Mobile and video crucial for small businesses by Steve Swal

Tue, 23 Apr 2013 00:00:00 GMT

Online video provides an easy way for consumers to get the latest messages from a brand. Businesses looking to get their message out should embrace the trend.

Online video is crucial by Kate Billinghurst

Wed, 27 Mar 2013 00:00:00 GMT

The use of online video is crucial for businesses in today's fast-paced environment. Tipp-ex has had great success with its YouTube channel, which has significantly boosted engagement with the brand.

YouTube hits 1bn monthly users

Thu, 21 Mar 2013 00:00:00 GMT

Getting the most out of video content can be tricky, but it is important to remember that branded content on YouTube must still take into account best practice in terms of SEO and keywords.

NHS partnership gets social with YouTube and Pinterest

Tue, 19 Feb 2013 00:00:00 GMT

YouTube and Pinterest are being used by an NHS partnership in Yorkshire to
improve relations with associates and patients. It comes as a part of a move by the NHS to get to grips with the channel.

LinkedIn rolls out video promotion by Kate Billinghurst

Thu, 25 Oct 2012 00:00:00 GMT

LinkedIn is set to rollout the opportunity for businesses to use videos to advertise on its site. You can import existing videos from YouTube and access the networks 173 million users.

TechCrunch writer releases his insights into Online Video

Sun, 05 Feb 2012 00:00:00 GMT

A fresh approach to predicting online video trends

Shine purchases original content producerfollowing acquisition of Bossa Studios

Fri, 06 Jan 2012 00:00:00 GMT

Both side of the company have continued to invest in the medium that has taken social media by storm

CEO of WatchMojo provides his insights into online video

Fri, 30 Dec 2011 00:00:00 GMT

TechCrunch writer takes fresh approach to predicting what online video will offer by saying what won't happen

Break Media has disclosed that digital video advertising spend has increased

Mon, 19 Dec 2011 00:00:00 GMT

There are a number of reasons for the growth of video advertising

Consumption of Online Video exceeds 770 billion

Tue, 22 Nov 2011 00:00:00 GMT

Companies that use online video as part of e marketing strategies should be pleased by growth

YouTube improves Video outlook for companies

Fri, 16 Sep 2011 00:00:00 GMT

Video editing available with new service

Brand environment is one of key considerations for media buyers

Thu, 08 Sep 2011 00:00:00 GMT

Environment a big factor when placing online video

Online video, when used properly, will help with web promotion

Thu, 08 Sep 2011 00:00:00 GMT

Environment is a big factor for media buyers when placing online video

Video Banner boosts sale by 80%

Tue, 23 Aug 2011 00:00:00 GMT

Video banner boosts band's album sales dramatically

Brand Alley improves website with OVM

Fri, 19 Aug 2011 00:00:00 GMT

Fashion retailer ventures into the online video arena as part of its marketing strategy.

Internet continues to grow at the fastest rate of any medium

Wed, 13 Jul 2011 00:00:00 GMT

ZenithOptimedia predicts global ad spending to return to its pre-recession peak this year, led by rising internet marketing budgets.

Facebook launches chat feature, just one week after Google

Thu, 07 Jul 2011 00:00:00 GMT

Facebook and Skype have ended months of speculation by confirming a collaboration on a new video product.

Internet TV's pose great threat to TV ads

Fri, 24 Jun 2011 00:00:00 GMT

Extract: The emergence of on-demand programming and internet televisions means that marketers are having to adopt to a new way of thinking about advertising.

Online Display Advertising fastest growing online ad format

Wed, 15 Jun 2011 00:00:00 GMT

Online display advertising is the fastest growing online ad format in Europe, but spending remains highest for search marketing, research shows.

WWE broadens acceptance of Online Video

Tue, 14 Jun 2011 00:00:00 GMT

The WWE is keen to capitalise on the popularity of its premium wrestling content online, after confirming a new advertising agreement with WebTv.

Online Video is growing faster than all other internet advertising channels

Wed, 04 May 2011 00:00:00 GMT

Some 28 per cent of marketers intend to increase the amount they spend on online video content as the medium grows faster than other advertising formats.

Yahoo! acquires IntoNow to bolster video marketing

Tue, 26 Apr 2011 00:00:00 GMT

Yahoo! is looking to tap into the growing mobile internet market and increase video advertising with the acquisition of a TV sharing app.

Online Video now viewed as a way to get rankings

Wed, 06 Apr 2011 00:00:00 GMT

Agencies and marketers are find audiences increasingly responsive to digital video advertising, according to the Interactive Advertising Bureau.

India engages in more online video

Fri, 11 Mar 2011 00:00:00 GMT

Statistics relating to Indian web use have revealed an interesting trend in video watching, pointing towards trends of website promotion in the country.

Location based services most popular with men

Fri, 11 Feb 2011 00:00:00 GMT

Men are more likely to engage in location-based services than women, marketers have been told, owing to worries of 'stalking' by women, a new report has underlined.

Online Video should be considered in e-marketing

Thu, 10 Feb 2011 00:00:00 GMT

Online video should be considered by website emarketing initiatives as it can capture an audience in whichever time zone they decide to target, according to new research.

'Drive Your Beat' campaign wins marketing award

Thu, 16 Dec 2010 00:00:00 GMT

An Indian firm has been congratulated for its excellent integrated website promotion campaign on behalf of the country's General Motors franchise.

Online Video to support young people with disabilities

Tue, 09 Nov 2010 00:00:00 GMT

Charity Special Olympics is using social networking to boost its latest fundraising effort.

Growth of online video not going to ease any time soon

Tue, 28 Sep 2010 00:00:00 GMT

Improvements in mobile phones and networks is an opportunity for video (Mark Richards)

Advertising videos in web pages may take over from TV adverts

Wed, 22 Sep 2010 00:00:00 GMT

Video addresses the appearance and tone persuaders while web-text doesn't (Mark Richards)

Smartphones leading to telecomms towards video

Fri, 03 Sep 2010 00:00:00 GMT

Access to internet video could be stimulated by the new iPhone (Craig Nicholson)

YouTube plans for the future

Fri, 20 Aug 2010 00:00:00 GMT

Online Video still has a long way to go (Craig Nicholson)

Google Android opens the door to the internet

Thu, 12 Aug 2010 00:00:00 GMT

Can your online videos be viewed on mobiles?

Trends in Marketers use of Video

Mon, 09 Aug 2010 00:00:00 GMT

Online video recognised as effective marketing medium (Craig Nicholson)

Video adverts become mainstream

Wed, 04 Aug 2010 00:00:00 GMT

Online videos see 12-month popularity surge (Kate Billinghurst)

New MSN recorded TV online service

Tue, 01 Jun 2010 00:00:00 GMT

Will the new Microsoft's new online TV service be able to compete with the big guns? (Kate Billinghurst)

SeeSaw undergoes website promotion

Thu, 29 Apr 2010 00:00:00 GMT

Will you be tuning in to SeeSaw? (Mark Richards)

Video ad marketplace launched

Mon, 12 Apr 2010 00:00:00 GMT

Will you buy and sell ads via adapt.tv? (Kate Billinghurst)

YouTube celebrates 5th birthday

Sat, 20 Mar 2010 00:00:00 GMT

Does it feel like YouTube has been around for longer? (Andy Burns)

How good is online video for website promotion?

Wed, 20 Jan 2010 00:00:00 GMT

Do you incorporate product tours on your website? (Sarah Adie)

Internet consultants 'will incorporate social data' in search

Tue, 15 Dec 2009 00:00:00 GMT

How will one analyst's predictions affect your business practices? (Tom Musk)

YouTube makes advertising changes

Mon, 23 Nov 2009 00:00:00 GMT

Steve Swallow wrote: The site is introducing skippable adverts

Bright future predicted for online video marketing

Sat, 10 Oct 2009 00:00:00 GMT

Steve Swallow wrote: One specialist has outlined his predictions for the future of the medium.

Google introduces new YouTube tool

Thu, 01 Oct 2009 00:00:00 GMT

Andy Carter wrote: The changes could be of interest to firms that upload content to YouTube.

Online video is the new "digital darling"

Mon, 28 Sep 2009 00:00:00 GMT

Tom Musk wrote: A survey has revealed a shift in digital advertising trends.

US online video viewing reaches record high

Tue, 01 Sep 2009 00:00:00 GMT

Steve Swallow wrote: Have you seen an increase in the amount of video watched online?

Online video advertising 'to reach tipping point'

Fri, 14 Aug 2009 00:00:00 GMT

Catherine Ferguson wrote: What do you think the future holds for online video marketing?

Google to purchase video compression developer

Wed, 05 Aug 2009 00:00:00 GMT

Kate Billinghurst wrote: What is Google planning to do with On2's technology?

Google adds to image search options

Sun, 02 Aug 2009 00:00:00 GMT

Steve Swallow wrote: Will the new features make searching for images easier?

Video boosts advertisement effectiveness, survey shows

Thu, 23 Jul 2009 00:00:00 GMT

Mark Richards wrote: Will video hold a consumer's attention for longer?

Growth of online video continues

Mon, 06 Jul 2009 00:00:00 GMT

Mark Richards wrote: As online video usage continues to grow, will a ceiling ever be reached?

YouTube offers ad power to users

Tue, 16 Jun 2009 00:00:00 GMT

Catherine Ferguson wrote: Can user-picked ads work on the web?

Marketers 'should take notice of Susan Boyle strategy'

Tue, 26 May 2009 00:00:00 GMT

Kate Billinghurst wrote: The media phenomenon surrounding Britain's Got Talent singer Susan Boyle may be an inspiration to mobile marketers, according to an expert.

Unauthorised video ads targeted by YouTube by Steve Swallow

Wed, 06 May 2009 00:00:00 GMT

YouTube is clamping down on content producers that insert their own ads into clips that are then uploaded to the video-sharing site, it has emerged.

Business guidance channel launched by Google by Dipika Patel

Fri, 03 Apr 2009 00:00:00 GMT

Search engine teams up with the Daily Telegraph and the London Business School for new YouTube advice channel.

Online video 'popular with recession marketers'

Mon, 02 Mar 2009 00:00:00 GMT

Online video may be one way for online marketers to generate new attention from consumers, an industry expert has suggested.

Online video 'should be used to boost SEO'

Sat, 24 Jan 2009 00:00:00 GMT

It has been claimed that SEO can be improved by including videos on a website.

Capgemini join the companies using online video

Wed, 22 Oct 2008 00:00:00 GMT

The use of video in viral campaigns continues to grow.