Marketers 'underestimating email's importance'

Thu, 25 Feb 2010 00:00:00 GMT

Are you still making use of email marketing? (Mark Richards)

Google Buzz to be included in real-time search

Thu, 25 Feb 2010 00:00:00 GMT

Is Buzz just another source of advertising revenue for Google? (Mark Richards)

Social media advertising report published

Wed, 24 Feb 2010 00:00:00 GMT

Do you market your company on sites such as Twitter? (Sarah Adie)

Social media budgets revealed

Tue, 23 Feb 2010 00:00:00 GMT

How much do you spend on social media? (Kate Billinghurst)

Social media budgets on the increase

Thu, 18 Feb 2010 00:00:00 GMT

Do you make use of social media? (Steve Swallow)

Facebook - Nielsen collaboration launches in UK

Wed, 10 Feb 2010 00:00:00 GMT

Nielsen Brandlift to help brands monitor marketing impact (Sarah Adie)

Social Media is here to stay

Sat, 06 Feb 2010 00:00:00 GMT

Social media advertising is proving its worth in sales as well as brand awareness - for B2B as well as B2C (Tony Thornby)

How targeted is your advertising?

Wed, 03 Feb 2010 00:00:00 GMT

Will you increase your social media expenditure this year? (Sarah Adie)

Prioritise your social media relationship building

Wed, 20 Jan 2010 00:00:00 GMT

How do you use social media to attract consumers?

High website ranking for the iPhone

Thu, 14 Jan 2010 00:00:00 GMT

A list of the brands making the most of social media marketing has been published. (Sarah Adie)

The three stages of social media marketing

Tue, 12 Jan 2010 00:00:00 GMT

This may help substantiate return on investment. (John Burns)

Social media website promotion 'on the rise'

Fri, 08 Jan 2010 00:00:00 GMT

Is your budget going to increase next year? (Mark Richards)

Companies need a Strategy for their use Social Media

Mon, 04 Jan 2010 00:00:00 GMT

Each company should decide which social media activities are relevant to them and will deliver what they need (Tony Thornby)

UGC now important for all companies

Wed, 30 Dec 2009 00:00:00 GMT

Will you incorporate user-generated content on your website? (John Burns)

Managed emarketing trends set forth

Thu, 17 Dec 2009 00:00:00 GMT

Which of these will you adopt in the coming year? (Craig Nicholson)

Best website promotion strategies revealed

Wed, 16 Dec 2009 00:00:00 GMT

Which of these does your business employ? (Steve Swallow)

Internet consultants 'will incorporate social data' in search

Tue, 15 Dec 2009 00:00:00 GMT

How will one analyst's predictions affect your business practices? (Tom Musk)

Internet marketing consultants 'neglecting mobile internet'

Fri, 11 Dec 2009 00:00:00 GMT

Are you using social media more? (Mark Richards)

Yahoo extends Facebook partnership

Thu, 10 Dec 2009 00:00:00 GMT

People may now find it even easier to maintain social networks on the web (Andy Carter)

Twitter Sales Leads by Tweet Intent not just Keyword

Mon, 07 Dec 2009 00:00:00 GMT

A 15 keyword business would need 90 individual Twitter searches to produce what WeCanDo.biz’s Twitter Sales Leads tool produces in seconds (Tony Thornby)

Social media 'influencing purchasing decisions'

Sat, 05 Dec 2009 00:00:00 GMT

Social media's influence on buying decisions is growing (Craig Nicholson)

Social media 'good for businesses'

Fri, 04 Dec 2009 00:00:00 GMT

Brands need to consider the best ways to use this in their advertising strategies, it has been suggested (Kate Billinghurst)

SEO and social media 'beat banner ads'

Mon, 30 Nov 2009 00:00:00 GMT

Social media and search engine tactics are better at engaging customers than banner advertising, experts have advised (Andy Carter)

Benefits of social media features outlined

Sat, 21 Nov 2009 00:00:00 GMT

Kate Billinghurst wrote: Have you considered adding social media aspects to your website?

Consumers 'open to social media marketing'

Fri, 20 Nov 2009 00:00:00 GMT

Advertising on social networks may be very effective

Google adds to search offerings

Fri, 06 Nov 2009 00:00:00 GMT

Catherine Ferguson wrote: A new feature lets users search for their friends' content

Survey highlights benefits of social sharing

Mon, 02 Nov 2009 00:00:00 GMT

Kate Billinghurst wrote: Do you allow your marketing emails to be shared on social networks?

Figures reveal popularity of social network advertising

Fri, 30 Oct 2009 00:00:00 GMT

Andy Carter wrote: Telecoms firms and retailers are two groups that use social media marketing

Ecommerce sites 'need to focus on social media'

Thu, 29 Oct 2009 00:00:00 GMT

John Burns wrote: Businesses have been advised to tap into sites such as Facebook

Survey reveals Facebook popularity

Wed, 21 Oct 2009 00:00:00 GMT

Mark Richards wrote: Social networking site comes top in new Experian Hitwise table

Social Media usage by Sex and Age

Sun, 18 Oct 2009 00:00:00 GMT

Are your potential new customers there?

FTC updates to affect blogs

Sat, 10 Oct 2009 00:00:00 GMT

The changes will clamp down on the use of blogs as marketing tools.

Twitter co-founder comments on advert usage

Fri, 02 Oct 2009 00:00:00 GMT

Steve Swallow wrote: Biz Stone has used a conference in Los Angeles to talk about the future of advertising on the platform.

Social media adverts 'achieve lower click-through rates'

Wed, 30 Sep 2009 00:00:00 GMT

The results challenge social media advertising trends.

Social networks 'to be valuable in 2010'

Thu, 24 Sep 2009 00:00:00 GMT

John Burns wrote: Sites such as Facebook and Twitter look set to help advertisers achieve their goals, it has been suggested.

Twitter usage surprises market

Mon, 14 Sep 2009 00:00:00 GMT

Tom Musk wrote: Could a similar trend be seen among UK users?

Twitter paves way for advertising

Sat, 12 Sep 2009 00:00:00 GMT

Mark Richards: Will you be using Twitter for advertising purposes?

Survey highlights Twitter's 'popularity gap'

Mon, 07 Sep 2009 00:00:00 GMT

Tom Musk wrote: Are the friend-rich getting richer on Twitter?

Nokia partners with Facebook for 'lifecasting' service

Sat, 05 Sep 2009 00:00:00 GMT

Kate Billinghurst wrote: Will the service be a hit with Nokia users?

Living Streams speaks at National Social Media Conference

Thu, 03 Sep 2009 00:00:00 GMT

Tony Thornby wrote: I'm honoured to be recognised as a leading consultant within WSI

Facebook updates privacy policy

Mon, 31 Aug 2009 00:00:00 GMT

Tom Musk wrote: Do you think the changes are needed?

Twitter dominated by business users, finds survey

Fri, 28 Aug 2009 00:00:00 GMT

Andy Carter wrote: Do you use Twitter for business or pleasure?

Survey reveals social network opinions

Thu, 27 Aug 2009 00:00:00 GMT

Mark Richards wrote: Do you feel social media usage has a positive or negative impact?

Twitter to roll out analytics service

Mon, 24 Aug 2009 00:00:00 GMT

Craig Nicholson wrote: Would a Twitter analytics service be useful to you?

OFT to conduct internet advertising study

Thu, 20 Aug 2009 00:00:00 GMT

Will you be offering your views to the OFT?

Firms 'not doing enough' to measure social network ROI

Wed, 19 Aug 2009 00:00:00 GMT

Tom Musk wrote: Do you feel there is room for improvement when measuring the ROI of social network marketing?

Twitter announces retweet function

Sat, 15 Aug 2009 00:00:00 GMT

Andy Carter wrote: Will your usage of Twitter change as a result?

Facebook announces FriendFeed purchase

Sun, 09 Aug 2009 00:00:00 GMT

Tom Musk wrote: What has Facebook got planned for FriendFeed?

Search engine marketing 'most effective' new platform

Mon, 03 Aug 2009 00:00:00 GMT

Craig Nicholson wrote: Does search represent the future of advertising?

Guide for marketers launched by Twitter

Fri, 24 Jul 2009 00:00:00 GMT

Kate Billinghurst wrote: Do you use the micro-blogging website for web analytics?

Twitter media coverage 'worth close to $50m'

Tue, 21 Jul 2009 00:00:00 GMT

Andy Carter wrote: Twitter generated millions of dollars worth of free publicity over the last 30 days.

Firms 'not using blogs to their advantage'

Tue, 07 Jul 2009 00:00:00 GMT

John Burns wrote: Are businesses failing to take advantage of their blogging potential?

How firms organise for social media

Sat, 27 Jun 2009 00:00:00 GMT

Kate Billinghurst wrote: Can company organisation have a significant impact on social media success?

Habitat apologises for Twitter faux pas

Fri, 26 Jun 2009 00:00:00 GMT

Can Habitat recover its reputation following its misguided marketing campaign on Twitter?

Analyst: Twitter search data now meaningful

Thu, 18 Jun 2009 00:00:00 GMT

Kate Billinghurst wrote: Will Twitter's success result in a sea change for search engine optimisation?

Facebook tests real-time search

Wed, 17 Jun 2009 00:00:00 GMT

Dipika Patel wrote: Can Facebook successfully follow in the footsteps of rival network Twitter?

Rumours swirl over new Google search service

Mon, 15 Jun 2009 00:00:00 GMT

Mark Richards wrote: Can Google outdo Twitter when it comes to real-time search?

Facebook customised URLs - get yours - vanity or essential?

Tue, 09 Jun 2009 00:00:00 GMT

Steve Swallows wrote: Facebook is allowing users to customise the URL of their profile with the launch of Facebook Usernames on June 13th.

Twitter to verify accounts to fight imposters

Mon, 08 Jun 2009 00:00:00 GMT

Dipika Patel wrote: Twitter has announced plans to launch a new feature that verifies user accounts to ensure they are not being set up by would-be impersonators.

Study: Most tweets posted by 10% of Twitter users

Thu, 04 Jun 2009 00:00:00 GMT

Andy Carter wrote: The majority of posts on Twitter are made by a minority of users, new research has found.

Just how much will Twitter change the business world?

Wed, 03 Jun 2009 00:00:00 GMT

Tony Thornby wrote: WallStreet24/7 has outlined examples of 10 likely and important impacts in the next 2 to 3 years. Read our 350 word precis before the 4,000 word original.

Twitter 'holds opportunities for Gen Y marketers'

Mon, 01 Jun 2009 00:00:00 GMT

Dipika Patel wrote: Less than one-quarter of 18 to 24-year-olds use Twitter, new research has suggested.

Is Google Wave an update of the Mexican version?

Fri, 29 May 2009 00:00:00 GMT

Tony Thornby wrote: No but it is a major development flagging the next generation of internet based communications (inc email)

Facebook valued at $10bn following Russian investment

Wed, 27 May 2009 00:00:00 GMT

Dipika Patel wrote: Facebook has received a market valuation of $10 billion (£6.3 billion) after a Russian firm purchased a 1.96 per cent stake in the website for $200 million.

'Social media offers new opportunity for online marketers'

Mon, 25 May 2009 00:00:00 GMT

Steve Swallow wrote: Social networking websites can create opportunities for data-savvy online marketers, according to an expert.

Social media 'to boost' online retail

Fri, 22 May 2009 00:00:00 GMT

Mark Richards wrote: Online retail companies could benefit from the massive popularity of social media networks in the future, provided firms are able to develop ways to harness the medium's opportunities.

Twitter not looking at ads for monetisation

Wed, 20 May 2009 00:00:00 GMT

John Burns wrote: Twitter co-founder Biz Stone has revealed that the website is not currently considering using advertising as a way of making money.

UK web users flock to Facebook

Fri, 15 May 2009 00:00:00 GMT

Catherine Ferguson wrote: The top ten UK websites accounted for almost half of all online time last month, new figures have revealed.

Major changes planned for Twitter search

Mon, 11 May 2009 00:00:00 GMT

John Burns wrote: Twitter is planning to ramp up its search offering by indexing the pages to which links within tweets lead, it has emerged.

Twitter search goes real-time by Kate Billinghurst

Mon, 04 May 2009 00:00:00 GMT

Twitter has announced the launch of a new real-time search feature displaying the latest trends on the site.

Twitter - expert panel offers view of its business use by Tony Thornby

Fri, 01 May 2009 00:00:00 GMT

Tweets can flag service issues, reflect reputation and contribute to company – market interaction. Ignore Twitter at your peril.

Facebook surges in popularity in Europe by Steve Swallow

Wed, 15 Apr 2009 00:00:00 GMT

Facebook is continuing to see rapid growth within Europe, according to new figures from comScore.

Facebook surges in popularity in Europe by Steve Swallow

Wed, 15 Apr 2009 00:00:00 GMT

Facebook is continuing to see rapid growth within Europe, according to new figures from comScore.

Twitter updates Replies feature by Dipika Patel

Tue, 31 Mar 2009 00:00:00 GMT

Twitter has announced that its Replies feature is now called Mentions.

Twitter 'progressing plans' for premium accounts by John Burns

Fri, 27 Mar 2009 00:00:00 GMT

Social networking site Twitter is reportedly moving ahead with plans for premium accounts.

Facebook bows to user feedback on redesign by Andy Carter

Tue, 24 Mar 2009 00:00:00 GMT

Facebook has said that it will implement a number of changes to its homepage following user feedback on the original redesign earlier this month.

New Facebook website design 'a failure' by Kate Billinghurst

Sat, 21 Mar 2009 00:00:00 GMT

Facebook has failed to win the approval of some of its users with its latest redesign, it has been suggested.

Global growth predicted for social networking ads by Mark Richards

Fri, 20 Mar 2009 00:00:00 GMT

The market for ads on social networking websites will continue to grow globally over the next four years, according to eMarketer.

Social networking now bigger than email by Dipika Patel

Tue, 10 Mar 2009 00:00:00 GMT

Social networking is now a more popular activity than email, a new study has revealed.

Internet marketers 'missing out' on social network potential by Craig Nicholson

Mon, 23 Feb 2009 00:00:00 GMT

Internet marketers could do more to utilise social networks, it has been suggested.

Social networking 'booms' in Europe by John Burns

Thu, 19 Feb 2009 00:00:00 GMT

New research has revealed that the majority of European internet users are registered with a social media site - what an opportunity !

Twitter - is it useful or a waste of time ? by Tony Thornby

Sat, 14 Feb 2009 00:00:00 GMT

Use of Twitter is exploding. Opinion is divided whether this is a good or a bad thing.

User-generated content - unsafe for businesses by Craig Nicholson

Mon, 09 Feb 2009 00:00:00 GMT

An eMarketer report has claimed that marketers and advertisers may not find user-generated content a safe option.

Social media sites 'should make money from their users'

Tue, 20 Jan 2009 00:00:00 GMT

YouGov has suggested that social media sites should try to make money out of their audience by using advertising.

Converting to social marketing

Fri, 09 Jan 2009 00:00:00 GMT

The benefits of website promotion via social media have been voiced by communications firm Nortel.

Social media can reach 'a critical mass audience'

Mon, 05 Jan 2009 00:00:00 GMT

It has been claimed that social media can be used to reach large volumes of people in order to advertise he likes of tourism.

Mobile internet expansion praised by BBC man

Thu, 01 Jan 2009 00:00:00 GMT

A BBC journalist has praised recent innovations in the mobile internet market, particularly with regard to laptop computers

FSA uses internet to warn of festive food hazard

Mon, 29 Dec 2008 00:00:00 GMT

A food safety body has chosen to use a viral internet marketing campaign to advise consumers on the dangers of eating leftover Christmas food.

'Marketers should embrace social media sites'

Fri, 19 Dec 2008 00:00:00 GMT

The owner of an online sticker website has advised marketers to embrace social media sites to boost their company's SEO rankings.

HR departments 'must embrace social media to avoid missing out on talent'

Fri, 12 Dec 2008 00:00:00 GMT

It has been claimed that HR departments should embrace social media if they are to recruit the best talent.

Blogs purely for SEO are 'doomed to failure'

Thu, 11 Dec 2008 00:00:00 GMT

It has been claimed that blogs used by businesses purely for SEO purposes will inevitably fail.

Advanced planning 'essential to avoid negative online publicity'

Mon, 08 Dec 2008 00:00:00 GMT

Marketers have been advised that planning ahead to avoid unforeseen blunders will help them avoid negative publicity on the web.

Facebook Connect to create social web

Mon, 01 Dec 2008 00:00:00 GMT

Facebook's new programme Connect could create a social web whereby users can advertise sites themselves to their "friends".

Social and mobile networking to give 'better returns' on online marketing spend

Mon, 17 Nov 2008 00:00:00 GMT

A private equity firm in New York has claimed that mobile and social networking platforms will produce greater returns on online marketing investment.

Microsoft announces updates to make services easier to use

Thu, 13 Nov 2008 00:00:00 GMT

Microsoft is to launch its new Windows Live service aimed at providing one central programme to connect digital content from various platforms and websites providing an easier and simplified tool for users.

YouTube set to stream feature-length movies

Fri, 07 Nov 2008 00:00:00 GMT

YouTube, supported by a major Hollywood film company, is expected to stream feature-length movies within 90 days.

Blogs 'more trustworthy than social ads'

Tue, 28 Oct 2008 00:00:00 GMT

An industry survey suggests that blogs can be more influential in securing user purchases than adverts on social networks.

Social media now a tool for brands

Fri, 17 Oct 2008 00:00:00 GMT

Blogs have evolved into an asset for firms' online marketing strategies as they look to communicate with their customers using social media, an expert has suggested.

Social applications 'the future' of business advertising

Tue, 07 Oct 2008 00:00:00 GMT

Online communities and social networking tools will form the basis of a company's marketing in the future, says a new study.

Facebook set to overtake MySpace in USA

Wed, 01 Oct 2008 00:00:00 GMT

Facebook will overtake MySpace as the most used social networking site in the US within the next month, according to new figures.

Local authorities should "embrace" social media

Wed, 17 Sep 2008 00:00:00 GMT

British authorities and employers are failing to utilise social media to its full benefits, according to new reports.

Businesses 'must to do more to adopt Web 2.0'

Mon, 08 Sep 2008 00:00:00 GMT

A new study has suggested that take-up of Web 2.0 technology by business users is low.

Social media marketing gaining ground in US

Wed, 20 Aug 2008 00:00:00 GMT

America's big players think that the time is right for using social networks / media to market to the young. How long will it take for this to reach the UK ?

Use of social applications at work

Tue, 12 Aug 2008 00:00:00 GMT

Some companies have banned the use of social applications at work – fearing the impact on productivity. While others think that Facebook, Twitter, MySpace, and other social applications allow for messaging and collaboration in the workplace.

Gartner predicts rise in business uptake of microblogging

Tue, 12 Aug 2008 00:00:00 GMT

Perhaps 'Twittering' isn't as unimportant as you thought. 86% of businesses now think that their blogging help to generate new business opportunities.

E-consultancy: Web reputation monitoring set to grow

Fri, 08 Aug 2008 00:00:00 GMT

Your reputation is being reflected and effected online even if you aren't active online yourself. It is important for companies to know what is being said.