Changes to Google's algorithm will directly affect marketers

Fri, 06 Jan 2012 00:00:00 GMT

Value will be removed from search engine optimisation through algorithm changes to Google as well as data collection increases

Pre Christmas website promoters are probably enjoying the rewards

Tue, 03 Jan 2012 00:00:00 GMT

Website promotion from Christmas 2011 showed an increase in investment over the sector

Google Panda receives more algorithmic updates

Tue, 27 Dec 2011 00:00:00 GMT

After Pandalyzed sites reel from algorithm changes, tips are given to prevent this happening again - Stephanie Clark

Companies may be surprised at what website promotion entails

Wed, 21 Dec 2011 00:00:00 GMT

Investments are needed to make e-commerce sites a success, even if the retailer is a proven high street favourite

Google has released figures on most popular search terms

Thu, 15 Dec 2011 00:00:00 GMT

Trends highlighted in search report published by Google, revealing 2012 aims

PPC providers are seeing increasing numbers of potential consumers

Wed, 14 Dec 2011 00:00:00 GMT

As the UK becomes the most 'screen addicted' nation in Europe, potential consumers become a big opportunity for marketers

Searchmetrics are amongst top SEO companies for December

Tue, 13 Dec 2011 00:00:00 GMT

Software developed for SEO providers to improve strategies has been named one of top sites for professionals

Supermarket flop on SEO

Mon, 07 Nov 2011 00:00:00 GMT

search engine optimisation providers, high website ranking

Internet Advertising doesn't have to cost the earth

Fri, 04 Nov 2011 00:00:00 GMT

Google Internet advertising market grows extraordinarily

Fri, 21 Oct 2011 00:00:00 GMT

Screen Digest offers Google opinions

Silicon Valley hears from SEO expert

Thu, 20 Oct 2011 00:00:00 GMT

Conference hears from SEO expert

SEO Training Ltd celebrates 2 year anniversary

Thu, 13 Oct 2011 00:00:00 GMT

SEO firm hits top of Google rankings

Analytix rolls out new packages of affordable options

Thu, 06 Oct 2011 00:00:00 GMT

SEO, SMM and PPC packages all available

Online Advertising takes dominant share of overall budgets

Wed, 05 Oct 2011 00:00:00 GMT

Online advertising grows strongly

Google updates infamous Panda algorithm

Tue, 04 Oct 2011 00:00:00 GMT

Google releases new Panda update

SaaS provider introduces new software

Wed, 28 Sep 2011 00:00:00 GMT

Software released with a number of deployment options

Fashion Retailer undertakes SEO expertise

Thu, 15 Sep 2011 00:00:00 GMT

Search engine optimisation is a priority for ambitious e-tailer

Canadian Website in need of major redesign

Mon, 12 Sep 2011 00:00:00 GMT

A raft of new features make the site more accessible and user-friendly

SEO wages sky-rocket

Fri, 09 Sep 2011 00:00:00 GMT

Increased importance of online marketing experts is evident in wage jump

Plan ahead if you want a good Xmas 2011

Tue, 06 Sep 2011 00:00:00 GMT

Preparation is the key to profit during the run-up to Christmas

Wages for internet consultants rises by 70%

Thu, 25 Aug 2011 00:00:00 GMT

Wages for field experts in IT has grown rapidly

Fasthosts incorporates SEO to help companies gain rankings

Fri, 12 Aug 2011 00:00:00 GMT

TrafficDriver SEO will perform vital tasks on behalf of website owners

SEM is just as important as social media

Thu, 11 Aug 2011 00:00:00 GMT

E-marketing is more important than social media, says internet marketing consultant

Retailers to spend more on SEM

Wed, 03 Aug 2011 00:00:00 GMT

Google and Bing are set to account for even more of the web marketing spend of online retailers, a new survey reveals.

SEO providers target Affluent consumers

Tue, 02 Aug 2011 00:00:00 GMT

Richer people are more likely to take notice of online ads, despite being among the hardest groups to reach via traditional media.

Chrome becomes the number 2 browser in the UK

Mon, 01 Aug 2011 00:00:00 GMT

Google Chrome's popularity is rising as the browser is now the second favourite in the UK, overtaking Firefox.

FMCG's using SEM increase brand and ad awareness

Thu, 28 Jul 2011 00:00:00 GMT

The Internet Advertising Bureau has released new research highlighting the distinct role of online marketing in building brand awareness

Analysts not convinced of Bing PPC integration

Mon, 25 Jul 2011 00:00:00 GMT

Bing's trial of PPC in organic search appears to be a very limited one, but nonetheless has piqued the interest of analysts.

Managed SEM need re-evaluation

Thu, 14 Jul 2011 00:00:00 GMT

The Internet Advertising Bureau believes there needs to be a re-evaluation of the role of search in the marketing mix.

Internet continues to grow at the fastest rate of any medium

Wed, 13 Jul 2011 00:00:00 GMT

ZenithOptimedia predicts global ad spending to return to its pre-recession peak this year, led by rising internet marketing budgets.

Argos pushes online ad campaign

Mon, 04 Jul 2011 00:00:00 GMT

Extract: Argos is keen to drive home its online sales advantage with a £4 million campaign to promote its online to store pick-up service.

Online Display Advertising fastest growing online ad format

Wed, 15 Jun 2011 00:00:00 GMT

Online display advertising is the fastest growing online ad format in Europe, but spending remains highest for search marketing, research shows.

Value of mobile is clear for SEO providers

Tue, 17 May 2011 00:00:00 GMT

New research on smartphone use from comScore adds to the growing body of evidence that suggests it is vital for companies to optimise content for mobile services.

Copywrite issues plague SEO consultants

Mon, 16 May 2011 00:00:00 GMT

The US Senate is considering new legislation that could see search engine firms remove websites that are found to be infringing copyright laws

Marketers to increase SEO/PPC budgets

Fri, 13 May 2011 00:00:00 GMT

The latest UK Search Engine Marketing Benchmark Report suggests marketers are going to be increasing their budgets for both SEO and paid search.

Bing closes the gap with Google

Mon, 09 May 2011 00:00:00 GMT

Microsoft's Bing was the fastest growing search engine in the UK during March, while YouTube is expanding faster than any other social network, according to Experian.

Digital Marketing Performance Report shows SEM growth

Tue, 19 Apr 2011 00:00:00 GMT

The latest report from Efficiency Frontier shows 17 per cent growth for search engine marketing in the US.

Website Promotions grow out of recession

Tue, 29 Mar 2011 00:00:00 GMT

Website promotion tactics continue to grow in terms of investment, leading to expenditure in the UK jumping to £4 billion in 2010 - a rise of 12.8 per cent.

Marketing Budgets slashed once again

Tue, 22 Mar 2011 00:00:00 GMT

Website promotion techniques are constantly evolving, yet the amount of money being put into display advertising spending has markedly dropped, it has been asserted.

Apple's IOS neglect paid conversions

Mon, 21 Mar 2011 00:00:00 GMT

Apple's commitment to customer privacy is resulting in particular conversion metrics from being discounted from measurements, particularly those relying on third-party cookies, study shows.

Scammers use SEO

Tue, 08 Mar 2011 00:00:00 GMT

More unscrupulous businesses are using search engine optimisation providers to promote premium-rate phonelines, tricking people into spending cash, an expert says.

SEO and PPC preferred over social media

Thu, 24 Feb 2011 00:00:00 GMT

The use of SEO, PPC and email marketing are still seen as way more effective than the newer platform that social media provides, new research highlights.

Annual SEM Awards choose its new winners of industry

Thu, 17 Feb 2011 00:00:00 GMT

A leading online marketing publication in the US has named the winners of its fifth awards ceremony, with strong competition hotting things up this year.

Google Plugin prevents content farms

Wed, 16 Feb 2011 00:00:00 GMT

Content farms may soon become a thing of the past with the latest extension from Google Chrome that aims to deal a blow to the service.

SEO is not being used as often as it should

Wed, 12 Jan 2011 00:00:00 GMT

Businesses may want to work with search engine optimisation providers in the coming months, after new research was revealed by Fasthosts.

Christmas ecommerce is a major rise on last year

Wed, 05 Jan 2011 00:00:00 GMT

People may have been much more tempted by strong website promotion, according to the latest comScore figures, showing a rise in spending in 2010.

ASA's remit to expand

Fri, 17 Dec 2010 00:00:00 GMT

Search engine optimisation providers will come under increased scrutiny from the Advertising Standards Agency as of next March, one leading organisation warns.

Overspend on website promotion topples company

Mon, 13 Dec 2010 00:00:00 GMT

The failure of a competitor has turned into a website marketing coup for MotorcycleCenter.com, which hopes to benefit from many more active customers.

Unethical businessman causes a change to Google's ranking code

Mon, 06 Dec 2010 00:00:00 GMT

The aggressive and violently-worded actions of Vitaly Borker, the owner of fashion retail website DecorMyEyes.com, has led Google to change its SEO algorithms.

Christmas Shopping leave SEO consultants with baited breath

Fri, 03 Dec 2010 00:00:00 GMT

Experts at IMRG have identified the growth in e-retail and a possible boom to come in the lead-up to Christmas, when consumers bombard shopping websites.

Hoteliers say best ROI is website redesign

Fri, 26 Nov 2010 00:00:00 GMT

Leading experts in the hotel industry have seen website redesigns as being key on getting return on investment in a poll released this month.

Google Analytics takes a credibility hit

Tue, 23 Nov 2010 00:00:00 GMT

Google Instant Preview faces a set back as analytics begin to show some preview images as page views.

Yahoo! plays catch-up

Thu, 18 Nov 2010 00:00:00 GMT

Yahoo! has released a beta version of Search Assist, which it hopes will improve on rival technology Google Instant when released on a wider scale.

Marketers set to invest more in SEO

Thu, 21 Oct 2010 00:00:00 GMT

Businesses are showing willing to invest more money into online marketing channels once again, new research reveals.

Bing plays second fiddle to Google

Mon, 27 Sep 2010 00:00:00 GMT

Bing SEO may be more important than many experts appreciate, after Microsoft's search engine gained an endorsement from Google's chief.

Copywriting 'key' to website promotion

Tue, 21 Sep 2010 00:00:00 GMT

Website owners increasingly turning to professional coywriters for the words (Steve Swallow)

Best way to get links for search ranking

Mon, 13 Sep 2010 00:00:00 GMT

Combination of interaction, promotion and SEO (Craig Swallow)

SEO is not a one off task

Thu, 09 Sep 2010 00:00:00 GMT

Ranking techniques that try to fool search engines (Steve Swallow)

The different formulae used by search engines for ranking

Fri, 03 Sep 2010 00:00:00 GMT

Bing's use in USA may herald growth elsewhere (Emma Furze)

When writing a blog, think 'SEO'

Thu, 02 Sep 2010 00:00:00 GMT

Is blogging the new social media and will blogs ever become as popular as mainstream news outlets?

Website Paywalls either reduce ranking or annoy web searchers

Wed, 01 Sep 2010 00:00:00 GMT

Will the Times suffer as a result of its new paywall? (John Burns)

Google's redesign 'has little SEO impact'

Sat, 21 Aug 2010 00:00:00 GMT

The impact of Google's new search result format on visits tot he number 1 webpage (Craig Nicholson)

E-Commerce Owners view of SEO

Fri, 20 Aug 2010 00:00:00 GMT

Over 50% of website owners now think they understand SEO principles (Kate Billinghurst)

SEO becoming better understood

Thu, 12 Aug 2010 00:00:00 GMT

Social Media seen as good for brand building and SEO (Kate Billinghurst)

Getting the right results with SEO in smaller search engines

Wed, 11 Aug 2010 00:00:00 GMT

Are smaller search engines worth targeting or do Google and Bing have a monopoly on the search market?

High Search Ranking become a Prestige Target

Sat, 07 Aug 2010 00:00:00 GMT

Longer keywords less competitive but have lower search volume (John Burns)

Is your company link building to support search engine optimisation?

Wed, 21 Jul 2010 00:00:00 GMT

And how good are link building tools? (Steve Swallow)

The dangers of dynamic page content

Tue, 20 Jul 2010 00:00:00 GMT

What should search engines cache when a page has dynamic content? (Catherine Ferguson)

SEO needs to be site specific

Mon, 14 Jun 2010 00:00:00 GMT

Black hat SEO doesn't meet website visitors' needs (Catherine Ferguson)

The impact of Google Social Search on SEO

Fri, 11 Jun 2010 00:00:00 GMT

Top ten search ranking even more important (Emma Furze)

SEO pitfalls 'could prove costly'

Thu, 20 May 2010 00:00:00 GMT

The importance of focus in e-commerce SEO (John Burns)

Foreign keywords 'can help boost SEO'

Sat, 01 May 2010 00:00:00 GMT

Will webpage translation services emerge as a new force for search engine optimisation? (Mark Richards)

Websites 'not making best use of Google Caffeine'

Sat, 20 Feb 2010 00:00:00 GMT

Is your portal optimised for this Google offering? (Catherine Ferguson)

Better leads 'will help' website promotion

Thu, 11 Feb 2010 00:00:00 GMT

Do you use paid search or SEO?

Most popular search terms

Tue, 09 Feb 2010 00:00:00 GMT

How will you use this report to further your search engine optimisation? (Catherine Ferguson)

Search engine optimisation tips offered by Google

Thu, 04 Feb 2010 00:00:00 GMT

Are you just beginning your SEO journey? (Mark Richards)

SEO redesign 'should be a 2010 aim'

Wed, 13 Jan 2010 00:00:00 GMT

Is your website designed to maximise SEO? (Steve Swallow)

Factors that impact cost-per-acquisition

Sat, 09 Jan 2010 00:00:00 GMT

Do you prioritise the final click before a conversion? (John Burns)

Internet marketing consultants 'to benefit' from search toolkit

Thu, 31 Dec 2009 00:00:00 GMT

Will you make use of the forthcoming guidelines? (Kate Billinghurst)

Internet marketing consultants 'must beware of spammers'

Mon, 28 Dec 2009 00:00:00 GMT

What are you doing to protect your business's interests? (Mark Richards)

Best website promotion strategies revealed

Wed, 16 Dec 2009 00:00:00 GMT

Which of these does your business employ? (Steve Swallow)

SMEs 'increasingly using search'

Fri, 04 Dec 2009 00:00:00 GMT

Will you increase your expenditure in this area? (Kate Billinghurst)

SEO overstuffing 'should be avoided'

Wed, 02 Dec 2009 00:00:00 GMT

Google may penalise brands if they use too many keywords (Sarah Adie)

Analytics 'important' for SEO

Tue, 01 Dec 2009 00:00:00 GMT

How often do your review your SEO strategy? (Catherine Ferguson)

SEO and social media 'beat banner ads'

Mon, 30 Nov 2009 00:00:00 GMT

Social media and search engine tactics are better at engaging customers than banner advertising, experts have advised (Andy Carter)

Search engine optimisation firms 'boosted' by Google

Thu, 26 Nov 2009 00:00:00 GMT

John Burns wrote: Will your company take advantage of Google's new site hierarchies display?

SEO and PR teams

Thu, 26 Nov 2009 00:00:00 GMT

Steve Swallow wrote: Both teams need to complement each other to enhance their firm's online presence, it has been suggested

Search engine optimisation 'important for success'

Wed, 25 Nov 2009 00:00:00 GMT

Kate Billinghurst wrote: Is your business taking advantage of SEO?

Expert issues SEO advice

Wed, 04 Nov 2009 00:00:00 GMT

Andy Carter wrote: The specialist has advised companies on how to use SEO effectively

UK Internet Search Statistics

Fri, 16 Oct 2009 00:00:00 GMT

Tony Thornby wrote: Figures on how UK users browse and search the web

Survey reveals internet marketing trends

Wed, 14 Oct 2009 00:00:00 GMT

Craig Nicholson wrote: Have you stepped up your use of web marketing in recent months?

Website design and maintenance issues

Tue, 13 Oct 2009 00:00:00 GMT

SME are losing potential business because of basic errors on their websites.

Google's Ajax plan 'could aid the web'

Mon, 12 Oct 2009 00:00:00 GMT

Mark Richards wrote: Google aims to make more content show up in searches

Site log files 'useful for keyword selection'

Mon, 05 Oct 2009 00:00:00 GMT

John Burns wrote: What sources do you use for your keywords?

Search engine optimisation service 'to help' SMBs

Mon, 21 Sep 2009 00:00:00 GMT

Sarah Adie wrote: Will you take advantage of BT SearchSmart?

Google Web Elements 'can boost SEO'

Fri, 18 Sep 2009 00:00:00 GMT

Catherine Ferguson wrote: Will you be making use of Google's latest offering?

Keyword-focused anchor text 'critical' for SEO ranking

Fri, 28 Aug 2009 00:00:00 GMT

Catherine Ferguson wrote: Do you agree with the results of the survey?

SEO specialists becoming more affordable, research shows

Fri, 24 Jul 2009 00:00:00 GMT

John Burns wrote: Will cost decreases prompt more firms to consider SEO?

Google ramps up Flash indexing

Sat, 20 Jun 2009 00:00:00 GMT

Catherine Ferguson wrote: Can Google make Flash content as indexable as HTML?

Google casts doubt on PageRank sculpting

Fri, 05 Jun 2009 00:00:00 GMT

Dipika Patel wrote: Google has revealed that PageRank sculpting may not be as effective as it once was, despite previously endorsing the technique by using it on YouTube.

Mozilla to establish add-on policy following developer spat

Mon, 11 May 2009 00:00:00 GMT

Mozilla is to launch a new policy regarding what Firefox add-ons can and cannot do after a dispute between the makers of AdBlock Plus and NoScript (Steve Swallow article)

Top website structure errors revealed

Mon, 11 May 2009 00:00:00 GMT

Dipika Patel wrote: Web design expert Jakob Nielsen has made a list of the top information architecture errors that hamper site usability.

Google algorithm 'to change to target malicious spammers'

Sun, 10 May 2009 00:00:00 GMT

A source at Google has said that the search engine is preparing to roll out an amended algorithm to tackle the issue of spammers flooding search results with malicious sites. (Dipika Patel article)

British firms to up investment in SEO by Catherine Ferguson

Thu, 23 Apr 2009 00:00:00 GMT

Over half of companies in the UK are set to spend more on search engine optimisation in 2009, according to Econsultancy.

How to get top product rankings on Google by Dipika Patel

Mon, 20 Apr 2009 00:00:00 GMT

An expert has offered tips on how to get individual products listed at the top of Google's results pages through Google Shopping.

Long-tail SEO advised for small e-commerce firms by Mark Richards

Thu, 26 Mar 2009 00:00:00 GMT

Small e-commerce firms may do well to consider incorporating more long-tail keywords into their search engine optimisation tactics, it has been suggested.

Big publishers lobby Google for higher rankings by Dipika Patel

Mon, 23 Mar 2009 00:00:00 GMT

Large publishers in the US are asking Google to give them higher search rankings in recognition of the fact that they provide original content.

Study: Large companies could do better at SEO by Kate Billinghurst

Sat, 14 Mar 2009 00:00:00 GMT

Big businesses could do more to improve their search engine optimisation campaigns, according to a new report.

Important factors to be considered for boosting SEO by John Burns

Wed, 18 Feb 2009 00:00:00 GMT

An SEO rankings expert has claimed that businesses hoping to boost their website's search rankings should focus on keywords, inbound linking and adjusting how it gets indexed.

SEO 'should be applied to images as well as text' by John Burns

Tue, 10 Feb 2009 00:00:00 GMT

Web publishers should apply SEO techniques to images on their websites too, an expert has suggested.

Small pet firm profits with SEO by Kate Billinghurst

Wed, 28 Jan 2009 00:00:00 GMT

A pet supply firm has benefited from a strategy to boost its website's SEO with growing sales

Online video 'should be used to boost SEO'

Sat, 24 Jan 2009 00:00:00 GMT

It has been claimed that SEO can be improved by including videos on a website.

Nofollow attribute 'good for SEO best practice' by Lyndsey Telford

Mon, 19 Jan 2009 00:00:00 GMT

Google's 'nofollow' attribute should be implemented by web publishers for search engine optimisation (SEO) best practice, it has been claimed.

SEO 'important during recession' by Craig Nicholson

Thu, 15 Jan 2009 00:00:00 GMT

It has been claimed that marketers need SEO to get through the recession.

Google launches new Sitemap generator by Lyndsey Telford

Wed, 14 Jan 2009 00:00:00 GMT

A new Sitemap generator which provides webmasters with the ability to create more effective Sitemap files is to be launched by Google.

Link building 'is best for SEO' by Craig Nicholson

Mon, 12 Jan 2009 00:00:00 GMT

It has been claimed that web developers should build their own links to maximise SEO potential.

Good user experience websites 'better for SEO'

Wed, 31 Dec 2008 00:00:00 GMT

An internet marketing expert has claimed that websites that provide good user experience are likely to reap the rewards of high SEO rankings.

SEO to be integrated with paid search 'to move into future'

Tue, 23 Dec 2008 00:00:00 GMT

It has been claimed that SEO is likely to be integrated with paid search for the best results next year.

Page titles need careful thought for SEO

Thu, 04 Dec 2008 00:00:00 GMT

Picking the right page title can help to improve search engine rankings and click through, according to a market expert.

Consistency 'key to maintaining SEO momentum'

Fri, 21 Nov 2008 00:00:00 GMT

It has been said that changing a website structure could affect its SEO momentum so it is better to be consistent.

My Opera social networking site revamped

Fri, 21 Nov 2008 00:00:00 GMT

Software company Opera launches revamped social networking site.

SEO Watchdog to regulate industry

Thu, 20 Nov 2008 00:00:00 GMT

The launch of an SEO watchdog will see the regulation of the industry making it more transparent for consumers.

Search marketing 'moves businesses forward'

Thu, 20 Nov 2008 00:00:00 GMT

An SEO expert has said that e-marketing is good to move businesses forward in terms of profit and effectiveness online.

Google launches keyword tool to improve SEO

Wed, 19 Nov 2008 00:00:00 GMT

Google is launching a search-based keyword tool to help businesses in their attempt to achieve higher SEO rankings.

Google helps businesses with SEO guide

Thu, 13 Nov 2008 00:00:00 GMT

A new search engine optimisation guide is to be launched by Google to provide businesses with advice on how to maximise the service for their websites.

Fortune 500 have 'woeful search visibility'

Thu, 06 Nov 2008 00:00:00 GMT

A study carried out by analytics agency Conductor revealed that companies on the Fortune 500 list have poor natural search visibility online.

SEO 'can assist branding'

Wed, 29 Oct 2008 00:00:00 GMT

Businesses can incorporate search engine optimisation strategies into their branding activity, an expert has argued.

Simple SEO tactics deliver, expert says

Tue, 14 Oct 2008 00:00:00 GMT

Amid high demand and competition for website promotion and firms looking to gain a high search ranking, some are overlooking the simplest SEO strategies which could be the most effective, an expert has said.

Effective website redesign 'saves money'

Fri, 10 Oct 2008 00:00:00 GMT

An industry expert offers key tips to help firms maintain their search optimisation performance while updating their website designs.

Using old news to gain website visitors

Thu, 09 Oct 2008 00:00:00 GMT

Online news lasts longer than offline

Rise of navigational search backed up by latest stats

Tue, 02 Sep 2008 00:00:00 GMT

Internet users are increasingly typing brand names in search boxes - even when they know the URL.

Using links to boost SEO

Fri, 22 Aug 2008 00:00:00 GMT

Branded searches rising in UK

Thu, 14 Aug 2008 00:00:00 GMT

Increasing search phrases used by UK internet users include a brand name as well as generic terms.

Internet retailers 'need to engage more with SEO'

Thu, 31 Jul 2008 00:00:00 GMT

E-commerce sites occupy less than half of the top 3 places in natural search ranking - even though two thirds of searchers use natural search results in preference to sponsored links.

Lawyers and solicitors miss out on many new clients by not optimising their websites.

Tue, 29 Jul 2008 00:00:00 GMT

One leading lawyer gained more than 60% more visitors to its website by using SEO.

Good user experiences 'mean better SEO'

Tue, 22 Jul 2008 00:00:00 GMT

Use internal links to improve ranking in a way which also helps website visitors. Internet marketing SEO advice that support persuasion architecture.

Google search exec offers optimisation tips

Mon, 14 Jul 2008 00:00:00 GMT

Advice included outgoing as well as incoming links and the need for consistent addition of fresh content.

New SEO advice from Google

Tue, 24 Jun 2008 00:00:00 GMT

Reflect page content in title and description tags. Interact and gear content to the needs of users.

Standfirsts touted as "surprisingly important"

Mon, 09 Jun 2008 00:00:00 GMT

Well written and positioned summary paragraphs important to search engines and visitors alike.