http://www.living-streams.co.uk/Internet-Services-Business-News.aspxWeb analytics can measure off-site and on-site factors: (1) Off-site web analytics includes the measurement of a website's potential audience (opportunity), share of voice (visibility), and buzz (comments) that is happening on the Internet as a whole, (2) On-site web analytics measure a visitor's journey on your website. Where did the come from, which source delivers the best return in terms of measured goals, how are the various entry page performing - It can measure the performance of your website in commercial terms. It is crucial that the data is flexibly analysed and then used to improve a web site for better visitor response. There are now tools that span both categories.Sat, 18 May 2013 07:38:39 GMThttp://www.living-streams.co.uk//news_article_name/google_zebra_rumoured_to_be_ready-24-04-2013.aspxSmall businesses should ensure they adhere to the merchant regulations set out by Google. Companies should also make sure they are providing the best possible service to customers.Wed, 24 Apr 2013 00:00:00 GMThttp://www.living-streams.co.uk//news_article_name/Google_updates_panda_algorithm-18-03-13.aspxGoogle has updated its Panda algorithm. The move will alter search the way search engine rankings are created.Mon, 18 Mar 2013 00:00:00 GMThttp://www.living-streams.co.uk//news_article_name/google_planning_algorithm_updates-13-03-13.aspxGoogle is planning a host of algorithm updates in the coming months. The search engine is constantly tweaking its systems. It is important to keep track of these so that your content is spot on. <br/>Wed, 13 Mar 2013 00:00:00 GMThttp://www.living-streams.co.uk//news_article_name/enhanced_campaigns_for_google_adwords_gets_mixed_reception-28-02-13.aspxThe widespread changes will take some getting used to for marketers and businesses regularly using Adwords for their campaigns.Thu, 28 Feb 2013 00:00:00 GMThttp://www.living-streams.co.uk//news_article_name/facebook_rolls_out_promoted_posts_to_boost_visibility_for_users-4-10-2012.aspxDo you use Facebook to promote your business? Soon, you may be able to increase the prominence of your posts, for a fee of course.Thu, 04 Oct 2012 00:00:00 GMThttp://www.living-streams.co.uk//news_article_name/Is_DNT_to_be_the_evolve_or_revolve_moment-03-09-12.aspxDNT has firmly split opinion in terms of the pros and cons. Will it force companies to be more human in their analytics or will it cause a great deal of harm?Mon, 03 Sep 2012 00:00:00 GMThttp://www.living-streams.co.uk//news_article_name/using_goal_flow_can_seriously_improve_your_website_traffic-16-08-2012.aspxWhat can Goal Flow add to your analytics package that basic funnel tools fail to include?Thu, 16 Aug 2012 00:00:00 GMThttp://www.living-streams.co.uk//news_article_name/google_rolls_out_multi_channel_funnels_api_tool-01-08-12.aspxGoogle's Multi-Channel Funnels API tool includes tools such as Top Paths, Path <br/>Length and Time LagWed, 01 Aug 2012 00:00:00 GMThttp://www.living-streams.co.uk//news_article_name/google_has_released_its_new_api_tool-01-08-2012.aspxThe update comes after being "heavily requested" by businesses over the course of the past year and comes with a range of nifty toolsWed, 01 Aug 2012 00:00:00 GMT