Marketers 'underestimating email's importance'

Thu, 25 Feb 2010 00:00:00 GMT

Are you still making use of email marketing? (Mark Richards)

Recovery comes to the web

Thu, 28 Jan 2010 00:00:00 GMT

Spending on search marketing is on the rise (John Burns)

Frequency of messages in email marketing

Fri, 22 Jan 2010 00:00:00 GMT

Do you still send out large group emails? (Mark Richards)

SME still not make good use of email marketing

Wed, 06 Jan 2010 00:00:00 GMT

How will you use this technique in the coming year? (Andy Carter)

Email's future role in the marketing mix

Sat, 02 Jan 2010 00:00:00 GMT

How does your business make use of email marketing? (Kate Billinghurst)

Managed emarketing trends set forth

Thu, 17 Dec 2009 00:00:00 GMT

Which of these will you adopt in the coming year? (Craig Nicholson)

'Probably' the Best Low Cost Email Marketing System in the World

Sun, 13 Dec 2009 00:00:00 GMT

And now it's about to get even better (Tony Thornby)

Email marketing 'important' to advertisers

Thu, 03 Dec 2009 00:00:00 GMT

Will you increase your spend in this area? (Mark Richards)

Recession 'not hindering email investment'

Fri, 20 Nov 2009 00:00:00 GMT

John Burns wrote: Companies across a variety of sectors have stepped up their investment

Balance needed in email marketing, research suggests

Wed, 11 Nov 2009 00:00:00 GMT

John Burns wrote: There is a need to find a balance between effectiveness and effort when conducting email marketing

Case study highlights email marketing benefits

Tue, 03 Nov 2009 00:00:00 GMT

John Burns wrote: Do you integrate email marketing into your promotional campaigns?

Survey highlights benefits of social sharing

Mon, 02 Nov 2009 00:00:00 GMT

Kate Billinghurst wrote: Do you allow your marketing emails to be shared on social networks?

Study reveals preferred method for web information sharing

Mon, 26 Oct 2009 00:00:00 GMT

John Burns wrote: Have you noticed a change in the way you receive information over the web?

Email marketing 'should be interactive'

Tue, 22 Sep 2009 00:00:00 GMT

Mark Richard wrote: What do your emails contain?

Research reveals online marketing increase

Mon, 27 Jul 2009 00:00:00 GMT

Craig Ncholson wrote: Will online marketing continue to grow in the years to come?

B2B marketers 'focusing on email'

Sun, 19 Jul 2009 00:00:00 GMT

Craig Nicholson wrote: Is email marketing becoming more important to B2B companies?

Growth identified in email marketing outsourcing

Thu, 16 Jul 2009 00:00:00 GMT

Tony Thornby wrote: What is the best way to manage an email marketing campaign?

Email marketing deliverability success factors revealed

Tue, 30 Jun 2009 00:00:00 GMT

John Burns wrote: How should marketers approach the issue of email deliverability?

Email marketing tipped to boom in 2009 by Mark Richards

Fri, 17 Apr 2009 00:00:00 GMT

The email marketing platform will offer strong growth for UK businesses this year, according to Eloqua.

Retailers 'should take advantage of welcome emails' by Catherine Ferguson

Wed, 11 Mar 2009 00:00:00 GMT

Retailers should consider making greater use of welcome emails as a marketing tool, according to a new report.

Logic and priority 'are essential in web analytics' by Andy Carter

Fri, 20 Feb 2009 00:00:00 GMT

An analyst has claimed that an essential part of web analytics is prioritising and being logical.

Email marketers advised to regain customer trust by Catherine Ferguson

Thu, 19 Feb 2009 00:00:00 GMT

Email marketers have been advised to try to regain the confidence of their customers.

Email marketers 'should recognise campaign timeliness as essential' by Steve Swallow

Tue, 17 Feb 2009 00:00:00 GMT

Timeliness is an important aspect of successful email marketing which people often forget about, it has been claimed.

Email marketers warned not to annoy audience by Craig Nicholson

Tue, 17 Feb 2009 00:00:00 GMT

Email marketers have been advised that they must not annoy their recipients if they are to have a successful campaign.

Email marketing 'popular and effective' by Steve Swallow

Thu, 05 Feb 2009 00:00:00 GMT

More than 40 per cent of marketers have enjoyed an impressive return on investment from email marketing campaigns.

E-marketers 'must boost opt-in rates' by Steve Swallow

Thu, 29 Jan 2009 00:00:00 GMT

Email marketers need to refine their opt-in list to ensure they make the most out of smaller budgets to survive the recession in 2009, it has been claimed.

Emarketers advised to offer consumers opt-in benefits by Kate Billnghurst

Thu, 08 Jan 2009 00:00:00 GMT

Consumers who are offered benefits in email marketing content are more likely to opt in, research has revealed.

E-marketers 'need to adapt' to customers' segmentation

Wed, 24 Dec 2008 00:00:00 GMT

E-marketers advised to adapt to their customers' email segmentation arrangements.

E-marketers 'must deliver timely and relevant information in 2009'

Thu, 18 Dec 2008 00:00:00 GMT

ExactTarget has claimed that email marketers need to ensure the information they send to customers is relevant and timely.

Email certification 'boosts bigger profits for e-marketers'

Fri, 12 Dec 2008 00:00:00 GMT

E-marketers who use email certification reap greater profits than those who do not, new research has found.

E-marketing: 'more eco-friendly than traditional methods'

Fri, 14 Nov 2008 00:00:00 GMT

Internet marketing consultancy E-consultancy has stated that e-marketing is greener than traditional methods because it reduces waste and is more measurable.

Businesses urged to use 'smart' internet market

Tue, 11 Nov 2008 00:00:00 GMT

Businesses that use internet marketing to boost their reputation have been advised on the best ways to employ the service.

Marketers should 'reap multiple benefits' of internet

Wed, 05 Nov 2008 00:00:00 GMT

The benefits of e-marketing should appeal to businesses as it saves time, money and effort for both consumers and e-marketing consultants, it has emerged.

Email can boost 'website promotion'

Mon, 13 Oct 2008 00:00:00 GMT

Today's gloomy economic climate means that it is a good time for firms to use email to advertise their brand and company website to their customer base.

Web marketing 'makes sense'

Fri, 10 Oct 2008 00:00:00 GMT

An industry expert offers advice on how firms can better reach out to their customers through email marketing.

Economic downturn prompting return to email marketing

Thu, 09 Oct 2008 00:00:00 GMT

Email marketing is proving a hit with businesses during the credit crunch, according to an industry report.

Internet marketing must be 'relevant'

Wed, 08 Oct 2008 00:00:00 GMT

Businesses using managed emarketing strategies must
ensure that their content is relevant to the hearts and minds of consumers, an expert has said.

Study highlights email marketing effectiveness for new launches

Thu, 11 Sep 2008 00:00:00 GMT

Email marketing campaigns could help to bolster brand awareness significantly when a new product is launched, according to new research.

Email marketing expenditure 'to hit £274m'

Thu, 21 Aug 2008 00:00:00 GMT

23% of UK online marketing budgets are now spent on email services. In a downturn, it make sense to focus marketing spend on existing clients and opted-in prospects.

Study highlights importance of relevant email marketing

Tue, 05 Aug 2008 00:00:00 GMT

Relevance of promotional messages is now even more important due to the rise in use of social media / networks.