Analytics - Business News RSS feed

Google Analytics 'spreads global reach'

Sat, 20 Feb 2010 00:00:00 GMT

Do you make use of this Google service? (Steve Swallow)

Google makes changes to analytics qualifications

Wed, 10 Feb 2010 00:00:00 GMT

How will this affect you? (Andy Carter)

Google offers advice to Analytics users

Mon, 01 Feb 2010 00:00:00 GMT

Will the firm's tips be useful to you? (John Burns)

Internet consultants 'concerned with web analytics'

Sat, 16 Jan 2010 00:00:00 GMT

Did you make use of this practice in 2009? (Kate Billinghurst)

Internet marketing consultants helped by Google Analytics

Mon, 21 Dec 2009 00:00:00 GMT

Will you make use of the enhanced service? (Sarah Adie)

Internet marketing consultants 'cannot agree on conversions'

Sat, 19 Dec 2009 00:00:00 GMT

How do you define a conversion? (Andy Carter)

Analytics 'important' for SEO

Tue, 01 Dec 2009 00:00:00 GMT

How often do your review your SEO strategy? (Catherine Ferguson)

Google Analytics 'essential for businesses'

Sat, 28 Nov 2009 00:00:00 GMT

Catherine Ferguson wrote: Too many businesses are failing to take advantage of the many benefits of Google Analytics, it has been claimed

Marketers turning to analytics tools

Mon, 19 Oct 2009 00:00:00 GMT

Kate Billinghurst wrote: Do you use analytics services to monitor your websites?

Google 'working on improved analytics service'

Sat, 03 Oct 2009 00:00:00 GMT

Mark Richards wrote: The developments could improve the Google Analytics tool

Google releases Analytics API features

Fri, 25 Sep 2009 00:00:00 GMT

Kate Billinghurst wrote: The service now offers various programmes, including Event Tracking

Analytics data reveals increasing ecommerce conversions

Wed, 09 Sep 2009 00:00:00 GMT

Catherine Ferguson wrote: Do you use analytics to measure your ecommerce conversions?

Google Analytics adds event tracking segments

Tue, 28 Jul 2009 00:00:00 GMT

Catherine Ferguson wrote: Will Google's new service be of use to you?

Google looks to boost firms' website conversions

Wed, 01 Jul 2009 00:00:00 GMT

Kate Billinghurst wrote: Will Google's latest scheme help businesses to better monetise their websites?

Google highlights apps for Analytics on the go

Mon, 29 Jun 2009 00:00:00 GMT

Steve Swallow wrote: Are there other ways of making the most of Google Analytics data?

Google Local Business Center gets new dashboard

Thu, 04 Jun 2009 00:00:00 GMT

Mark Richards wrote: Google has announced the launch of a new dashboard for its Local Business Center offering.

Google Analytics integrated with Ad Planner

Thu, 07 May 2009 00:00:00 GMT

Google has announced that its Analytics tool can now be integrated with the Google Ad Planner Publisher Centre (John Burns)

Google Analytics now integrates with AdSense by Steve Swallow

Mon, 04 May 2009 00:00:00 GMT

Google has enabled integration between Analytics and AdSense for all users.

Yahoo! updates analytics offering by Dipika Patel

Wed, 29 Apr 2009 00:00:00 GMT

Yahoo! has announced a number of improvements for its Web Analytics tool.

Over one in ten firms do not use analytics by Kate Billinghurst

Fri, 24 Apr 2009 00:00:00 GMT

A new survey has revealed that 13 per cent of European businesses to do not analyse the effectiveness of their online marketing

Google clears up analytics script issue by Dipika Patel

Tue, 14 Apr 2009 00:00:00 GMT

Google has responded to recent reports suggesting that it is pulling its urchin.js script for Google Analytics this summer.

Half of the web's top sites use Google Analytics by Steve Swallow

Wed, 08 Apr 2009 00:00:00 GMT

New research has revealed that 50 per cent of the top 10,000 websites on the internet use Google Analytics.

Video, mobile analytics markets 'expanding'

Wed, 18 Mar 2009 00:00:00 GMT

Companies now have a greater choice of mobile and video analytics programs than previously but must still contend with a number of issues, a new report suggests.

Adobe launches SEO resource for Flash websites by John Burns

Tue, 17 Mar 2009 00:00:00 GMT

Adobe has made information available to search engine optimisation professionals regarding Flash web content.

Analytics 'can quadruple email marketing revenues' by Catherine Ferguson

Mon, 16 Mar 2009 00:00:00 GMT

Integrating web analytics with email marketing can result in a fourfold increase in revenues, according to a new report.

Microsoft shuts down adCenter Analytics by Steve Swallow

Fri, 13 Mar 2009 00:00:00 GMT

Microsoft has announced the closure of its adCenter Analytics product.

Google has launched a new skills qualification program for its Analytics tool by Catherine Ferguson

Tue, 03 Mar 2009 00:00:00 GMT

Google has launched a new skills qualification program for its Analytics tool.

Logic and priority 'are essential in web analytics' by Andy Carter

Fri, 20 Feb 2009 00:00:00 GMT

An analyst has claimed that an essential part of web analytics is prioritising and being logical.

Yahoo!'s analytics 'better than Google's' by Mark Richards

Tue, 17 Feb 2009 00:00:00 GMT

A new report has claimed that Yahoo!'s analytics offerings are better than Google's when it comes to enterprises.

DFS - January's top website by Catherine Ferguson

Fri, 30 Jan 2009 00:00:00 GMT

The DFS website has been ranked as the top retail site this month by Retail Bulletin.

Companies 'should use data to boost business' by Andy Carter

Thu, 29 Jan 2009 00:00:00 GMT

Companies should use analytics to track customer experience data in order to boost business, it has been claimed.

Google Analytics to hold Seminars for Success

Tue, 27 Jan 2009 00:00:00 GMT

Google Analytics is to host two days of seminars aimed at educating web professionals on how to best use analytics.

Research reveals growth of web analytics by John Burns

Tue, 27 Jan 2009 00:00:00 GMT

More people are relying on web analytics, new research has revealed.

Creativity 'is crucial' when dreaming up online ad campaigns by Andy Carter

Sun, 25 Jan 2009 00:00:00 GMT

It has been claimed that online advertisers should remember that creativity is just as important as performance indicators.

"Alarmingly" low level of marketers use analytics by John Burns

Tue, 20 Jan 2009 00:00:00 GMT

More than half of marketers do not use analytics to measure the results of their campaigns.

Google announces analytics seminars by John Burns

Fri, 16 Jan 2009 00:00:00 GMT

Google is to host seminars to educate marketers and web designers on how to make the most out of analytics.

Web promotion should be based on ‘solid data’ by John Burns

Wed, 07 Jan 2009 00:00:00 GMT

Too many companies go with their gut instincts in web promotion, a consultancy claims.

Analytics 'cornerstone of successful SEO'

Thu, 27 Nov 2008 00:00:00 GMT

It has been claimed that the best way to achieve successful search engine optimisation is to integrate it with analytics data.

Tracking Flash content "simpler" with Google Analytics

Wed, 19 Nov 2008 00:00:00 GMT

Google has launched a simpler analytics solution for tracking Flash content on the web.

Businesses 'need to be educated' to make the most of analytics

Mon, 17 Nov 2008 00:00:00 GMT

A web analytics expert has claimed that people handling web data need to be educated to maximize its full business potential.

Exciting new features for Google Analytics.

Thu, 23 Oct 2008 00:00:00 GMT

With its new segmentation features, Google have moved their free offering far closer to some of the paid analytics systems.

More news of Google's new analytics features

Thu, 23 Oct 2008 00:00:00 GMT

The new look web service, which was unveiled at the eMetrics Summit in Washington on Tuesday, contains a range of features designed to allow users to analyse data in different ways.

Google launches analytics tool for YouTube

Wed, 01 Oct 2008 00:00:00 GMT

A new tool designed to help YouTube users better analyse their videos is to be released, reports Google.

Analytics voted best for better marketing

Fri, 12 Sep 2008 00:00:00 GMT

Web analytics have been ranked as the most important to factor to consider when reviewing marketing effectiveness.

Google enables custom Analytics

Wed, 10 Sep 2008 00:00:00 GMT

Google is now offering its Analytics application on Google Code to enable deeper customisation.

Microsoft: Analytics investment is a must

Tue, 09 Sep 2008 00:00:00 GMT

Too many companies underestimate the benefits that making regular use of web analytics can bring, Microsoft has said.

Seven ways to increase retail website conversions

Tue, 19 Aug 2008 00:00:00 GMT

Measurement is key to determining whether website changes have improved its performance and which sources of visitors are delivering the best ROI.