Email remains a popular marketing tactic by Steve Swallow

Mon, 08 Apr 2013 00:00:00 GMT

Email is still a popular marketing technique. The growth of smartphones and tablets has helped this.

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Tue, 26 Mar 2013 00:00:00 GMT

30% discount for the first 3 months and two WSI Thames bonuses of a website match email template and 30 minutes of telephone support

Have you adopted content marketing?

Mon, 25 Mar 2013 00:00:00 GMT

Content marketing is booming at the moment and it is important that businesses adopt the strategy if they want to keep pace with other firms.

Targeted email marketing is crucial for businesses

Wed, 06 Mar 2013 00:00:00 GMT

Email marketing is still relevant to businesses. But, it is important to do it right, which involves targetting the right audience and prodcuing good content.

Companies employing digital marketing techniques make savings

Thu, 22 Dec 2011 00:00:00 GMT

Email marketing has proven to be a more efficient marketing tool in terms of custom and environment

Email marketing trend will please internet consultants

Thu, 08 Dec 2011 00:00:00 GMT

Continuous email marketing rates will see the format remain part of e marketing strategies

Internet Advertising doesn't have to cost the earth

Fri, 04 Nov 2011 00:00:00 GMT

Sky to follow suit of email marketing and axes magazine

Fri, 14 Oct 2011 00:00:00 GMT

Sky Magazines axes its magazine in favour of other platforms

Significant growth in email marketing with consumer interest

Fri, 07 Oct 2011 00:00:00 GMT

Report shows growth of email marketing

Gmail to overtake Outlook

Tue, 27 Sep 2011 00:00:00 GMT

Gmail poised to take over as most popular email service

E-commerce providers assist clients with digital integration

Thu, 22 Sep 2011 00:00:00 GMT

Software provider improve service

SME's should look to integrating analytics into e-marketing

Mon, 05 Sep 2011 00:00:00 GMT

Improved analytics software being taken up by SMEs

Companies using email marketing should integrate social media

Tue, 30 Aug 2011 00:00:00 GMT

Email marketing coupled with social media can be a recipe for success

Don't fall into the email marketing trap

Thu, 18 Aug 2011 00:00:00 GMT

E-mail marketing should be made more personal if businesses want to get the most from it

Lifecycle email marketing more effective

Fri, 17 Jun 2011 00:00:00 GMT

Lifecycle email marketing has proved to be highly sought after by internet consultants and marketers, but barriers continue to restrict uptake.

Anti Spam Campaign to improve Credibility

Wed, 20 Apr 2011 00:00:00 GMT

Two firms have become founding members of Signal Spam, a campaign to improve email marketing.

One time buyers are 'major problem'

Thu, 10 Mar 2011 00:00:00 GMT

Businesses should pull out all of the stops with managed emarketing to ensure that people do not simply become one time buyers, it has been claimed.

Email Marketing is still more effective than social media

Fri, 04 Feb 2011 00:00:00 GMT

Businesses engaged in a course of managed emarketing should never overlook email's potential, as it still gives the best return on investment, ForeSee claims.

ROI to be determined through social media outlook

Mon, 17 Jan 2011 00:00:00 GMT

As social media becomes a greater part of website marketing, it is becoming more important for businesses to get return on investment, eMarketer has found.

Christmas provokes increased ecommerce appetite

Tue, 11 Jan 2011 00:00:00 GMT

Consumers hit the online high street in record levels this Christmas, as managed emarketing campaigns targeted buyers. However, not all of them were happy.

e-Marketing Agency of the Year goes to insurance company

Mon, 10 Jan 2011 00:00:00 GMT

A strong campaign involving well-placed social media integration has earned a Texas-based firm a national award from an organisation that values managed emarketing.

Online ad spending is still on the up

Fri, 07 Jan 2011 00:00:00 GMT

The growth of online spending and website promotion is set to boom in 2011 and beyond, breaking the $40 billion mark by 2014, eMarketer believes.

Dominoes Pizza proves the potential of emarketing

Thu, 06 Jan 2011 00:00:00 GMT

One of the world's most profitable pizza companies, Domino's Pizza, has said that website promotion and other strategies has resulted in higher takings.

Worldwide ad spending is ever increasing

Tue, 07 Dec 2010 00:00:00 GMT

Emerging economies will play a major part in the growth of internet marketing and worldwide advertising online in the coming year, according to new research.

Social Networking takes the predominant role in Emarketing

Mon, 15 Nov 2010 00:00:00 GMT

Managed emarketing will go through drastic changes that will affect the use of both emails and social networks, Gartner has claimed.

Fandango email alerts campaign proves its worth

Fri, 12 Nov 2010 00:00:00 GMT

Fandango's call to action, time sensitivity and add-on value content elements of its email marketing campaign have all been highlighted as an example of good practice.

Email marketing still on top form

Fri, 29 Oct 2010 00:00:00 GMT

There is plenty that remains attractive about email marketing, which continues to grow and be complemented, rather than eclipsed by emerging channels such as social media.

Left Behind Games launches email marketing campaign

Mon, 18 Oct 2010 00:00:00 GMT

A US video game publisher has high hopes for its upcoming email marketing campaign, during which it hopes to send out 7.77 million messages to its customer base.

40% of online purchases were prompted by an email

Thu, 23 Sep 2010 00:00:00 GMT

Customers looking to cut costs in the recession respond to offers in emails (Steve Swallow)

Google's Gmail Priority Inbox presents challenges for internet marketing

Fri, 10 Sep 2010 00:00:00 GMT

There are a number of ways businesses can adapt their email marketing campaigns to optimise content for Google's new Gmail Priority Inbox.

Google's Gmail Priority Inbox presents challenges for internet marketing

Fri, 10 Sep 2010 00:00:00 GMT

There are a number of ways businesses can adapt their email marketing campaigns to optimise content for Google's new Gmail Priority Inbox.

Emails relevant to the addressees are well received

Wed, 01 Sep 2010 00:00:00 GMT

What parameters should be applied to your email marketing campaigns? (John Burns)

Trends in email marketing effectiveness

Fri, 13 Aug 2010 00:00:00 GMT

How have your email marketing strategies changed? (John Burns)

Amazon, Tesco, M&S top email marketing poll

Fri, 13 Aug 2010 00:00:00 GMT

Is email marketing still important for companies or should they be turning their attention to social media campaigns?

Don't replace email marketing with social media

Thu, 24 Jun 2010 00:00:00 GMT

Have you ever tried integrating email with social media? (Catherine Ferguson)

Email marketing 'can be complemented' by social media

Mon, 24 May 2010 00:00:00 GMT

Have you thought about combining email marketing with social media? (Mark Richards)

Marketers 'underestimating email's importance'

Thu, 25 Feb 2010 00:00:00 GMT

Are you still making use of email marketing? (Mark Richards)

Recovery comes to the web

Thu, 28 Jan 2010 00:00:00 GMT

Spending on search marketing is on the rise (John Burns)

Frequency of messages in email marketing

Fri, 22 Jan 2010 00:00:00 GMT

Do you still send out large group emails? (Mark Richards)

SME still not make good use of email marketing

Wed, 06 Jan 2010 00:00:00 GMT

How will you use this technique in the coming year? (Andy Carter)

Email's future role in the marketing mix

Sat, 02 Jan 2010 00:00:00 GMT

How does your business make use of email marketing? (Kate Billinghurst)

Managed emarketing trends set forth

Thu, 17 Dec 2009 00:00:00 GMT

Which of these will you adopt in the coming year? (Craig Nicholson)

'Probably' the Best Low Cost Email Marketing System in the World

Sun, 13 Dec 2009 00:00:00 GMT

And now it's about to get even better (Tony Thornby)

Email marketing 'important' to advertisers

Thu, 03 Dec 2009 00:00:00 GMT

Will you increase your spend in this area? (Mark Richards)

Recession 'not hindering email investment'

Fri, 20 Nov 2009 00:00:00 GMT

John Burns wrote: Companies across a variety of sectors have stepped up their investment

Balance needed in email marketing, research suggests

Wed, 11 Nov 2009 00:00:00 GMT

John Burns wrote: There is a need to find a balance between effectiveness and effort when conducting email marketing

Case study highlights email marketing benefits

Tue, 03 Nov 2009 00:00:00 GMT

John Burns wrote: Do you integrate email marketing into your promotional campaigns?

Survey highlights benefits of social sharing

Mon, 02 Nov 2009 00:00:00 GMT

Kate Billinghurst wrote: Do you allow your marketing emails to be shared on social networks?

Study reveals preferred method for web information sharing

Mon, 26 Oct 2009 00:00:00 GMT

John Burns wrote: Have you noticed a change in the way you receive information over the web?

Email marketing 'should be interactive'

Tue, 22 Sep 2009 00:00:00 GMT

Mark Richard wrote: What do your emails contain?

Research reveals online marketing increase

Mon, 27 Jul 2009 00:00:00 GMT

Craig Ncholson wrote: Will online marketing continue to grow in the years to come?

B2B marketers 'focusing on email'

Sun, 19 Jul 2009 00:00:00 GMT

Craig Nicholson wrote: Is email marketing becoming more important to B2B companies?

Growth identified in email marketing outsourcing

Thu, 16 Jul 2009 00:00:00 GMT

Tony Thornby wrote: What is the best way to manage an email marketing campaign?

Email marketing deliverability success factors revealed

Tue, 30 Jun 2009 00:00:00 GMT

John Burns wrote: How should marketers approach the issue of email deliverability?

Email marketing tipped to boom in 2009 by Mark Richards

Fri, 17 Apr 2009 00:00:00 GMT

The email marketing platform will offer strong growth for UK businesses this year, according to Eloqua.

Retailers 'should take advantage of welcome emails' by Catherine Ferguson

Wed, 11 Mar 2009 00:00:00 GMT

Retailers should consider making greater use of welcome emails as a marketing tool, according to a new report.

Logic and priority 'are essential in web analytics' by Andy Carter

Fri, 20 Feb 2009 00:00:00 GMT

An analyst has claimed that an essential part of web analytics is prioritising and being logical.

Email marketers advised to regain customer trust by Catherine Ferguson

Thu, 19 Feb 2009 00:00:00 GMT

Email marketers have been advised to try to regain the confidence of their customers.

Email marketers 'should recognise campaign timeliness as essential' by Steve Swallow

Tue, 17 Feb 2009 00:00:00 GMT

Timeliness is an important aspect of successful email marketing which people often forget about, it has been claimed.

Email marketers warned not to annoy audience by Craig Nicholson

Tue, 17 Feb 2009 00:00:00 GMT

Email marketers have been advised that they must not annoy their recipients if they are to have a successful campaign.

Email marketing 'popular and effective' by Steve Swallow

Thu, 05 Feb 2009 00:00:00 GMT

More than 40 per cent of marketers have enjoyed an impressive return on investment from email marketing campaigns.

E-marketers 'must boost opt-in rates' by Steve Swallow

Thu, 29 Jan 2009 00:00:00 GMT

Email marketers need to refine their opt-in list to ensure they make the most out of smaller budgets to survive the recession in 2009, it has been claimed.

Emarketers advised to offer consumers opt-in benefits by Kate Billnghurst

Thu, 08 Jan 2009 00:00:00 GMT

Consumers who are offered benefits in email marketing content are more likely to opt in, research has revealed.

E-marketers 'need to adapt' to customers' segmentation

Wed, 24 Dec 2008 00:00:00 GMT

E-marketers advised to adapt to their customers' email segmentation arrangements.

E-marketers 'must deliver timely and relevant information in 2009'

Thu, 18 Dec 2008 00:00:00 GMT

ExactTarget has claimed that email marketers need to ensure the information they send to customers is relevant and timely.

Email certification 'boosts bigger profits for e-marketers'

Fri, 12 Dec 2008 00:00:00 GMT

E-marketers who use email certification reap greater profits than those who do not, new research has found.

E-marketing: 'more eco-friendly than traditional methods'

Fri, 14 Nov 2008 00:00:00 GMT

Internet marketing consultancy E-consultancy has stated that e-marketing is greener than traditional methods because it reduces waste and is more measurable.

Businesses urged to use 'smart' internet market

Tue, 11 Nov 2008 00:00:00 GMT

Businesses that use internet marketing to boost their reputation have been advised on the best ways to employ the service.

Marketers should 'reap multiple benefits' of internet

Wed, 05 Nov 2008 00:00:00 GMT

The benefits of e-marketing should appeal to businesses as it saves time, money and effort for both consumers and e-marketing consultants, it has emerged.

Email can boost 'website promotion'

Mon, 13 Oct 2008 00:00:00 GMT

Today's gloomy economic climate means that it is a good time for firms to use email to advertise their brand and company website to their customer base.

Web marketing 'makes sense'

Fri, 10 Oct 2008 00:00:00 GMT

An industry expert offers advice on how firms can better reach out to their customers through email marketing.

Economic downturn prompting return to email marketing

Thu, 09 Oct 2008 00:00:00 GMT

Email marketing is proving a hit with businesses during the credit crunch, according to an industry report.

Internet marketing must be 'relevant'

Wed, 08 Oct 2008 00:00:00 GMT

Businesses using managed emarketing strategies must
ensure that their content is relevant to the hearts and minds of consumers, an expert has said.

Study highlights email marketing effectiveness for new launches

Thu, 11 Sep 2008 00:00:00 GMT

Email marketing campaigns could help to bolster brand awareness significantly when a new product is launched, according to new research.

Email marketing expenditure 'to hit £274m'

Thu, 21 Aug 2008 00:00:00 GMT

23% of UK online marketing budgets are now spent on email services. In a downturn, it make sense to focus marketing spend on existing clients and opted-in prospects.

Study highlights importance of relevant email marketing

Tue, 05 Aug 2008 00:00:00 GMT

Relevance of promotional messages is now even more important due to the rise in use of social media / networks.