 |
  |
 |
||
  |
|
29/01/2012
Heatmaps the affordable alternative to Eye Tracking
SME cannot afford to test the layout of the their webpages with live eye-tracking research. But simulated heatmaps based on such research are available.
23/12/2011
More and more companies will begin to explore social media in 2012
48% of companies in the UK regularly use social media, and this number is set to rise throughout the year
16/11/2011
Foursquare adopts new website layout
ocial media site unveils new design
15/11/2011
FTTN attempts to capture new market share with website
Website aims to showcase company ambitions
21/09/2011
Porex launch editable website
Firm decides to invest in improved website
11/09/2011
Easier Browsing available from new Rosetta Translation site
Translation website undergoes revamp
24/08/2011
Children very selective in their advertising response
Careful and deliberate use of the internet, lessens exposure to advertising
23/08/2011
Video Banner boosts sale by 80%
Video banner boosts band's album sales dramatically
15/07/2011
Spotify launches State side after European Success
European music streaming service Spotify could take customers away from Apple's iTunes as it launches in the US at long last.
30/06/2011
+1 technology will set business aside from competitors
Google Analytics now enables webmasters and internet consultants to track performance and traffic in relation to the social media tool, +1.
09/06/2011
Social media ads not engaging consumers
Advertisers are still struggling to convert social media users into shoppers successfully, although research suggests trust and security is still a concern.
03/06/2011
LinkShare achieves double digit growth
LinkShare has seen its Q1 performance boosted by a strong online retail sector.
08/04/2011
Mass marketing approach is declining
Mass marketing is no longer as effective, says Gartner, with social and mobile platforms taking over as the most influential strategies, driving 80 per cent of spending
05/04/2011
Obama's website promotion heavily incorporates social media
US president Barack Obama has changed his online campaigning methods, incorporating Facebook more closely on his website as he pushes for re-election.
08/02/2011
Figleaves comes top of e-commerce performance study
The Christmas period proved to be a great period for a number of businesses, with website accessibility and usability playing a huge part in this popularity
01/02/2011
Facebook Deals promotes the 'Wisdom of Friends'
Facebook Deals has the potential to revolutionise the way customers shop and think about brands in the everyday lives, but will it take off?
29/12/2010
Billionaire files lawsuit against the likes of Google and eBay
A patent law suit filed against internet giants including Google, YouTube and eBay has targeted the use of systems common to search and product marketing.
15/12/2010
Online grocery shoppers display more brand loyalty
Grocery shopping online is being driven by convenience and relevancy rather than access to special deals, suggesting marketers have yet to fully seize on opportunities.
26/11/2010
Hoteliers say best ROI is website redesign
Leading experts in the hotel industry have seen website redesigns as being key on getting return on investment in a poll released this month.
25/11/2010
Online deals spur on early Christmas shopping
US shoppers are expected to spend more money online this Christmas than ever before, with sales for the first three weeks of this month already exceeding November 2009.
24/11/2010
Middlesex Uni improves its branding
A website design change for Middlesex University has allowed the institution to enhance its brand stature
10/11/2010
CallTrack optimises PPC
A new open platform will enable internet consultants to include online analytics in call centre return on investment calculations.
09/09/2010
Gaining website visitors is just step one
It's critical to set the right success targets for internet marketing (Steve Swallow)
12/08/2010
Visitors are no use if the landing page is useless
It's important to give visitors exactly whatthey want on the first page they encounter (Kate Billinghurst)
09/01/2010
Factors that impact cost-per-acquisition
Do you prioritise the final click before a conversion? (John Burns)
30/10/2009
Survey highlights conversion rate satisfaction
Steve Swallow wrote: Some companies were found to be unhappy with their rates
01/07/2009
Google looks to boost firms' website conversions
Kate Billinghurst wrote: Will Google's latest scheme help businesses to better monetise their websites?
25/06/2009
Survey offers insight into improving e-commerce conversions
Andy Carter wrote: Is transparency the key to reducing shopping cart abandonment rates?
12/05/2009
Timing "critical" to rescuing e-commerce conversions
Andy Carter wrote: A new whitepaper has advised e-commerce firms to ensure they follow up cases of shopping cart abandonment sooner rather than later.
16/04/2009
Bad information architecture 'harming conversions' by Andy Carter
Poor information architecture on a number of sites are preventing businesses from boosting conversions by helping users to find the product that they want, it has been suggested.
14/04/2009
Firms 'missing SEO opportunities with opening times' by Kate Billinghurst
Supermarkets and retailers are not doing enough to optimise their websites' pages containing opening times information for search engines, it has been suggested.
08/03/2009
Conversions 'can be upped by looking at website message, usability' by Kate Billinghurst
E-commerce website owners looking to increase their conversion rates should consider looking at the message of their sites, as well as their usability, it has been suggested.
28/02/2009
Offering numerous payment options 'can increase conversions' by John Burns
Online marketers could see an increase in conversions if they make a number of different payment methods available to customers, according to Practical eCommerce.
27/02/2009
Internal jargon 'can harm website usability' by Mark Richards
Website owners may do well to avoid using internal jargon on public-facing websites as this can affect usability, it has been suggested.
12/02/2009
Good landing pages 'could beat the recession' by Katherine Ferguson
A search expert has claimed that marketers should maximise the SEO on their landing pages of their websites to beat the recession.
05/02/2009
Website design 'crucial to PPC success' by John Burns
An effective PPC campaign will only lead to conversions if it is backed up by good website design.
15/09/2008
Website offers tips to help landing page conversion
Online retailers offered advice on improving PPC conversion.
29/08/2008
Microsoft explains entry, exit reports in adCenter
If a page is a strong entry or exit point, its content can influence conversions tremendously.
|
| Copyright 2005-11 by Living Streams Consultancy UK Ltd |
| |
.jpg)
.gif){kind=small}
