Analytics - Business News RSS feed

New Google Analytics Interface will provide deeper insight

Thu, 29 Dec 2011 00:00:00 GMT

Recent updates to Google Analytics will provide data on mobile usage, real time activities and consumer patterns - Stephanie Clark

Google Panda receives more algorithmic updates

Tue, 27 Dec 2011 00:00:00 GMT

After Pandalyzed sites reel from algorithm changes, tips are given to prevent this happening again - Stephanie Clark

Its not just marketers that need to learn about social media

Tue, 20 Dec 2011 00:00:00 GMT

The UK Police force need to become better at monitoring social media following the London riots

SME's should take note of advised metrics

Mon, 19 Dec 2011 00:00:00 GMT

Certain web metrics should be taken into account when dealing with different size businesses

Searchmetrics are amongst top SEO companies for December

Tue, 13 Dec 2011 00:00:00 GMT

Software developed for SEO providers to improve strategies has been named one of top sites for professionals

Annual web design survey to assess web industry

Mon, 21 Nov 2011 00:00:00 GMT

Seventh survey aims to clear up the perception of web developers

Twitter has problems when signing up Big Business

Fri, 28 Oct 2011 00:00:00 GMT

Some companies are committing substantial faux pas on micro-blogging site Twitter, which could be damaging their relationship with customers.

Protect IP Act step in the right direction?

Fri, 28 Oct 2011 00:00:00 GMT

The US Senate is considering new legislation that could see search engine firms remove websites that are found to be infringing copyright laws.

Analytix rolls out new packages of affordable options

Thu, 06 Oct 2011 00:00:00 GMT

SEO, SMM and PPC packages all available

Google updates infamous Panda algorithm

Tue, 04 Oct 2011 00:00:00 GMT

Google releases new Panda update

Gmail to overtake Outlook

Tue, 27 Sep 2011 00:00:00 GMT

Gmail poised to take over as most popular email service

SME's should look to integrating analytics into e-marketing

Mon, 05 Sep 2011 00:00:00 GMT

Improved analytics software being taken up by SMEs

You need more than just 'likes' to get business

Fri, 02 Sep 2011 00:00:00 GMT

Brands should look to increase interaction on social media platforms

Children very selective in their advertising response

Wed, 24 Aug 2011 00:00:00 GMT

Careful and deliberate use of the internet, lessens exposure to advertising

Video Banner boosts sale by 80%

Tue, 23 Aug 2011 00:00:00 GMT

Video banner boosts band's album sales dramatically

IBM analytics software will improve the shopping experience

Mon, 15 Aug 2011 00:00:00 GMT

E-commerce builder adopts new IBM software to improve shopping experience

Consumers are ever wary of details being shared and tracked

Tue, 26 Jul 2011 00:00:00 GMT

A new report suggests that consumers are wary of being tracked by online behavioural advertising and marketers need to build trust.

+1 technology will set business aside from competitors

Thu, 30 Jun 2011 00:00:00 GMT

Google Analytics now enables webmasters and internet consultants to track performance and traffic in relation to the social media tool, +1.

Fines for Consultants who break the privacy laws

Wed, 18 May 2011 00:00:00 GMT

A new European privacy law that comes into effect later this month means businesses will have to secure the explicit consent of website users if they want to store cookies.

Copywrite issues plague SEO consultants

Mon, 16 May 2011 00:00:00 GMT

The US Senate is considering new legislation that could see search engine firms remove websites that are found to be infringing copyright laws

Failing to make use of analytics by Catherine Ferguson

Fri, 06 May 2011 00:00:00 GMT

New research from Accenture reveals the majority of organisations are not making full use of analytics in their marketing strategies to target potential customers.

Hotel.de promotes managed SEM thanks to Lixto

Mon, 04 Apr 2011 00:00:00 GMT

Hotel.de is looking to be able to analyse deeper pricing trends in the industry with the help of Lixto's latest Price Intelligence Suite.

Twitter not as big as we thought

Fri, 25 Mar 2011 00:00:00 GMT

Twitter may not be as big a platform for managed emarketing as people may assume, if the latest figures are anything to go by.

Apple's IOS neglect paid conversions

Mon, 21 Mar 2011 00:00:00 GMT

Apple's commitment to customer privacy is resulting in particular conversion metrics from being discounted from measurements, particularly those relying on third-party cookies, study shows.

Google Plugin prevents content farms

Wed, 16 Feb 2011 00:00:00 GMT

Content farms may soon become a thing of the past with the latest extension from Google Chrome that aims to deal a blow to the service.

The Mail Online holds its title of most viewed

Fri, 28 Jan 2011 00:00:00 GMT

The Mail Online became the only digital newspaper not to lose audience share in December.

e-marketing is the key to Christmas 2011

Mon, 24 Jan 2011 00:00:00 GMT

Businesses may want to ensure their website emarketing plan is at the top of its game in the approach to Christmas, as spending could slow next year.

Fraudulent orders are increasing

Tue, 18 Jan 2011 00:00:00 GMT

Businesses operating through websites have been warned that nearly two per cent of all transactions result in fraud, following the publication of new statistics.

ROI to be determined through social media outlook

Mon, 17 Jan 2011 00:00:00 GMT

As social media becomes a greater part of website marketing, it is becoming more important for businesses to get return on investment, eMarketer has found.

People stick to their budgets and don't trust the economy

Thu, 13 Jan 2011 00:00:00 GMT

People in the UK were more concerned with the economy than they were with the snow when it related to spending curbs registered over Christmas.

SEO is not being used as often as it should

Wed, 12 Jan 2011 00:00:00 GMT

Businesses may want to work with search engine optimisation providers in the coming months, after new research was revealed by Fasthosts.

Online ad spending is still on the up

Fri, 07 Jan 2011 00:00:00 GMT

The growth of online spending and website promotion is set to boom in 2011 and beyond, breaking the $40 billion mark by 2014, eMarketer believes.

Christmas ecommerce is a major rise on last year

Wed, 05 Jan 2011 00:00:00 GMT

People may have been much more tempted by strong website promotion, according to the latest comScore figures, showing a rise in spending in 2010.

McDonalds accused of mining user data

Fri, 31 Dec 2010 00:00:00 GMT

McDonald's, Microsoft and a host of other multinational companies have all been accused of misusing personal information gathered during marketing campaigns, it has been reported.

Social Media search terms top the charts

Thu, 30 Dec 2010 00:00:00 GMT

Social media is proving increasingly popular among internet users, with related terms making up the bulk of the top ten most searched-for phrases, according to Hitwise

Adobe launches new application

Tue, 14 Dec 2010 00:00:00 GMT

Adobe is attempting to improve internal website promotion and search with a new on site search technology, available to businesses.

Unethical businessman causes a change to Google's ranking code

Mon, 06 Dec 2010 00:00:00 GMT

The aggressive and violently-worded actions of Vitaly Borker, the owner of fashion retail website DecorMyEyes.com, has led Google to change its SEO algorithms.

Government engages in web maintenance

Mon, 29 Nov 2010 00:00:00 GMT

The government is going 'digital by default' as it looks to deliver many of its services online as a standard, following the publication of a report into public support.

Google Analytics takes a credibility hit

Tue, 23 Nov 2010 00:00:00 GMT

Google Instant Preview faces a set back as analytics begin to show some preview images as page views.

Potency of Facebook shown through US figures

Mon, 22 Nov 2010 00:00:00 GMT

Facebook has become the most visited website in the US, and looks set to build on this position in the UK and across the Atlantic with its upcoming email service.

CallTrack optimises PPC

Wed, 10 Nov 2010 00:00:00 GMT

A new open platform will enable internet consultants to include online analytics in call centre return on investment calculations.

Google Analytics gains new functions

Mon, 25 Oct 2010 00:00:00 GMT

Google has introduced a new visual way of examining website analytics, which involves superimposing data over an image of a particular page.

Many businesses unaware of performance of their website

Wed, 20 Oct 2010 00:00:00 GMT

A significant proportion of online organisations are failing to properly check their website promotion capabilities, noting a number of barriers to improving conversion.

Having a website isn't enough

Thu, 30 Sep 2010 00:00:00 GMT

How important is website analytics becoming for online businesses and can they survive without it? (John Burns)

Do you know what's coming next in Twitter?

Fri, 24 Sep 2010 00:00:00 GMT

Twitter could introduce real-time analytics later this year, which has the potential to provide the social media site with a new commercial model (John Burns)

Better tracking and conversion monitoring could boost profits

Fri, 17 Sep 2010 00:00:00 GMT

Growth in internet marketing not matched by ROI measurement (Craig Swallow)

Emarketer Webtrends and Cineworld

Fri, 27 Aug 2010 00:00:00 GMT

Marketing response on social media sites becoming more important (Kate Billinghurst)

Analytics boost traffic on Physio webiste

Wed, 25 Aug 2010 00:00:00 GMT

How a search engine optimisation firm can provide a quick, effective and sustainable high website ranking

TV ads go online

Wed, 11 Aug 2010 00:00:00 GMT

Online video could be the way to measure TV ad effectiveness (John Burns)

Pressure grows for measurable ROI to be a marketing focus

Thu, 29 Jul 2010 00:00:00 GMT

Marketing effectiveness will be demanded post-recession

Web analytics 'important' for page improvements

Mon, 15 Mar 2010 00:00:00 GMT

Which tools do you use to monitor data? (Kate Billinghurst)

Google Analytics 'spreads global reach'

Sat, 20 Feb 2010 00:00:00 GMT

Do you make use of this Google service? (Steve Swallow)

Google makes changes to analytics qualifications

Wed, 10 Feb 2010 00:00:00 GMT

How will this affect you? (Andy Carter)

Google offers advice to Analytics users

Mon, 01 Feb 2010 00:00:00 GMT

Will the firm's tips be useful to you? (John Burns)

Internet consultants 'concerned with web analytics'

Sat, 16 Jan 2010 00:00:00 GMT

Did you make use of this practice in 2009? (Kate Billinghurst)

Internet marketing consultants helped by Google Analytics

Mon, 21 Dec 2009 00:00:00 GMT

Will you make use of the enhanced service? (Sarah Adie)

Internet marketing consultants 'cannot agree on conversions'

Sat, 19 Dec 2009 00:00:00 GMT

How do you define a conversion? (Andy Carter)

Analytics 'important' for SEO

Tue, 01 Dec 2009 00:00:00 GMT

How often do your review your SEO strategy? (Catherine Ferguson)

Google Analytics 'essential for businesses'

Sat, 28 Nov 2009 00:00:00 GMT

Catherine Ferguson wrote: Too many businesses are failing to take advantage of the many benefits of Google Analytics, it has been claimed

Marketers turning to analytics tools

Mon, 19 Oct 2009 00:00:00 GMT

Kate Billinghurst wrote: Do you use analytics services to monitor your websites?

Google 'working on improved analytics service'

Sat, 03 Oct 2009 00:00:00 GMT

Mark Richards wrote: The developments could improve the Google Analytics tool

Google releases Analytics API features

Fri, 25 Sep 2009 00:00:00 GMT

Kate Billinghurst wrote: The service now offers various programmes, including Event Tracking

Analytics data reveals increasing ecommerce conversions

Wed, 09 Sep 2009 00:00:00 GMT

Catherine Ferguson wrote: Do you use analytics to measure your ecommerce conversions?

Google Analytics adds event tracking segments

Tue, 28 Jul 2009 00:00:00 GMT

Catherine Ferguson wrote: Will Google's new service be of use to you?

Google looks to boost firms' website conversions

Wed, 01 Jul 2009 00:00:00 GMT

Kate Billinghurst wrote: Will Google's latest scheme help businesses to better monetise their websites?

Google highlights apps for Analytics on the go

Mon, 29 Jun 2009 00:00:00 GMT

Steve Swallow wrote: Are there other ways of making the most of Google Analytics data?

Google Local Business Center gets new dashboard

Thu, 04 Jun 2009 00:00:00 GMT

Mark Richards wrote: Google has announced the launch of a new dashboard for its Local Business Center offering.

Google Analytics integrated with Ad Planner

Thu, 07 May 2009 00:00:00 GMT

Google has announced that its Analytics tool can now be integrated with the Google Ad Planner Publisher Centre (John Burns)

Google Analytics now integrates with AdSense by Steve Swallow

Mon, 04 May 2009 00:00:00 GMT

Google has enabled integration between Analytics and AdSense for all users.

Yahoo! updates analytics offering by Dipika Patel

Wed, 29 Apr 2009 00:00:00 GMT

Yahoo! has announced a number of improvements for its Web Analytics tool.

Over one in ten firms do not use analytics by Kate Billinghurst

Fri, 24 Apr 2009 00:00:00 GMT

A new survey has revealed that 13 per cent of European businesses to do not analyse the effectiveness of their online marketing

Google clears up analytics script issue by Dipika Patel

Tue, 14 Apr 2009 00:00:00 GMT

Google has responded to recent reports suggesting that it is pulling its urchin.js script for Google Analytics this summer.

Half of the web's top sites use Google Analytics by Steve Swallow

Wed, 08 Apr 2009 00:00:00 GMT

New research has revealed that 50 per cent of the top 10,000 websites on the internet use Google Analytics.

Video, mobile analytics markets 'expanding'

Wed, 18 Mar 2009 00:00:00 GMT

Companies now have a greater choice of mobile and video analytics programs than previously but must still contend with a number of issues, a new report suggests.

Adobe launches SEO resource for Flash websites by John Burns

Tue, 17 Mar 2009 00:00:00 GMT

Adobe has made information available to search engine optimisation professionals regarding Flash web content.

Analytics 'can quadruple email marketing revenues' by Catherine Ferguson

Mon, 16 Mar 2009 00:00:00 GMT

Integrating web analytics with email marketing can result in a fourfold increase in revenues, according to a new report.

Microsoft shuts down adCenter Analytics by Steve Swallow

Fri, 13 Mar 2009 00:00:00 GMT

Microsoft has announced the closure of its adCenter Analytics product.

Google has launched a new skills qualification program for its Analytics tool by Catherine Ferguson

Tue, 03 Mar 2009 00:00:00 GMT

Google has launched a new skills qualification program for its Analytics tool.

Logic and priority 'are essential in web analytics' by Andy Carter

Fri, 20 Feb 2009 00:00:00 GMT

An analyst has claimed that an essential part of web analytics is prioritising and being logical.

Yahoo!'s analytics 'better than Google's' by Mark Richards

Tue, 17 Feb 2009 00:00:00 GMT

A new report has claimed that Yahoo!'s analytics offerings are better than Google's when it comes to enterprises.

DFS - January's top website by Catherine Ferguson

Fri, 30 Jan 2009 00:00:00 GMT

The DFS website has been ranked as the top retail site this month by Retail Bulletin.

Companies 'should use data to boost business' by Andy Carter

Thu, 29 Jan 2009 00:00:00 GMT

Companies should use analytics to track customer experience data in order to boost business, it has been claimed.

Google Analytics to hold Seminars for Success

Tue, 27 Jan 2009 00:00:00 GMT

Google Analytics is to host two days of seminars aimed at educating web professionals on how to best use analytics.

Research reveals growth of web analytics by John Burns

Tue, 27 Jan 2009 00:00:00 GMT

More people are relying on web analytics, new research has revealed.

Creativity 'is crucial' when dreaming up online ad campaigns by Andy Carter

Sun, 25 Jan 2009 00:00:00 GMT

It has been claimed that online advertisers should remember that creativity is just as important as performance indicators.

"Alarmingly" low level of marketers use analytics by John Burns

Tue, 20 Jan 2009 00:00:00 GMT

More than half of marketers do not use analytics to measure the results of their campaigns.

Google announces analytics seminars by John Burns

Fri, 16 Jan 2009 00:00:00 GMT

Google is to host seminars to educate marketers and web designers on how to make the most out of analytics.

Web promotion should be based on ‘solid data’ by John Burns

Wed, 07 Jan 2009 00:00:00 GMT

Too many companies go with their gut instincts in web promotion, a consultancy claims.

Analytics 'cornerstone of successful SEO'

Thu, 27 Nov 2008 00:00:00 GMT

It has been claimed that the best way to achieve successful search engine optimisation is to integrate it with analytics data.

Tracking Flash content "simpler" with Google Analytics

Wed, 19 Nov 2008 00:00:00 GMT

Google has launched a simpler analytics solution for tracking Flash content on the web.

Businesses 'need to be educated' to make the most of analytics

Mon, 17 Nov 2008 00:00:00 GMT

A web analytics expert has claimed that people handling web data need to be educated to maximize its full business potential.

Exciting new features for Google Analytics.

Thu, 23 Oct 2008 00:00:00 GMT

With its new segmentation features, Google have moved their free offering far closer to some of the paid analytics systems.

More news of Google's new analytics features

Thu, 23 Oct 2008 00:00:00 GMT

The new look web service, which was unveiled at the eMetrics Summit in Washington on Tuesday, contains a range of features designed to allow users to analyse data in different ways.

Google launches analytics tool for YouTube

Wed, 01 Oct 2008 00:00:00 GMT

A new tool designed to help YouTube users better analyse their videos is to be released, reports Google.

Analytics voted best for better marketing

Fri, 12 Sep 2008 00:00:00 GMT

Web analytics have been ranked as the most important to factor to consider when reviewing marketing effectiveness.

Google enables custom Analytics

Wed, 10 Sep 2008 00:00:00 GMT

Google is now offering its Analytics application on Google Code to enable deeper customisation.

Microsoft: Analytics investment is a must

Tue, 09 Sep 2008 00:00:00 GMT

Too many companies underestimate the benefits that making regular use of web analytics can bring, Microsoft has said.

Seven ways to increase retail website conversions

Tue, 19 Aug 2008 00:00:00 GMT

Measurement is key to determining whether website changes have improved its performance and which sources of visitors are delivering the best ROI.