Google+ set for raft of changes by Andy Carter

Fri, 17 May 2013 00:00:00 GMT

Google+ is the second most popular social network and is making a big splash on the social media scene. Businesses need to consider it in their social media marketing campaigns and strategy.

Google+ to take off in 2013 by Steve Swallow

Wed, 17 Apr 2013 00:00:00 GMT

Google+ has been growing in importance since its launch. The latest figures indiacte it has 135 million active members. Some experts believe 2013 will be the year it truly makes its mark.

Engagement is key for social media campaigns by Kate Billinghurst

Mon, 15 Apr 2013 00:00:00 GMT

Firms have had some success through bad publicity in the past. It is not ideal and not something to aim for specifically, but it can draw attention to your business and brand.

Email remains a popular marketing tactic by Steve Swallow

Mon, 08 Apr 2013 00:00:00 GMT

Email is still a popular marketing technique. The growth of smartphones and tablets has helped this.

Specialist Writers Need to Get the Most from Content Marketing

Fri, 05 Apr 2013 00:00:00 GMT

Content marketing is booming at the moment. Firms that are eager to take
advantage of the tactic should have a strategy in place. It is also advisable to employ specialist writers to get the content exactly right

Can employee churn turn into a social media headache? by Craig Nicholson

Fri, 05 Apr 2013 00:00:00 GMT

The growth of social media has the potential to cause headaches for businesses
when staff leave. There is a debate over who owns followers or fans gained from
enterprise-related posts.

LinkedIn crucial for small business engagement by Kate Billinghurst

Thu, 04 Apr 2013 00:00:00 GMT

Regular updates via LinkedIn can boost the profile of a business. Producing regular content will keep readers entertained and coming back for more.

Mobile marketing is vital for businesses by Steve Swallow

Tue, 02 Apr 2013 00:00:00 GMT

Updating your profile regularly will increase you chances of being noticed by
visitors to Facebook or Twitter. Understanding their needs is crucial when it comes to developing a clear strategy.

Facebook expands advertising system by Steve Swallow

Thu, 28 Mar 2013 00:00:00 GMT

Social media giant Facebook is changing the way itsadvertising system works to
better suit marketers.

Twitter can help you get onto the social bandwagon by Mark Richards

Tue, 26 Mar 2013 00:00:00 GMT

Conversing with followers about things such as TV shows is a good way of boosting your activities on Twitter

Are hashtags coming to Facebook?

Wed, 20 Mar 2013 00:00:00 GMT

Making sure you are up with the changes is crucial for marketers. The change could mean hashtags become useful on Twitter.

Google+ launches new-look pages

Fri, 08 Mar 2013 00:00:00 GMT

Google+ is becoming a key marketing tool. Businesses using the social media site should be aware of the changes and make them work to their advantage.

Do you understand your Twitter users?

Tue, 05 Mar 2013 00:00:00 GMT

Twitter should also be used to market your businessby offering competitions and loyalty schemes, which should keep people coming back regularly and this affinity with followers will drive conversions and the actions you desire from your social media activi

Facebook buys Microsoft's Atlas to boost ad tools

Mon, 04 Mar 2013 00:00:00 GMT

Facebook has move to increase it online advertisingoptions. The social media firm is set to purchase Microsoft's Atlas Advertiser Suite. It will allow businesses to monitor the effectiveness of their adverts.

NHS partnership gets social with YouTube and Pinterest

Tue, 19 Feb 2013 00:00:00 GMT

YouTube and Pinterest are being used by an NHS partnership in Yorkshire to
improve relations with associates and patients. It comes as a part of a move by the NHS to get to grips with the channel.

Firms to up spend on social media management systems

Wed, 13 Feb 2013 00:00:00 GMT

38 per cent of companies will increase investment in social media management this year, signalling the rise of systems that help brands track conversions and monitor customer relationships.

Twitter will never move away from 140 characters by Steve Swallow

Wed, 28 Nov 2012 00:00:00 GMT

Twitter has proved hugely popular with businesses. The 140 characters offer the perfect character limit to get a point across and engage with consumers. Are you using the platform to the best of its abilities?

Google Plus is all change ahead of a big 2013 by Catherine Ferguson

Tue, 27 Nov 2012 00:00:00 GMT

All in all, the 14 months Google Plus has been in existence has been a rollercoaster, with a host of additions turning into one of the major social media platforms and the fact is so closely linked to Google's SERPs makes it a must-have for businesses.

TV Viewers 'switched on and engaged' Thanks to Technology

Tue, 30 Oct 2012 00:00:00 GMT

Businesses can capitalise on the fact that TV viewers are now more engaged than ever as they turn to their mobile devices during their favourite programmes to use Twitter and check their emails.

LinkedIn rolls out video promotion by Kate Billinghurst

Thu, 25 Oct 2012 00:00:00 GMT

LinkedIn is set to rollout the opportunity for businesses to use videos to advertise on its site. You can import existing videos from YouTube and access the networks 173 million users.

Google boss explains about social media's SEO benefits

Wed, 24 Oct 2012 00:00:00 GMT

Social media doesn't yet have a positive impact on search engine presence. However, that could change in the near future, one Google expert has suggested.

Follow in the footsteps of social media marketing giants

Tue, 23 Oct 2012 00:00:00 GMT

Australian drinks firm Diageo has had great SEO success by producing engaging and relevant content for people looking to mix their own cocktails

New Follow Button on LinkedIn Mimics Twitter

Wed, 17 Oct 2012 00:00:00 GMT

You will eventually be able to 'follow' people on LinkedIn, a la Twitter. Why is this being brought in and what is the thinking behind it?

How Companies need to Utilise Social Media for Complaints

Tue, 16 Oct 2012 00:00:00 GMT

Consumers are increasingly turning to social media for complaints and interaction, is your business on board with this or not?

Stay ahead of Twitter's direction plans to maximise the benefits By Kate Billinghurst

Thu, 11 Oct 2012 00:00:00 GMT

Twitter looks set to change over the next few months and years. What can your
business do to stay ahead of the game?

Facebook rolls out promoted posts to boost visibility for users by Kate Billinghurst

Thu, 04 Oct 2012 00:00:00 GMT

Do you use Facebook to promote your business? Soon, you may be able to increase the prominence of your posts, for a fee of course.

The Customer Service Possibilities of Social Media by Steve Swallow

Mon, 01 Oct 2012 00:00:00 GMT

Consumers are increasingly turning to social media for complaints and interaction, is your business on board with this or not?

Could Twitter be about to enter into the world of ecommerce? by Steve Swallow

Thu, 27 Sep 2012 00:00:00 GMT

Twitter is rumoured to be preparing to enter the world of e-commerce. What could this mean for your business and its sales figures?

Twitter sets its stall out with image gallery upgrade by John Burns

Mon, 24 Sep 2012 00:00:00 GMT

A new image gallery and tweak layout have been announced by Twitter, with several commentators noting that it is a move closer to Facebook's style.

The world of hashtags: How can your business use them to best effect by John Burns

Thu, 20 Sep 2012 00:00:00 GMT

Is your company using hashtags properly when communicating on Twitter? If not,
you could be missing a trick.

LinkedIn reaffirms its importance for UK B2B companies as it reaches ten million UK members by Kate Billinghurst

Thu, 20 Sep 2012 00:00:00 GMT

LinkedIn,the professional social network, now has ten million members in the UK. Ideal for your business' networking needs.

LinkedIn reaffirms its importance for UK B2B companies as it reaches ten million UK members

Thu, 20 Sep 2012 00:00:00 GMT

LinkedIn,the professional social network, now has ten million members in the UK. Ideal for your business' networking needs.

LinkedIn reaffirms its importance for UK B2B companies as it reaches ten million UK members by Kate Billinghurst

Thu, 20 Sep 2012 00:00:00 GMT

LinkedIn has reached the milestone of ten million members in the UK. Is your business using it and if not, why not?

Hootsuite snaps up Seesmic purely for the customer numbers by Kate Billinghurst

Fri, 14 Sep 2012 00:00:00 GMT

Hootsuite has now purchased Seesmic so what changes can users expect to see made, if any?

Gaining followers: Not just the preserve of the big name brands by Kate Billinghurst

Thu, 13 Sep 2012 00:00:00 GMT

Small businesses can compete with big brands when it comes to social media presence. They just need to make sure their contentis of a high quality.

Why is Pinterest crucial for any business looking to sell products? by John Burns

Tue, 11 Sep 2012 00:00:00 GMT

Increased sharing and the building of links between products and services are just two reasons why Pinterest is essential for many businesses.

Stay on top of your Facebook wall posts Or reap the consequences by Kate Billinghurst

Mon, 10 Sep 2012 00:00:00 GMT

A huge 95 per cent of wall posts are left unanswered by companies on Facebook. What damage is this doing and how can you stop it?

LinkedIn leads the way in social network monetisation and development by Kate Billinghurst

Mon, 10 Sep 2012 00:00:00 GMT

LinkedIn has been looking to become more than just a recruitment network in recent months and is now challenging both Facebook and Twitter as a result.

Is Wildfire a backdoor into Facebook data for Google?

Sun, 09 Sep 2012 00:00:00 GMT

Google's acquisition of social start-up Wildfire isstoking interest -is it a way into the search giant's data?

LinkedIn adopts 'Facebook style' notifications service for interactions by Kate Billinghurst

Thu, 06 Sep 2012 00:00:00 GMT

LinkedIn's new tool will bring notifications together in one area. Many see it as a Facebook-style addition that could boost its standing.

Will Facebook's Ad Targeting prove a hit with advertisers? by Steve Swallow

Wed, 05 Sep 2012 00:00:00 GMT

Facebook has introduced a new tool which allows advertisers to target people whose information they have already collected. After the news feed advert controversy, is this a step in the right direction?

Google+ set to be rolled out to businesses by Steve Swallow

Thu, 30 Aug 2012 00:00:00 GMT

Businesses are increasingly being encouraged to useGoogle+ following an announcement from the company

Google+ Events promises real time interaction by Steve Swallow

Thu, 02 Aug 2012 00:00:00 GMT

The real time aspect of Google's new tool is the main reason why it is being tipped to revolutionise the art of social media event organisation

SMEs should look very carefully at their target audience, says Expert by Kate Billinghurst

Mon, 23 Jul 2012 00:00:00 GMT

Preparation is vital for before any internet advertising campaign, says Alan Stevens, director of MediaCoach.co.uk

A strategy to work with Google+ Local by Kate Billinghurst

Mon, 16 Jul 2012 00:00:00 GMT

Google+ Local: What do you need to know?

Tips to Maximise ROI For Businesses on Facebook

Thu, 07 Jun 2012 00:00:00 GMT

Improve click through rates by using content focused advertising and software

Tumblr Releases Staggering User Figures

Wed, 06 Jun 2012 00:00:00 GMT

Tumblr has almost doubled in size in recent months, prompting marketers interest in the platform

Businesses should stick to multi prong strategies on Facebook

Thu, 31 May 2012 00:00:00 GMT

Fan pages rarely receive repeat visits from consumers so companies should keep content relevant

Businesses need to understand algorithms to target consumers

Fri, 18 May 2012 00:00:00 GMT

Communications efforts should be based around algorithm updates

Facebook offers new Feature for Social Reading Applications

Tue, 17 Apr 2012 00:00:00 GMT

Facebook trending articles feature designed to help boost readership levels

Using Social Media Platforms Is Still An Issue For Businesses

Mon, 16 Apr 2012 00:00:00 GMT

Using testimonials is an effective way to gain trust of consumers

Twitter is one of the most misused social media platforms

Wed, 11 Apr 2012 00:00:00 GMT

Publishing content throughout social media makes it much easier for consumers to make recommendations

Google + Increases Business Tools

Tue, 10 Apr 2012 00:00:00 GMT

Advantages to Google+ come in the form of data indexing and a unified monitoring service

Facebook Timeline is here for Business Pages- no choice

Fri, 30 Mar 2012 00:00:00 GMT

These video tutorials are the best that I have found and will quickly give you the information you need to transform your Facebook Page for timeline

QR codes provide a limitless barrier for consumer communication

Tue, 13 Mar 2012 00:00:00 GMT

QR codes can be added to Tweets or displayed on websites to transmit a constant communication

Twitter Releases Two Years Worth of Data for Analysis

Fri, 09 Mar 2012 00:00:00 GMT

DataSift, one of Twitters data partners, have access to a brand new set of data for the ecosystem

Brands can now feed advertising through the family and friends of their fans

Tue, 06 Mar 2012 00:00:00 GMT

New advertising opportunity from Facebook finally provides big brands with a much needed mobile platform

Facebook applies new payment methods to corporate clients

Mon, 05 Mar 2012 00:00:00 GMT

Subtle changes to Facebook advertising will enable marketers to progress relationships with consumers

The rapid growth of Pinterest rivals that of Twitter

Tue, 28 Feb 2012 00:00:00 GMT

New social network Pinterest poses significant challenge for B2B businesses

Monetisation of Mobile is the key for Facebook

Tue, 14 Feb 2012 00:00:00 GMT

The word mobile was mentioned many times in it's IPO filing so Facebook really needs to concentrate on this area

Defensive strategy for Google outlined after Facebook IPO

Mon, 13 Feb 2012 00:00:00 GMT

Google prepares internet strategies that include giving the consumer what they really want

Facebook financial workings become public after IPO

Fri, 10 Feb 2012 00:00:00 GMT

Facebook has been valued at a substantial amount, with Mark Zuckerburg holding 28% of the business

Twitter brand pages gives a better platforms for brands

Tue, 07 Feb 2012 00:00:00 GMT

New Twitter design will be great for development of brands and consumer recognition

Brand new Google+ features will soon be available for the app

Fri, 03 Feb 2012 00:00:00 GMT

New features in the Google+ social network will show everything that's well liked in the world of Google

Twitter strategies come to life with new interface

Tue, 10 Jan 2012 00:00:00 GMT

Potential social media reach is made stronger through a redesign of brand pages on Twitter

Elder Statesmen of business now getting more involved with social media

Thu, 05 Jan 2012 00:00:00 GMT

A report by the FT showed that social media would be taken seriously in 2011 by film, TV and print media

Social media trends have been outlined for 2012

Tue, 03 Jan 2012 00:00:00 GMT

Internet marketing experts will continuously see the social media trends develop and change

Blogging becomes an undeniably strong platform

Mon, 02 Jan 2012 00:00:00 GMT

Businesses should not ignore the powerful influence of Blogging

Wordpress becomes the most popular platform for Bloggers

Sat, 31 Dec 2011 00:00:00 GMT

Multimedia use throughout blogs is defining the medium.

Bloggers are identifiable through four key profiles

Fri, 30 Dec 2011 00:00:00 GMT

The creation of blogger profiles gives definition to the popular social media medium

Display Advertising expenditures jump 15.8%

Fri, 23 Dec 2011 00:00:00 GMT

Spend on internet advertising grows slowly but investment is declining - Stephanie Clark

More and more companies will begin to explore social media in 2012

Fri, 23 Dec 2011 00:00:00 GMT

48% of companies in the UK regularly use social media, and this number is set to rise throughout the year

Sharing in 2011 - a banner tells it all

Wed, 21 Dec 2011 00:00:00 GMT

Web sharing is now massive in its impact on reputation and ranking - take a look at this high value market research on it

Its not just marketers that need to learn about social media

Tue, 20 Dec 2011 00:00:00 GMT

The UK Police force need to become better at monitoring social media following the London riots

Break Media has disclosed that digital video advertising spend has increased

Mon, 19 Dec 2011 00:00:00 GMT

There are a number of reasons for the growth of video advertising

Twitter plans major revamp

Fri, 09 Dec 2011 00:00:00 GMT

Social Media site Twitter has had to defend itself after receiving criticism from users

Social media remains the least trusted advertising platform

Mon, 05 Dec 2011 00:00:00 GMT

Consumers feel the do not trust social media as advertising format as marketers adopt uniform approach

Fair Trading to investigate Groupon

Fri, 02 Dec 2011 00:00:00 GMT

Promotional offers site Groupon is being investigated after breaking advertising regulations

F-Commerce goes from strength to strength

Tue, 29 Nov 2011 00:00:00 GMT

Facebook store has grown 8.8% since it was established says the IMRG

Workers reject social media banned environments

Tue, 29 Nov 2011 00:00:00 GMT

Social media increases effectiveness as an employee from the younger generation

Facebook crackdown on bespoke advertising

Mon, 28 Nov 2011 00:00:00 GMT

Facebook 'eavesdrops' on users and takes into account religious and political orientations

comScore shows social media growth

Thu, 24 Nov 2011 00:00:00 GMT

Social media has grown 44& over the past year across five leading EU markets

Social Media is still having trouble convincing companies

Thu, 17 Nov 2011 00:00:00 GMT

The adoption of social media is proving more complicated for some than others

Internet Advertising doesn't have to cost the earth

Fri, 04 Nov 2011 00:00:00 GMT

Integrated social media reaps benefits for business

Tue, 01 Nov 2011 00:00:00 GMT

'Difficult' social media still evades companies

Twitter has problems when signing up Big Business

Fri, 28 Oct 2011 00:00:00 GMT

Some companies are committing substantial faux pas on micro-blogging site Twitter, which could be damaging their relationship with customers.

1/4 small businesses HATE social media

Fri, 28 Oct 2011 00:00:00 GMT

Company survey shows pleasure with Facebook

Concern over use of social media involves FERMA & IRM

Tue, 25 Oct 2011 00:00:00 GMT

Firms still wary over social media

Food, entertainment and drink sectors buy the most Facebook ads

Tue, 11 Oct 2011 00:00:00 GMT

Firms look to target consumers when in a relaxed mood

Online Advertising takes dominant share of overall budgets

Wed, 05 Oct 2011 00:00:00 GMT

Online advertising grows strongly

Plan ahead if you want a good Xmas 2011

Tue, 06 Sep 2011 00:00:00 GMT

Preparation is the key to profit during the run-up to Christmas

You need more than just 'likes' to get business

Fri, 02 Sep 2011 00:00:00 GMT

Brands should look to increase interaction on social media platforms

Companies using email marketing should integrate social media

Tue, 30 Aug 2011 00:00:00 GMT

Email marketing coupled with social media can be a recipe for success

SME's fail to use social media effectively

Thu, 18 Aug 2011 00:00:00 GMT

Business are failing to utilise social media to gain business

Don't fall into the email marketing trap

Thu, 18 Aug 2011 00:00:00 GMT

E-mail marketing should be made more personal if businesses want to get the most from it

Fasthosts incorporates SEO to help companies gain rankings

Fri, 12 Aug 2011 00:00:00 GMT

TrafficDriver SEO will perform vital tasks on behalf of website owners

SEM is just as important as social media

Thu, 11 Aug 2011 00:00:00 GMT

E-marketing is more important than social media, says internet marketing consultant

FMCG's using SEM increase brand and ad awareness

Thu, 28 Jul 2011 00:00:00 GMT

The Internet Advertising Bureau has released new research highlighting the distinct role of online marketing in building brand awareness

DME Automotive integrates websites to improve usability by Catherine Ferguson

Wed, 27 Jul 2011 00:00:00 GMT

It needed a more effective design both for its web and mobile sites to deliver better functionality

The Student Room grows faster than than any other

Fri, 22 Jul 2011 00:00:00 GMT

The Student Room was the fastest-growing website at the small and medium-sized enterprise level, according to Experian Hitwise.

Spotify launches State side after European Success

Fri, 15 Jul 2011 00:00:00 GMT

European music streaming service Spotify could take customers away from Apple's iTunes as it launches in the US at long last.

Internet continues to grow at the fastest rate of any medium

Wed, 13 Jul 2011 00:00:00 GMT

ZenithOptimedia predicts global ad spending to return to its pre-recession peak this year, led by rising internet marketing budgets.

Facebook sees CPC increase by 22%

Tue, 12 Jul 2011 00:00:00 GMT

Cost per click advertising is expected to nearly double in 2011, compared to last year for Facebook, showing the strength of brand presence on the social network.

Facebook launches chat feature, just one week after Google

Thu, 07 Jul 2011 00:00:00 GMT

Facebook and Skype have ended months of speculation by confirming a collaboration on a new video product.

Huffington launch overshadowed by News of the World

Wed, 06 Jul 2011 00:00:00 GMT

Huffington Post UK debut may have been eclipsed by the News of the World scandal, but media experts are already sceptical of its future success.

+1 technology will set business aside from competitors

Thu, 30 Jun 2011 00:00:00 GMT

Google Analytics now enables webmasters and internet consultants to track performance and traffic in relation to the social media tool, +1.

Google+ differentiates because it distinguishes relationship type

Wed, 29 Jun 2011 00:00:00 GMT

Google is hoping to appeal to online users' desire to distinguish between different types of contacts, but the social networking venture is marred by the failure of 2010's Buzz.

Social Media stimulates Olympics interest

Mon, 27 Jun 2011 00:00:00 GMT

Organisers of the London Olympics are fully committed to using social media sites such as Twitter and Facebook to raise the 2012 event's profile.

Internet consultants have more reason than ever to recommend Facebook

Mon, 27 Jun 2011 00:00:00 GMT

Facebook continues to prove itself an ever more useful tool for marketers online, but for retailers the social media site is becoming a sure-fire way of attracting traffic

Yahoo will still be used despite Facebook growth

Wed, 22 Jun 2011 00:00:00 GMT

Facebook is set to overtake Yahoo as the biggest display advertising performer for 2011 in the US, but marketers are expected to be keen on diversification.

No campaign can succeed without Social Media

Thu, 16 Jun 2011 00:00:00 GMT

Analysts have forecast internet marketing spending to increase substantially over the next four years, with a growing focus on social media presence.

Marketing and PR critical to helping businesses grow

Mon, 13 Jun 2011 00:00:00 GMT

Small firms could benefit from more training to improve advertising and marketing skills, perceived as crucial for growth.

Social media ads not engaging consumers

Thu, 09 Jun 2011 00:00:00 GMT

Advertisers are still struggling to convert social media users into shoppers successfully, although research suggests trust and security is still a concern.

Global corporations still have no Twitter presence

Fri, 27 May 2011 00:00:00 GMT

Some companies are committing substantial faux pas on micro-blogging site Twitter, which could be damaging their relationship with customers.

TweetDeck sells for £25million

Wed, 25 May 2011 00:00:00 GMT

The rumoured sale of TweetDeck to Twitter has captivated the internet world for the last few days, which is a sign of how valuable the common sense application has become.

LinkedIn endangers brands and business owners accounts

Tue, 24 May 2011 00:00:00 GMT

Two cookie vulnerabilities have been exposed on LinkedIn, which could prove damaging to the site as well as its business users

Entrepreneur suggests social media school environment

Mon, 23 May 2011 00:00:00 GMT

Mark Zuckerberg has courted controversy by suggesting that Facebook could be used as a way for children to study and learn together online.

Facebook check-ins represents substantial percentage

Tue, 17 May 2011 00:00:00 GMT

New research on smartphone use from comScore adds to the growing body of evidence that suggests it is vital for companies to optimise content for mobile services.

Yahoo! acquires IntoNow to bolster video marketing

Tue, 26 Apr 2011 00:00:00 GMT

Yahoo! is looking to tap into the growing mobile internet market and increase video advertising with the acquisition of a TV sharing app.

Google UK reps hold keynote presentation at Catalyst

Tue, 19 Apr 2011 00:00:00 GMT

The Catalyst Europe conference next month will attract a variety of e-commerce experts.

Real Time content sites worth £billions

Thu, 14 Apr 2011 00:00:00 GMT

Research is indicating that updates on Facebook, Twitter, LinkedIn and other real-time content sites could be worth billions of dollars a year to advertisers

Bebo trys to build itself back up

Wed, 13 Apr 2011 00:00:00 GMT

Bebo, the troubled social network that has seen subscriber numbers fall behind Facebook, is hoping to go back to its youthful roots with a new website design.

Obama's website promotion heavily incorporates social media

Tue, 05 Apr 2011 00:00:00 GMT

US president Barack Obama has changed his online campaigning methods, incorporating Facebook more closely on his website as he pushes for re-election.

Twitter not as big as we thought

Fri, 25 Mar 2011 00:00:00 GMT

Twitter may not be as big a platform for managed emarketing as people may assume, if the latest figures are anything to go by.

'Social Media' aided purchasing

Wed, 16 Mar 2011 00:00:00 GMT

Search engine optimisation providers may be sought as a means of combining managed emarketing initiatives with social media for great results.

Advertising and Marketing Revenues Rise

Mon, 14 Mar 2011 00:00:00 GMT

The Direct Marketing Association has asserted that email and social marketing are still top of the priority list when it comes to website promotion.

Facebook has largest share of US ad revenues

Thu, 03 Mar 2011 00:00:00 GMT

Over one in every five US display dollars will go to Facebook this year, making it stronger and more profitable than Yahoo!, according to eMarketer research.

Study: Social media budgets

Fri, 25 Feb 2011 00:00:00 GMT

The AMA and Duke University have discovered that managed emarketing campaigns are increasing spending on social media, even though it is tough to integrate.

SEO and PPC preferred over social media

Thu, 24 Feb 2011 00:00:00 GMT

The use of SEO, PPC and email marketing are still seen as way more effective than the newer platform that social media provides, new research highlights.

Uplift in sales worth possible £8bn

Wed, 23 Feb 2011 00:00:00 GMT

Retailers who do not embrace social commerce will collectively lose 20 per cent of the market over those who work with the technology, a survey has warned

Annual SEM Awards choose its new winners of industry

Thu, 17 Feb 2011 00:00:00 GMT

A leading online marketing publication in the US has named the winners of its fifth awards ceremony, with strong competition hotting things up this year.

Audi feature Twitter # in ad

Mon, 07 Feb 2011 00:00:00 GMT

Audi A8 Super Bowl ad features a world-first Twitter hashtag meme to promote its new take on luxury design - but did it have the desired effect?

Email Marketing is still more effective than social media

Fri, 04 Feb 2011 00:00:00 GMT

Businesses engaged in a course of managed emarketing should never overlook email's potential, as it still gives the best return on investment, ForeSee claims.

Social Media is becoming far more utilised

Wed, 02 Feb 2011 00:00:00 GMT

Brands are begging to take more of an interest in the advertising potential of social media at a time when Facebook and Twitter are undergoing significant changes.

Facebook Deals promotes the 'Wisdom of Friends'

Tue, 01 Feb 2011 00:00:00 GMT

Facebook Deals has the potential to revolutionise the way customers shop and think about brands in the everyday lives, but will it take off?

UK tops e-commerce in Europe

Wed, 26 Jan 2011 00:00:00 GMT

Businesses ought to focus their attentions on ecommerce in the UK if they are to gain a definite share in European spending, according to a new report.

Twitter soars through 2011

Tue, 25 Jan 2011 00:00:00 GMT

The amount of money being put into Twitter as part of managed emarketing will soar in 2011 as part of an initiative to reap the benefits of the channel.

LinkedIn peaks after secondary auction

Fri, 21 Jan 2011 00:00:00 GMT

The importance of LinkedIn as a social networking tool has been highlighted in a secondary exchange auction this week, according to Bloomberg.

Fraudulent orders are increasing

Tue, 18 Jan 2011 00:00:00 GMT

Businesses operating through websites have been warned that nearly two per cent of all transactions result in fraud, following the publication of new statistics.

ROI to be determined through social media outlook

Mon, 17 Jan 2011 00:00:00 GMT

As social media becomes a greater part of website marketing, it is becoming more important for businesses to get return on investment, eMarketer has found.

Social Media search terms top the charts

Thu, 30 Dec 2010 00:00:00 GMT

Social media is proving increasingly popular among internet users, with related terms making up the bulk of the top ten most searched-for phrases, according to Hitwise

Twitter becomes a profitable platform

Tue, 21 Dec 2010 00:00:00 GMT

Twitter has been valued at $3.7 billion (£2.38 billion), underlining how the social network - and others like it - is becoming an ever-more viable platform for businesses.

Financial worth of Myspace proves costly for Google

Mon, 20 Dec 2010 00:00:00 GMT

The decline of MySpace has been underlined by a new advertising deal with Google, showing its slide in terms of website promotion and sales.

Online grocery shoppers display more brand loyalty

Wed, 15 Dec 2010 00:00:00 GMT

Grocery shopping online is being driven by convenience and relevancy rather than access to special deals, suggesting marketers have yet to fully seize on opportunities.

Social Media Deployment

Fri, 10 Dec 2010 00:00:00 GMT

Around three-quarters of businesses are using social media as a means of website promotion and marketing to the masses, it has been discovered.

Why do consumers follow brands via social media?

Wed, 08 Dec 2010 00:00:00 GMT

Companies must ensure they do their best to integrate Facebook into website promotion, otherwise social networking could be lacklustre for business.

Stella McCartney Redesigns Webpage

Wed, 01 Dec 2010 00:00:00 GMT

In order to attract more customers to her stylish boutique online, Stella McCartney has targeted the internet community with a full website redesign.

Facebook use by Big Companies

Thu, 25 Nov 2010 00:00:00 GMT

Listen to their story first-hand

Potency of Facebook shown through US figures

Mon, 22 Nov 2010 00:00:00 GMT

Facebook has become the most visited website in the US, and looks set to build on this position in the UK and across the Atlantic with its upcoming email service.

Facebook POA: Full Service Communications

Tue, 16 Nov 2010 00:00:00 GMT

Facebook may have signalled the end of messaging as we know it, with its new proposed service incorporating most forms if communication online.

Social Networking takes the predominant role in Emarketing

Mon, 15 Nov 2010 00:00:00 GMT

Managed emarketing will go through drastic changes that will affect the use of both emails and social networks, Gartner has claimed.

Fortune 500 embraces corporate Twitter

Thu, 11 Nov 2010 00:00:00 GMT

Significantly larger numbers of America's biggest companies are embracing social media in 2010, while blogs are continuing to prove a popular marketing tool.

LinkedIn enables brands to enhance their presence

Fri, 05 Nov 2010 00:00:00 GMT

LinkedIn will give businesses a new opportunity to promote themselves using a new Company Pages tool.

Augmented Reality launched by Nestle

Thu, 04 Nov 2010 00:00:00 GMT

Nestle's new augmented reality Nesquik website promotion is hoping to capitalise on social media viral attention to raise awareness of its brand.

Twitter launches advertising planted with timelines

Tue, 02 Nov 2010 00:00:00 GMT

Twitter set for a slow roll-out of its latest Promoted Tweet scheme, which is the first intended to place adverts directly into user timelines.

Social Media value continues to rise

Thu, 28 Oct 2010 00:00:00 GMT

Social media strategies are beginning to prove their value to businesses, with audiences accessing sites through mobile and coming to expect a level of interaction from brands.

Facebook faces Privacy backlash

Fri, 22 Oct 2010 00:00:00 GMT

Facebook takes further steps to improve user privacy and clamp down on advertising data misuse, following a spate of accusations.

Stay in control of your Company's Reputation by Blogging

Thu, 14 Oct 2010 00:00:00 GMT

If you don't participate in social media, your company's reputation is at the mercy of your competitors and disgruntled clients.

Bing integrate more elements of Facebook

Thu, 14 Oct 2010 00:00:00 GMT

Bing will integrate elements of Facebook into its search results to personalise users experience, including improving people searches and getting recommendations.

Monetisation of Twitter continues to be sought

Tue, 05 Oct 2010 00:00:00 GMT

Twitter is set to enhance advertising potential on its website by introducing targeting technology (Mark Richards)

Investment in Social Media set to rise

Mon, 04 Oct 2010 00:00:00 GMT

While businesses are increasingly waking up to the marketing potential of social media, a new report suggests budgetary and cultural constraints remain in many companies.

Take care how you 'advertise' in social media

Sat, 25 Sep 2010 00:00:00 GMT

More than any other marketing channel, social media needs strategy and honesty (John Burns)

Opengraph move by Facebook

Mon, 20 Sep 2010 00:00:00 GMT

Give up your location and you will be tracked and advertised to (Catherine Ferguson)

Now is the time to think about the 2012 Olympics

Fri, 17 Sep 2010 00:00:00 GMT

New search terms will become popular for a few months. Gain a good position now (Catherine Ferguson)

Social Networking key to promoting product sales

Fri, 17 Sep 2010 00:00:00 GMT

A social networking presence could be more important to many retailers than they realise, with recent research demonstrating how much customers use these sites.

Marketing budgets being inceased to include social media

Wed, 15 Sep 2010 00:00:00 GMT

Social media now an established part of companies' SEO activities (John Burns)

Twitter's consumer friendly facelift

Wed, 15 Sep 2010 00:00:00 GMT

Twitter is set to make it easier for users to share photos and videos online in a bid to improve site stickiness and simplify

Small companies have a potential edge in social media

Tue, 14 Sep 2010 00:00:00 GMT

Personality is more important than strategy when marketing in social networks (Kate Billinghurst)

Which social sites people use is bound to change

Tue, 14 Sep 2010 00:00:00 GMT

There will be shakeout in a crowded market and some sites will evolve their features better than others (Catherine Ferguson)

Best way to get links for search ranking

Mon, 13 Sep 2010 00:00:00 GMT

Combination of interaction, promotion and SEO (Craig Swallow)

Big brands given an edge by Twitter

Wed, 08 Sep 2010 00:00:00 GMT

How will Twitter users will react to advertising tweets isn search results? (Craig Nicholson)

Social media becoming 'a workplace norm'

Tue, 07 Sep 2010 00:00:00 GMT

The need for explicit social media policies and strategy (Craig Swallow)

Measuring digital marketing 'remains a challenge'

Tue, 07 Sep 2010 00:00:00 GMT

How is your company measuring its social media marketing success?(John Burns )

Monitoring social media comments on your company

Mon, 06 Sep 2010 00:00:00 GMT

Addressing negative comments can give good brand image (Catherine Ferguson)

The marketing use of retweeting

Sat, 04 Sep 2010 00:00:00 GMT

Twitter offers firms a low cost (time and money) entry into the world of social media (Catherine Ferguson)

Twitter starts to evolve

Thu, 02 Sep 2010 00:00:00 GMT

Twitter bucks the trend for Social Media Sites (Steve Swallow)

Social Media messages more acceptable

Wed, 01 Sep 2010 00:00:00 GMT

Mobile devices and social media made for each other (Craig Nicholson)

Facebook alters default security settings

Tue, 31 Aug 2010 00:00:00 GMT

Facebook's 'instant personalisation' program made optional (John Burns)

Twitter 'has a firework effect'

Sat, 28 Aug 2010 00:00:00 GMT

Advantages of Twitter over Facebook (Kate Billinghurst)

Emarketer Webtrends and Cineworld

Fri, 27 Aug 2010 00:00:00 GMT

Marketing response on social media sites becoming more important (Kate Billinghurst)

Positive results of having a social media policy

Wed, 25 Aug 2010 00:00:00 GMT

Employees social media activity and company interest (John Burns)

Time online trend in the UK

Tue, 24 Aug 2010 00:00:00 GMT

Social Networking as a percentage of total time online (Craig Nicholson)

Facebook Marketing Success Summit 2010: Online 5th - 26th October

Mon, 23 Aug 2010 00:00:00 GMT

The world’s largest Facebook event designed to empower marketers and small business owners to master Facebook marketing (Tony Thornby)

Promoted Tweets not yet a competitor for Adwords

Sat, 14 Aug 2010 00:00:00 GMT

Is Twitter offering marketers something useful or just interesting, or both? (John Burns)

SEO becoming better understood

Thu, 12 Aug 2010 00:00:00 GMT

Social Media seen as good for brand building and SEO (Kate Billinghurst)

Google and Facebook popularity highest in UK

Thu, 12 Aug 2010 00:00:00 GMT

Both sites have had a considerable boost in traffic, with Facebook being one in six of all online pages viewed. Research also suggests a possible saturation point.

Half-hearted social media ineffective

Tue, 10 Aug 2010 00:00:00 GMT

Social Media a great tool for increased PR (Kate Billinghurst)

Social Media found to help productivity

Mon, 02 Aug 2010 00:00:00 GMT

75% of north American companies now using Social Media (John Burns)

Customer relationship development via the megaphone is dead

Sat, 31 Jul 2010 00:00:00 GMT

Social media provides firms with a better measure of brand reputation (Mark Richards)

Facebook Open Graph allows social mapping

Fri, 30 Jul 2010 00:00:00 GMT

People's preference combinations become more accessible (Mark Richards)

Social media 'crucial' to election campaigns

Fri, 23 Jul 2010 00:00:00 GMT

The latest UK general election showed the impact of web based crowds

Response to social media comments needs to be treated seriously

Tue, 13 Jul 2010 00:00:00 GMT

Complaints 'can be contained through social networks'

Social media spawns new opportunities

Mon, 05 Jul 2010 00:00:00 GMT

Social media advertising is here to stay (Catherine Ferguson)

Don't replace email marketing with social media

Thu, 24 Jun 2010 00:00:00 GMT

Have you ever tried integrating email with social media? (Catherine Ferguson)

Greater education needed on web security

Tue, 22 Jun 2010 00:00:00 GMT

Do you understand privacy settings on sites such as Facebook? (Kate Billinghurst)

How much influence do you have in Twitter?

Mon, 21 Jun 2010 00:00:00 GMT

Do you have a Twitter influence strategy? (Kate Billinghurst)

SMEs choosing social media marketing, poll shows

Fri, 18 Jun 2010 00:00:00 GMT

Is your company leading the way by having a presence on social media sites or getting left behind? (Mark Richards)

How to find the best audience for your advert

Wed, 16 Jun 2010 00:00:00 GMT

New Adwords facility to aid targeting (Emma Furze)

Children's awareness of social media dangers

Wed, 16 Jun 2010 00:00:00 GMT

Kids ignoring social media age restrictions (Mark Richards)

The impact of Google Social Search on SEO

Fri, 11 Jun 2010 00:00:00 GMT

Top ten search ranking even more important (Emma Furze)

Social media marketing - the one to watch?

Thu, 10 Jun 2010 00:00:00 GMT

Marketing strategies need to integrate social media (John Burns)

Having a social media strategy delivers results

Tue, 08 Jun 2010 00:00:00 GMT

Social media marketing 'often underestimated' (John Burns)

Where to find .........the best blogs

Sat, 05 Jun 2010 00:00:00 GMT

Unashamedly copied from suggestions made by The Times - Blogs to be enjoyed if nothing else (Tony Thornby)

Email marketing 'can be complemented' by social media

Mon, 24 May 2010 00:00:00 GMT

Have you thought about combining email marketing with social media? (Mark Richards)

ASA to regulate social media marketing

Fri, 14 May 2010 00:00:00 GMT

How can social media marketing be better regulated? (Emma Furze)

Twitter's popularity continues to grow

Mon, 03 May 2010 00:00:00 GMT

What site had 21.8million unique visitors in Janaury 2010? (Steve Swallow)

Facebook application a favourite with petrol heads

Fri, 30 Apr 2010 00:00:00 GMT

Volvo sees social media crucial for a customer niche

Twitter to take a leaf out of Google's ad book?

Thu, 29 Apr 2010 00:00:00 GMT

Is the new Twitter ad service likely to work? (Emma Furze)

Are forums the secret to successful website design?

Mon, 26 Apr 2010 00:00:00 GMT

Have you tried integrating an online forum into your website? (Mark Richards)

University study reveals the benefit of Facebook pages

Fri, 16 Apr 2010 00:00:00 GMT

Facebook fan pages boost business from certain customers (Kate Billinghurst)

Twitter introduces Promoted Tweets advertising

Thu, 15 Apr 2010 00:00:00 GMT

Will Twitter's new Promoted Tweets resonate with its users or not? (John Burns)

Google Social Search - the launch that almost went un-noticed

Thu, 25 Mar 2010 00:00:00 GMT

You will have noticed more social media results in general search results, but did you know about this dedicated social search capability.

Marketers 'underestimating email's importance'

Thu, 25 Feb 2010 00:00:00 GMT

Are you still making use of email marketing? (Mark Richards)

Google Buzz to be included in real-time search

Thu, 25 Feb 2010 00:00:00 GMT

Is Buzz just another source of advertising revenue for Google? (Mark Richards)

Social media advertising report published

Wed, 24 Feb 2010 00:00:00 GMT

Do you market your company on sites such as Twitter? (Sarah Adie)

Social media budgets revealed

Tue, 23 Feb 2010 00:00:00 GMT

How much do you spend on social media? (Kate Billinghurst)

Social media budgets on the increase

Thu, 18 Feb 2010 00:00:00 GMT

Do you make use of social media? (Steve Swallow)

Facebook - Nielsen collaboration launches in UK

Wed, 10 Feb 2010 00:00:00 GMT

Nielsen Brandlift to help brands monitor marketing impact (Sarah Adie)

Social Media is here to stay

Sat, 06 Feb 2010 00:00:00 GMT

Social media advertising is proving its worth in sales as well as brand awareness - for B2B as well as B2C (Tony Thornby)

How targeted is your advertising?

Wed, 03 Feb 2010 00:00:00 GMT

Will you increase your social media expenditure this year? (Sarah Adie)

Prioritise your social media relationship building

Wed, 20 Jan 2010 00:00:00 GMT

How do you use social media to attract consumers?

High website ranking for the iPhone

Thu, 14 Jan 2010 00:00:00 GMT

A list of the brands making the most of social media marketing has been published. (Sarah Adie)

The three stages of social media marketing

Tue, 12 Jan 2010 00:00:00 GMT

This may help substantiate return on investment. (John Burns)

Social media website promotion 'on the rise'

Fri, 08 Jan 2010 00:00:00 GMT

Is your budget going to increase next year? (Mark Richards)

Companies need a Strategy for their use Social Media

Mon, 04 Jan 2010 00:00:00 GMT

Each company should decide which social media activities are relevant to them and will deliver what they need (Tony Thornby)

UGC now important for all companies

Wed, 30 Dec 2009 00:00:00 GMT

Will you incorporate user-generated content on your website? (John Burns)

Managed emarketing trends set forth

Thu, 17 Dec 2009 00:00:00 GMT

Which of these will you adopt in the coming year? (Craig Nicholson)

Best website promotion strategies revealed

Wed, 16 Dec 2009 00:00:00 GMT

Which of these does your business employ? (Steve Swallow)

Internet consultants 'will incorporate social data' in search

Tue, 15 Dec 2009 00:00:00 GMT

How will one analyst's predictions affect your business practices? (Tom Musk)

Internet marketing consultants 'neglecting mobile internet'

Fri, 11 Dec 2009 00:00:00 GMT

Are you using social media more? (Mark Richards)

Yahoo extends Facebook partnership

Thu, 10 Dec 2009 00:00:00 GMT

People may now find it even easier to maintain social networks on the web (Andy Carter)

Twitter Sales Leads by Tweet Intent not just Keyword

Mon, 07 Dec 2009 00:00:00 GMT

A 15 keyword business would need 90 individual Twitter searches to produce what WeCanDo.biz’s Twitter Sales Leads tool produces in seconds (Tony Thornby)

Social media 'influencing purchasing decisions'

Sat, 05 Dec 2009 00:00:00 GMT

Social media's influence on buying decisions is growing (Craig Nicholson)

Social media 'good for businesses'

Fri, 04 Dec 2009 00:00:00 GMT

Brands need to consider the best ways to use this in their advertising strategies, it has been suggested (Kate Billinghurst)

SEO and social media 'beat banner ads'

Mon, 30 Nov 2009 00:00:00 GMT

Social media and search engine tactics are better at engaging customers than banner advertising, experts have advised (Andy Carter)

Benefits of social media features outlined

Sat, 21 Nov 2009 00:00:00 GMT

Kate Billinghurst wrote: Have you considered adding social media aspects to your website?

Consumers 'open to social media marketing'

Fri, 20 Nov 2009 00:00:00 GMT

Advertising on social networks may be very effective

Google adds to search offerings

Fri, 06 Nov 2009 00:00:00 GMT

Catherine Ferguson wrote: A new feature lets users search for their friends' content

Survey highlights benefits of social sharing

Mon, 02 Nov 2009 00:00:00 GMT

Kate Billinghurst wrote: Do you allow your marketing emails to be shared on social networks?

Figures reveal popularity of social network advertising

Fri, 30 Oct 2009 00:00:00 GMT

Andy Carter wrote: Telecoms firms and retailers are two groups that use social media marketing

Ecommerce sites 'need to focus on social media'

Thu, 29 Oct 2009 00:00:00 GMT

John Burns wrote: Businesses have been advised to tap into sites such as Facebook

Survey reveals Facebook popularity

Wed, 21 Oct 2009 00:00:00 GMT

Mark Richards wrote: Social networking site comes top in new Experian Hitwise table

Social Media usage by Sex and Age

Sun, 18 Oct 2009 00:00:00 GMT

Are your potential new customers there?

FTC updates to affect blogs

Sat, 10 Oct 2009 00:00:00 GMT

The changes will clamp down on the use of blogs as marketing tools.

Twitter co-founder comments on advert usage

Fri, 02 Oct 2009 00:00:00 GMT

Steve Swallow wrote: Biz Stone has used a conference in Los Angeles to talk about the future of advertising on the platform.

Social media adverts 'achieve lower click-through rates'

Wed, 30 Sep 2009 00:00:00 GMT

The results challenge social media advertising trends.

Social networks 'to be valuable in 2010'

Thu, 24 Sep 2009 00:00:00 GMT

John Burns wrote: Sites such as Facebook and Twitter look set to help advertisers achieve their goals, it has been suggested.

Twitter usage surprises market

Mon, 14 Sep 2009 00:00:00 GMT

Tom Musk wrote: Could a similar trend be seen among UK users?

Twitter paves way for advertising

Sat, 12 Sep 2009 00:00:00 GMT

Mark Richards: Will you be using Twitter for advertising purposes?

Survey highlights Twitter's 'popularity gap'

Mon, 07 Sep 2009 00:00:00 GMT

Tom Musk wrote: Are the friend-rich getting richer on Twitter?

Nokia partners with Facebook for 'lifecasting' service

Sat, 05 Sep 2009 00:00:00 GMT

Kate Billinghurst wrote: Will the service be a hit with Nokia users?

Living Streams speaks at National Social Media Conference

Thu, 03 Sep 2009 00:00:00 GMT

Tony Thornby wrote: I'm honoured to be recognised as a leading consultant within WSI

Facebook updates privacy policy

Mon, 31 Aug 2009 00:00:00 GMT

Tom Musk wrote: Do you think the changes are needed?

Twitter dominated by business users, finds survey

Fri, 28 Aug 2009 00:00:00 GMT

Andy Carter wrote: Do you use Twitter for business or pleasure?

Survey reveals social network opinions

Thu, 27 Aug 2009 00:00:00 GMT

Mark Richards wrote: Do you feel social media usage has a positive or negative impact?

Twitter to roll out analytics service

Mon, 24 Aug 2009 00:00:00 GMT

Craig Nicholson wrote: Would a Twitter analytics service be useful to you?

OFT to conduct internet advertising study

Thu, 20 Aug 2009 00:00:00 GMT

Will you be offering your views to the OFT?

Firms 'not doing enough' to measure social network ROI

Wed, 19 Aug 2009 00:00:00 GMT

Tom Musk wrote: Do you feel there is room for improvement when measuring the ROI of social network marketing?

Twitter announces retweet function

Sat, 15 Aug 2009 00:00:00 GMT

Andy Carter wrote: Will your usage of Twitter change as a result?

Facebook announces FriendFeed purchase

Sun, 09 Aug 2009 00:00:00 GMT

Tom Musk wrote: What has Facebook got planned for FriendFeed?

Search engine marketing 'most effective' new platform

Mon, 03 Aug 2009 00:00:00 GMT

Craig Nicholson wrote: Does search represent the future of advertising?

Guide for marketers launched by Twitter

Fri, 24 Jul 2009 00:00:00 GMT

Kate Billinghurst wrote: Do you use the micro-blogging website for web analytics?

Twitter media coverage 'worth close to $50m'

Tue, 21 Jul 2009 00:00:00 GMT

Andy Carter wrote: Twitter generated millions of dollars worth of free publicity over the last 30 days.

Firms 'not using blogs to their advantage'

Tue, 07 Jul 2009 00:00:00 GMT

John Burns wrote: Are businesses failing to take advantage of their blogging potential?

How firms organise for social media

Sat, 27 Jun 2009 00:00:00 GMT

Kate Billinghurst wrote: Can company organisation have a significant impact on social media success?

Habitat apologises for Twitter faux pas

Fri, 26 Jun 2009 00:00:00 GMT

Can Habitat recover its reputation following its misguided marketing campaign on Twitter?

Analyst: Twitter search data now meaningful

Thu, 18 Jun 2009 00:00:00 GMT

Kate Billinghurst wrote: Will Twitter's success result in a sea change for search engine optimisation?

Facebook tests real-time search

Wed, 17 Jun 2009 00:00:00 GMT

Dipika Patel wrote: Can Facebook successfully follow in the footsteps of rival network Twitter?

Rumours swirl over new Google search service

Mon, 15 Jun 2009 00:00:00 GMT

Mark Richards wrote: Can Google outdo Twitter when it comes to real-time search?

Facebook customised URLs - get yours - vanity or essential?

Tue, 09 Jun 2009 00:00:00 GMT

Steve Swallows wrote: Facebook is allowing users to customise the URL of their profile with the launch of Facebook Usernames on June 13th.

Twitter to verify accounts to fight imposters

Mon, 08 Jun 2009 00:00:00 GMT

Dipika Patel wrote: Twitter has announced plans to launch a new feature that verifies user accounts to ensure they are not being set up by would-be impersonators.

Study: Most tweets posted by 10% of Twitter users

Thu, 04 Jun 2009 00:00:00 GMT

Andy Carter wrote: The majority of posts on Twitter are made by a minority of users, new research has found.

Just how much will Twitter change the business world?

Wed, 03 Jun 2009 00:00:00 GMT

Tony Thornby wrote: WallStreet24/7 has outlined examples of 10 likely and important impacts in the next 2 to 3 years. Read our 350 word precis before the 4,000 word original.

Twitter 'holds opportunities for Gen Y marketers'

Mon, 01 Jun 2009 00:00:00 GMT

Dipika Patel wrote: Less than one-quarter of 18 to 24-year-olds use Twitter, new research has suggested.

Is Google Wave an update of the Mexican version?

Fri, 29 May 2009 00:00:00 GMT

Tony Thornby wrote: No but it is a major development flagging the next generation of internet based communications (inc email)

Facebook valued at $10bn following Russian investment

Wed, 27 May 2009 00:00:00 GMT

Dipika Patel wrote: Facebook has received a market valuation of $10 billion (£6.3 billion) after a Russian firm purchased a 1.96 per cent stake in the website for $200 million.

'Social media offers new opportunity for online marketers'

Mon, 25 May 2009 00:00:00 GMT

Steve Swallow wrote: Social networking websites can create opportunities for data-savvy online marketers, according to an expert.

Social media 'to boost' online retail

Fri, 22 May 2009 00:00:00 GMT

Mark Richards wrote: Online retail companies could benefit from the massive popularity of social media networks in the future, provided firms are able to develop ways to harness the medium's opportunities.

Twitter not looking at ads for monetisation

Wed, 20 May 2009 00:00:00 GMT

John Burns wrote: Twitter co-founder Biz Stone has revealed that the website is not currently considering using advertising as a way of making money.

UK web users flock to Facebook

Fri, 15 May 2009 00:00:00 GMT

Catherine Ferguson wrote: The top ten UK websites accounted for almost half of all online time last month, new figures have revealed.

Major changes planned for Twitter search

Mon, 11 May 2009 00:00:00 GMT

John Burns wrote: Twitter is planning to ramp up its search offering by indexing the pages to which links within tweets lead, it has emerged.

Twitter search goes real-time by Kate Billinghurst

Mon, 04 May 2009 00:00:00 GMT

Twitter has announced the launch of a new real-time search feature displaying the latest trends on the site.

Twitter - expert panel offers view of its business use by Tony Thornby

Fri, 01 May 2009 00:00:00 GMT

Tweets can flag service issues, reflect reputation and contribute to company – market interaction. Ignore Twitter at your peril.

Facebook surges in popularity in Europe by Steve Swallow

Wed, 15 Apr 2009 00:00:00 GMT

Facebook is continuing to see rapid growth within Europe, according to new figures from comScore.

Facebook surges in popularity in Europe by Steve Swallow

Wed, 15 Apr 2009 00:00:00 GMT

Facebook is continuing to see rapid growth within Europe, according to new figures from comScore.

Twitter updates Replies feature by Dipika Patel

Tue, 31 Mar 2009 00:00:00 GMT

Twitter has announced that its Replies feature is now called Mentions.

Twitter 'progressing plans' for premium accounts by John Burns

Fri, 27 Mar 2009 00:00:00 GMT

Social networking site Twitter is reportedly moving ahead with plans for premium accounts.

Facebook bows to user feedback on redesign by Andy Carter

Tue, 24 Mar 2009 00:00:00 GMT

Facebook has said that it will implement a number of changes to its homepage following user feedback on the original redesign earlier this month.

New Facebook website design 'a failure' by Kate Billinghurst

Sat, 21 Mar 2009 00:00:00 GMT

Facebook has failed to win the approval of some of its users with its latest redesign, it has been suggested.

Global growth predicted for social networking ads by Mark Richards

Fri, 20 Mar 2009 00:00:00 GMT

The market for ads on social networking websites will continue to grow globally over the next four years, according to eMarketer.

Social networking now bigger than email by Dipika Patel

Tue, 10 Mar 2009 00:00:00 GMT

Social networking is now a more popular activity than email, a new study has revealed.

Internet marketers 'missing out' on social network potential by Craig Nicholson

Mon, 23 Feb 2009 00:00:00 GMT

Internet marketers could do more to utilise social networks, it has been suggested.

Social networking 'booms' in Europe by John Burns

Thu, 19 Feb 2009 00:00:00 GMT

New research has revealed that the majority of European internet users are registered with a social media site - what an opportunity !

Twitter - is it useful or a waste of time ? by Tony Thornby

Sat, 14 Feb 2009 00:00:00 GMT

Use of Twitter is exploding. Opinion is divided whether this is a good or a bad thing.

User-generated content - unsafe for businesses by Craig Nicholson

Mon, 09 Feb 2009 00:00:00 GMT

An eMarketer report has claimed that marketers and advertisers may not find user-generated content a safe option.

Social media sites 'should make money from their users'

Tue, 20 Jan 2009 00:00:00 GMT

YouGov has suggested that social media sites should try to make money out of their audience by using advertising.

Converting to social marketing

Fri, 09 Jan 2009 00:00:00 GMT

The benefits of website promotion via social media have been voiced by communications firm Nortel.

Social media can reach 'a critical mass audience'

Mon, 05 Jan 2009 00:00:00 GMT

It has been claimed that social media can be used to reach large volumes of people in order to advertise he likes of tourism.

Mobile internet expansion praised by BBC man

Thu, 01 Jan 2009 00:00:00 GMT

A BBC journalist has praised recent innovations in the mobile internet market, particularly with regard to laptop computers

FSA uses internet to warn of festive food hazard

Mon, 29 Dec 2008 00:00:00 GMT

A food safety body has chosen to use a viral internet marketing campaign to advise consumers on the dangers of eating leftover Christmas food.

'Marketers should embrace social media sites'

Fri, 19 Dec 2008 00:00:00 GMT

The owner of an online sticker website has advised marketers to embrace social media sites to boost their company's SEO rankings.

HR departments 'must embrace social media to avoid missing out on talent'

Fri, 12 Dec 2008 00:00:00 GMT

It has been claimed that HR departments should embrace social media if they are to recruit the best talent.

Blogs purely for SEO are 'doomed to failure'

Thu, 11 Dec 2008 00:00:00 GMT

It has been claimed that blogs used by businesses purely for SEO purposes will inevitably fail.

Advanced planning 'essential to avoid negative online publicity'

Mon, 08 Dec 2008 00:00:00 GMT

Marketers have been advised that planning ahead to avoid unforeseen blunders will help them avoid negative publicity on the web.

Facebook Connect to create social web

Mon, 01 Dec 2008 00:00:00 GMT

Facebook's new programme Connect could create a social web whereby users can advertise sites themselves to their "friends".

Social and mobile networking to give 'better returns' on online marketing spend

Mon, 17 Nov 2008 00:00:00 GMT

A private equity firm in New York has claimed that mobile and social networking platforms will produce greater returns on online marketing investment.

Microsoft announces updates to make services easier to use

Thu, 13 Nov 2008 00:00:00 GMT

Microsoft is to launch its new Windows Live service aimed at providing one central programme to connect digital content from various platforms and websites providing an easier and simplified tool for users.

YouTube set to stream feature-length movies

Fri, 07 Nov 2008 00:00:00 GMT

YouTube, supported by a major Hollywood film company, is expected to stream feature-length movies within 90 days.

Blogs 'more trustworthy than social ads'

Tue, 28 Oct 2008 00:00:00 GMT

An industry survey suggests that blogs can be more influential in securing user purchases than adverts on social networks.

Social media now a tool for brands

Fri, 17 Oct 2008 00:00:00 GMT

Blogs have evolved into an asset for firms' online marketing strategies as they look to communicate with their customers using social media, an expert has suggested.

Social applications 'the future' of business advertising

Tue, 07 Oct 2008 00:00:00 GMT

Online communities and social networking tools will form the basis of a company's marketing in the future, says a new study.

Facebook set to overtake MySpace in USA

Wed, 01 Oct 2008 00:00:00 GMT

Facebook will overtake MySpace as the most used social networking site in the US within the next month, according to new figures.

Local authorities should "embrace" social media

Wed, 17 Sep 2008 00:00:00 GMT

British authorities and employers are failing to utilise social media to its full benefits, according to new reports.

Businesses 'must to do more to adopt Web 2.0'

Mon, 08 Sep 2008 00:00:00 GMT

A new study has suggested that take-up of Web 2.0 technology by business users is low.

Social media marketing gaining ground in US

Wed, 20 Aug 2008 00:00:00 GMT

America's big players think that the time is right for using social networks / media to market to the young. How long will it take for this to reach the UK ?

Use of social applications at work

Tue, 12 Aug 2008 00:00:00 GMT

Some companies have banned the use of social applications at work – fearing the impact on productivity. While others think that Facebook, Twitter, MySpace, and other social applications allow for messaging and collaboration in the workplace.

Gartner predicts rise in business uptake of microblogging

Tue, 12 Aug 2008 00:00:00 GMT

Perhaps 'Twittering' isn't as unimportant as you thought. 86% of businesses now think that their blogging help to generate new business opportunities.

E-consultancy: Web reputation monitoring set to grow

Fri, 08 Aug 2008 00:00:00 GMT

Your reputation is being reflected and effected online even if you aren't active online yourself. It is important for companies to know what is being said.