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29/01/2012
Heatmaps the affordable alternative to Eye Tracking
SME cannot afford to test the layout of the their webpages with live eye-tracking research. But simulated heatmaps based on such research are available.
10/01/2012
Twitter strategies come to life with new interface
Potential social media reach is made stronger through a redesign of brand pages on Twitter
09/01/2012
The most important battle of the internet is well underway
The internet makes a significant increase in tension between record labels and movie studios and technology.
21/12/2011
Companies may be surprised at what website promotion entails
Investments are needed to make e-commerce sites a success, even if the retailer is a proven high street favourite
18/11/2011
Wordpress handbook will assist in designing better websites
Wordpress handbook will increase knowledge of website maintenance among site owners
16/11/2011
Foursquare adopts new website layout
ocial media site unveils new design
15/11/2011
FTTN attempts to capture new market share with website
Website aims to showcase company ambitions
07/11/2011
Supermarket flop on SEO
search engine optimisation providers, high website ranking
26/10/2011
Your Browser Matters ranks website abilities
New website ranks browsers on internet safety
29/09/2011
Realters put focus on website promotion
Realtors lay foundation for improved web service
02/09/2011
Online Arena is a big player in car sales
Online proves a real force behind the sale of motor vehicles
18/07/2011
Protection from .xxx receiving high interest
The ICM Registry is inviting brands to protect their domains from the .xxx domain by applying for a blocking service.
05/07/2011
eCommerce owners should look to India
Ecommerce firms could cash in by targeting website promotion efforts across the Indian online retail market.
02/06/2011
Businesses have little or no idea of consumer experience
UK firms lack crucial understanding of why customers abandon their websites when they near conversion - which could be costing up to £14 billion in revenue.
11/05/2011
Display Advertising is taken over by Facebook
Facebook is set to become the biggest player in display advertising as it emerges that the social network accounts for a third of impressions in the US.
22/12/2010
Strategic plans are being used for website promotion
A new survey of high-performing websites has highlighted the success many businesses are having with managed emarketing strategies online, it has been revealed.
03/12/2010
Christmas Shopping leave SEO consultants with baited breath
Experts at IMRG have identified the growth in e-retail and a possible boom to come in the lead-up to Christmas, when consumers bombard shopping websites.
29/11/2010
Government engages in web maintenance
The government is going 'digital by default' as it looks to deliver many of its services online as a standard, following the publication of a report into public support.
24/11/2010
Middlesex Uni improves its branding
A website design change for Middlesex University has allowed the institution to enhance its brand stature
18/11/2010
Yahoo! plays catch-up
Yahoo! has released a beta version of Search Assist, which it hopes will improve on rival technology Google Instant when released on a wider scale.
16/11/2010
Facebook POA: Full Service Communications
Facebook may have signalled the end of messaging as we know it, with its new proposed service incorporating most forms if communication online.
08/11/2010
.uk is more trustworthy with consumers
URLs ending in .uk are proving a valuable asset for companies, with this domain used more often in TV advertising than .com, in addition to being more widely trusted.
04/11/2010
Augmented Reality launched by Nestle
Nestle's new augmented reality Nesquik website promotion is hoping to capitalise on social media viral attention to raise awareness of its brand.
20/10/2010
Many businesses unaware of performance of their website
A significant proportion of online organisations are failing to properly check their website promotion capabilities, noting a number of barriers to improving conversion.
05/10/2010
Display consistently to benefit online, unlike BHS
BHS website criticism may highlight the importance of consistent online marketing and website design, especially across the highly competitive retail channel.
20/09/2010
News of the World follows paywall trend
News International has set a date for the News of the World paywall, with promises of a revamped website focused around exclusive content.
20/08/2010
Integrating Social Media with Web Design
How can the latest trends such as social media and blogging be effectively integrated into a company website?
16/08/2010
Draw on experience for successful ecommerce
Does ecommerce offer retailers more opportunities than the high street in 2010?
20/07/2010
The dangers of dynamic page content
What should search engines cache when a page has dynamic content? (Catherine Ferguson)
01/05/2010
Foreign keywords 'can help boost SEO'
Will webpage translation services emerge as a new force for search engine optimisation? (Mark Richards)
26/04/2010
Are forums the secret to successful website design?
Have you tried integrating an online forum into your website? (Mark Richards)
22/04/2010
MSN launches male-orientated website promotion
Will many login to MSN Him? (Steve Swallow)
09/03/2010
100,000 British Businesses to get their first website by the end of 2010
Living Streams to do its best to help GBBO (Tony Thornby)
09/02/2010
The importance of domain names
Is you domain memorable? (Craig Nicholson)
13/01/2010
SEO redesign 'should be a 2010 aim'
Is your website designed to maximise SEO? (Steve Swallow)
30/12/2009
UGC now important for all companies
Will you incorporate user-generated content on your website? (John Burns)
13/10/2009
Companies 'missing out' on high conversion rates
Catherine Ferguson wrote: A survey has identified a number of factors that are hindering conversion rates
13/10/2009
Website design and maintenance issues
SME are losing potential business because of basic errors on their websites.
16/08/2009
Online retailers 'opting for web design services'
Catherine Ferguson wrote: Have you sought outside assistance for the design of a website?
20/06/2009
Google ramps up Flash indexing
Catherine Ferguson wrote: Can Google make Flash content as indexable as HTML?
08/06/2009
Search marketers offered website promotion tips
John Burns wrote: There are a number of steps search marketers can take to improve their backlink profile.
27/04/2009
'Clear communication needed' for corporate sites by John Burns
Businesses should ensure their long-term strategies and key business data are available on their corporate websites.
09/02/2009
User-generated content - unsafe for businesses by Craig Nicholson
An eMarketer report has claimed that marketers and advertisers may not find user-generated content a safe option.
22/01/2009
Large websites 'can employ similar measures as Microsoft sites' by Catherine Ferguson
Developers of large sites could operate them similarly to the likes of Microsoft.com and msn.com, it has been claimed.
21/01/2009
'Google suggests webmasters use site soundtrack gadget' by Kate Billinghurst
Google has advised webmasters to entice more visitors to their pages by using a site soundtrack gadget.
24/11/2008
Web content migration "doomed to failure"
Businesses who invest in new software to redesign their websites will not see success if they just migrate the new technology with bad content.
20/10/2008
Web design 'crucial' in SEO strategy
Businesses looking to achieve a high website ranking through search engine optimisation must plan and deliver effective website content, an expert has said.
07/10/2008
Online ad spending grows as overall market falls
Spending on internet advertising is propping up the UK marketing industry, according to a new report.
30/09/2008
Companies missing out on mobile internet traffic
Mobile internet traffic represents a missed opportunity to many businesses who are failing to exploit it properly, a new report suggests.
29/09/2008
Too many websites 'poorly designed'
Many websites are still poorly designed, according to a new report.
01/09/2008
Report predicts rise in mobile CMS spending
This will be driven by the increase in editable website access from mobile devices.
06/08/2008
UK govt asked to clarify Phorm situation to EC
Is tracking web user behaviour to decide what adverts to show them useful or an invasion of privacy ?
05/08/2008
Three-quarters of retailers aim to overhaul websites
Websites need to be costantly refreshed and completely renewed every 18-24 months to keep up with the competition and provide the best user experience.
01/08/2008
W3C launches mobile web design standards
Surfing the web from mobile phones and PDAs is in its infancy. But it is an opportunity that will grow and mature: Well worth monitoring.
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