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29/12/2011
New Google Analytics Interface will provide deeper insight
Recent updates to Google Analytics will provide data on mobile usage, real time activities and consumer patterns - Stephanie Clark
27/12/2011
Google Panda receives more algorithmic updates
After Pandalyzed sites reel from algorithm changes, tips are given to prevent this happening again - Stephanie Clark
20/12/2011
Its not just marketers that need to learn about social media
The UK Police force need to become better at monitoring social media following the London riots
19/12/2011
SME's should take note of advised metrics
Certain web metrics should be taken into account when dealing with different size businesses
13/12/2011
Searchmetrics are amongst top SEO companies for December
Software developed for SEO providers to improve strategies has been named one of top sites for professionals
21/11/2011
Annual web design survey to assess web industry
Seventh survey aims to clear up the perception of web developers
28/10/2011
Twitter has problems when signing up Big Business
Some companies are committing substantial faux pas on micro-blogging site Twitter, which could be damaging their relationship with customers.
28/10/2011
Protect IP Act step in the right direction?
The US Senate is considering new legislation that could see search engine firms remove websites that are found to be infringing copyright laws.
06/10/2011
Analytix rolls out new packages of affordable options
SEO, SMM and PPC packages all available
04/10/2011
Google updates infamous Panda algorithm
Google releases new Panda update
27/09/2011
Gmail to overtake Outlook
Gmail poised to take over as most popular email service
05/09/2011
SME's should look to integrating analytics into e-marketing
Improved analytics software being taken up by SMEs
02/09/2011
You need more than just 'likes' to get business
Brands should look to increase interaction on social media platforms
24/08/2011
Children very selective in their advertising response
Careful and deliberate use of the internet, lessens exposure to advertising
23/08/2011
Video Banner boosts sale by 80%
Video banner boosts band's album sales dramatically
15/08/2011
IBM analytics software will improve the shopping experience
E-commerce builder adopts new IBM software to improve shopping experience
26/07/2011
Consumers are ever wary of details being shared and tracked
A new report suggests that consumers are wary of being tracked by online behavioural advertising and marketers need to build trust.
30/06/2011
+1 technology will set business aside from competitors
Google Analytics now enables webmasters and internet consultants to track performance and traffic in relation to the social media tool, +1.
18/05/2011
Fines for Consultants who break the privacy laws
A new European privacy law that comes into effect later this month means businesses will have to secure the explicit consent of website users if they want to store cookies.
16/05/2011
Copywrite issues plague SEO consultants
The US Senate is considering new legislation that could see search engine firms remove websites that are found to be infringing copyright laws
06/05/2011
Failing to make use of analytics by Catherine Ferguson
New research from Accenture reveals the majority of organisations are not making full use of analytics in their marketing strategies to target potential customers.
04/04/2011
Hotel.de promotes managed SEM thanks to Lixto
Hotel.de is looking to be able to analyse deeper pricing trends in the industry with the help of Lixto's latest Price Intelligence Suite.
25/03/2011
Twitter not as big as we thought
Twitter may not be as big a platform for managed emarketing as people may assume, if the latest figures are anything to go by.
21/03/2011
Apple's IOS neglect paid conversions
Apple's commitment to customer privacy is resulting in particular conversion metrics from being discounted from measurements, particularly those relying on third-party cookies, study shows.
16/02/2011
Google Plugin prevents content farms
Content farms may soon become a thing of the past with the latest extension from Google Chrome that aims to deal a blow to the service.
28/01/2011
The Mail Online holds its title of most viewed
The Mail Online became the only digital newspaper not to lose audience share in December.
24/01/2011
e-marketing is the key to Christmas 2011
Businesses may want to ensure their website emarketing plan is at the top of its game in the approach to Christmas, as spending could slow next year.
18/01/2011
Fraudulent orders are increasing
Businesses operating through websites have been warned that nearly two per cent of all transactions result in fraud, following the publication of new statistics.
17/01/2011
ROI to be determined through social media outlook
As social media becomes a greater part of website marketing, it is becoming more important for businesses to get return on investment, eMarketer has found.
13/01/2011
People stick to their budgets and don't trust the economy
People in the UK were more concerned with the economy than they were with the snow when it related to spending curbs registered over Christmas.
12/01/2011
SEO is not being used as often as it should
Businesses may want to work with search engine optimisation providers in the coming months, after new research was revealed by Fasthosts.
07/01/2011
Online ad spending is still on the up
The growth of online spending and website promotion is set to boom in 2011 and beyond, breaking the $40 billion mark by 2014, eMarketer believes.
05/01/2011
Christmas ecommerce is a major rise on last year
People may have been much more tempted by strong website promotion, according to the latest comScore figures, showing a rise in spending in 2010.
31/12/2010
McDonalds accused of mining user data
McDonald's, Microsoft and a host of other multinational companies have all been accused of misusing personal information gathered during marketing campaigns, it has been reported.
30/12/2010
Social Media search terms top the charts
Social media is proving increasingly popular among internet users, with related terms making up the bulk of the top ten most searched-for phrases, according to Hitwise
14/12/2010
Adobe launches new application
Adobe is attempting to improve internal website promotion and search with a new on site search technology, available to businesses.
06/12/2010
Unethical businessman causes a change to Google's ranking code
The aggressive and violently-worded actions of Vitaly Borker, the owner of fashion retail website DecorMyEyes.com, has led Google to change its SEO algorithms.
29/11/2010
Government engages in web maintenance
The government is going 'digital by default' as it looks to deliver many of its services online as a standard, following the publication of a report into public support.
23/11/2010
Google Analytics takes a credibility hit
Google Instant Preview faces a set back as analytics begin to show some preview images as page views.
22/11/2010
Potency of Facebook shown through US figures
Facebook has become the most visited website in the US, and looks set to build on this position in the UK and across the Atlantic with its upcoming email service.
10/11/2010
CallTrack optimises PPC
A new open platform will enable internet consultants to include online analytics in call centre return on investment calculations.
25/10/2010
Google Analytics gains new functions
Google has introduced a new visual way of examining website analytics, which involves superimposing data over an image of a particular page.
20/10/2010
Many businesses unaware of performance of their website
A significant proportion of online organisations are failing to properly check their website promotion capabilities, noting a number of barriers to improving conversion.
30/09/2010
Having a website isn't enough
How important is website analytics becoming for online businesses and can they survive without it? (John Burns)
24/09/2010
Do you know what's coming next in Twitter?
Twitter could introduce real-time analytics later this year, which has the potential to provide the social media site with a new commercial model (John Burns)
17/09/2010
Better tracking and conversion monitoring could boost profits
Growth in internet marketing not matched by ROI measurement (Craig Swallow)
27/08/2010
Emarketer Webtrends and Cineworld
Marketing response on social media sites becoming more important (Kate Billinghurst)
25/08/2010
Analytics boost traffic on Physio webiste
How a search engine optimisation firm can provide a quick, effective and sustainable high website ranking
11/08/2010
TV ads go online
Online video could be the way to measure TV ad effectiveness (John Burns)
29/07/2010
Pressure grows for measurable ROI to be a marketing focus
Marketing effectiveness will be demanded post-recession
15/03/2010
Web analytics 'important' for page improvements
Which tools do you use to monitor data? (Kate Billinghurst)
20/02/2010
Google Analytics 'spreads global reach'
Do you make use of this Google service? (Steve Swallow)
10/02/2010
Google makes changes to analytics qualifications
How will this affect you? (Andy Carter)
01/02/2010
Google offers advice to Analytics users
Will the firm's tips be useful to you? (John Burns)
16/01/2010
Internet consultants 'concerned with web analytics'
Did you make use of this practice in 2009? (Kate Billinghurst)
21/12/2009
Internet marketing consultants helped by Google Analytics
Will you make use of the enhanced service? (Sarah Adie)
19/12/2009
Internet marketing consultants 'cannot agree on conversions'
How do you define a conversion? (Andy Carter)
01/12/2009
Analytics 'important' for SEO
How often do your review your SEO strategy? (Catherine Ferguson)
28/11/2009
Google Analytics 'essential for businesses'
Catherine Ferguson wrote: Too many businesses are failing to take advantage of the many benefits of Google Analytics, it has been claimed
19/10/2009
Marketers turning to analytics tools
Kate Billinghurst wrote: Do you use analytics services to monitor your websites?
03/10/2009
Google 'working on improved analytics service'
Mark Richards wrote: The developments could improve the Google Analytics tool
25/09/2009
Google releases Analytics API features
Kate Billinghurst wrote: The service now offers various programmes, including Event Tracking
09/09/2009
Analytics data reveals increasing ecommerce conversions
Catherine Ferguson wrote: Do you use analytics to measure your ecommerce conversions?
28/07/2009
Google Analytics adds event tracking segments
Catherine Ferguson wrote: Will Google's new service be of use to you?
01/07/2009
Google looks to boost firms' website conversions
Kate Billinghurst wrote: Will Google's latest scheme help businesses to better monetise their websites?
29/06/2009
Google highlights apps for Analytics on the go
Steve Swallow wrote: Are there other ways of making the most of Google Analytics data?
04/06/2009
Google Local Business Center gets new dashboard
Mark Richards wrote: Google has announced the launch of a new dashboard for its Local Business Center offering.
07/05/2009
Google Analytics integrated with Ad Planner
Google has announced that its Analytics tool can now be integrated with the Google Ad Planner Publisher Centre (John Burns)
04/05/2009
Google Analytics now integrates with AdSense by Steve Swallow
Google has enabled integration between Analytics and AdSense for all users.
29/04/2009
Yahoo! updates analytics offering by Dipika Patel
Yahoo! has announced a number of improvements for its Web Analytics tool.
24/04/2009
Over one in ten firms do not use analytics by Kate Billinghurst
A new survey has revealed that 13 per cent of European businesses to do not analyse the effectiveness of their online marketing
14/04/2009
Google clears up analytics script issue by Dipika Patel
Google has responded to recent reports suggesting that it is pulling its urchin.js script for Google Analytics this summer.
08/04/2009
Half of the web's top sites use Google Analytics by Steve Swallow
New research has revealed that 50 per cent of the top 10,000 websites on the internet use Google Analytics.
18/03/2009
Video, mobile analytics markets 'expanding'
Companies now have a greater choice of mobile and video analytics programs than previously but must still contend with a number of issues, a new report suggests.
17/03/2009
Adobe launches SEO resource for Flash websites by John Burns
Adobe has made information available to search engine optimisation professionals regarding Flash web content.
16/03/2009
Analytics 'can quadruple email marketing revenues' by Catherine Ferguson
Integrating web analytics with email marketing can result in a fourfold increase in revenues, according to a new report.
13/03/2009
Microsoft shuts down adCenter Analytics by Steve Swallow
Microsoft has announced the closure of its adCenter Analytics product.
03/03/2009
Google has launched a new skills qualification program for its Analytics tool by Catherine Ferguson
Google has launched a new skills qualification program for its Analytics tool.
20/02/2009
Logic and priority 'are essential in web analytics' by Andy Carter
An analyst has claimed that an essential part of web analytics is prioritising and being logical.
17/02/2009
Yahoo!'s analytics 'better than Google's' by Mark Richards
A new report has claimed that Yahoo!'s analytics offerings are better than Google's when it comes to enterprises.
30/01/2009
DFS - January's top website by Catherine Ferguson
The DFS website has been ranked as the top retail site this month by Retail Bulletin.
29/01/2009
Companies 'should use data to boost business' by Andy Carter
Companies should use analytics to track customer experience data in order to boost business, it has been claimed.
27/01/2009
Google Analytics to hold Seminars for Success
Google Analytics is to host two days of seminars aimed at educating web professionals on how to best use analytics.
27/01/2009
Research reveals growth of web analytics by John Burns
More people are relying on web analytics, new research has revealed.
25/01/2009
Creativity 'is crucial' when dreaming up online ad campaigns by Andy Carter
It has been claimed that online advertisers should remember that creativity is just as important as performance indicators.
20/01/2009
"Alarmingly" low level of marketers use analytics by John Burns
More than half of marketers do not use analytics to measure the results of their campaigns.
16/01/2009
Google announces analytics seminars by John Burns
Google is to host seminars to educate marketers and web designers on how to make the most out of analytics.
07/01/2009
Web promotion should be based on ‘solid data’ by John Burns
Too many companies go with their gut instincts in web promotion, a consultancy claims.
27/11/2008
Analytics 'cornerstone of successful SEO'
It has been claimed that the best way to achieve successful search engine optimisation is to integrate it with analytics data.
19/11/2008
Tracking Flash content "simpler" with Google Analytics
Google has launched a simpler analytics solution for tracking Flash content on the web.
17/11/2008
Businesses 'need to be educated' to make the most of analytics
A web analytics expert has claimed that people handling web data need to be educated to maximize its full business potential.
23/10/2008
Exciting new features for Google Analytics.
With its new segmentation features, Google have moved their free offering far closer to some of the paid analytics systems.
23/10/2008
More news of Google's new analytics features
The new look web service, which was unveiled at the eMetrics Summit in Washington on Tuesday, contains a range of features designed to allow users to analyse data in different ways.
01/10/2008
Google launches analytics tool for YouTube
A new tool designed to help YouTube users better analyse their videos is to be released, reports Google.
12/09/2008
Analytics voted best for better marketing
Web analytics have been ranked as the most important to factor to consider when reviewing marketing effectiveness.
10/09/2008
Google enables custom Analytics
Google is now offering its Analytics application on Google Code to enable deeper customisation.
09/09/2008
Microsoft: Analytics investment is a must
Too many companies underestimate the benefits that making regular use of web analytics can bring, Microsoft has said.
19/08/2008
Seven ways to increase retail website conversions
Measurement is key to determining whether website changes have improved its performance and which sources of visitors are delivering the best ROI.
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