Mobile and video crucial for small businesses by Steve Swal

Tue, 23 Apr 2013 00:00:00 GMT

Online video provides an easy way for consumers to get the latest messages from a brand. Businesses looking to get their message out should embrace the trend.

Marketers need to be aware of content pitfalls by Andy Carter

Mon, 22 Apr 2013 00:00:00 GMT

Moving to a new domain can be stressful. Don't add to the problems by moving all of your content all at once. This is cause problems with Google's webspam team.

Google+ to take off in 2013 by Steve Swallow

Wed, 17 Apr 2013 00:00:00 GMT

Google+ has been growing in importance since its launch. The latest figures indiacte it has 135 million active members. Some experts believe 2013 will be the year it truly makes its mark.

Engagement is key for social media campaigns by Kate Billinghurst

Mon, 15 Apr 2013 00:00:00 GMT

Firms have had some success through bad publicity in the past. It is not ideal and not something to aim for specifically, but it can draw attention to your business and brand.

Are you increasing your online ad spend? by Andy Carter

Fri, 12 Apr 2013 00:00:00 GMT

The growth of smartphones and tablets is leading to a change in online advertising. Businesses are focusing on mobile ads.

Should you be outsourcing your content marketing? by Andy Carter

Thu, 11 Apr 2013 00:00:00 GMT

The level of content marketing is one the increase. More and more companies are implementing the technique. Getting it right is absolutely crucial.

Google Merchant Centre continues move to Google Shopping by Steve Swallow

Tue, 09 Apr 2013 00:00:00 GMT

Google is set to charge for its Shopping feature in the coming months. Businesses need to decide what they want to do. The new system will be subject to similar rules to Google AdWords.

Specialist Writers Need to Get the Most from Content Marketing

Fri, 05 Apr 2013 00:00:00 GMT

Content marketing is booming at the moment. Firms that are eager to take
advantage of the tactic should have a strategy in place. It is also advisable to employ specialist writers to get the content exactly right

Can employee churn turn into a social media headache? by Craig Nicholson

Fri, 05 Apr 2013 00:00:00 GMT

The growth of social media has the potential to cause headaches for businesses
when staff leave. There is a debate over who owns followers or fans gained from
enterprise-related posts.

LinkedIn crucial for small business engagement by Kate Billinghurst

Thu, 04 Apr 2013 00:00:00 GMT

Regular updates via LinkedIn can boost the profile of a business. Producing regular content will keep readers entertained and coming back for more.

Google adds new bulk keyword editor in AdWords by Andy Carter

Wed, 03 Apr 2013 00:00:00 GMT

Google has added a new bulk keyword editor in its AdWords feature. The upgrade
will make it a lot easier for brands to edit and adjust their targetted AdWords words and phrases.

Mobile marketing is vital for businesses by Steve Swallow

Tue, 02 Apr 2013 00:00:00 GMT

Updating your profile regularly will increase you chances of being noticed by
visitors to Facebook or Twitter. Understanding their needs is crucial when it comes to developing a clear strategy.

Facebook expands advertising system by Steve Swallow

Thu, 28 Mar 2013 00:00:00 GMT

Social media giant Facebook is changing the way itsadvertising system works to
better suit marketers.

Online video is crucial by Kate Billinghurst

Wed, 27 Mar 2013 00:00:00 GMT

The use of online video is crucial for businesses in today's fast-paced environment. Tipp-ex has had great success with its YouTube channel, which has significantly boosted engagement with the brand.

Trademarked keywords rules altered by Google Adwords by Andy Carter

Tue, 26 Mar 2013 00:00:00 GMT

The changes will affect a number of regions around the world. When it is launch in April companies could see tradmarked keywords beingused in their ads.

Twitter can help you get onto the social bandwagon by Mark Richards

Tue, 26 Mar 2013 00:00:00 GMT

Conversing with followers about things such as TV shows is a good way of boosting your activities on Twitter

Take the Time to Understand Your Customer

Mon, 25 Mar 2013 00:00:00 GMT

Knowing how your customer base consume content is crucial. There is litte point
focusing your brand's attention on content and websites that they do not visit or use.

Have you adopted content marketing?

Mon, 25 Mar 2013 00:00:00 GMT

Content marketing is booming at the moment and it is important that businesses adopt the strategy if they want to keep pace with other firms.

Are hashtags coming to Facebook?

Wed, 20 Mar 2013 00:00:00 GMT

Making sure you are up with the changes is crucial for marketers. The change could mean hashtags become useful on Twitter.

High-quality content marketing promotes loyalty

Mon, 18 Mar 2013 00:00:00 GMT

With Brits sharing and receiving around 12 million pieces of content every week, it is important that what you produce is worthy of being shared by readers or viewers.

NHS partnership gets social with YouTube and Pinterest

Tue, 19 Feb 2013 00:00:00 GMT

YouTube and Pinterest are being used by an NHS partnership in Yorkshire to
improve relations with associates and patients. It comes as a part of a move by the NHS to get to grips with the channel.

Twitter will never move away from 140 characters by Steve Swallow

Wed, 28 Nov 2012 00:00:00 GMT

Twitter has proved hugely popular with businesses. The 140 characters offer the perfect character limit to get a point across and engage with consumers. Are you using the platform to the best of its abilities?

TV Viewers 'switched on and engaged' Thanks to Technology

Tue, 30 Oct 2012 00:00:00 GMT

Businesses can capitalise on the fact that TV viewers are now more engaged than ever as they turn to their mobile devices during their favourite programmes to use Twitter and check their emails.

LinkedIn rolls out video promotion by Kate Billinghurst

Thu, 25 Oct 2012 00:00:00 GMT

LinkedIn is set to rollout the opportunity for businesses to use videos to advertise on its site. You can import existing videos from YouTube and access the networks 173 million users.

Google boss explains about social media's SEO benefits

Wed, 24 Oct 2012 00:00:00 GMT

Social media doesn't yet have a positive impact on search engine presence. However, that could change in the near future, one Google expert has suggested.

Follow in the footsteps of social media marketing giants

Tue, 23 Oct 2012 00:00:00 GMT

Australian drinks firm Diageo has had great SEO success by producing engaging and relevant content for people looking to mix their own cocktails

New Follow Button on LinkedIn Mimics Twitter

Wed, 17 Oct 2012 00:00:00 GMT

You will eventually be able to 'follow' people on LinkedIn, a la Twitter. Why is this being brought in and what is the thinking behind it?

Improve the Content of your website using Author Profiles

Wed, 10 Oct 2012 00:00:00 GMT

Learn about the benefits of author profiles for your content and, consequently, your website.

Facebook rolls out promoted posts to boost visibility for users by Kate Billinghurst

Thu, 04 Oct 2012 00:00:00 GMT

Do you use Facebook to promote your business? Soon, you may be able to increase the prominence of your posts, for a fee of course.

Twitter sets its stall out with image gallery upgrade by John Burns

Mon, 24 Sep 2012 00:00:00 GMT

A new image gallery and tweak layout have been announced by Twitter, with several commentators noting that it is a move closer to Facebook's style.

The world of hashtags: How can your business use them to best effect by John Burns

Thu, 20 Sep 2012 00:00:00 GMT

Is your company using hashtags properly when communicating on Twitter? If not,
you could be missing a trick.

LinkedIn reaffirms its importance for UK B2B companies as it reaches ten million UK members by Kate Billinghurst

Thu, 20 Sep 2012 00:00:00 GMT

LinkedIn,the professional social network, now has ten million members in the UK. Ideal for your business' networking needs.

Hootsuite snaps up Seesmic purely for the customer numbers by Kate Billinghurst

Fri, 14 Sep 2012 00:00:00 GMT

Hootsuite has now purchased Seesmic so what changes can users expect to see made, if any?

Gaining followers: Not just the preserve of the big name brands by Kate Billinghurst

Thu, 13 Sep 2012 00:00:00 GMT

Small businesses can compete with big brands when it comes to social media presence. They just need to make sure their contentis of a high quality.

Why is Pinterest crucial for any business looking to sell products? by John Burns

Tue, 11 Sep 2012 00:00:00 GMT

Increased sharing and the building of links between products and services are just two reasons why Pinterest is essential for many businesses.

Stay on top of your Facebook wall posts Or reap the consequences by Kate Billinghurst

Mon, 10 Sep 2012 00:00:00 GMT

A huge 95 per cent of wall posts are left unanswered by companies on Facebook. What damage is this doing and how can you stop it?

LinkedIn leads the way in social network monetisation and development by Kate Billinghurst

Mon, 10 Sep 2012 00:00:00 GMT

LinkedIn has been looking to become more than just a recruitment network in recent months and is now challenging both Facebook and Twitter as a result.

How to get the most out of content curation for your business by John Burns

Fri, 07 Sep 2012 00:00:00 GMT

Content curation has been a growing trend for some time now. What do you need to remember in order to make the most out of it?

LinkedIn adopts 'Facebook style' notifications service for interactions by Kate Billinghurst

Thu, 06 Sep 2012 00:00:00 GMT

LinkedIn's new tool will bring notifications together in one area. Many see it as a Facebook-style addition that could boost its standing.

Will Facebook's Ad Targeting prove a hit with advertisers? by Steve Swallow

Wed, 05 Sep 2012 00:00:00 GMT

Facebook has introduced a new tool which allows advertisers to target people whose information they have already collected. After the news feed advert controversy, is this a step in the right direction?

Google+ set to be rolled out to businesses by Steve Swallow

Thu, 30 Aug 2012 00:00:00 GMT

Businesses are increasingly being encouraged to useGoogle+ following an announcement from the company

London 2012 highlights the importance of internet-based digital marketing by Kate Billinghurst

Wed, 29 Aug 2012 00:00:00 GMT

The recent Olympic Games has left a legacy for the business world too, one of
digital marketing and its importance

Content curation is growing but could in flexibility be its downfall? by Kate Billinghurst

Fri, 24 Aug 2012 00:00:00 GMT

Quality content at the click of a button? Curation could be the key

When it comes to SEO, black hat = old hat by Kate Billinghurst

Tue, 21 Aug 2012 00:00:00 GMT

The time for upgrading, in terms of SEO, is now as quality and context begin to
take over.

Google Now showcases the important of context for internet marketing by Steve Swallow

Fri, 17 Aug 2012 00:00:00 GMT

What impact will Google Now have for your business? Well, a potentially massive one if you target the local population.

Google has released its new API tool, with a range of new features by Steve Swallow

Wed, 01 Aug 2012 00:00:00 GMT

The update comes after being "heavily requested" by businesses over the course of the past year and comes with a range of nifty tools

SMEs should look very carefully at their target audience, says Expert by Kate Billinghurst

Mon, 23 Jul 2012 00:00:00 GMT

Preparation is vital for before any internet advertising campaign, says Alan Stevens, director of MediaCoach.co.uk

Google's dominance in online advertising sees a rise in quarterly profit by Kate Billinghurst

Fri, 20 Jul 2012 00:00:00 GMT

Google's internet advertising dominance has helped it to secure a rise in profits for the second quarter of 2012

Online marketing, SEO and search budgets grow in Q2 2012 by John Burns

Wed, 18 Jul 2012 00:00:00 GMT

Despite Euro gloom, internet marketing spend grows during Q2 of 2012

A strategy to work with Google+ Local by Kate Billinghurst

Mon, 16 Jul 2012 00:00:00 GMT

Google+ Local: What do you need to know?

Tips to Maximise ROI For Businesses on Facebook

Thu, 07 Jun 2012 00:00:00 GMT

Improve click through rates by using content focused advertising and software

Tumblr Releases Staggering User Figures

Wed, 06 Jun 2012 00:00:00 GMT

Tumblr has almost doubled in size in recent months, prompting marketers interest in the platform

Businesses should stick to multi prong strategies on Facebook

Thu, 31 May 2012 00:00:00 GMT

Fan pages rarely receive repeat visits from consumers so companies should keep content relevant

Businesses need to understand algorithms to target consumers

Fri, 18 May 2012 00:00:00 GMT

Communications efforts should be based around algorithm updates

Calls to Action (CTA's) need to be communicated clearly

Fri, 13 Apr 2012 00:00:00 GMT

Making effective use of CTA's will engage consumers and increase traffic

Ovjet integrates Social Media with Augmented Reality

Fri, 23 Mar 2012 00:00:00 GMT

Integrating social media with augmented reality is a new consumer 'hot topic'

QR Codes become valuable marketing tools for online business

Mon, 12 Mar 2012 00:00:00 GMT

QR codes give benefits to marketers in areas like SEO and search engine indexing

Facebook applies new payment methods to corporate clients

Mon, 05 Mar 2012 00:00:00 GMT

Subtle changes to Facebook advertising will enable marketers to progress relationships with consumers

Policy changes for Google provide different tools for businesses

Fri, 02 Mar 2012 00:00:00 GMT

Consumers using Google are now subjected to privacy changes that can permit the pooling of data

Twitter brand pages gives a better platforms for brands

Tue, 07 Feb 2012 00:00:00 GMT

New Twitter design will be great for development of brands and consumer recognition

TechCrunch writer releases his insights into Online Video

Sun, 05 Feb 2012 00:00:00 GMT

A fresh approach to predicting online video trends

Brand new Google+ features will soon be available for the app

Fri, 03 Feb 2012 00:00:00 GMT

New features in the Google+ social network will show everything that's well liked in the world of Google

Businesses begin to embrace mobile at scale

Mon, 16 Jan 2012 00:00:00 GMT

Smartphone use is now adapting for consumers to use when shopping, locating and browsing products or businesses

Mobile search trends are being utilised across all areas of Business

Fri, 13 Jan 2012 00:00:00 GMT

Businesses looking to involve mobile as part of an online strategy help consumers connect with the brand

Twitter strategies come to life with new interface

Tue, 10 Jan 2012 00:00:00 GMT

Potential social media reach is made stronger through a redesign of brand pages on Twitter

Shine purchases original content producerfollowing acquisition of Bossa Studios

Fri, 06 Jan 2012 00:00:00 GMT

Both side of the company have continued to invest in the medium that has taken social media by storm

Elder Statesmen of business now getting more involved with social media

Thu, 05 Jan 2012 00:00:00 GMT

A report by the FT showed that social media would be taken seriously in 2011 by film, TV and print media

Taycor Financial leads the way with website maintenance and design

Wed, 04 Jan 2012 00:00:00 GMT

Financial business include a lease payment calculator on their website to refresg design architecture

Social media trends have been outlined for 2012

Tue, 03 Jan 2012 00:00:00 GMT

Internet marketing experts will continuously see the social media trends develop and change

Pre Christmas website promoters are probably enjoying the rewards

Tue, 03 Jan 2012 00:00:00 GMT

Website promotion from Christmas 2011 showed an increase in investment over the sector

Wordpress becomes the most popular platform for Bloggers

Sat, 31 Dec 2011 00:00:00 GMT

Multimedia use throughout blogs is defining the medium.

Bloggers are identifiable through four key profiles

Fri, 30 Dec 2011 00:00:00 GMT

The creation of blogger profiles gives definition to the popular social media medium

New Google Analytics Interface will provide deeper insight

Thu, 29 Dec 2011 00:00:00 GMT

Recent updates to Google Analytics will provide data on mobile usage, real time activities and consumer patterns - Stephanie Clark

Logging on seemed to be the shopping favourite over High Streets

Thu, 29 Dec 2011 00:00:00 GMT

Data from Experian Hitwise shows that the number of online shoppers increased on Boxing Day

Google Panda receives more algorithmic updates

Tue, 27 Dec 2011 00:00:00 GMT

After Pandalyzed sites reel from algorithm changes, tips are given to prevent this happening again - Stephanie Clark

Display Advertising expenditures jump 15.8%

Fri, 23 Dec 2011 00:00:00 GMT

Spend on internet advertising grows slowly but investment is declining - Stephanie Clark

More and more companies will begin to explore social media in 2012

Fri, 23 Dec 2011 00:00:00 GMT

48% of companies in the UK regularly use social media, and this number is set to rise throughout the year

Companies employing digital marketing techniques make savings

Thu, 22 Dec 2011 00:00:00 GMT

Email marketing has proven to be a more efficient marketing tool in terms of custom and environment

Companies may be surprised at what website promotion entails

Wed, 21 Dec 2011 00:00:00 GMT

Investments are needed to make e-commerce sites a success, even if the retailer is a proven high street favourite

SME's should take note of advised metrics

Mon, 19 Dec 2011 00:00:00 GMT

Certain web metrics should be taken into account when dealing with different size businesses

Break Media has disclosed that digital video advertising spend has increased

Mon, 19 Dec 2011 00:00:00 GMT

There are a number of reasons for the growth of video advertising

Important Information for all Google Adwords Users

Sat, 17 Dec 2011 00:00:00 GMT

Campaigns may be stopped if the target website does not have specified privacy policy statements and defined data isn't transmitted over a secure (SSL) link - Stephanie Clark

PPC providers are seeing increasing numbers of potential consumers

Wed, 14 Dec 2011 00:00:00 GMT

As the UK becomes the most 'screen addicted' nation in Europe, potential consumers become a big opportunity for marketers

IAB research will interest consultants looking to secure shares

Mon, 12 Dec 2011 00:00:00 GMT

Smartphones and tablets are increasingly becoming the niche market devices for consumers lives and habits

Twitter plans major revamp

Fri, 09 Dec 2011 00:00:00 GMT

Social Media site Twitter has had to defend itself after receiving criticism from users

Email marketing trend will please internet consultants

Thu, 08 Dec 2011 00:00:00 GMT

Continuous email marketing rates will see the format remain part of e marketing strategies

Cyber Monday brings in consumer spending of $1billion

Tue, 06 Dec 2011 00:00:00 GMT

comScore realses figures to highlight the success of online sales in America

Social media remains the least trusted advertising platform

Mon, 05 Dec 2011 00:00:00 GMT

Consumers feel the do not trust social media as advertising format as marketers adopt uniform approach

Fair Trading to investigate Groupon

Fri, 02 Dec 2011 00:00:00 GMT

Promotional offers site Groupon is being investigated after breaking advertising regulations

Internet advertising grows year on year in the US

Thu, 01 Dec 2011 00:00:00 GMT

Revenue reports highlight that internet advertising is booming

Facebook crackdown on bespoke advertising

Mon, 28 Nov 2011 00:00:00 GMT

Facebook 'eavesdrops' on users and takes into account religious and political orientations

comScore shows social media growth

Thu, 24 Nov 2011 00:00:00 GMT

Social media has grown 44& over the past year across five leading EU markets

Consumption of Online Video exceeds 770 billion

Tue, 22 Nov 2011 00:00:00 GMT

Companies that use online video as part of e marketing strategies should be pleased by growth

Social Media is still having trouble convincing companies

Thu, 17 Nov 2011 00:00:00 GMT

The adoption of social media is proving more complicated for some than others

Foursquare adopts new website layout

Wed, 16 Nov 2011 00:00:00 GMT

ocial media site unveils new design

Importance of having website usability is underlined

Mon, 14 Nov 2011 00:00:00 GMT

Software website is revamped

Online Advertising shows highest ever spend

Fri, 11 Nov 2011 00:00:00 GMT

Internet Advertising doesn't have to cost the earth

Fri, 04 Nov 2011 00:00:00 GMT

Integrated social media reaps benefits for business

Tue, 01 Nov 2011 00:00:00 GMT

'Difficult' social media still evades companies

1/4 small businesses HATE social media

Fri, 28 Oct 2011 00:00:00 GMT

Company survey shows pleasure with Facebook

Visa and Mastercard target ads to offline spending

Thu, 27 Oct 2011 00:00:00 GMT

WSJ reports the companies' plans to tie online and offline habits

Concern over use of social media involves FERMA & IRM

Tue, 25 Oct 2011 00:00:00 GMT

Firms still wary over social media

Yahoo announces impressive results

Mon, 24 Oct 2011 00:00:00 GMT

CEO dismissal does nothing to dampen Yahoo's results

Google Internet advertising market grows extraordinarily

Fri, 21 Oct 2011 00:00:00 GMT

Screen Digest offers Google opinions

Silicon Valley hears from SEO expert

Thu, 20 Oct 2011 00:00:00 GMT

Conference hears from SEO expert

Groupon and similar companies take biggest stake as possible

Wed, 12 Oct 2011 00:00:00 GMT

Local advertising grows but costs continue to rise

Food, entertainment and drink sectors buy the most Facebook ads

Tue, 11 Oct 2011 00:00:00 GMT

Firms look to target consumers when in a relaxed mood

Significant growth in email marketing with consumer interest

Fri, 07 Oct 2011 00:00:00 GMT

Report shows growth of email marketing

Analytix rolls out new packages of affordable options

Thu, 06 Oct 2011 00:00:00 GMT

SEO, SMM and PPC packages all available

Online Advertising takes dominant share of overall budgets

Wed, 05 Oct 2011 00:00:00 GMT

Online advertising grows strongly

Broadband providers to make speed clearer to consumers

Mon, 26 Sep 2011 00:00:00 GMT

ASA agree on new laws to stop misleading internet advertising

E-commerce providers assist clients with digital integration

Thu, 22 Sep 2011 00:00:00 GMT

Software provider improve service

Porex launch editable website

Wed, 21 Sep 2011 00:00:00 GMT

Firm decides to invest in improved website

VoIP revolution success lies with simplicity of idea

Tue, 20 Sep 2011 00:00:00 GMT

VoIP revolution gathering speed, according to ITSPA

YouTube improves Video outlook for companies

Fri, 16 Sep 2011 00:00:00 GMT

Video editing available with new service

Fashion Retailer undertakes SEO expertise

Thu, 15 Sep 2011 00:00:00 GMT

Search engine optimisation is a priority for ambitious e-tailer

Canadian Website in need of major redesign

Mon, 12 Sep 2011 00:00:00 GMT

A raft of new features make the site more accessible and user-friendly

Brand environment is one of key considerations for media buyers

Thu, 08 Sep 2011 00:00:00 GMT

Environment a big factor when placing online video

Online video, when used properly, will help with web promotion

Thu, 08 Sep 2011 00:00:00 GMT

Environment is a big factor for media buyers when placing online video

Amazon to make website 'tablet friendly'

Wed, 07 Sep 2011 00:00:00 GMT

A number of changes are made to the online retailer's site

Plan ahead if you want a good Xmas 2011

Tue, 06 Sep 2011 00:00:00 GMT

Preparation is the key to profit during the run-up to Christmas

SME's should look to integrating analytics into e-marketing

Mon, 05 Sep 2011 00:00:00 GMT

Improved analytics software being taken up by SMEs

Online Arena is a big player in car sales

Fri, 02 Sep 2011 00:00:00 GMT

Online proves a real force behind the sale of motor vehicles

You need more than just 'likes' to get business

Fri, 02 Sep 2011 00:00:00 GMT

Brands should look to increase interaction on social media platforms

Companies using email marketing should integrate social media

Tue, 30 Aug 2011 00:00:00 GMT

Email marketing coupled with social media can be a recipe for success

Red Cross Redesigns website

Fri, 26 Aug 2011 00:00:00 GMT

Charity aims to increase user interaction

Wages for internet consultants rises by 70%

Thu, 25 Aug 2011 00:00:00 GMT

Wages for field experts in IT has grown rapidly

Children very selective in their advertising response

Wed, 24 Aug 2011 00:00:00 GMT

Careful and deliberate use of the internet, lessens exposure to advertising

Video Banner boosts sale by 80%

Tue, 23 Aug 2011 00:00:00 GMT

Video banner boosts band's album sales dramatically

Report shows the positive effect of mobile advertising

Mon, 22 Aug 2011 00:00:00 GMT

Research carried out by John Lewis and the IAB investigates the difference in mobile effectiveness

Brand Alley improves website with OVM

Fri, 19 Aug 2011 00:00:00 GMT

Fashion retailer ventures into the online video arena as part of its marketing strategy.

SME's fail to use social media effectively

Thu, 18 Aug 2011 00:00:00 GMT

Business are failing to utilise social media to gain business

Fasthosts incorporates SEO to help companies gain rankings

Fri, 12 Aug 2011 00:00:00 GMT

TrafficDriver SEO will perform vital tasks on behalf of website owners

SEM is just as important as social media

Thu, 11 Aug 2011 00:00:00 GMT

E-marketing is more important than social media, says internet marketing consultant

Channel 4 joins forces to lead trial for internet connected TV's

Wed, 10 Aug 2011 00:00:00 GMT

New marketing opportunities are provided through trial with digital entertainment company

Retailers to spend more on SEM

Wed, 03 Aug 2011 00:00:00 GMT

Google and Bing are set to account for even more of the web marketing spend of online retailers, a new survey reveals.

SEO providers target Affluent consumers

Tue, 02 Aug 2011 00:00:00 GMT

Richer people are more likely to take notice of online ads, despite being among the hardest groups to reach via traditional media.

Abu Dhabi Airport revamps website for consumer usability

Fri, 29 Jul 2011 00:00:00 GMT

Abu Dhabi Airport has made changes to its website to reflect the needs of passengers more comprehensively than before.

FMCG's using SEM increase brand and ad awareness

Thu, 28 Jul 2011 00:00:00 GMT

The Internet Advertising Bureau has released new research highlighting the distinct role of online marketing in building brand awareness

Consumers are ever wary of details being shared and tracked

Tue, 26 Jul 2011 00:00:00 GMT

A new report suggests that consumers are wary of being tracked by online behavioural advertising and marketers need to build trust.

Analysts not convinced of Bing PPC integration

Mon, 25 Jul 2011 00:00:00 GMT

Bing's trial of PPC in organic search appears to be a very limited one, but nonetheless has piqued the interest of analysts.

The Student Room grows faster than than any other

Fri, 22 Jul 2011 00:00:00 GMT

The Student Room was the fastest-growing website at the small and medium-sized enterprise level, according to Experian Hitwise.

9/10 marketers struggle to achieve a joined-up approach

Tue, 19 Jul 2011 00:00:00 GMT

Nine in ten marketers see a joined-up customer experience as important, but only four per cent have achieved it, a new report claims.

Managed SEM need re-evaluation

Thu, 14 Jul 2011 00:00:00 GMT

The Internet Advertising Bureau believes there needs to be a re-evaluation of the role of search in the marketing mix.

Internet continues to grow at the fastest rate of any medium

Wed, 13 Jul 2011 00:00:00 GMT

ZenithOptimedia predicts global ad spending to return to its pre-recession peak this year, led by rising internet marketing budgets.

Facebook sees CPC increase by 22%

Tue, 12 Jul 2011 00:00:00 GMT

Cost per click advertising is expected to nearly double in 2011, compared to last year for Facebook, showing the strength of brand presence on the social network.

Argos pushes online ad campaign

Mon, 04 Jul 2011 00:00:00 GMT

Extract: Argos is keen to drive home its online sales advantage with a £4 million campaign to promote its online to store pick-up service.

Heineken-Google Partnership

Fri, 01 Jul 2011 00:00:00 GMT

Google and Heineken have broken new ground with a global marketing agreement which will see the search giant offering digital agency-style services to the beverage giant.

Social Media stimulates Olympics interest

Mon, 27 Jun 2011 00:00:00 GMT

Organisers of the London Olympics are fully committed to using social media sites such as Twitter and Facebook to raise the 2012 event's profile.

Internet consultants have more reason than ever to recommend Facebook

Mon, 27 Jun 2011 00:00:00 GMT

Facebook continues to prove itself an ever more useful tool for marketers online, but for retailers the social media site is becoming a sure-fire way of attracting traffic

Internet TV's pose great threat to TV ads

Fri, 24 Jun 2011 00:00:00 GMT

Extract: The emergence of on-demand programming and internet televisions means that marketers are having to adopt to a new way of thinking about advertising.

Yahoo will still be used despite Facebook growth

Wed, 22 Jun 2011 00:00:00 GMT

Facebook is set to overtake Yahoo as the biggest display advertising performer for 2011 in the US, but marketers are expected to be keen on diversification.

Lifecycle email marketing more effective

Fri, 17 Jun 2011 00:00:00 GMT

Lifecycle email marketing has proved to be highly sought after by internet consultants and marketers, but barriers continue to restrict uptake.

No campaign can succeed without Social Media

Thu, 16 Jun 2011 00:00:00 GMT

Analysts have forecast internet marketing spending to increase substantially over the next four years, with a growing focus on social media presence.

Online Display Advertising fastest growing online ad format

Wed, 15 Jun 2011 00:00:00 GMT

Online display advertising is the fastest growing online ad format in Europe, but spending remains highest for search marketing, research shows.

WWE broadens acceptance of Online Video

Tue, 14 Jun 2011 00:00:00 GMT

The WWE is keen to capitalise on the popularity of its premium wrestling content online, after confirming a new advertising agreement with WebTv.

Marketing and PR critical to helping businesses grow

Mon, 13 Jun 2011 00:00:00 GMT

Small firms could benefit from more training to improve advertising and marketing skills, perceived as crucial for growth.

Most online content is accessed by an affluent elite

Wed, 08 Jun 2011 00:00:00 GMT

Search Engines club together to help Internet Consultants

Mon, 06 Jun 2011 00:00:00 GMT

Google, Bing and Yahoo have collaborated on a common website markup vocabulary for webmasters, which is expected to benefit website promotion.

LinkShare achieves double digit growth

Fri, 03 Jun 2011 00:00:00 GMT

LinkShare has seen its Q1 performance boosted by a strong online retail sector.

Global corporations still have no Twitter presence

Fri, 27 May 2011 00:00:00 GMT

Some companies are committing substantial faux pas on micro-blogging site Twitter, which could be damaging their relationship with customers.

Digital media success underlined

Thu, 26 May 2011 00:00:00 GMT

US online ad revenues have continued to increase in Q1 2011, and are being hailed as a confirmation of the strength of digital media marketing platforms.

LinkedIn endangers brands and business owners accounts

Tue, 24 May 2011 00:00:00 GMT

Two cookie vulnerabilities have been exposed on LinkedIn, which could prove damaging to the site as well as its business users

Affordable internet access will spark innovation

Fri, 20 May 2011 00:00:00 GMT

The global demand for mobile internet will drive innovation, at the expense of fixed-line services, according to a new report.

Facebook check-ins represents substantial percentage

Tue, 17 May 2011 00:00:00 GMT

New research on smartphone use from comScore adds to the growing body of evidence that suggests it is vital for companies to optimise content for mobile services.

Value of mobile is clear for SEO providers

Tue, 17 May 2011 00:00:00 GMT

New research on smartphone use from comScore adds to the growing body of evidence that suggests it is vital for companies to optimise content for mobile services.

Marketers to increase SEO/PPC budgets

Fri, 13 May 2011 00:00:00 GMT

The latest UK Search Engine Marketing Benchmark Report suggests marketers are going to be increasing their budgets for both SEO and paid search.

Display Advertising is taken over by Facebook

Wed, 11 May 2011 00:00:00 GMT

Facebook is set to become the biggest player in display advertising as it emerges that the social network accounts for a third of impressions in the US.

Bing closes the gap with Google

Mon, 09 May 2011 00:00:00 GMT

Microsoft's Bing was the fastest growing search engine in the UK during March, while YouTube is expanding faster than any other social network, according to Experian.

Failing to make use of analytics by Catherine Ferguson

Fri, 06 May 2011 00:00:00 GMT

New research from Accenture reveals the majority of organisations are not making full use of analytics in their marketing strategies to target potential customers.

AOL's reliance on display ads

Thu, 05 May 2011 00:00:00 GMT

AOL's net profit has fallen sharply in the last three months, but an increase in display ad revenue is pointing to a recovery, the firm has said.

Online Video is growing faster than all other internet advertising channels

Wed, 04 May 2011 00:00:00 GMT

Some 28 per cent of marketers intend to increase the amount they spend on online video content as the medium grows faster than other advertising formats.

Guiness launch iPad iAd

Tue, 03 May 2011 00:00:00 GMT

Guinness is set to launch a new iAd for the Apple iPad, iPod and iPhone, targeting drinkers unsure of what to do for their night out.

Smartphone users act upon mobile ads by John Burns

Thu, 28 Apr 2011 00:00:00 GMT

New figures from Google reveal that 42 per cent of mobile internet users search on the web because of an ad they have seen on their phone.

Yahoo! acquires IntoNow to bolster video marketing

Tue, 26 Apr 2011 00:00:00 GMT

Yahoo! is looking to tap into the growing mobile internet market and increase video advertising with the acquisition of a TV sharing app.

Anti Spam Campaign to improve Credibility

Wed, 20 Apr 2011 00:00:00 GMT

Two firms have become founding members of Signal Spam, a campaign to improve email marketing.

Digital Marketing Performance Report shows SEM growth

Tue, 19 Apr 2011 00:00:00 GMT

The latest report from Efficiency Frontier shows 17 per cent growth for search engine marketing in the US.

Real Time content sites worth £billions

Thu, 14 Apr 2011 00:00:00 GMT

Research is indicating that updates on Facebook, Twitter, LinkedIn and other real-time content sites could be worth billions of dollars a year to advertisers

Bebo trys to build itself back up

Wed, 13 Apr 2011 00:00:00 GMT

Bebo, the troubled social network that has seen subscriber numbers fall behind Facebook, is hoping to go back to its youthful roots with a new website design.

Rise in Prominence of Augmented Reality by Mark Richards

Mon, 11 Apr 2011 00:00:00 GMT

UK developer Autonomy has created a new form of augmented reality search technology, which is expected to change the advertising landscape.

Mass marketing approach is declining

Fri, 08 Apr 2011 00:00:00 GMT

Mass marketing is no longer as effective, says Gartner, with social and mobile platforms taking over as the most influential strategies, driving 80 per cent of spending

Online Video now viewed as a way to get rankings

Wed, 06 Apr 2011 00:00:00 GMT

Agencies and marketers are find audiences increasingly responsive to digital video advertising, according to the Interactive Advertising Bureau.

Obama's website promotion heavily incorporates social media

Tue, 05 Apr 2011 00:00:00 GMT

US president Barack Obama has changed his online campaigning methods, incorporating Facebook more closely on his website as he pushes for re-election.

Hotel.de promotes managed SEM thanks to Lixto

Mon, 04 Apr 2011 00:00:00 GMT

Hotel.de is looking to be able to analyse deeper pricing trends in the industry with the help of Lixto's latest Price Intelligence Suite.

Online advertising holds no barriers for TV

Wed, 30 Mar 2011 00:00:00 GMT

Businesses continue to use TV advertising in tandem with online efforts when managing website promotion, according to the latest report by eMarketer.

Website Promotions grow out of recession

Tue, 29 Mar 2011 00:00:00 GMT

Website promotion tactics continue to grow in terms of investment, leading to expenditure in the UK jumping to £4 billion in 2010 - a rise of 12.8 per cent.

Declines in advertising revenue worry DMGT

Mon, 28 Mar 2011 00:00:00 GMT

Online advertising revenue has propped up overall marketing figures for the Daily Mail & General Trust, which has experienced declines in print advertising revenue.

Twitter not as big as we thought

Fri, 25 Mar 2011 00:00:00 GMT

Twitter may not be as big a platform for managed emarketing as people may assume, if the latest figures are anything to go by.

Marketing Budgets slashed once again

Tue, 22 Mar 2011 00:00:00 GMT

Website promotion techniques are constantly evolving, yet the amount of money being put into display advertising spending has markedly dropped, it has been asserted.

Apple's IOS neglect paid conversions

Mon, 21 Mar 2011 00:00:00 GMT

Apple's commitment to customer privacy is resulting in particular conversion metrics from being discounted from measurements, particularly those relying on third-party cookies, study shows.

Mobile investment will increase throughout the year

Fri, 18 Mar 2011 00:00:00 GMT

Marketers will combine website promotion with mobile advertising and application-based tactics to ensure there is the best response possible to managed emarketing.

'Social Media' aided purchasing

Wed, 16 Mar 2011 00:00:00 GMT

Search engine optimisation providers may be sought as a means of combining managed emarketing initiatives with social media for great results.

Advertising and Marketing Revenues Rise

Mon, 14 Mar 2011 00:00:00 GMT

The Direct Marketing Association has asserted that email and social marketing are still top of the priority list when it comes to website promotion.

India engages in more online video

Fri, 11 Mar 2011 00:00:00 GMT

Statistics relating to Indian web use have revealed an interesting trend in video watching, pointing towards trends of website promotion in the country.

One time buyers are 'major problem'

Thu, 10 Mar 2011 00:00:00 GMT

Businesses should pull out all of the stops with managed emarketing to ensure that people do not simply become one time buyers, it has been claimed.

Skypes managed Emarketing efforts

Wed, 09 Mar 2011 00:00:00 GMT

Skype has revealed that it is now rolling out advertising on the Windows version of its popular business VoIP offering, presenting managed emarketing.

Early Adopters of Mobile Internet frustrated

Mon, 07 Mar 2011 00:00:00 GMT

Marketers targeting mobile users with their wares should ensure they are able to boost the accessibility and speed of their websites, according to a new report.

Grandparent Power

Fri, 04 Mar 2011 00:00:00 GMT

Businesses not targeting grandparents with website promotions and managed emarketing initiatives could be missing out on capitalising on a major demographic.

Facebook has largest share of US ad revenues

Thu, 03 Mar 2011 00:00:00 GMT

Over one in every five US display dollars will go to Facebook this year, making it stronger and more profitable than Yahoo!, according to eMarketer research.

ASA remit continues to expand

Wed, 02 Mar 2011 00:00:00 GMT

Controls are being put in place to expand the remit of the ASA to protect against false claims and poor website promotion tactics, it has been revealed.

Study: Social media budgets

Fri, 25 Feb 2011 00:00:00 GMT

The AMA and Duke University have discovered that managed emarketing campaigns are increasing spending on social media, even though it is tough to integrate.

SEO and PPC preferred over social media

Thu, 24 Feb 2011 00:00:00 GMT

The use of SEO, PPC and email marketing are still seen as way more effective than the newer platform that social media provides, new research highlights.

Uplift in sales worth possible £8bn

Wed, 23 Feb 2011 00:00:00 GMT

Retailers who do not embrace social commerce will collectively lose 20 per cent of the market over those who work with the technology, a survey has warned

Consumer satisfaction falls within the retail sector

Tue, 22 Feb 2011 00:00:00 GMT

Customer satisfaction seems to be increasingly overlooked by companies across the world, according to the leading force in American client happiness measurement.

Managed e-marketing proved to get people to spend more online

Mon, 21 Feb 2011 00:00:00 GMT

The integration of managed emarketing schemes has meant that January saw one of the biggest ecommerce booms on record, generating £5.1 billion.

Annual SEM Awards choose its new winners of industry

Thu, 17 Feb 2011 00:00:00 GMT

A leading online marketing publication in the US has named the winners of its fifth awards ceremony, with strong competition hotting things up this year.

Online Video should be considered in e-marketing

Thu, 10 Feb 2011 00:00:00 GMT

Online video should be considered by website emarketing initiatives as it can capture an audience in whichever time zone they decide to target, according to new research.

Audi feature Twitter # in ad

Mon, 07 Feb 2011 00:00:00 GMT

Audi A8 Super Bowl ad features a world-first Twitter hashtag meme to promote its new take on luxury design - but did it have the desired effect?

Fathers are still ignored by online advertising

Thu, 03 Feb 2011 00:00:00 GMT

Businesses need to be more inclusive of fathers in their approach to website promotion, as they are overlooked despite changing trends, it is believed.

Social Media is becoming far more utilised

Wed, 02 Feb 2011 00:00:00 GMT

Brands are begging to take more of an interest in the advertising potential of social media at a time when Facebook and Twitter are undergoing significant changes.

Facebook Deals promotes the 'Wisdom of Friends'

Tue, 01 Feb 2011 00:00:00 GMT

Facebook Deals has the potential to revolutionise the way customers shop and think about brands in the everyday lives, but will it take off?

Bad Weather boosts AdWords

Mon, 31 Jan 2011 00:00:00 GMT

AdWords saw a boost in online advertising clickthroughs during the UK's big freeze.

The Mail Online holds its title of most viewed

Fri, 28 Jan 2011 00:00:00 GMT

The Mail Online became the only digital newspaper not to lose audience share in December.

Businesses prepare to go mobile for 2011

Thu, 27 Jan 2011 00:00:00 GMT

Businesses are seeing the viability in website promotion on mobile platforms, new research shows, as companies develop their own use of it.

UK tops e-commerce in Europe

Wed, 26 Jan 2011 00:00:00 GMT

Businesses ought to focus their attentions on ecommerce in the UK if they are to gain a definite share in European spending, according to a new report.

Twitter soars through 2011

Tue, 25 Jan 2011 00:00:00 GMT

The amount of money being put into Twitter as part of managed emarketing will soar in 2011 as part of an initiative to reap the benefits of the channel.

Christmas e-commerce slows

Mon, 24 Jan 2011 00:00:00 GMT

Businesses may want to ensure their website emarketing plan is at the top of its game in the approach to Christmas, as spending could slow next year.

Christmas provokes increased ecommerce appetite

Tue, 11 Jan 2011 00:00:00 GMT

Consumers hit the online high street in record levels this Christmas, as managed emarketing campaigns targeted buyers. However, not all of them were happy.

e-Marketing Agency of the Year goes to insurance company

Mon, 10 Jan 2011 00:00:00 GMT

A strong campaign involving well-placed social media integration has earned a Texas-based firm a national award from an organisation that values managed emarketing.

Online ad spending is still on the up

Fri, 07 Jan 2011 00:00:00 GMT

The growth of online spending and website promotion is set to boom in 2011 and beyond, breaking the $40 billion mark by 2014, eMarketer believes.

Dominoes Pizza proves the potential of emarketing

Thu, 06 Jan 2011 00:00:00 GMT

One of the world's most profitable pizza companies, Domino's Pizza, has said that website promotion and other strategies has resulted in higher takings.

Christmas ecommerce is a major rise on last year

Wed, 05 Jan 2011 00:00:00 GMT

People may have been much more tempted by strong website promotion, according to the latest comScore figures, showing a rise in spending in 2010.

P&G regain the top spot

Tue, 04 Jan 2011 00:00:00 GMT

A new study by Nielsen has found that website marketing and a wider advertising initiative has landed Procter & Gamble as the top ad spender.

McDonalds accused of mining user data

Fri, 31 Dec 2010 00:00:00 GMT

McDonald's, Microsoft and a host of other multinational companies have all been accused of misusing personal information gathered during marketing campaigns, it has been reported.

Internet ads beat Newspaper hands down

Fri, 24 Dec 2010 00:00:00 GMT

The spending on advertising in newspapers is to fall behind that found online by the end of 2010, according to the newest research by eMarketer.

Strategic plans are being used for website promotion

Wed, 22 Dec 2010 00:00:00 GMT

A new survey of high-performing websites has highlighted the success many businesses are having with managed emarketing strategies online, it has been revealed.

Twitter becomes a profitable platform

Tue, 21 Dec 2010 00:00:00 GMT

Twitter has been valued at $3.7 billion (£2.38 billion), underlining how the social network - and others like it - is becoming an ever-more viable platform for businesses.

Financial worth of Myspace proves costly for Google

Mon, 20 Dec 2010 00:00:00 GMT

The decline of MySpace has been underlined by a new advertising deal with Google, showing its slide in terms of website promotion and sales.

ASA's remit to expand

Fri, 17 Dec 2010 00:00:00 GMT

Search engine optimisation providers will come under increased scrutiny from the Advertising Standards Agency as of next March, one leading organisation warns.

'Drive Your Beat' campaign wins marketing award

Thu, 16 Dec 2010 00:00:00 GMT

An Indian firm has been congratulated for its excellent integrated website promotion campaign on behalf of the country's General Motors franchise.

Overspend on website promotion topples company

Mon, 13 Dec 2010 00:00:00 GMT

The failure of a competitor has turned into a website marketing coup for MotorcycleCenter.com, which hopes to benefit from many more active customers.

Social Media Deployment

Fri, 10 Dec 2010 00:00:00 GMT

Around three-quarters of businesses are using social media as a means of website promotion and marketing to the masses, it has been discovered.

Why do consumers follow brands via social media?

Wed, 08 Dec 2010 00:00:00 GMT

Companies must ensure they do their best to integrate Facebook into website promotion, otherwise social networking could be lacklustre for business.

Worldwide ad spending is ever increasing

Tue, 07 Dec 2010 00:00:00 GMT

Emerging economies will play a major part in the growth of internet marketing and worldwide advertising online in the coming year, according to new research.

Christmas Shopping leave SEO consultants with baited breath

Fri, 03 Dec 2010 00:00:00 GMT

Experts at IMRG have identified the growth in e-retail and a possible boom to come in the lead-up to Christmas, when consumers bombard shopping websites.

Online Ad Spending will still grow

Thu, 02 Dec 2010 00:00:00 GMT

The surge in smartphone use in recent months could power organisations to target advertising on mobile platforms, according to a new survey.

Online deals spur on early Christmas shopping

Thu, 25 Nov 2010 00:00:00 GMT

US shoppers are expected to spend more money online this Christmas than ever before, with sales for the first three weeks of this month already exceeding November 2009.

Potency of Facebook shown through US figures

Mon, 22 Nov 2010 00:00:00 GMT

Facebook has become the most visited website in the US, and looks set to build on this position in the UK and across the Atlantic with its upcoming email service.

Marketing and Retail orgs join forces

Fri, 19 Nov 2010 00:00:00 GMT

A new UK retail body has been formed to encourage growth in the mobile e-commerce sector, which is fast proving itself to be a lucrative avenue for website promotion.

Yahoo! plays catch-up

Thu, 18 Nov 2010 00:00:00 GMT

Yahoo! has released a beta version of Search Assist, which it hopes will improve on rival technology Google Instant when released on a wider scale.

Fandango email alerts campaign proves its worth

Fri, 12 Nov 2010 00:00:00 GMT

Fandango's call to action, time sensitivity and add-on value content elements of its email marketing campaign have all been highlighted as an example of good practice.

Fortune 500 embraces corporate Twitter

Thu, 11 Nov 2010 00:00:00 GMT

Significantly larger numbers of America's biggest companies are embracing social media in 2010, while blogs are continuing to prove a popular marketing tool.

LinkedIn enables brands to enhance their presence

Fri, 05 Nov 2010 00:00:00 GMT

LinkedIn will give businesses a new opportunity to promote themselves using a new Company Pages tool.

Augmented Reality launched by Nestle

Thu, 04 Nov 2010 00:00:00 GMT

Nestle's new augmented reality Nesquik website promotion is hoping to capitalise on social media viral attention to raise awareness of its brand.

Twitter launches advertising planted with timelines

Tue, 02 Nov 2010 00:00:00 GMT

Twitter set for a slow roll-out of its latest Promoted Tweet scheme, which is the first intended to place adverts directly into user timelines.

Google modifies PPC following French complaint

Mon, 01 Nov 2010 00:00:00 GMT

Google has committed to modify its AdWords' contents policy, following an interim decision by France's competition authority concerning a dispute with Navx.

Email marketing still on top form

Fri, 29 Oct 2010 00:00:00 GMT

There is plenty that remains attractive about email marketing, which continues to grow and be complemented, rather than eclipsed by emerging channels such as social media.

Social Media value continues to rise

Thu, 28 Oct 2010 00:00:00 GMT

Social media strategies are beginning to prove their value to businesses, with audiences accessing sites through mobile and coming to expect a level of interaction from brands.

Yahoo! teams with Microsoft adCentre

Wed, 27 Oct 2010 00:00:00 GMT

Yahoo!'s partnership with Microsoft's adCenter is expected to simplify marketing for advertisers, but could be more pricey during the transition.

Facebook faces Privacy backlash

Fri, 22 Oct 2010 00:00:00 GMT

Facebook takes further steps to improve user privacy and clamp down on advertising data misuse, following a spate of accusations.

Marketers set to invest more in SEO

Thu, 21 Oct 2010 00:00:00 GMT

Businesses are showing willing to invest more money into online marketing channels once again, new research reveals.

Google seeks Chinese Advertisers

Tue, 19 Oct 2010 00:00:00 GMT

Google has reconfirmed its commitment to Chinese users, despite reportedly cancelling seven contracts with advertising resellers in the country.

Online video still proving a hit

Fri, 15 Oct 2010 00:00:00 GMT

Online video is continuing to prove popular in the UK, with advertisers contributing to significant spending increases on the channel this year.

Managed PPC alongside News Stories

Fri, 08 Oct 2010 00:00:00 GMT

Managed pay per click combined with news on social media is a great way of improving brand metrics, compared to through other content, CNN research indicates.

Re-Target your ads suggest Internet Consultants

Tue, 28 Sep 2010 00:00:00 GMT

Advert retargeting proves its value as an online marketing strategy, boosting search queries well-beyond other approaches, a study shows.

Shifts in use of internet advertising channels

Mon, 27 Sep 2010 00:00:00 GMT

As social media advertising rises some other internet advertising may suffer (Craig Nicholson)

Take care how you 'advertise' in social media

Sat, 25 Sep 2010 00:00:00 GMT

More than any other marketing channel, social media needs strategy and honesty (John Burns)

Minister pushes for reconsidering airbrushed images

Wed, 22 Sep 2010 00:00:00 GMT

Are images which show unrealistic skin / shape etc acceptable just because we know it's spin? (Steve Swallow)

The Legality (or not) of Behaviour Targeting

Thu, 16 Sep 2010 00:00:00 GMT

People have an obligation to protect themselves with privacy settings (Catherine Ferguson)

Online Video reaches large audiences in an engaging environment

Thu, 16 Sep 2010 00:00:00 GMT

Australian audiences may be best targeted by marketers through online video, where Google and Microsoft sites appear to dominate attention.

AOL's new online display advertisements

Tue, 14 Sep 2010 00:00:00 GMT

AOL is hoping to boost advertising revenues with the launch of a new display advert format next month, which promises to be bigger, better and interactive.

There is a reason why online advertising has grown during the recession

Mon, 13 Sep 2010 00:00:00 GMT

Shift your advertising online for better return on investment not just because its measurable (Steve Swallow)

La Tasca improves website with customer service functionality

Mon, 13 Sep 2010 00:00:00 GMT

La Tasca has set out to improve the overall quality of its online customer service with a website revamp, which now integrates social media.

Big brands given an edge by Twitter

Wed, 08 Sep 2010 00:00:00 GMT

How will Twitter users will react to advertising tweets isn search results? (Craig Nicholson)

DWP spend for PPC and SEO reaches £1.1m

Wed, 08 Sep 2010 00:00:00 GMT

The UK Department of Work and Pensions has released details of how much it has spent on pay per click advertising since 2006, but will need to cut back.

AOL ad services reach a new deal with Google

Mon, 06 Sep 2010 00:00:00 GMT

What will the new AOL/Google advertising enhancements mean for online marketers?

ASA given greater powers over internet advertising

Wed, 01 Sep 2010 00:00:00 GMT

Will the ASA ever have a firm grip on internet ads, or is the market so large that it will never be properly regulated?

Internet ads must connect with consumers

Thu, 26 Aug 2010 00:00:00 GMT

Will internet ads ever be as effective as other forms of media such as TV?

Internet Advertising through Online Retail

Tue, 24 Aug 2010 00:00:00 GMT

What opportunities remain for internet advertisers when it comes to online retail sites, or have they already been exhausted?

Women 'open' to targeted internet ads

Thu, 19 Aug 2010 00:00:00 GMT

What needs to be done to make men more welcoming of internet ads? (John Burns)

The Internet Advertising Trend

Tue, 17 Aug 2010 00:00:00 GMT

Will the internet advertising trend ever be overtaken by something else, or will it continue to be the marketing medium of choice for many businesses?

Promoted Tweets not yet a competitor for Adwords

Sat, 14 Aug 2010 00:00:00 GMT

Is Twitter offering marketers something useful or just interesting, or both? (John Burns)

Amazon, Tesco, M&S top email marketing poll

Fri, 13 Aug 2010 00:00:00 GMT

Is email marketing still important for companies or should they be turning their attention to social media campaigns?

Google and Facebook popularity highest in UK

Thu, 12 Aug 2010 00:00:00 GMT

Both sites have had a considerable boost in traffic, with Facebook being one in six of all online pages viewed. Research also suggests a possible saturation point.

Pay per click is still working

Wed, 11 Aug 2010 00:00:00 GMT

Measuring results is the key to successful PPC (John Burns)

The impact of poor site choice for display advertising

Tue, 03 Aug 2010 00:00:00 GMT

Display internet advertising and the important of site choice (Kate Billinghurst)

Search spending on the rise, stats show

Tue, 27 Jul 2010 00:00:00 GMT

Google intentions to keep dominating search advertising (Craig Nicholson)

Online lead generation doesn't necessarily need brand awareness

Mon, 19 Jul 2010 00:00:00 GMT

You can generate leads online before developing the brand identity

Google Newspass to make its debut?

Wed, 23 Jun 2010 00:00:00 GMT

Google being cagey about new advertising channel (Craig Nicholson)

Desire for higher ROI drives surge in internet advertising

Fri, 18 Jun 2010 00:00:00 GMT

Flexibility and measurability of internet advertising attractive to finance directors (John Burns)

Survey on responses to display advertising

Thu, 17 Jun 2010 00:00:00 GMT

Is it time for your company to consider the use of display advertising? (Kate Billinghurst)

How to find the best audience for your advert

Wed, 16 Jun 2010 00:00:00 GMT

New Adwords facility to aid targeting (Emma Furze)

Behavioural targeting for internet ads

Wed, 16 Jun 2010 00:00:00 GMT

Social Media funding and privacy clash (Mark Richards)

Personalisation will change the world of internet advertising

Sat, 12 Jun 2010 00:00:00 GMT

Internet ads 'present retailing opportunities' (Kate Billinghurst)

Adverts online can generate online conversation

Thu, 10 Jun 2010 00:00:00 GMT

Is accessibility crucial to a marketing campaign? (Kate Billinghurst)

Google AdWords made more streamlined

Thu, 29 Apr 2010 00:00:00 GMT

Local storage of data for faster access now offered by Google (Mark Richards)

Google Buzz to be included in real-time search

Thu, 25 Feb 2010 00:00:00 GMT

Is Buzz just another source of advertising revenue for Google? (Mark Richards)

Social media budgets revealed

Tue, 23 Feb 2010 00:00:00 GMT

How much do you spend on social media? (Kate Billinghurst)

Bing furthers partnership with Facebook

Mon, 22 Feb 2010 00:00:00 GMT

Facebook USA relationship extended worldwide

Digital marketing 'on the up'

Fri, 19 Feb 2010 00:00:00 GMT

How much of your overall budget will you spend on the web this year? (Craig Nicholson)

Most engaging UK brands revealed

Wed, 17 Feb 2010 00:00:00 GMT

How do you connect with customers? (kate Billinghurst)

Radio advertising 'good' for brand browsing

Tue, 16 Feb 2010 00:00:00 GMT

Do you advertise on the radio? (John Burns)

Better leads 'will help' website promotion

Thu, 11 Feb 2010 00:00:00 GMT

Do you use paid search or SEO?

Global search market experiences growth

Fri, 05 Feb 2010 00:00:00 GMT

Do you utilise search engine marketing? (John Burns)

Google sees paid click revenue climb

Wed, 03 Feb 2010 00:00:00 GMT

Google's success = need to get involved in internet advertising (Catherine Ferguson)

Google offers advice to Analytics users

Mon, 01 Feb 2010 00:00:00 GMT

Will the firm's tips be useful to you? (John Burns)

Recovery comes to the web

Thu, 28 Jan 2010 00:00:00 GMT

Spending on search marketing is on the rise (John Burns)

Online marketing budgets increasing

Tue, 26 Jan 2010 00:00:00 GMT

Will companies look to internet marketing consultants with their increased budgets?

First smart banner ad campaign launched

Tue, 19 Jan 2010 00:00:00 GMT

Will you follow the example of 'Which' and Tangent One? (Catherine Ferguson)

Factors that impact cost-per-acquisition

Sat, 09 Jan 2010 00:00:00 GMT

Do you prioritise the final click before a conversion? (John Burns)

Internet consultants 'will incorporate social data' in search

Tue, 15 Dec 2009 00:00:00 GMT

How will one analyst's predictions affect your business practices? (Tom Musk)

IAB internet consultants launch online campaign

Tue, 15 Dec 2009 00:00:00 GMT

Do you feel online advertising is invasive? (Kate Billinghurst)

Big businesses 'taking advantage' of Christmas shopping season

Fri, 11 Dec 2009 00:00:00 GMT

Have you maintained your marketing budgets during this period? (Sarah Adie)

New figures 'encouraging' for internet marketing consultants

Tue, 08 Dec 2009 00:00:00 GMT

An increasing number of people are predicted to turn to the web in 2013 (Sarah Adie)

SMEs 'increasingly using search'

Fri, 04 Dec 2009 00:00:00 GMT

Will you increase your expenditure in this area? (Kate Billinghurst)

Social media 'good for businesses'

Fri, 04 Dec 2009 00:00:00 GMT

Brands need to consider the best ways to use this in their advertising strategies, it has been suggested (Kate Billinghurst)

Google enhances ad search

Thu, 03 Dec 2009 00:00:00 GMT

More information is being provided to users (John Burns)

SEO and social media 'beat banner ads'

Mon, 30 Nov 2009 00:00:00 GMT

Social media and search engine tactics are better at engaging customers than banner advertising, experts have advised (Andy Carter)

Display advertising 'as important' as search

Mon, 30 Nov 2009 00:00:00 GMT

Masterclass suggests businesses should not forget about other forms of online marketing (Andy Carter)

Local web advertising 'set to grow'

Sat, 07 Nov 2009 00:00:00 GMT

Mark Richards wrote: The figures show that investment in local campaigns is set to rise in the years to come

Digital marketing methods 'need to be explained'

Tue, 03 Nov 2009 00:00:00 GMT

Mark Richards wrote: The research has been conducted by the IAB

Figures suggest increase in ecommerce

Sat, 31 Oct 2009 00:00:00 GMT

Andy Carter wrote: Are you anticipating a rise in online shoppers this Christmas?

Figures reveal popularity of social network advertising

Fri, 30 Oct 2009 00:00:00 GMT

Andy Carter wrote: Telecoms firms and retailers are two groups that use social media marketing

Error made in IAB marketing report

Tue, 20 Oct 2009 00:00:00 GMT

John Burns wrote: Error made in IAB marketing report

Search engine marketing sector 'in recovery'

Mon, 19 Oct 2009 00:00:00 GMT

Steve Swallow wrote: Is your company increasing spending in this area?

UK Internet Search Statistics

Fri, 16 Oct 2009 00:00:00 GMT

Tony Thornby wrote: Figures on how UK users browse and search the web

Survey reveals internet marketing trends

Wed, 14 Oct 2009 00:00:00 GMT

Craig Nicholson wrote: Have you stepped up your use of web marketing in recent months?

Website design and maintenance issues

Tue, 13 Oct 2009 00:00:00 GMT

SME are losing potential business because of basic errors on their websites.

Bright future predicted for online video marketing

Sat, 10 Oct 2009 00:00:00 GMT

Steve Swallow wrote: One specialist has outlined his predictions for the future of the medium.

UK Internet Advertising Sales Overtake TV In 1H '09

Tue, 06 Oct 2009 00:00:00 GMT

Sam Dawood wrote: Don't get left behind

Social media adverts 'achieve lower click-through rates'

Wed, 30 Sep 2009 00:00:00 GMT

The results challenge social media advertising trends.

Google announces DoubleClick Ad Exchange

Wed, 23 Sep 2009 00:00:00 GMT

John Burns wrote: Will you take advantage of Google's new service?

Banner advertising 'no good'

Sat, 19 Sep 2009 00:00:00 GMT

Andy Carter wrote: Will you stop using banner advertising?

Ofcom outlines video on demand advertising regulations

Thu, 17 Sep 2009 00:00:00 GMT

Tom Musk wrote: Will the regulations successfully control VOD advertising?

Twitter paves way for advertising

Sat, 12 Sep 2009 00:00:00 GMT

Mark Richards: Will you be using Twitter for advertising purposes?

Google's ad exchange service 'coming soon'

Fri, 11 Sep 2009 00:00:00 GMT

John Burns wrote: Will you be making use of the service once it launches?

Vonage to launch 'unique' web ads

Thu, 10 Sep 2009 00:00:00 GMT

Steve Swallow wrote: Do you think the new ads will help the firm boost sales?

Microsoft considering captcha ad placement

Sun, 30 Aug 2009 00:00:00 GMT

Tom Musk wrote: Would you welcome the introduction of captcha-based advertising?

Maximising CTR rate 'can boost PPC quality'

Fri, 28 Aug 2009 00:00:00 GMT

Tom Musk wrote: Have you been taking steps to maintain your paid search quality score?

Google updates AdSense features

Wed, 26 Aug 2009 00:00:00 GMT

John Burns wrote: Will you be making use of Google's new AdSense changes?

Integrated online ads most effective, survey shows

Sun, 23 Aug 2009 00:00:00 GMT

Tom Musk wrote: Do you agree with the findings?

Online advertising overtakes traditional methods among SMEs

Sat, 22 Aug 2009 00:00:00 GMT

Have you noticed more SMEs opting to used web-based marketing?

PPC position 'does not affect conversion rates'

Wed, 19 Aug 2009 00:00:00 GMT

Steve Swallow wrote: Will the findings affect your PPC placement decisions?

HSBC enables comments in display ads

Wed, 12 Aug 2009 00:00:00 GMT

Kate Billinghurst wrote: Will the move become widespread among display advertising?

Microsoft announces Razorfish sale

Sat, 08 Aug 2009 00:00:00 GMT

Andy Carter wrote: Has Microsoft made the right decision in selling Razorfish?

Google launches new AdWords software

Sat, 01 Aug 2009 00:00:00 GMT

Kate Billinghurst wrote: Will you be taking advantage of the new version of AdWords?

Search engine marketing costs falling, report shows

Sat, 25 Jul 2009 00:00:00 GMT

Steve Swallow wrote: Have you seen a decrease in the cost of search engine marketing?

Bing 'popular' with PPC marketers

Mon, 20 Jul 2009 00:00:00 GMT

Catherine Ferguson wrote: Is Bing set to take some of Google's market share?

Marketers predicted to increase social network spending

Wed, 15 Jul 2009 00:00:00 GMT

Mark Richards wrote: Will advertisers increase their focus on social media?

Alternative online advertising system launched

Tue, 14 Jul 2009 00:00:00 GMT

Craig Nicholson wrote: Will Adollo change the way advertisers market their products online?

Bing 'showing PPC potential'

Mon, 13 Jul 2009 00:00:00 GMT

Catherine Ferguson wrote: Will internet advertisers continue to embrace Bing?

BT drops Webwise plans

Thu, 09 Jul 2009 00:00:00 GMT

Kate Billinghurst wrote: Has the bell tolled for Webwise in the UK?

Travel firms reap benefits of SEM

Mon, 29 Jun 2009 00:00:00 GMT

Dipika Patel wrote: Should travel companies put all their eggs in the search engine marketing basket?

Yahoo! rolls out new DIY ad tool

Wed, 24 Jun 2009 00:00:00 GMT

Dipika Patel wrote: Will SMEs welcome Yahoo!'s latest offering?

New PPC ads tested by Google

Mon, 22 Jun 2009 00:00:00 GMT

Steve Swallow wrote: Will Google's new product ads enhance retailers' online conversion rates?

Twitter not looking at ads for monetisation

Wed, 20 May 2009 00:00:00 GMT

John Burns wrote: Twitter co-founder Biz Stone has revealed that the website is not currently considering using advertising as a way of making money.

Trademarks to be allowed in US AdWords ad text

Sat, 16 May 2009 00:00:00 GMT

Dipika Patel wrote: Google has revealed that it is allowing text in certain AdWords ads to include trademarked terms.

Mobile web ad spending up almost 100%

Tue, 12 May 2009 00:00:00 GMT

Kate Billinghurst wrote: A new report has shown that mobile advertising is beginning to take off in the UK.

AdWords trademarked terms open to bids in more countries

Fri, 08 May 2009 00:00:00 GMT

Google has amended its policies to allow marketers in more countries to bid on trademarked terms in AdWords from next month (Kate Billinghurst article)

Google Analytics integrated with Ad Planner

Thu, 07 May 2009 00:00:00 GMT

Google has announced that its Analytics tool can now be integrated with the Google Ad Planner Publisher Centre (John Burns)

Irrelevant landing pages are top reason for adCenter disapprovals by Catherine Ferguson

Tue, 28 Apr 2009 00:00:00 GMT

Irrelevant landing pages are one of the main reasons why pay-per-click ads and keywords may be disapproved by Microsoft adCenter, it has been revealed.

UK web users spending less time on online shopping by Andy Carter

Tue, 21 Apr 2009 00:00:00 GMT

Britons are beginning to devote less of their online time to making purchases from e-commerce sites, according to Hitwise.

Human influence 'key' to PPC success by Kate Billinghurst

Mon, 20 Apr 2009 00:00:00 GMT

The human factor is important when it comes to managing pay-per-click campaigns, it has been suggested.

AdWords conversion metrics updated by Andy Carter

Thu, 09 Apr 2009 00:00:00 GMT

Google has announced changes to the way in which it displays conversion metrics within AdWords.

UK marketers invited to download adCenter Desktop Tool by Craig Nicholson

Thu, 02 Apr 2009 00:00:00 GMT

Microsoft is inviting marketers in the UK and France to download its adCenter Desktop Tool.

Report: £3.3bn spent on online ads in 2008 by Steve Swallow

Wed, 01 Apr 2009 00:00:00 GMT

New figures have revealed that UK spending on online marketing rose by 17 per cent last year.

Global growth predicted for social networking ads by Mark Richards

Fri, 20 Mar 2009 00:00:00 GMT

The market for ads on social networking websites will continue to grow globally over the next four years, according to eMarketer.

Google announces interest-based ads

Wed, 11 Mar 2009 00:00:00 GMT

New ads that are tailored depending on the web user's interests have been launched by Google. By Mark Richards

Yahoo! gives PPC campaigns a boost by Steve Swallow

Fri, 06 Mar 2009 00:00:00 GMT

Yahoo! has taken steps to make it easier for paid search marketers to research the right keywords for their niche.

Google makes AdSense ads expandable

Thu, 05 Mar 2009 00:00:00 GMT

Google has launched a new AdSense ad format that is capable of being expanded by users to display a variety of rich media.

Guidelines for behaviourally targeted ads unveiled by IAB by Andy Carter

Wed, 04 Mar 2009 00:00:00 GMT

The Internet Advertising Bureau has launched a set of guidelines for the use of behaviourally targeted online ads.

Internet marketing consultant taskforce formed by Steve Swallow

Wed, 25 Feb 2009 00:00:00 GMT

Internet marketing consultants and other industry representatives will form a new taskforce to address two major issues in the sector.

Online advertisers 'should tune into consumers' web habits' by Katherine Ferguson

Sat, 21 Feb 2009 00:00:00 GMT

Online advertisers have been advised that their campaigns could be more successful if they develop a strong intuition into what their target audience wants.

Online advertisers 'should experiment with alternative engines' by Andy Carter

Wed, 18 Feb 2009 00:00:00 GMT

A research analyst has claimed that online advertisers should consider advertising on other search engines rather than just Google.

Automotive online advertisers 'should build on negative keywords' by Mark Richards

Mon, 16 Feb 2009 00:00:00 GMT

Automotive industry online advertisers have been advised to add to and update their negative keyword base.

Spring - 'best time' to optimise PPC insurance campaigns

Fri, 13 Feb 2009 00:00:00 GMT

Online advertisers working on PPC campaigns should start optimising them ahead of springtime, a Microsoft insider has advised.

Ad spending to rise over next 10 years

Thu, 12 Feb 2009 00:00:00 GMT

A new report has found that online advertising expenditure is set to rise over the next decade.

Online ads 'to grow despite recession' by Kate Billinghurst

Fri, 06 Feb 2009 00:00:00 GMT

A new report by Forrester has revealed that online advertising is set to grow this year despite the recession.

Website design 'crucial to PPC success' by John Burns

Thu, 05 Feb 2009 00:00:00 GMT

An effective PPC campaign will only lead to conversions if it is backed up by good website design.

Niche keywords 'can be more effective' by Andy Carter

Wed, 04 Feb 2009 00:00:00 GMT

The most popular search terms do not necessarily make the best keywords for search marketing campaigns, according to Yahoo.

Internet marketers advised to react to trends

Tue, 03 Feb 2009 00:00:00 GMT

Internet advertisers should consider changing keywords to reflect market trends, according to Microsoft.

Creativity 'is crucial' when dreaming up online ad campaigns by Andy Carter

Sun, 25 Jan 2009 00:00:00 GMT

It has been claimed that online advertisers should remember that creativity is just as important as performance indicators.

Online ads suffering in recession by Kate Billinghurst

Thu, 15 Jan 2009 00:00:00 GMT

Online advertising is suffering due to the recession, new research has revealed.

Online ad spending revised down

Fri, 09 Jan 2009 00:00:00 GMT

An internet marketing consultant has envisaged a decrease in internet advertising spending.

Bid management technology 'gives internet advertisers competitive edge' by Mark Richards

Wed, 07 Jan 2009 00:00:00 GMT

Econsultancy has championed the benefits for internet advertisers who use bid management software when operating paid search campaigns.

Market Research indicates plunge in UK online advertising

Tue, 16 Dec 2008 00:00:00 GMT

Does this mean that online sales are going to fall like offline in the current recession?

Paid search top viral strategy

Wed, 10 Dec 2008 00:00:00 GMT

The first Video Benchmark Guide from MarketingSherpa has revealed that paid search is top of the list of strategies used for viral internet advertising.

Advertisers 'find user-generated content off-putting'

Wed, 10 Dec 2008 00:00:00 GMT

New research has revealed that internet advertisers are put off advertising on sites with user-generated content.

AdWords allows alcohol adverts in US with restrictions

Tue, 09 Dec 2008 00:00:00 GMT

Google AdWords has announced that it now plans to permit the online advertising of hard alcoholic products in the US.

Overlay video advertising 'not intrusive to web users'

Tue, 02 Dec 2008 00:00:00 GMT

New research performed by ITV has revealed that web users do not find overlay video advertisements intrusive.

Internet advertising spending 'lower than predicted'

Tue, 02 Dec 2008 00:00:00 GMT

The actual amount of money spent on internet advertising by the end of this year is not likely to be as much as originally predicted.

Semantics to boost pay-per-click links

Tue, 18 Nov 2008 00:00:00 GMT

Industry experts have claimed that semantic technology is needed to boost flagging pay-per-click links.

Travel industry to increase online advertising

Tue, 04 Nov 2008 00:00:00 GMT

Around 80 per cent of companies in the tourism industry are expected to increase their spending on internet advertising despite current financial constraints.

Firms 'should not give up on brand advertising'

Wed, 29 Oct 2008 00:00:00 GMT

Businesses feeling the effects of the ongoing credit crisis are urged not to cut back on their spending on brand advertising.

Google's deal with Russian firm 'halted'

Mon, 27 Oct 2008 00:00:00 GMT

Russian authorities have postponed a proposed deal between Google and a Russian advertising company.

Geo-targeting 'good for business'

Wed, 22 Oct 2008 00:00:00 GMT

Yahoo! has added local geo-targeting to its pay-per-click adverts which can help target users at a local level.

Younger users more likely to click on ads

Mon, 06 Oct 2008 00:00:00 GMT

Advertisers should focus on tailoring their online advertising to specific age groups, says a new report.

Yahoo launches new display ad platform

Fri, 26 Sep 2008 00:00:00 GMT

Yahoo has unveiled its new advertising platform, with two major companies already signed up.

Online advertising growth will slow

Thu, 25 Sep 2008 00:00:00 GMT

UK spending on online advertising will slow this year with display ads the worst hit, according to a new study.

eBay top of the PPC rankings for August

Fri, 19 Sep 2008 00:00:00 GMT

eBay was the biggest PPC revenue maker in the US last month, new figures reveal.

Businesses spend more on online marketing

Thu, 18 Sep 2008 00:00:00 GMT

European businesses are continuing to spend more on online advertising, according to new research.

Microsoft offers credit crunch conversion tips

Fri, 05 Sep 2008 00:00:00 GMT

Creative ad ideas for persuading customers with less cash to spend it with you.

Google adds geographic reports to AdWords

Thu, 04 Sep 2008 00:00:00 GMT

Now you can understanding which Regions are responding to your adverts and which are providing your 'conversions'.

Contextually relevant ads 'good for brands'

Wed, 27 Aug 2008 00:00:00 GMT

Matching ads closer to the content with which they appear results in more sales. Developments take this into account.

Google accounts for 90% of EMEA paid search spending

Tue, 12 Aug 2008 00:00:00 GMT

Latest figures show that Google's share of the market has grown by 10% in the last year.

Google announces changes to content network

Thu, 07 Aug 2008 00:00:00 GMT

New features made available by Google's purchase of Doubleclick will increase the value of using the content network as part of Adwords advertising.

Making the most of PPC ads

Tue, 15 Jul 2008 00:00:00 GMT

Testing (rather than assuming) and ongoign refinement of advert content is so important.