 May 2009 00:00:00 GMT

John Burns wrote: Twitter co-founder Biz Stone has revealed that the website is not currently considering using advertising as a way of making money.

Trademarks to be allowed in US AdWords ad text

Sat, 16 May 2009 00:00:00 GMT

Dipika Patel wrote: Google has revealed that it is allowing text in certain AdWords ads to include trademarked terms.

Mobile web ad spending up almost 100%

Tue, 12 May 2009 00:00:00 GMT

Kate Billinghurst wrote: A new report has shown that mobile advertising is beginning to take off in the UK.

AdWords trademarked terms open to bids in more countries

Fri, 08 May 2009 00:00:00 GMT

Google has amended its policies to allow marketers in more countries to bid on trademarked terms in AdWords from next month (Kate Billinghurst article)

Google Analytics integrated with Ad Planner

Thu, 07 May 2009 00:00:00 GMT

Google has announced that its Analytics tool can now be integrated with the Google Ad Planner Publisher Centre (John Burns)

Irrelevant landing pages are top reason for adCenter disapprovals by Catherine Ferguson

Tue, 28 Apr 2009 00:00:00 GMT

Irrelevant landing pages are one of the main reasons why pay-per-click ads and keywords may be disapproved by Microsoft adCenter, it has been revealed.

UK web users spending less time on online shopping by Andy Carter

Tue, 21 Apr 2009 00:00:00 GMT

Britons are beginning to devote less of their online time to making purchases from e-commerce sites, according to Hitwise.

Human influence 'key' to PPC success by Kate Billinghurst

Mon, 20 Apr 2009 00:00:00 GMT

The human factor is important when it comes to managing pay-per-click campaigns, it has been suggested.

AdWords conversion metrics updated by Andy Carter

Thu, 09 Apr 2009 00:00:00 GMT

Google has announced changes to the way in which it displays conversion metrics within AdWords.

UK marketers invited to download adCenter Desktop Tool by Craig Nicholson

Thu, 02 Apr 2009 00:00:00 GMT

Microsoft is inviting marketers in the UK and France to download its adCenter Desktop Tool.

Report: £3.3bn spent on online ads in 2008 by Steve Swallow

Wed, 01 Apr 2009 00:00:00 GMT

New figures have revealed that UK spending on online marketing rose by 17 per cent last year.

Global growth predicted for social networking ads by Mark Richards

Fri, 20 Mar 2009 00:00:00 GMT

The market for ads on social networking websites will continue to grow globally over the next four years, according to eMarketer.

Google announces interest-based ads

Wed, 11 Mar 2009 00:00:00 GMT

New ads that are tailored depending on the web user's interests have been launched by Google. By Mark Richards

Yahoo! gives PPC campaigns a boost by Steve Swallow

Fri, 06 Mar 2009 00:00:00 GMT

Yahoo! has taken steps to make it easier for paid search marketers to research the right keywords for their niche.

Google makes AdSense ads expandable

Thu, 05 Mar 2009 00:00:00 GMT

Google has launched a new AdSense ad format that is capable of being expanded by users to display a variety of rich media.

Guidelines for behaviourally targeted ads unveiled by IAB by Andy Carter

Wed, 04 Mar 2009 00:00:00 GMT

The Internet Advertising Bureau has launched a set of guidelines for the use of behaviourally targeted online ads.

Internet marketing consultant taskforce formed by Steve Swallow

Wed, 25 Feb 2009 00:00:00 GMT

Internet marketing consultants and other industry representatives will form a new taskforce to address two major issues in the sector.

Online advertisers 'should tune into consumers' web habits' by Katherine Ferguson

Sat, 21 Feb 2009 00:00:00 GMT

Online advertisers have been advised that their campaigns could be more successful if they develop a strong intuition into what their target audience wants.

Online advertisers 'should experiment with alternative engines' by Andy Carter

Wed, 18 Feb 2009 00:00:00 GMT

A research analyst has claimed that online advertisers should consider advertising on other search engines rather than just Google.

Automotive online advertisers 'should build on negative keywords' by Mark Richards

Mon, 16 Feb 2009 00:00:00 GMT

Automotive industry online advertisers have been advised to add to and update their negative keyword base.

Spring - 'best time' to optimise PPC insurance campaigns

Fri, 13 Feb 2009 00:00:00 GMT

Online advertisers working on PPC campaigns should start optimising them ahead of springtime, a Microsoft insider has advised.

Ad spending to rise over next 10 years

Thu, 12 Feb 2009 00:00:00 GMT

A new report has found that online advertising expenditure is set to rise over the next decade.

Online ads 'to grow despite recession' by Kate Billinghurst

Fri, 06 Feb 2009 00:00:00 GMT

A new report by Forrester has revealed that online advertising is set to grow this year despite the recession.

Website design 'crucial to PPC success' by John Burns

Thu, 05 Feb 2009 00:00:00 GMT

An effective PPC campaign will only lead to conversions if it is backed up by good website design.

Niche keywords 'can be more effective' by Andy Carter

Wed, 04 Feb 2009 00:00:00 GMT

The most popular search terms do not necessarily make the best keywords for search marketing campaigns, according to Yahoo.

Internet marketers advised to react to trends

Tue, 03 Feb 2009 00:00:00 GMT

Internet advertisers should consider changing keywords to reflect market trends, according to Microsoft.

Creativity 'is crucial' when dreaming up online ad campaigns by Andy Carter

Sun, 25 Jan 2009 00:00:00 GMT

It has been claimed that online advertisers should remember that creativity is just as important as performance indicators.

Online ads suffering in recession by Kate Billinghurst

Thu, 15 Jan 2009 00:00:00 GMT

Online advertising is suffering due to the recession, new research has revealed.

Online ad spending revised down

Fri, 09 Jan 2009 00:00:00 GMT

An internet marketing consultant has envisaged a decrease in internet advertising spending.

Bid management technology 'gives internet advertisers competitive edge' by Mark Richards

Wed, 07 Jan 2009 00:00:00 GMT

Econsultancy has championed the benefits for internet advertisers who use bid management software when operating paid search campaigns.

Market Research indicates plunge in UK online advertising

Tue, 16 Dec 2008 00:00:00 GMT

Does this mean that online sales are going to fall like offline in the current recession?

Paid search top viral strategy

Wed, 10 Dec 2008 00:00:00 GMT

The first Video Benchmark Guide from MarketingSherpa has revealed that paid search is top of the list of strategies used for viral internet advertising.

Advertisers 'find user-generated content off-putting'

Wed, 10 Dec 2008 00:00:00 GMT

New research has revealed that internet advertisers are put off advertising on sites with user-generated content.

AdWords allows alcohol adverts in US with restrictions

Tue, 09 Dec 2008 00:00:00 GMT

Google AdWords has announced that it now plans to permit the online advertising of hard alcoholic products in the US.

Overlay video advertising 'not intrusive to web users'

Tue, 02 Dec 2008 00:00:00 GMT

New research performed by ITV has revealed that web users do not find overlay video advertisements intrusive.

Internet advertising spending 'lower than predicted'

Tue, 02 Dec 2008 00:00:00 GMT

The actual amount of money spent on internet advertising by the end of this year is not likely to be as much as originally predicted.

Semantics to boost pay-per-click links

Tue, 18 Nov 2008 00:00:00 GMT

Industry experts have claimed that semantic technology is needed to boost flagging pay-per-click links.

Travel industry to increase online advertising

Tue, 04 Nov 2008 00:00:00 GMT

Around 80 per cent of companies in the tourism industry are expected to increase their spending on internet advertising despite current financial constraints.

Firms 'should not give up on brand advertising'

Wed, 29 Oct 2008 00:00:00 GMT

Businesses feeling the effects of the ongoing credit crisis are urged not to cut back on their spending on brand advertising.

Google's deal with Russian firm 'halted'

Mon, 27 Oct 2008 00:00:00 GMT

Russian authorities have postponed a proposed deal between Google and a Russian advertising company.

Geo-targeting 'good for business'

Wed, 22 Oct 2008 00:00:00 GMT

Yahoo! has added local geo-targeting to its pay-per-click adverts which can help target users at a local level.

Younger users more likely to click on ads

Mon, 06 Oct 2008 00:00:00 GMT

Advertisers should focus on tailoring their online advertising to specific age groups, says a new report.

Yahoo launches new display ad platform

Fri, 26 Sep 2008 00:00:00 GMT

Yahoo has unveiled its new advertising platform, with two major companies already signed up.

Online advertising growth will slow

Thu, 25 Sep 2008 00:00:00 GMT

UK spending on online advertising will slow this year with display ads the worst hit, according to a new study.

eBay top of the PPC rankings for August

Fri, 19 Sep 2008 00:00:00 GMT

eBay was the biggest PPC revenue maker in the US last month, new figures reveal.

Businesses spend more on online marketing

Thu, 18 Sep 2008 00:00:00 GMT

European businesses are continuing to spend more on online advertising, according to new research.

Microsoft offers credit crunch conversion tips

Fri, 05 Sep 2008 00:00:00 GMT

Creative ad ideas for persuading customers with less cash to spend it with you.

Google adds geographic reports to AdWords

Thu, 04 Sep 2008 00:00:00 GMT

Now you can understanding which Regions are responding to your adverts and which are providing your 'conversions'.

Contextually relevant ads 'good for brands'

Wed, 27 Aug 2008 00:00:00 GMT

Matching ads closer to the content with which they appear results in more sales. Developments take this into account.

Google accounts for 90% of EMEA paid search spending

Tue, 12 Aug 2008 00:00:00 GMT

Latest figures show that Google's share of the market has grown by 10% in the last year.

Google announces changes to content network

Thu, 07 Aug 2008 00:00:00 GMT

New features made available by Google's purchase of Doubleclick will increase the value of using the content network as part of Adwords advertising.