Mobile and video crucial for small businesses by Steve Swal

Tue, 23 Apr 2013 00:00:00 GMT

Online video provides an easy way for consumers to get the latest messages from a brand. Businesses looking to get their message out should embrace the trend.

Are you increasing your online ad spend? by Andy Carter

Fri, 12 Apr 2013 00:00:00 GMT

The growth of smartphones and tablets is leading to a change in online advertising. Businesses are focusing on mobile ads.

Mobile marketing is vital for businesses by Steve Swallow

Tue, 02 Apr 2013 00:00:00 GMT

Updating your profile regularly will increase you chances of being noticed by
visitors to Facebook or Twitter. Understanding their needs is crucial when it comes to developing a clear strategy.

Understand why your marketing needs to take account of mobiles

Wed, 13 Mar 2013 00:00:00 GMT

Mobile use of the internet is rapidly increasing , impacting websites and pro-active marketing. Learn what you should be doing about it.

TV Viewers 'switched on and engaged' Thanks to Technology

Tue, 30 Oct 2012 00:00:00 GMT

Businesses can capitalise on the fact that TV viewers are now more engaged than ever as they turn to their mobile devices during their favourite programmes to use Twitter and check their emails.

LinkedIn leads the way in social network monetisation and development by Kate Billinghurst

Mon, 10 Sep 2012 00:00:00 GMT

LinkedIn has been looking to become more than just a recruitment network in recent months and is now challenging both Facebook and Twitter as a result.

Convenience is why Cloud Services Are Thriving

Fri, 25 May 2012 00:00:00 GMT

Microsoft and Google lead the way for Dropbox like applications

Ovjet integrates Social Media with Augmented Reality

Fri, 23 Mar 2012 00:00:00 GMT

Integrating social media with augmented reality is a new consumer 'hot topic'

Mobile Visual Search trumps QR

Tue, 20 Mar 2012 00:00:00 GMT

Keyword analysis is a major part of mobile advertising, yet has been constantly overlooked

QR Codes begin to lose appeal

Sat, 17 Mar 2012 00:00:00 GMT

QR Codes show certain restrictions in the way that they do not provide 3 dimensional recognition

Disappointing user experiences have been filed against Kindle Fire

Tue, 21 Feb 2012 00:00:00 GMT

All sorts of design faults have been logged by consumers against Amazon's Kindle Fire

The dramatic change of the web seems largely unstable

Mon, 20 Feb 2012 00:00:00 GMT

Since the introduction of mobile for website usability numerous sites have been misdirected

Mobile optimised sites are completely dependant upon design

Fri, 17 Feb 2012 00:00:00 GMT

Apps and sites can both provide businesses with extensive consumer benefits

Mobile advertising sees a new player emerge

Tue, 17 Jan 2012 00:00:00 GMT

Mobile advertising sees a new player emerge to change the depths available to marketers

Businesses begin to embrace mobile at scale

Mon, 16 Jan 2012 00:00:00 GMT

Smartphone use is now adapting for consumers to use when shopping, locating and browsing products or businesses

Mobile search trends are being utilised across all areas of Business

Fri, 13 Jan 2012 00:00:00 GMT

Businesses looking to involve mobile as part of an online strategy help consumers connect with the brand

IAB research will interest consultants looking to secure shares

Mon, 12 Dec 2011 00:00:00 GMT

Smartphones and tablets are increasingly becoming the niche market devices for consumers lives and habits

Mobile arm of campaigns is vastly carried out through Android

Wed, 23 Nov 2011 00:00:00 GMT

Google's Android is the most dominant platform for MM's mobile ad network

Do Not Ignore the Power of Smartphones...

Mon, 19 Sep 2011 00:00:00 GMT

Study shows major benefits of mobile advertising

Amazon to make website 'tablet friendly'

Wed, 07 Sep 2011 00:00:00 GMT

A number of changes are made to the online retailer's site

Plan ahead if you want a good Xmas 2011

Tue, 06 Sep 2011 00:00:00 GMT

Preparation is the key to profit during the run-up to Christmas

Report shows the positive effect of mobile advertising

Mon, 22 Aug 2011 00:00:00 GMT

Research carried out by John Lewis and the IAB investigates the difference in mobile effectiveness

DME Automotive integrates websites to improve usability by Catherine Ferguson

Wed, 27 Jul 2011 00:00:00 GMT

It needed a more effective design both for its web and mobile sites to deliver better functionality

ROK Talk enhances accessibility and usability of websites

Thu, 21 Jul 2011 00:00:00 GMT

A number of organisations have adopted ROK Global's multi-language text-to-speech conversion and translation technology.

Location based mobile advertising is working well

Wed, 01 Jun 2011 00:00:00 GMT

Online adverts targeting mobile shoppers with local deals are proving successful, demonstrating the value of targeting on-the-go consumers.

LinkedIn endangers brands and business owners accounts

Tue, 24 May 2011 00:00:00 GMT

Two cookie vulnerabilities have been exposed on LinkedIn, which could prove damaging to the site as well as its business users

SIM report predicts innovation and expansion

Fri, 20 May 2011 00:00:00 GMT

The global demand for mobile internet will drive innovation, at the expense of fixed-line services, according to a new report.

Affordable internet access will spark innovation

Fri, 20 May 2011 00:00:00 GMT

The global demand for mobile internet will drive innovation, at the expense of fixed-line services, according to a new report.

Facebook check-ins represents substantial percentage

Tue, 17 May 2011 00:00:00 GMT

New research on smartphone use from comScore adds to the growing body of evidence that suggests it is vital for companies to optimise content for mobile services.

Display Advertising is taken over by Facebook

Wed, 11 May 2011 00:00:00 GMT

Facebook is set to become the biggest player in display advertising as it emerges that the social network accounts for a third of impressions in the US.

Online Video is growing faster than all other internet advertising channels

Wed, 04 May 2011 00:00:00 GMT

Some 28 per cent of marketers intend to increase the amount they spend on online video content as the medium grows faster than other advertising formats.

Guiness launch iPad iAd

Tue, 03 May 2011 00:00:00 GMT

Guinness is set to launch a new iAd for the Apple iPad, iPod and iPhone, targeting drinkers unsure of what to do for their night out.

Smartphone users act upon mobile ads by John Burns

Thu, 28 Apr 2011 00:00:00 GMT

New figures from Google reveal that 42 per cent of mobile internet users search on the web because of an ad they have seen on their phone.

Mobile Ad Exposure increases mobile internet use

Thu, 28 Apr 2011 00:00:00 GMT

New figures from Google reveal that 42 per cent of mobile internet users search on the web because of an ad they have seen on their phone.

Google not in favour with South Korean SE's

Mon, 18 Apr 2011 00:00:00 GMT

Google has been accused of anti-competitive behaviour by a pair of South Korea's leading search engines.

Rise in Prominence of Augmented Reality by Mark Richards

Mon, 11 Apr 2011 00:00:00 GMT

UK developer Autonomy has created a new form of augmented reality search technology, which is expected to change the advertising landscape.

Focus on investment for tablets and e-readers

Thu, 24 Mar 2011 00:00:00 GMT

Half of people familiar with e-readers and tablet computers will be buying one in the next 12 months, highlighting the valuable managed emarketing platform it provides

Mobile investment will increase throughout the year

Fri, 18 Mar 2011 00:00:00 GMT

Marketers will combine website promotion with mobile advertising and application-based tactics to ensure there is the best response possible to managed emarketing.

Early Adopters of Mobile Internet frustrated

Mon, 07 Mar 2011 00:00:00 GMT

Marketers targeting mobile users with their wares should ensure they are able to boost the accessibility and speed of their websites, according to a new report.

Facebook Deals promotes the 'Wisdom of Friends'

Tue, 01 Feb 2011 00:00:00 GMT

Facebook Deals has the potential to revolutionise the way customers shop and think about brands in the everyday lives, but will it take off?

Businesses prepare to go mobile for 2011

Thu, 27 Jan 2011 00:00:00 GMT

Businesses are seeing the viability in website promotion on mobile platforms, new research shows, as companies develop their own use of it.

Christmas e-commerce slows

Mon, 24 Jan 2011 00:00:00 GMT

Businesses may want to ensure their website emarketing plan is at the top of its game in the approach to Christmas, as spending could slow next year.

Online Ad Spending will still grow

Thu, 02 Dec 2010 00:00:00 GMT

The surge in smartphone use in recent months could power organisations to target advertising on mobile platforms, according to a new survey.

Marketing and Retail orgs join forces

Fri, 19 Nov 2010 00:00:00 GMT

A new UK retail body has been formed to encourage growth in the mobile e-commerce sector, which is fast proving itself to be a lucrative avenue for website promotion.

Social Media value continues to rise

Thu, 28 Oct 2010 00:00:00 GMT

Social media strategies are beginning to prove their value to businesses, with audiences accessing sites through mobile and coming to expect a level of interaction from brands.

Japanese and Americans use mobile social media more

Tue, 12 Oct 2010 00:00:00 GMT

There are stark differences between how consumers from Japan, the US and Europe use their mobile phones to access online media, research suggests.

UK has one of highest mobile video consumer levels in Europe

Fri, 01 Oct 2010 00:00:00 GMT

Online mobile video has significant reach in Europe, with the UK boasting one of the highest usage levels.

Growth of online video not going to ease any time soon

Tue, 28 Sep 2010 00:00:00 GMT

Improvements in mobile phones and networks is an opportunity for video (Mark Richards)

Apple's dominance of the smartphone market now on the wane

Thu, 23 Sep 2010 00:00:00 GMT

Sales of Android enabled phones will boost internet access from mobile devices (Catherine Ferguson)

Mobile advertising 'could take over industry'

Wed, 22 Sep 2010 00:00:00 GMT

In this busy world, people will surf when they have just a few minutes and only their smartphone to hand (John Burns)

Opengraph move by Facebook

Mon, 20 Sep 2010 00:00:00 GMT

Give up your location and you will be tracked and advertised to (Catherine Ferguson)

Mobile marketing going to require care

Sat, 11 Sep 2010 00:00:00 GMT

Opt in may need to be the saviour of locaiton advertising ( Kate Billinghurs)

Rich media advertising as part of mobile apps

Tue, 07 Sep 2010 00:00:00 GMT

Google interest in mobile devices extends beyond Adwords (Craig Swallow)

iPhone 4 scientific claims disputed

Mon, 06 Sep 2010 00:00:00 GMT

Is the hype about iPHone 4 justified? (Catherine Ferguson)

Text message marketing 'can make people feel special'

Sat, 04 Sep 2010 00:00:00 GMT

Is text messaging or adverts in applications the best way to connect with mobile users (Steve Swallow)

Quick Purchases and Mobile Phones

Thu, 02 Sep 2010 00:00:00 GMT

Trend in Window Shopping from Mobiles (Steve Swallow)

Non-iPhone potential for advertisers

Tue, 31 Aug 2010 00:00:00 GMT

Mobile Device Applications offer new brand building for Marketers (John Burns)

Google Android opens the door to the internet

Thu, 12 Aug 2010 00:00:00 GMT

Can your online videos be viewed on mobiles?

Smartphones ahead of Feature Phones

Thu, 05 Aug 2010 00:00:00 GMT

Smartphone sales climb as a percentage of total mobile phone sales (Craig Nicholson)

New developments in mobile advertising

Wed, 04 Aug 2010 00:00:00 GMT

High growth starts in mobile marketing (Emma Furze)

Location + Social = new marketing opportunity

Tue, 03 Aug 2010 00:00:00 GMT

Mobile users have different social site usage (Craig Nicholson)

Twitter change a boost for advertising to mobile devices

Mon, 26 Jul 2010 00:00:00 GMT

The battle for mobile advertising dominance between Google Buzz and Twitter (Kate Billinghurst)

Internet advertising to mobile devices could be the 'next video'

Thu, 22 Jul 2010 00:00:00 GMT

UK one of the leading adoptors of internet advertising to mobiles (John Burns)

Children's awareness of social media dangers

Wed, 16 Jun 2010 00:00:00 GMT

Kids ignoring social media age restrictions (Mark Richards)

Industries begin to target mobile phones

Mon, 14 Jun 2010 00:00:00 GMT

Have you ever tried mobile banking? (Kate Billinghurst)

Mobile data to surge during World Cup

Thu, 10 Jun 2010 00:00:00 GMT

The impact of online viewing of the World Cup (Kate Billinghurst)

Mobile phone users reveal functionality wishlist

Wed, 02 Jun 2010 00:00:00 GMT

The desire for seamless web access from mobile phones (Craig Nicholson)

Microsoft embraces social media with new phone

Tue, 27 Apr 2010 00:00:00 GMT

Will you be getting your hands on the new Windows phone? (Kate Billinghurst)

Mobile internet devices 'in more demand' than PCs

Tue, 23 Mar 2010 00:00:00 GMT

Did you know mobile internet devices are outselling computers? (Sarah Adie)

Mobile advertising 'good for business'

Mon, 22 Feb 2010 00:00:00 GMT

Does your company make use of the mobile web? (John Burns)

Orange makes changes to mobile advertising

Sat, 06 Feb 2010 00:00:00 GMT

Will you make use of Orange's services? (Steve Swallow)

Mobile analytics needs a push start

Fri, 05 Feb 2010 00:00:00 GMT

Is internet access from mobiles going to boom? (Kate Billinghurst)

Over 80% of mobile application to be free but...

Fri, 29 Jan 2010 00:00:00 GMT

A new opportunity for online marketing (Mark Richards)

Internet marketing consultants 'should consider smartphones'

Fri, 15 Jan 2010 00:00:00 GMT

Research has revealed that US consumers are using these increasingly. (Steve Swallow)

Internet marketing consultants 'neglecting mobile internet'

Fri, 11 Dec 2009 00:00:00 GMT

Are you using social media more? (Mark Richards)

Google announces AdMob acquisition

Fri, 20 Nov 2009 00:00:00 GMT

Tom Musk wrote: The search giant had signed an agreement to purchase the firm

IAB aims to showcase mobile marketing benefits

Tue, 27 Oct 2009 00:00:00 GMT

Craig Nicholson wrote: The portal aims to demonstrate the power of mobile marketing

Mobile advertising gets Google boost

Fri, 09 Oct 2009 00:00:00 GMT

John Burns wrote: The search engine has paved the way for more effective advertising on mobile devices

MMA updates mobile marketing guidelines

Wed, 07 Oct 2009 00:00:00 GMT

Steve Swallow wrote: The body has made a number of changes in the latest version

Mobile ecommerce sites should be "seamless"

Fri, 04 Sep 2009 00:00:00 GMT

Mark Richards wrote: Do you feel some mobile shopping sites could be improved?

Mobile advertising market to grow, report suggests

Thu, 03 Sep 2009 00:00:00 GMT

Will mobile marketing increase in popularity in the years to come?

Questions raised over mobile commerce

Sat, 13 Jun 2009 00:00:00 GMT

John Burns wrote: Can the mobile commerce sector realise the growth predicted for it by analysts?