Heatmaps the affordable alternative to Eye Tracking

Sun, 29 Jan 2012 00:00:00 GMT

SME cannot afford to test the layout of the their webpages with live eye-tracking research. But simulated heatmaps based on such research are available.

Twitter strategies come to life with new interface

Tue, 10 Jan 2012 00:00:00 GMT

Potential social media reach is made stronger through a redesign of brand pages on Twitter

The most important battle of the internet is well underway

Mon, 09 Jan 2012 00:00:00 GMT

The internet makes a significant increase in tension between record labels and movie studios and technology.

Companies may be surprised at what website promotion entails

Wed, 21 Dec 2011 00:00:00 GMT

Investments are needed to make e-commerce sites a success, even if the retailer is a proven high street favourite

Wordpress handbook will assist in designing better websites

Fri, 18 Nov 2011 00:00:00 GMT

Wordpress handbook will increase knowledge of website maintenance among site owners

Foursquare adopts new website layout

Wed, 16 Nov 2011 00:00:00 GMT

ocial media site unveils new design

FTTN attempts to capture new market share with website

Tue, 15 Nov 2011 00:00:00 GMT

Website aims to showcase company ambitions

Supermarket flop on SEO

Mon, 07 Nov 2011 00:00:00 GMT

search engine optimisation providers, high website ranking

Your Browser Matters ranks website abilities

Wed, 26 Oct 2011 00:00:00 GMT

New website ranks browsers on internet safety

Realters put focus on website promotion

Thu, 29 Sep 2011 00:00:00 GMT

Realtors lay foundation for improved web service

Online Arena is a big player in car sales

Fri, 02 Sep 2011 00:00:00 GMT

Online proves a real force behind the sale of motor vehicles

Protection from .xxx receiving high interest

Mon, 18 Jul 2011 00:00:00 GMT

The ICM Registry is inviting brands to protect their domains from the .xxx domain by applying for a blocking service.

eCommerce owners should look to India

Tue, 05 Jul 2011 00:00:00 GMT

Ecommerce firms could cash in by targeting website promotion efforts across the Indian online retail market.

Businesses have little or no idea of consumer experience

Thu, 02 Jun 2011 00:00:00 GMT

UK firms lack crucial understanding of why customers abandon their websites when they near conversion - which could be costing up to £14 billion in revenue.

Display Advertising is taken over by Facebook

Wed, 11 May 2011 00:00:00 GMT

Facebook is set to become the biggest player in display advertising as it emerges that the social network accounts for a third of impressions in the US.

Strategic plans are being used for website promotion

Wed, 22 Dec 2010 00:00:00 GMT

A new survey of high-performing websites has highlighted the success many businesses are having with managed emarketing strategies online, it has been revealed.

Christmas Shopping leave SEO consultants with baited breath

Fri, 03 Dec 2010 00:00:00 GMT

Experts at IMRG have identified the growth in e-retail and a possible boom to come in the lead-up to Christmas, when consumers bombard shopping websites.

Government engages in web maintenance

Mon, 29 Nov 2010 00:00:00 GMT

The government is going 'digital by default' as it looks to deliver many of its services online as a standard, following the publication of a report into public support.

Middlesex Uni improves its branding

Wed, 24 Nov 2010 00:00:00 GMT

A website design change for Middlesex University has allowed the institution to enhance its brand stature

Yahoo! plays catch-up

Thu, 18 Nov 2010 00:00:00 GMT

Yahoo! has released a beta version of Search Assist, which it hopes will improve on rival technology Google Instant when released on a wider scale.

Facebook POA: Full Service Communications

Tue, 16 Nov 2010 00:00:00 GMT

Facebook may have signalled the end of messaging as we know it, with its new proposed service incorporating most forms if communication online.

.uk is more trustworthy with consumers

Mon, 08 Nov 2010 00:00:00 GMT

URLs ending in .uk are proving a valuable asset for companies, with this domain used more often in TV advertising than .com, in addition to being more widely trusted.

Augmented Reality launched by Nestle

Thu, 04 Nov 2010 00:00:00 GMT

Nestle's new augmented reality Nesquik website promotion is hoping to capitalise on social media viral attention to raise awareness of its brand.

Many businesses unaware of performance of their website

Wed, 20 Oct 2010 00:00:00 GMT

A significant proportion of online organisations are failing to properly check their website promotion capabilities, noting a number of barriers to improving conversion.

Display consistently to benefit online, unlike BHS

Tue, 05 Oct 2010 00:00:00 GMT

BHS website criticism may highlight the importance of consistent online marketing and website design, especially across the highly competitive retail channel.

News of the World follows paywall trend

Mon, 20 Sep 2010 00:00:00 GMT

News International has set a date for the News of the World paywall, with promises of a revamped website focused around exclusive content.

Integrating Social Media with Web Design

Fri, 20 Aug 2010 00:00:00 GMT

How can the latest trends such as social media and blogging be effectively integrated into a company website?

Draw on experience for successful ecommerce

Mon, 16 Aug 2010 00:00:00 GMT

Does ecommerce offer retailers more opportunities than the high street in 2010?

The dangers of dynamic page content

Tue, 20 Jul 2010 00:00:00 GMT

What should search engines cache when a page has dynamic content? (Catherine Ferguson)

Foreign keywords 'can help boost SEO'

Sat, 01 May 2010 00:00:00 GMT

Will webpage translation services emerge as a new force for search engine optimisation? (Mark Richards)

Are forums the secret to successful website design?

Mon, 26 Apr 2010 00:00:00 GMT

Have you tried integrating an online forum into your website? (Mark Richards)

MSN launches male-orientated website promotion

Thu, 22 Apr 2010 00:00:00 GMT

Will many login to MSN Him? (Steve Swallow)

100,000 British Businesses to get their first website by the end of 2010

Tue, 09 Mar 2010 00:00:00 GMT

Living Streams to do its best to help GBBO (Tony Thornby)

The importance of domain names

Tue, 09 Feb 2010 00:00:00 GMT

Is you domain memorable? (Craig Nicholson)

SEO redesign 'should be a 2010 aim'

Wed, 13 Jan 2010 00:00:00 GMT

Is your website designed to maximise SEO? (Steve Swallow)

UGC now important for all companies

Wed, 30 Dec 2009 00:00:00 GMT

Will you incorporate user-generated content on your website? (John Burns)

Companies 'missing out' on high conversion rates

Tue, 13 Oct 2009 00:00:00 GMT

Catherine Ferguson wrote: A survey has identified a number of factors that are hindering conversion rates

Website design and maintenance issues

Tue, 13 Oct 2009 00:00:00 GMT

SME are losing potential business because of basic errors on their websites.

Online retailers 'opting for web design services'

Sun, 16 Aug 2009 00:00:00 GMT

Catherine Ferguson wrote: Have you sought outside assistance for the design of a website?

Google ramps up Flash indexing

Sat, 20 Jun 2009 00:00:00 GMT

Catherine Ferguson wrote: Can Google make Flash content as indexable as HTML?

Search marketers offered website promotion tips

Mon, 08 Jun 2009 00:00:00 GMT

John Burns wrote: There are a number of steps search marketers can take to improve their backlink profile.

'Clear communication needed' for corporate sites by John Burns

Mon, 27 Apr 2009 00:00:00 GMT

Businesses should ensure their long-term strategies and key business data are available on their corporate websites.

User-generated content - unsafe for businesses by Craig Nicholson

Mon, 09 Feb 2009 00:00:00 GMT

An eMarketer report has claimed that marketers and advertisers may not find user-generated content a safe option.

Large websites 'can employ similar measures as Microsoft sites' by Catherine Ferguson

Thu, 22 Jan 2009 00:00:00 GMT

Developers of large sites could operate them similarly to the likes of Microsoft.com and msn.com, it has been claimed.

'Google suggests webmasters use site soundtrack gadget' by Kate Billinghurst

Wed, 21 Jan 2009 00:00:00 GMT

Google has advised webmasters to entice more visitors to their pages by using a site soundtrack gadget.

Web content migration "doomed to failure"

Mon, 24 Nov 2008 00:00:00 GMT

Businesses who invest in new software to redesign their websites will not see success if they just migrate the new technology with bad content.

Web design 'crucial' in SEO strategy

Mon, 20 Oct 2008 00:00:00 GMT

Businesses looking to achieve a high website ranking through search engine optimisation must plan and deliver effective website content, an expert has said.

Online ad spending grows as overall market falls

Tue, 07 Oct 2008 00:00:00 GMT

Spending on internet advertising is propping up the UK marketing industry, according to a new report.

Companies missing out on mobile internet traffic

Tue, 30 Sep 2008 00:00:00 GMT

Mobile internet traffic represents a missed opportunity to many businesses who are failing to exploit it properly, a new report suggests.

Too many websites 'poorly designed'

Mon, 29 Sep 2008 00:00:00 GMT

Many websites are still poorly designed, according to a new report.

Report predicts rise in mobile CMS spending

Mon, 01 Sep 2008 00:00:00 GMT

This will be driven by the increase in editable website access from mobile devices.

UK govt asked to clarify Phorm situation to EC

Wed, 06 Aug 2008 00:00:00 GMT

Is tracking web user behaviour to decide what adverts to show them useful or an invasion of privacy ?

Three-quarters of retailers aim to overhaul websites

Tue, 05 Aug 2008 00:00:00 GMT

Websites need to be costantly refreshed and completely renewed every 18-24 months to keep up with the competition and provide the best user experience.

W3C launches mobile web design standards

Fri, 01 Aug 2008 00:00:00 GMT

Surfing the web from mobile phones and PDAs is in its infancy. But it is an opportunity that will grow and mature: Well worth monitoring.