Google Zebra rumoured to be ready by Kate Billinghurst

Wed, 24 Apr 2013 00:00:00 GMT

Small businesses should ensure they adhere to the merchant regulations set out by Google. Companies should also make sure they are providing the best possible service to customers.

Google Merchant Centre continues move to Google Shopping by Steve Swallow

Tue, 09 Apr 2013 00:00:00 GMT

Google is set to charge for its Shopping feature in the coming months. Businesses need to decide what they want to do. The new system will be subject to similar rules to Google AdWords.

Email remains a popular marketing tactic by Steve Swallow

Mon, 08 Apr 2013 00:00:00 GMT

Email is still a popular marketing technique. The growth of smartphones and tablets has helped this.

Google adds new bulk keyword editor in AdWords by Andy Carter

Wed, 03 Apr 2013 00:00:00 GMT

Google has added a new bulk keyword editor in its AdWords feature. The upgrade
will make it a lot easier for brands to edit and adjust their targetted AdWords words and phrases.

Trademarked keywords rules altered by Google Adwords by Andy Carter

Tue, 26 Mar 2013 00:00:00 GMT

The changes will affect a number of regions around the world. When it is launch in April companies could see tradmarked keywords beingused in their ads.

Google updates Panda algorithm

Mon, 18 Mar 2013 00:00:00 GMT

Google has updated its Panda algorithm. The move will alter search the way search engine rankings are created.

Google planning algorithm updates

Wed, 13 Mar 2013 00:00:00 GMT

Google is planning a host of algorithm updates in the coming months. The search engine is constantly tweaking its systems. It is important to keep track of these so that your content is spot on.

Google+ launches new-look pages

Fri, 08 Mar 2013 00:00:00 GMT

Google+ is becoming a key marketing tool. Businesses using the social media site should be aware of the changes and make them work to their advantage.

Enhanced Campaigns for Google Adwords gets mixed reception

Thu, 28 Feb 2013 00:00:00 GMT

The widespread changes will take some getting used to for marketers and businesses regularly using Adwords for their campaigns.

Google Announces Revamped YouTube Analytics Packages

Wed, 31 Oct 2012 00:00:00 GMT

YouTube now has a revamped analytics package kit. If your business uses video content then things could be about to change for you

More Google algorithm updates on the way?

Mon, 22 Oct 2012 00:00:00 GMT

A former Google employee expects more updates to come from Google with an emphasis on punishing over optimisation.

Improve the Content of your website using Author Profiles

Wed, 10 Oct 2012 00:00:00 GMT

Learn about the benefits of author profiles for your content and, consequently, your website.

Google's Web Spam Team Target Domains

Tue, 09 Oct 2012 00:00:00 GMT

Exact-match domains have been the latest target of Google's Web Spam team. What does their latest algorithm include?

When it comes to SEO, black hat = old hat by Kate Billinghurst

Tue, 21 Aug 2012 00:00:00 GMT

The time for upgrading, in terms of SEO, is now as quality and context begin to
take over.

Google Now showcases the important of context for internet marketing by Steve Swallow

Fri, 17 Aug 2012 00:00:00 GMT

What impact will Google Now have for your business? Well, a potentially massive one if you target the local population.

Using Goal Flow can seriously improve your website traffic knowledge by John Burns

Thu, 16 Aug 2012 00:00:00 GMT

What can Goal Flow add to your analytics package that basic funnel tools fail to include?

Google changes its Panda algorithm with an increased focus on search context by Steve Swallow

Mon, 13 Aug 2012 00:00:00 GMT

Businesses will now see their websites appearing inGoogle based on context and
quality, rather than keywords

Google rolls out Multi-Channel Funnels API tool by Steve Swallow

Wed, 01 Aug 2012 00:00:00 GMT

Google's Multi-Channel Funnels API tool includes tools such as Top Paths, Path
Length and Time Lag

Google has released its new API tool, with a range of new features by Steve Swallow

Wed, 01 Aug 2012 00:00:00 GMT

The update comes after being "heavily requested" by businesses over the course of the past year and comes with a range of nifty tools

Google's dominance in online advertising sees a rise in quarterly profit by Kate Billinghurst

Fri, 20 Jul 2012 00:00:00 GMT

Google's internet advertising dominance has helped it to secure a rise in profits for the second quarter of 2012

A strategy to work with Google+ Local by Kate Billinghurst

Mon, 16 Jul 2012 00:00:00 GMT

Google+ Local: What do you need to know?

Google Penguin and Panda 3.5 – too much change, too quickly by Tony Thornby

Sat, 28 Apr 2012 00:00:00 GMT

When it all goes wrong – and it is – how are they going to know what bits of their algorithm changes caused it? It looks like Google Panic to me

Marketers Finally Receive a Usable Insight Tool from Google

Fri, 20 Apr 2012 00:00:00 GMT

Active GRP and Active View are the elements making up valuable new tool released by Google.

Google Insists New Privacy Policy is Beneficial

Fri, 16 Mar 2012 00:00:00 GMT

Google has begun merging all data collected from users across all different products and services

QR codes provide a limitless barrier for consumer communication

Tue, 13 Mar 2012 00:00:00 GMT

QR codes can be added to Tweets or displayed on websites to transmit a constant communication

QR Codes become valuable marketing tools for online business

Mon, 12 Mar 2012 00:00:00 GMT

QR codes give benefits to marketers in areas like SEO and search engine indexing

Policy changes for Google provide different tools for businesses

Fri, 02 Mar 2012 00:00:00 GMT

Consumers using Google are now subjected to privacy changes that can permit the pooling of data

Relevant content now comes in the form of Content Curation

Fri, 24 Feb 2012 00:00:00 GMT

New Google algorithm update may beneift those businesses participating in content curation

Google blog to be published every month devoted to algorithm updates

Mon, 06 Feb 2012 00:00:00 GMT

Scott Huffman of Google gives his views on Google Algorithm blogs and the scale of future improvements

Brand new Google+ features will soon be available for the app

Fri, 03 Feb 2012 00:00:00 GMT

New features in the Google+ social network will show everything that's well liked in the world of Google

Changes to Google's algorithm will directly affect marketers

Fri, 06 Jan 2012 00:00:00 GMT

Value will be removed from search engine optimisation through algorithm changes to Google as well as data collection increases

Pre Christmas website promoters are probably enjoying the rewards

Tue, 03 Jan 2012 00:00:00 GMT

Website promotion from Christmas 2011 showed an increase in investment over the sector

Google Panda receives more algorithmic updates

Tue, 27 Dec 2011 00:00:00 GMT

After Pandalyzed sites reel from algorithm changes, tips are given to prevent this happening again - Stephanie Clark

Companies may be surprised at what website promotion entails

Wed, 21 Dec 2011 00:00:00 GMT

Investments are needed to make e-commerce sites a success, even if the retailer is a proven high street favourite

SME's should take note of advised metrics

Mon, 19 Dec 2011 00:00:00 GMT

Certain web metrics should be taken into account when dealing with different size businesses

Google has released figures on most popular search terms

Thu, 15 Dec 2011 00:00:00 GMT

Trends highlighted in search report published by Google, revealing 2012 aims

PPC providers are seeing increasing numbers of potential consumers

Wed, 14 Dec 2011 00:00:00 GMT

As the UK becomes the most 'screen addicted' nation in Europe, potential consumers become a big opportunity for marketers

Searchmetrics are amongst top SEO companies for December

Tue, 13 Dec 2011 00:00:00 GMT

Software developed for SEO providers to improve strategies has been named one of top sites for professionals

Supermarket flop on SEO

Mon, 07 Nov 2011 00:00:00 GMT

search engine optimisation providers, high website ranking

Internet Advertising doesn't have to cost the earth

Fri, 04 Nov 2011 00:00:00 GMT

Your Browser Matters ranks website abilities

Wed, 26 Oct 2011 00:00:00 GMT

New website ranks browsers on internet safety

Yahoo announces impressive results

Mon, 24 Oct 2011 00:00:00 GMT

CEO dismissal does nothing to dampen Yahoo's results

Google Internet advertising market grows extraordinarily

Fri, 21 Oct 2011 00:00:00 GMT

Screen Digest offers Google opinions

Silicon Valley hears from SEO expert

Thu, 20 Oct 2011 00:00:00 GMT

Conference hears from SEO expert

SEO Training Ltd celebrates 2 year anniversary

Thu, 13 Oct 2011 00:00:00 GMT

SEO firm hits top of Google rankings

Groupon and similar companies take biggest stake as possible

Wed, 12 Oct 2011 00:00:00 GMT

Local advertising grows but costs continue to rise

Analytix rolls out new packages of affordable options

Thu, 06 Oct 2011 00:00:00 GMT

SEO, SMM and PPC packages all available

Online Advertising takes dominant share of overall budgets

Wed, 05 Oct 2011 00:00:00 GMT

Online advertising grows strongly

Google updates infamous Panda algorithm

Tue, 04 Oct 2011 00:00:00 GMT

Google releases new Panda update

SaaS provider introduces new software

Wed, 28 Sep 2011 00:00:00 GMT

Software released with a number of deployment options

Fashion Retailer undertakes SEO expertise

Thu, 15 Sep 2011 00:00:00 GMT

Search engine optimisation is a priority for ambitious e-tailer

Canadian Website in need of major redesign

Mon, 12 Sep 2011 00:00:00 GMT

A raft of new features make the site more accessible and user-friendly

SEO wages sky-rocket

Fri, 09 Sep 2011 00:00:00 GMT

Increased importance of online marketing experts is evident in wage jump

Plan ahead if you want a good Xmas 2011

Tue, 06 Sep 2011 00:00:00 GMT

Preparation is the key to profit during the run-up to Christmas

Wages for internet consultants rises by 70%

Thu, 25 Aug 2011 00:00:00 GMT

Wages for field experts in IT has grown rapidly

Fasthosts incorporates SEO to help companies gain rankings

Fri, 12 Aug 2011 00:00:00 GMT

TrafficDriver SEO will perform vital tasks on behalf of website owners

SEM is just as important as social media

Thu, 11 Aug 2011 00:00:00 GMT

E-marketing is more important than social media, says internet marketing consultant

Google to expand VoIP services

Tue, 09 Aug 2011 00:00:00 GMT

Increased competition and VoIP developments are afoot as Google announced Gmail calls and this could mean businesses and consumers benefit.

Retailers to spend more on SEM

Wed, 03 Aug 2011 00:00:00 GMT

Google and Bing are set to account for even more of the web marketing spend of online retailers, a new survey reveals.

SEO providers target Affluent consumers

Tue, 02 Aug 2011 00:00:00 GMT

Richer people are more likely to take notice of online ads, despite being among the hardest groups to reach via traditional media.

Chrome becomes the number 2 browser in the UK

Mon, 01 Aug 2011 00:00:00 GMT

Google Chrome's popularity is rising as the browser is now the second favourite in the UK, overtaking Firefox.

FMCG's using SEM increase brand and ad awareness

Thu, 28 Jul 2011 00:00:00 GMT

The Internet Advertising Bureau has released new research highlighting the distinct role of online marketing in building brand awareness

Consumers are ever wary of details being shared and tracked

Tue, 26 Jul 2011 00:00:00 GMT

A new report suggests that consumers are wary of being tracked by online behavioural advertising and marketers need to build trust.

Analysts not convinced of Bing PPC integration

Mon, 25 Jul 2011 00:00:00 GMT

Bing's trial of PPC in organic search appears to be a very limited one, but nonetheless has piqued the interest of analysts.

Managed SEM need re-evaluation

Thu, 14 Jul 2011 00:00:00 GMT

The Internet Advertising Bureau believes there needs to be a re-evaluation of the role of search in the marketing mix.

Internet continues to grow at the fastest rate of any medium

Wed, 13 Jul 2011 00:00:00 GMT

ZenithOptimedia predicts global ad spending to return to its pre-recession peak this year, led by rising internet marketing budgets.

Facebook sees CPC increase by 22%

Tue, 12 Jul 2011 00:00:00 GMT

Cost per click advertising is expected to nearly double in 2011, compared to last year for Facebook, showing the strength of brand presence on the social network.

Google removes spammy websites

Mon, 11 Jul 2011 00:00:00 GMT

Google's decision to block user access to domain names ending in the suffix .co.cc has been widely criticised for punishing innocent users and failing to address the route problem.

Facebook launches chat feature, just one week after Google

Thu, 07 Jul 2011 00:00:00 GMT

Facebook and Skype have ended months of speculation by confirming a collaboration on a new video product.

Huffington launch overshadowed by News of the World

Wed, 06 Jul 2011 00:00:00 GMT

Huffington Post UK debut may have been eclipsed by the News of the World scandal, but media experts are already sceptical of its future success.

Argos pushes online ad campaign

Mon, 04 Jul 2011 00:00:00 GMT

Extract: Argos is keen to drive home its online sales advantage with a £4 million campaign to promote its online to store pick-up service.

Heineken-Google Partnership

Fri, 01 Jul 2011 00:00:00 GMT

Google and Heineken have broken new ground with a global marketing agreement which will see the search giant offering digital agency-style services to the beverage giant.

+1 technology will set business aside from competitors

Thu, 30 Jun 2011 00:00:00 GMT

Google Analytics now enables webmasters and internet consultants to track performance and traffic in relation to the social media tool, +1.

Google+ differentiates because it distinguishes relationship type

Wed, 29 Jun 2011 00:00:00 GMT

Google is hoping to appeal to online users' desire to distinguish between different types of contacts, but the social networking venture is marred by the failure of 2010's Buzz.

Yahoo will still be used despite Facebook growth

Wed, 22 Jun 2011 00:00:00 GMT

Facebook is set to overtake Yahoo as the biggest display advertising performer for 2011 in the US, but marketers are expected to be keen on diversification.

No campaign can succeed without Social Media

Thu, 16 Jun 2011 00:00:00 GMT

Analysts have forecast internet marketing spending to increase substantially over the next four years, with a growing focus on social media presence.

Online Display Advertising fastest growing online ad format

Wed, 15 Jun 2011 00:00:00 GMT

Online display advertising is the fastest growing online ad format in Europe, but spending remains highest for search marketing, research shows.

Marketing and PR critical to helping businesses grow

Mon, 13 Jun 2011 00:00:00 GMT

Small firms could benefit from more training to improve advertising and marketing skills, perceived as crucial for growth.

Search Engines club together to help Internet Consultants

Mon, 06 Jun 2011 00:00:00 GMT

Google, Bing and Yahoo have collaborated on a common website markup vocabulary for webmasters, which is expected to benefit website promotion.

Digital media success underlined

Thu, 26 May 2011 00:00:00 GMT

US online ad revenues have continued to increase in Q1 2011, and are being hailed as a confirmation of the strength of digital media marketing platforms.

Value of mobile is clear for SEO providers

Tue, 17 May 2011 00:00:00 GMT

New research on smartphone use from comScore adds to the growing body of evidence that suggests it is vital for companies to optimise content for mobile services.

Copywrite issues plague SEO consultants

Mon, 16 May 2011 00:00:00 GMT

The US Senate is considering new legislation that could see search engine firms remove websites that are found to be infringing copyright laws

Marketers to increase SEO/PPC budgets

Fri, 13 May 2011 00:00:00 GMT

The latest UK Search Engine Marketing Benchmark Report suggests marketers are going to be increasing their budgets for both SEO and paid search.

US cracks China firewall

Thu, 12 May 2011 00:00:00 GMT

The US is going to plough millions of dollars into new technology to break through internet censorship in countries such as China and Iran.

Display Advertising is taken over by Facebook

Wed, 11 May 2011 00:00:00 GMT

Facebook is set to become the biggest player in display advertising as it emerges that the social network accounts for a third of impressions in the US.

Bing closes the gap with Google

Mon, 09 May 2011 00:00:00 GMT

Microsoft's Bing was the fastest growing search engine in the UK during March, while YouTube is expanding faster than any other social network, according to Experian.

Failing to make use of analytics by Catherine Ferguson

Fri, 06 May 2011 00:00:00 GMT

New research from Accenture reveals the majority of organisations are not making full use of analytics in their marketing strategies to target potential customers.

AOL's reliance on display ads

Thu, 05 May 2011 00:00:00 GMT

AOL's net profit has fallen sharply in the last three months, but an increase in display ad revenue is pointing to a recovery, the firm has said.

Mobile Ad Exposure increases mobile internet use

Thu, 28 Apr 2011 00:00:00 GMT

New figures from Google reveal that 42 per cent of mobile internet users search on the web because of an ad they have seen on their phone.

Sizing the Cloud details how SaaS will reach saturation point

Wed, 27 Apr 2011 00:00:00 GMT

The cloud computing market will be worth $241 billion in 2020, with Software-as-a-Service accounting for the bulk of the spending as other platforms fall away

Google UK reps hold keynote presentation at Catalyst

Tue, 19 Apr 2011 00:00:00 GMT

The Catalyst Europe conference next month will attract a variety of e-commerce experts.

Digital Marketing Performance Report shows SEM growth

Tue, 19 Apr 2011 00:00:00 GMT

The latest report from Efficiency Frontier shows 17 per cent growth for search engine marketing in the US.

Google not in favour with South Korean SE's

Mon, 18 Apr 2011 00:00:00 GMT

Google has been accused of anti-competitive behaviour by a pair of South Korea's leading search engines.

Rise in Prominence of Augmented Reality by Mark Richards

Mon, 11 Apr 2011 00:00:00 GMT

UK developer Autonomy has created a new form of augmented reality search technology, which is expected to change the advertising landscape.

Website Promotions grow out of recession

Tue, 29 Mar 2011 00:00:00 GMT

Website promotion tactics continue to grow in terms of investment, leading to expenditure in the UK jumping to £4 billion in 2010 - a rise of 12.8 per cent.

Marketing Budgets slashed once again

Tue, 22 Mar 2011 00:00:00 GMT

Website promotion techniques are constantly evolving, yet the amount of money being put into display advertising spending has markedly dropped, it has been asserted.

Apple's IOS neglect paid conversions

Mon, 21 Mar 2011 00:00:00 GMT

Apple's commitment to customer privacy is resulting in particular conversion metrics from being discounted from measurements, particularly those relying on third-party cookies, study shows.

Scammers use SEO

Tue, 08 Mar 2011 00:00:00 GMT

More unscrupulous businesses are using search engine optimisation providers to promote premium-rate phonelines, tricking people into spending cash, an expert says.

Grandparent Power

Fri, 04 Mar 2011 00:00:00 GMT

Businesses not targeting grandparents with website promotions and managed emarketing initiatives could be missing out on capitalising on a major demographic.

Facebook has largest share of US ad revenues

Thu, 03 Mar 2011 00:00:00 GMT

Over one in every five US display dollars will go to Facebook this year, making it stronger and more profitable than Yahoo!, according to eMarketer research.

SEO and PPC preferred over social media

Thu, 24 Feb 2011 00:00:00 GMT

The use of SEO, PPC and email marketing are still seen as way more effective than the newer platform that social media provides, new research highlights.

Annual SEM Awards choose its new winners of industry

Thu, 17 Feb 2011 00:00:00 GMT

A leading online marketing publication in the US has named the winners of its fifth awards ceremony, with strong competition hotting things up this year.

Google Plugin prevents content farms

Wed, 16 Feb 2011 00:00:00 GMT

Content farms may soon become a thing of the past with the latest extension from Google Chrome that aims to deal a blow to the service.

Email Marketing is still more effective than social media

Fri, 04 Feb 2011 00:00:00 GMT

Businesses engaged in a course of managed emarketing should never overlook email's potential, as it still gives the best return on investment, ForeSee claims.

Bad Weather boosts AdWords

Mon, 31 Jan 2011 00:00:00 GMT

AdWords saw a boost in online advertising clickthroughs during the UK's big freeze.

SEO is not being used as often as it should

Wed, 12 Jan 2011 00:00:00 GMT

Businesses may want to work with search engine optimisation providers in the coming months, after new research was revealed by Fasthosts.

Christmas ecommerce is a major rise on last year

Wed, 05 Jan 2011 00:00:00 GMT

People may have been much more tempted by strong website promotion, according to the latest comScore figures, showing a rise in spending in 2010.

Social Media search terms top the charts

Thu, 30 Dec 2010 00:00:00 GMT

Social media is proving increasingly popular among internet users, with related terms making up the bulk of the top ten most searched-for phrases, according to Hitwise

Billionaire files lawsuit against the likes of Google and eBay

Wed, 29 Dec 2010 00:00:00 GMT

A patent law suit filed against internet giants including Google, YouTube and eBay has targeted the use of systems common to search and product marketing.

Financial worth of Myspace proves costly for Google

Mon, 20 Dec 2010 00:00:00 GMT

The decline of MySpace has been underlined by a new advertising deal with Google, showing its slide in terms of website promotion and sales.

ASA's remit to expand

Fri, 17 Dec 2010 00:00:00 GMT

Search engine optimisation providers will come under increased scrutiny from the Advertising Standards Agency as of next March, one leading organisation warns.

Adobe launches new application

Tue, 14 Dec 2010 00:00:00 GMT

Adobe is attempting to improve internal website promotion and search with a new on site search technology, available to businesses.

Overspend on website promotion topples company

Mon, 13 Dec 2010 00:00:00 GMT

The failure of a competitor has turned into a website marketing coup for MotorcycleCenter.com, which hopes to benefit from many more active customers.

Worldwide ad spending is ever increasing

Tue, 07 Dec 2010 00:00:00 GMT

Emerging economies will play a major part in the growth of internet marketing and worldwide advertising online in the coming year, according to new research.

Unethical businessman causes a change to Google's ranking code

Mon, 06 Dec 2010 00:00:00 GMT

The aggressive and violently-worded actions of Vitaly Borker, the owner of fashion retail website DecorMyEyes.com, has led Google to change its SEO algorithms.

Christmas Shopping leave SEO consultants with baited breath

Fri, 03 Dec 2010 00:00:00 GMT

Experts at IMRG have identified the growth in e-retail and a possible boom to come in the lead-up to Christmas, when consumers bombard shopping websites.

Hoteliers say best ROI is website redesign

Fri, 26 Nov 2010 00:00:00 GMT

Leading experts in the hotel industry have seen website redesigns as being key on getting return on investment in a poll released this month.

Google Analytics takes a credibility hit

Tue, 23 Nov 2010 00:00:00 GMT

Google Instant Preview faces a set back as analytics begin to show some preview images as page views.

Yahoo! plays catch-up

Thu, 18 Nov 2010 00:00:00 GMT

Yahoo! has released a beta version of Search Assist, which it hopes will improve on rival technology Google Instant when released on a wider scale.

Facebook POA: Full Service Communications

Tue, 16 Nov 2010 00:00:00 GMT

Facebook may have signalled the end of messaging as we know it, with its new proposed service incorporating most forms if communication online.

Google modifies PPC following French complaint

Mon, 01 Nov 2010 00:00:00 GMT

Google has committed to modify its AdWords' contents policy, following an interim decision by France's competition authority concerning a dispute with Navx.

Yahoo! teams with Microsoft adCentre

Wed, 27 Oct 2010 00:00:00 GMT

Yahoo!'s partnership with Microsoft's adCenter is expected to simplify marketing for advertisers, but could be more pricey during the transition.

Google Analytics gains new functions

Mon, 25 Oct 2010 00:00:00 GMT

Google has introduced a new visual way of examining website analytics, which involves superimposing data over an image of a particular page.

Marketers set to invest more in SEO

Thu, 21 Oct 2010 00:00:00 GMT

Businesses are showing willing to invest more money into online marketing channels once again, new research reveals.

Google seeks Chinese Advertisers

Tue, 19 Oct 2010 00:00:00 GMT

Google has reconfirmed its commitment to Chinese users, despite reportedly cancelling seven contracts with advertising resellers in the country.

Yahoo SaaS products moved to paid model

Mon, 11 Oct 2010 00:00:00 GMT

Yahoo will begin charging for use of the new version of BOSS, with costs varying depending on what developers demand for their editable websites.

Google Preview Opportunity

Wed, 06 Oct 2010 00:00:00 GMT

Google follows up Instant feature with selected tests of a new in-search preview function, which enables users to preview a website before clicking through.

Bing plays second fiddle to Google

Mon, 27 Sep 2010 00:00:00 GMT

Bing SEO may be more important than many experts appreciate, after Microsoft's search engine gained an endorsement from Google's chief.

Adwords users to receive extra impressions?

Fri, 24 Sep 2010 00:00:00 GMT

Twitter could introduce real-time analytics later this year, which has the potential to provide the social media site with a new commercial model (Andy Carter)

Google watches advertisers following numerous law suits

Wed, 22 Sep 2010 00:00:00 GMT

The latest litigation proceedings instigated by Google are a sign that although illegal advertising is possible online, it is unlikely not go unnoticed.

Copywriting 'key' to website promotion

Tue, 21 Sep 2010 00:00:00 GMT

Website owners increasingly turning to professional coywriters for the words (Steve Swallow)

Yahoo takes a stand in the PPC market

Tue, 21 Sep 2010 00:00:00 GMT

Yahoo is making a fresh attempt at re-asserting its status as one of the online 'big boys' by focusing on social media with a revamp of its internet offerings.

World Cup illustrates the impact of big events on search

Sat, 18 Sep 2010 00:00:00 GMT

Try to think how to ride on the coat tails of the big brands (John Burns)

Online visibility and reputation essential for all companies

Sat, 18 Sep 2010 00:00:00 GMT

Search offers contact with people and companies looking for what you offer (Kate Billinghurst)

Best way to get links for search ranking

Mon, 13 Sep 2010 00:00:00 GMT

Combination of interaction, promotion and SEO (Craig Swallow)

SEO is not a one off task

Thu, 09 Sep 2010 00:00:00 GMT

Ranking techniques that try to fool search engines (Steve Swallow)

Google's Broad Match Hybrid

Tue, 07 Sep 2010 00:00:00 GMT

Google AdWord's new broad match option is expected to significantly broaden the options for businesses when it comes to pay per click advertising campaigns.

The different formulae used by search engines for ranking

Fri, 03 Sep 2010 00:00:00 GMT

Bing's use in USA may herald growth elsewhere (Emma Furze)

Google creates a data homepage

Fri, 03 Sep 2010 00:00:00 GMT

Will these improvements to Google's search offering prove a help or hindrance to firms looking to market themselves online?

When writing a blog, think 'SEO'

Thu, 02 Sep 2010 00:00:00 GMT

Is blogging the new social media and will blogs ever become as popular as mainstream news outlets?

Website Paywalls either reduce ranking or annoy web searchers

Wed, 01 Sep 2010 00:00:00 GMT

Will the Times suffer as a result of its new paywall? (John Burns)

Google's Broad Match Hybrid

Mon, 23 Aug 2010 00:00:00 GMT

Google AdWord's new broad match option is expected to significantly broaden the options for businesses when it comes to pay per click advertising campaigns.

Google's redesign 'has little SEO impact'

Sat, 21 Aug 2010 00:00:00 GMT

The impact of Google's new search result format on visits tot he number 1 webpage (Craig Nicholson)

E-Commerce Owners view of SEO

Fri, 20 Aug 2010 00:00:00 GMT

Over 50% of website owners now think they understand SEO principles (Kate Billinghurst)

Google search box to be "outmoded"?

Thu, 19 Aug 2010 00:00:00 GMT

What does the future hold for search engines and are they ever likely to be replaced?

SEO becoming better understood

Thu, 12 Aug 2010 00:00:00 GMT

Social Media seen as good for brand building and SEO (Kate Billinghurst)

Getting the right results with SEO in smaller search engines

Wed, 11 Aug 2010 00:00:00 GMT

Are smaller search engines worth targeting or do Google and Bing have a monopoly on the search market?

High Search Ranking become a Prestige Target

Sat, 07 Aug 2010 00:00:00 GMT

Longer keywords less competitive but have lower search volume (John Burns)

Is your company link building to support search engine optimisation?

Wed, 21 Jul 2010 00:00:00 GMT

And how good are link building tools? (Steve Swallow)

The dangers of dynamic page content

Tue, 20 Jul 2010 00:00:00 GMT

What should search engines cache when a page has dynamic content? (Catherine Ferguson)

The race of the search engines isn't over

Tue, 20 Jul 2010 00:00:00 GMT

Google still dominates, but rivals catching up

Google moves to combat browser hackers

Tue, 15 Jun 2010 00:00:00 GMT

Skipfish launch shows Google's commitment to web users (Kate Billinghurst)

SEO needs to be site specific

Mon, 14 Jun 2010 00:00:00 GMT

Black hat SEO doesn't meet website visitors' needs (Catherine Ferguson)

Google steps up the battle for mobile

Sat, 12 Jun 2010 00:00:00 GMT

How will Yahoo! react to this latest move? (Catherine Ferguson)

The impact of Google Social Search on SEO

Fri, 11 Jun 2010 00:00:00 GMT

Top ten search ranking even more important (Emma Furze)

SEO pitfalls 'could prove costly'

Thu, 20 May 2010 00:00:00 GMT

The importance of focus in e-commerce SEO (John Burns)

Foreign keywords 'can help boost SEO'

Sat, 01 May 2010 00:00:00 GMT

Will webpage translation services emerge as a new force for search engine optimisation? (Mark Richards)

Google Social Search - the launch that almost went un-noticed

Thu, 25 Mar 2010 00:00:00 GMT

You will have noticed more social media results in general search results, but did you know about this dedicated social search capability.

Internet marketing consultants to benefit from Yahoo/Microsoft search alliance?

Sat, 06 Mar 2010 00:00:00 GMT

Google faces stronger competition (Mark Richards)

Google improves search experience

Tue, 23 Feb 2010 00:00:00 GMT

How do your prospects use Google Search? (Steve Swallow)

Bing furthers partnership with Facebook

Mon, 22 Feb 2010 00:00:00 GMT

Facebook USA relationship extended worldwide

Websites 'not making best use of Google Caffeine'

Sat, 20 Feb 2010 00:00:00 GMT

Is your portal optimised for this Google offering? (Catherine Ferguson)

Better leads 'will help' website promotion

Thu, 11 Feb 2010 00:00:00 GMT

Do you use paid search or SEO?

Most popular search terms

Tue, 09 Feb 2010 00:00:00 GMT

How will you use this report to further your search engine optimisation? (Catherine Ferguson)

Search engine optimisation tips offered by Google

Thu, 04 Feb 2010 00:00:00 GMT

Are you just beginning your SEO journey? (Mark Richards)

Further website promotion for Bing?

Mon, 18 Jan 2010 00:00:00 GMT

Does your computer come installed with search engine Bing?

SEO redesign 'should be a 2010 aim'

Wed, 13 Jan 2010 00:00:00 GMT

Is your website designed to maximise SEO? (Steve Swallow)

Factors that impact cost-per-acquisition

Sat, 09 Jan 2010 00:00:00 GMT

Do you prioritise the final click before a conversion? (John Burns)

Google brings out Nexus One

Thu, 07 Jan 2010 00:00:00 GMT

Search engine Google has launched its own mobile phone. (John Burns)

Internet marketing consultants 'to benefit' from search toolkit

Thu, 31 Dec 2009 00:00:00 GMT

Will you make use of the forthcoming guidelines? (Kate Billinghurst)

Internet marketing consultants 'must beware of spammers'

Mon, 28 Dec 2009 00:00:00 GMT

What are you doing to protect your business's interests? (Mark Richards)

Eco-friendly search engine launched

Fri, 18 Dec 2009 00:00:00 GMT

Will you help to save the planet with Ecosia?

Best website promotion strategies revealed

Wed, 16 Dec 2009 00:00:00 GMT

Which of these does your business employ? (Steve Swallow)

Website promotion boosted by Google Search?

Mon, 14 Dec 2009 00:00:00 GMT

Google has updated its search options (John Burns)

High website ranking for Google

Sat, 12 Dec 2009 00:00:00 GMT

Google's domination of the search engine market increased again in October, new figures show (Craig Nicholson)

Top search trends released by Google

Wed, 09 Dec 2009 00:00:00 GMT

How will this information affect your search engine optimisation strategies? (Andy Carter)

SMEs 'increasingly using search'

Fri, 04 Dec 2009 00:00:00 GMT

Will you increase your expenditure in this area? (Kate Billinghurst)

SEO overstuffing 'should be avoided'

Wed, 02 Dec 2009 00:00:00 GMT

Google may penalise brands if they use too many keywords (Sarah Adie)

Chromium OS launched by Google

Tue, 01 Dec 2009 00:00:00 GMT

Search engine to use the open source community to develop new product (Sarah Adie)

Analytics 'important' for SEO

Tue, 01 Dec 2009 00:00:00 GMT

How often do your review your SEO strategy? (Catherine Ferguson)

SEO and social media 'beat banner ads'

Mon, 30 Nov 2009 00:00:00 GMT

Social media and search engine tactics are better at engaging customers than banner advertising, experts have advised (Andy Carter)

Search engine optimisation firms 'boosted' by Google

Thu, 26 Nov 2009 00:00:00 GMT

John Burns wrote: Will your company take advantage of Google's new site hierarchies display?

SEO and PR teams

Thu, 26 Nov 2009 00:00:00 GMT

Steve Swallow wrote: Both teams need to complement each other to enhance their firm's online presence, it has been suggested

Search engine optimisation 'important for success'

Wed, 25 Nov 2009 00:00:00 GMT

Kate Billinghurst wrote: Is your business taking advantage of SEO?

Google announces Gizmo5 acquisition

Tue, 24 Nov 2009 00:00:00 GMT

Craig Nicholson wrote: The search engine provider has confirmed reports about its purchase of a software manufacturer

New search tool launched by Google

Thu, 19 Nov 2009 00:00:00 GMT

Craig Nicholson wrote: Retailers may benefit from a new Google tool designed to enhance search

Microsoft unveils MSN changes

Mon, 09 Nov 2009 00:00:00 GMT

Steve Swallow wrote: The company is introducing a new version of the site

Google adds to search offerings

Fri, 06 Nov 2009 00:00:00 GMT

Catherine Ferguson wrote: A new feature lets users search for their friends' content

Expert issues SEO advice

Wed, 04 Nov 2009 00:00:00 GMT

Andy Carter wrote: The specialist has advised companies on how to use SEO effectively

Digital marketing methods 'need to be explained'

Tue, 03 Nov 2009 00:00:00 GMT

Mark Richards wrote: The research has been conducted by the IAB

Google launches accessibility hub

Thu, 22 Oct 2009 00:00:00 GMT

Andy Carter wrote: The search engine giant has created a new resource for its accessibility tools

UK Internet Search Statistics

Fri, 16 Oct 2009 00:00:00 GMT

Tony Thornby wrote: Figures on how UK users browse and search the web

Survey reveals internet marketing trends

Wed, 14 Oct 2009 00:00:00 GMT

Craig Nicholson wrote: Have you stepped up your use of web marketing in recent months?

Website design and maintenance issues

Tue, 13 Oct 2009 00:00:00 GMT

SME are losing potential business because of basic errors on their websites.

Google's Ajax plan 'could aid the web'

Mon, 12 Oct 2009 00:00:00 GMT

Mark Richards wrote: Google aims to make more content show up in searches

Google brings new feature to Firefox toolbar

Thu, 08 Oct 2009 00:00:00 GMT

Mark Richard wrote: The search engine giant has updated its plugin for the browser

Survey reveals latest search marketing figures

Thu, 08 Oct 2009 00:00:00 GMT

Catherine Ferguson wrote: Yahoo!, Bing and Google are all included in the results

Site log files 'useful for keyword selection'

Mon, 05 Oct 2009 00:00:00 GMT

John Burns wrote: What sources do you use for your keywords?

Google unveils latest internet tool

Tue, 29 Sep 2009 00:00:00 GMT

Kate Billinghurst wrote: The search engine said its latest development will benefit web users

Google announces DoubleClick Ad Exchange

Wed, 23 Sep 2009 00:00:00 GMT

John Burns wrote: Will you take advantage of Google's new service?

Search engine optimisation service 'to help' SMBs

Mon, 21 Sep 2009 00:00:00 GMT

Sarah Adie wrote: Will you take advantage of BT SearchSmart?

Google Web Elements 'can boost SEO'

Fri, 18 Sep 2009 00:00:00 GMT

Catherine Ferguson wrote: Will you be making use of Google's latest offering?

Visual search feature added to Bing

Wed, 16 Sep 2009 00:00:00 GMT

Steve Swallow wrote: Will the new feature help attract more users to Bing?

Yahoo to begin 'massive' marketing campaign

Tue, 15 Sep 2009 00:00:00 GMT

Catherine Ferguson wrote: Will the campaign help Yahoo gain ground on Google?

Global internet searches jump 41% in July

Wed, 02 Sep 2009 00:00:00 GMT

Andy Carter wrote: Did you see search traffic increase during the month?

Keyword-focused anchor text 'critical' for SEO ranking

Fri, 28 Aug 2009 00:00:00 GMT

Catherine Ferguson wrote: Do you agree with the results of the survey?

Bing's ROI potential 'is greater than that of Live Search'

Thu, 13 Aug 2009 00:00:00 GMT

Tom Musk wrote: Has your ROI improved since Live Search changed to Bing?

Google unveils faster search genuine infrastructure

Tue, 11 Aug 2009 00:00:00 GMT

Mark Richards wrote: Does Google's caffeine seem faster for you?

Bing market share edges upwards

Tue, 04 Aug 2009 00:00:00 GMT

John Burns wrote: Have you started using Bing as your primary search engine?

SEO specialists becoming more affordable, research shows

Fri, 24 Jul 2009 00:00:00 GMT

John Burns wrote: Will cost decreases prompt more firms to consider SEO?

Yahoo unveils new homepage design

Wed, 22 Jul 2009 00:00:00 GMT

Tom Musk wrote: Will the new features be welcomed by users?

Bing more popular than Twitter, figures show

Sat, 11 Jul 2009 00:00:00 GMT

Steve Swallow wrote: Is Bing on its way to challenging Google?

Google plans Chrome OS

Fri, 10 Jul 2009 00:00:00 GMT

Andy Mackay wrote: Could Google challenge Windows by creating a Chrome operating system?

Google Blog Search gets new features

Sat, 04 Jul 2009 00:00:00 GMT

Catherine Ferguson wrote: Is Google trying to align itself with Twitter in the social media search space?

Firefox 3.5 takes off

Fri, 03 Jul 2009 00:00:00 GMT

Dipika Patel wrote: Has Firefox 3.5 got what it takes to topple Internet Explorer from the top of the browser market?

Has Firefox 3.5 got what it takes to topple Internet Explorer from the top of the browser market?

Bing (was MSN Live) touts Twitter integration

Thu, 02 Jul 2009 00:00:00 GMT

Steve Swallow wrote: Can search engines do more to capitalise on the growth of microblogging and real-time search?

Google ramps up Flash indexing

Sat, 20 Jun 2009 00:00:00 GMT

Catherine Ferguson wrote: Can Google make Flash content as indexable as HTML?

Analyst: Twitter search data now meaningful

Thu, 18 Jun 2009 00:00:00 GMT

Kate Billinghurst wrote: Will Twitter's success result in a sea change for search engine optimisation?

Rumours swirl over new Google search service

Mon, 15 Jun 2009 00:00:00 GMT

Mark Richards wrote: Can Google outdo Twitter when it comes to real-time search?

Google launches Page Speed Firefox add-on

Sat, 06 Jun 2009 00:00:00 GMT

Kate Billinghurst wrote: Google has unveiled a new Firefox add-on that helps website owners to optimise their sites to make them quicker to load.

Poll: 55% of web users may replace Google with Bing

Sat, 06 Jun 2009 00:00:00 GMT

Andy Carter wrote: A new survey has suggested that over half of web users may replace their use of Google with Microsoft Bing in the future.

Google casts doubt on PageRank sculpting

Fri, 05 Jun 2009 00:00:00 GMT

Dipika Patel wrote: Google has revealed that PageRank sculpting may not be as effective as it once was, despite previously endorsing the technique by using it on YouTube.

Google Local Business Center gets new dashboard

Thu, 04 Jun 2009 00:00:00 GMT

Mark Richards wrote: Google has announced the launch of a new dashboard for its Local Business Center offering.

Google confirms e-book selling reports

Wed, 03 Jun 2009 00:00:00 GMT

John Burns wrote: Google has confirmed that it intends to move into the e-commerce space by selling e-books over the internet later this year.

Microsoft officially unveils Bing search engine

Sun, 31 May 2009 00:00:00 GMT

Kate Billinghurst wrote: Microsoft has announced the launch of its long-awaited new search engine, Bing.

Gumblar 'injects malicious links into Google'

Sat, 23 May 2009 00:00:00 GMT

Steve Swallow wrote: Google search results could be malicious on systems infected by Gumblar or its offspring Martuz.

Wolfram Alpha goes live

Sun, 17 May 2009 00:00:00 GMT

Kate Billinghurst wrote: Semantic search engine Wolfram Alpha has been launched to the public for the first time.

Google shakes up search with new features

Wed, 13 May 2009 00:00:00 GMT

Andy Carter wrote: Google has added extra features to its search engine in an attempt to better enable web users to find exactly what they want more quickly.

Mozilla to establish add-on policy following developer spat

Mon, 11 May 2009 00:00:00 GMT

Mozilla is to launch a new policy regarding what Firefox add-ons can and cannot do after a dispute between the makers of AdBlock Plus and NoScript (Steve Swallow article)

Top website structure errors revealed

Mon, 11 May 2009 00:00:00 GMT

Dipika Patel wrote: Web design expert Jakob Nielsen has made a list of the top information architecture errors that hamper site usability.

Google algorithm 'to change to target malicious spammers'

Sun, 10 May 2009 00:00:00 GMT

A source at Google has said that the search engine is preparing to roll out an amended algorithm to tackle the issue of spammers flooding search results with malicious sites. (Dipika Patel article)

Ask.com rolls out SERP sitelinks by Steve Swallow

Tue, 28 Apr 2009 00:00:00 GMT

Ask.com has started to roll out a new feature where links to individual pages on a top-ranking site are displayed beneath the main listing.

British firms to up investment in SEO by Catherine Ferguson

Thu, 23 Apr 2009 00:00:00 GMT

Over half of companies in the UK are set to spend more on search engine optimisation in 2009, according to Econsultancy.

How to get top product rankings on Google by Dipika Patel

Mon, 20 Apr 2009 00:00:00 GMT

An expert has offered tips on how to get individual products listed at the top of Google's results pages through Google Shopping.

Consumers 'prefer organic results to PPC ads' by Dipika Patel

Wed, 08 Apr 2009 00:00:00 GMT

Web users are more likely to click on an organic search result than on a pay-per-click ad, it has been claimed.

Google steps up local search efforts by Kate Billinghurst

Wed, 08 Apr 2009 00:00:00 GMT

Google is increasing its focus on local search through the addition of a new feature that returns local results even when no location has been specified in the original query.

Firefox becomes top web browser in Europe by Kate Billinghurst

Thu, 02 Apr 2009 00:00:00 GMT

Firefox overtook Internet Explorer 7 to become the most used web browser in Europe last week, it has been revealed.

Search engines 'unveil new updates' by Mark Richards

Fri, 27 Mar 2009 00:00:00 GMT

Google and Microsoft Live Search have introduced a number of features which aim to improve online search results.

Long-tail SEO advised for small e-commerce firms by Mark Richards

Thu, 26 Mar 2009 00:00:00 GMT

Small e-commerce firms may do well to consider incorporating more long-tail keywords into their search engine optimisation tactics, it has been suggested.

Big publishers lobby Google for higher rankings by Dipika Patel

Mon, 23 Mar 2009 00:00:00 GMT

Large publishers in the US are asking Google to give them higher search rankings in recognition of the fact that they provide original content.

Internet Explorer 8 launches today by Dipika Patel

Thu, 19 Mar 2009 00:00:00 GMT

Microsoft is making Internet Explorer 8 available for download from today.

Study: Large companies could do better at SEO by Kate Billinghurst

Sat, 14 Mar 2009 00:00:00 GMT

Big businesses could do more to improve their search engine optimisation campaigns, according to a new report.

New search engine 'could be as vital as Google' by Craig Nicholson

Mon, 09 Mar 2009 00:00:00 GMT

A new search engine being developed by a British scientist could be as important as Google, it has been suggested.

Important factors to be considered for boosting SEO by John Burns

Wed, 18 Feb 2009 00:00:00 GMT

An SEO rankings expert has claimed that businesses hoping to boost their website's search rankings should focus on keywords, inbound linking and adjusting how it gets indexed.

SEO 'should be applied to images as well as text' by John Burns

Tue, 10 Feb 2009 00:00:00 GMT

Web publishers should apply SEO techniques to images on their websites too, an expert has suggested.

Recession-related search sees a boost by Steve Swallow

Mon, 02 Feb 2009 00:00:00 GMT

A new study into internet search patterns has revealed that subjects relating to the recession have boosted over the past year.

Small pet firm profits with SEO by Kate Billinghurst

Wed, 28 Jan 2009 00:00:00 GMT

A pet supply firm has benefited from a strategy to boost its website's SEO with growing sales

Online video 'should be used to boost SEO'

Sat, 24 Jan 2009 00:00:00 GMT

It has been claimed that SEO can be improved by including videos on a website.

Nofollow attribute 'good for SEO best practice' by Lyndsey Telford

Mon, 19 Jan 2009 00:00:00 GMT

Google's 'nofollow' attribute should be implemented by web publishers for search engine optimisation (SEO) best practice, it has been claimed.

SEO 'important during recession' by Craig Nicholson

Thu, 15 Jan 2009 00:00:00 GMT

It has been claimed that marketers need SEO to get through the recession.

Google launches new Sitemap generator by Lyndsey Telford

Wed, 14 Jan 2009 00:00:00 GMT

A new Sitemap generator which provides webmasters with the ability to create more effective Sitemap files is to be launched by Google.

Google tops 2008 search engine chart

Tue, 13 Jan 2009 00:00:00 GMT

New figures have revealed that Google dominated the US search market share in 2008.

Online ads 'to go mobile' by Andy Carter

Tue, 13 Jan 2009 00:00:00 GMT

Online advertisements could reach many smartphone users after new research revealed that a significant amount is responsive to them.

Link building 'is best for SEO' by Craig Nicholson

Mon, 12 Jan 2009 00:00:00 GMT

It has been claimed that web developers should build their own links to maximise SEO potential.

Search has a long way too go, Google says by Lyndsey Telford

Tue, 06 Jan 2009 00:00:00 GMT

Google has claimed that much progress can be made on search, which will involve personalisation.

Good user experience websites 'better for SEO'

Wed, 31 Dec 2008 00:00:00 GMT

An internet marketing expert has claimed that websites that provide good user experience are likely to reap the rewards of high SEO rankings.

SEO to be integrated with paid search 'to move into future'

Tue, 23 Dec 2008 00:00:00 GMT

It has been claimed that SEO is likely to be integrated with paid search for the best results next year.

'Search engine reduced data retention has no negative impact'

Mon, 22 Dec 2008 00:00:00 GMT

After Yahoo! announced plans to adhere to EU recommendations on data protection by reducing its retention period of users' information, an internet expert has claimed it is not likely to be negatively affected.

Most Brits 'do not understand internet search engines'

Mon, 15 Dec 2008 00:00:00 GMT

New research has revealed that most Brits do not understand the details of internet search engines.

Malware disguised as a legitimate Firefox add-on steals your bank passwords

Wed, 10 Dec 2008 00:00:00 GMT

PC Adviser flags warning first given by the BitDefender internet security firm

Page titles need careful thought for SEO

Thu, 04 Dec 2008 00:00:00 GMT

Picking the right page title can help to improve search engine rankings and click through, according to a market expert.

Live Search 'to fight malicious programs'

Wed, 03 Dec 2008 00:00:00 GMT

Live Search is set to battle malicious programs to safeguard users against damage to their computers.

Google search 'set to evolve beyond the primitive'

Wed, 26 Nov 2008 00:00:00 GMT

Google as claimed that its search capability is currently primitive compared to what it will be like after it is upgraded in the future.

Consistency 'key to maintaining SEO momentum'

Fri, 21 Nov 2008 00:00:00 GMT

It has been said that changing a website structure could affect its SEO momentum so it is better to be consistent.

My Opera social networking site revamped

Fri, 21 Nov 2008 00:00:00 GMT

Software company Opera launches revamped social networking site.

SEO Watchdog to regulate industry

Thu, 20 Nov 2008 00:00:00 GMT

The launch of an SEO watchdog will see the regulation of the industry making it more transparent for consumers.

Search marketing 'moves businesses forward'

Thu, 20 Nov 2008 00:00:00 GMT

An SEO expert has said that e-marketing is good to move businesses forward in terms of profit and effectiveness online.

Google launches keyword tool to improve SEO

Wed, 19 Nov 2008 00:00:00 GMT

Google is launching a search-based keyword tool to help businesses in their attempt to achieve higher SEO rankings.

Live Search API launched on trial to businesses

Fri, 14 Nov 2008 00:00:00 GMT

Microsoft is launching a new API for publishers and web developers aimed at providing a content management system for business websites.

Google helps businesses with SEO guide

Thu, 13 Nov 2008 00:00:00 GMT

A new search engine optimisation guide is to be launched by Google to provide businesses with advice on how to maximise the service for their websites.

Google aims to push new cloud applications

Thu, 06 Nov 2008 00:00:00 GMT

Google is aiming to expand the customer base of its new cloud-based system Google Apps Premier Edition by providing customers with a reliability guarantee.

Fortune 500 have 'woeful search visibility'

Thu, 06 Nov 2008 00:00:00 GMT

A study carried out by analytics agency Conductor revealed that companies on the Fortune 500 list have poor natural search visibility online.

New Google OCR technology searches documents

Fri, 31 Oct 2008 00:00:00 GMT

Google has revealed new technology which will enable its search engine to track and index words located in scanned documents, which could help firms to boost their search engine optimisation.

SEO 'can assist branding'

Wed, 29 Oct 2008 00:00:00 GMT

Businesses can incorporate search engine optimisation strategies into their branding activity, an expert has argued.

Yahoo!'s Inquisitor available on new platforms

Fri, 24 Oct 2008 00:00:00 GMT

Search engine firm Yahoo! has revealed that its Inquisitor service is now available on Firefox and Internet Explorer browser platforms.

Simple SEO tactics deliver, expert says

Tue, 14 Oct 2008 00:00:00 GMT

Amid high demand and competition for website promotion and firms looking to gain a high search ranking, some are overlooking the simplest SEO strategies which could be the most effective, an expert has said.

Effective website redesign 'saves money'

Fri, 10 Oct 2008 00:00:00 GMT

An industry expert offers key tips to help firms maintain their search optimisation performance while updating their website designs.

Using old news to gain website visitors

Thu, 09 Oct 2008 00:00:00 GMT

Online news lasts longer than offline

Search Goliath Google slays Microsoft's David

Tue, 07 Oct 2008 00:00:00 GMT

Microsoft was too slow to react to the potential of search, leaving rival Google to forge ahead, according to its chief executive.

Google to 'reconsider' its aversion to marketing

Fri, 03 Oct 2008 00:00:00 GMT

Google may increasingly turn to new marketing techniques in a bid to reinvigorate falling growth, says a source.

Google launches new blog search homepage

Thu, 02 Oct 2008 00:00:00 GMT

Google has updated the homepage for its Blog Search tool, according to the company's official blog.

Truveo claims it is the best video search engine

Wed, 24 Sep 2008 00:00:00 GMT

Video search engine Truveo's new study says it is the best at sourcing video content.

E-commerce sales will reach almost £60 billion

Mon, 22 Sep 2008 00:00:00 GMT

Online sales have bucked the high street trend and continued to grow, despite the credit crunch.

Search must "evolve" to help advertisers

Mon, 22 Sep 2008 00:00:00 GMT

Search engines need to evolve if they are to continue to help marketers through the economic downturn, says a marketing expert.

Google Chrome gets two million visitors in first week

Fri, 19 Sep 2008 00:00:00 GMT

Google's Chrome browser attracted healthy figures in its first week of operation, with almost two million visitors.

Yahoo to redesign its homepage

Wed, 17 Sep 2008 00:00:00 GMT

Yahoo is set to tweak its homepage and services in a bid to reverse dwindling profits and combat social networking sites.

Rise of navigational search backed up by latest stats

Tue, 02 Sep 2008 00:00:00 GMT

Internet users are increasingly typing brand names in search boxes - even when they know the URL.

Open source browser launched by Google

Tue, 02 Sep 2008 00:00:00 GMT

Built to provide steamlined access to browser applications (as well as Google's own services).

IE8 Beta 2 launched, offers improvements for web developers

Thu, 28 Aug 2008 00:00:00 GMT

New version opens up the browser fo web developers and internet consultants as well as users.

Google Suggest available on homepage

Tue, 26 Aug 2008 00:00:00 GMT

"We find that by providing suggestions upfront, we can help people search more efficiently and conveniently," Google stated.

IE8 to offer private web browsing capabilities

Tue, 26 Aug 2008 00:00:00 GMT

Configure the browser to only retain information that you want it to store.

Using links to boost SEO

Fri, 22 Aug 2008 00:00:00 GMT

Branded searches rising in UK

Thu, 14 Aug 2008 00:00:00 GMT

Increasing search phrases used by UK internet users include a brand name as well as generic terms.

Yahoo! announces new privacy option

Mon, 11 Aug 2008 00:00:00 GMT

Internet retailers 'need to engage more with SEO'

Thu, 31 Jul 2008 00:00:00 GMT

E-commerce sites occupy less than half of the top 3 places in natural search ranking - even though two thirds of searchers use natural search results in preference to sponsored links.

Lawyers and solicitors miss out on many new clients by not optimising their websites.

Tue, 29 Jul 2008 00:00:00 GMT

One leading lawyer gained more than 60% more visitors to its website by using SEO.

Good user experiences 'mean better SEO'

Tue, 22 Jul 2008 00:00:00 GMT

Use internal links to improve ranking in a way which also helps website visitors. Internet marketing SEO advice that support persuasion architecture.

Google search exec offers optimisation tips

Mon, 14 Jul 2008 00:00:00 GMT

Advice included outgoing as well as incoming links and the need for consistent addition of fresh content.

New SEO advice from Google

Tue, 24 Jun 2008 00:00:00 GMT

Reflect page content in title and description tags. Interact and gear content to the needs of users.

Standfirsts touted as "surprisingly important"

Mon, 09 Jun 2008 00:00:00 GMT

Well written and positioned summary paragraphs important to search engines and visitors alike.