Real estate firm invest in improved website design 

Wednesday, 29th September 2011 by Kate Billinghurst

 

An American real estate services provider, Prudential Fox & Roach, Realtors, have appeared to put a focus on website promotion by investing in a brand new website.

 

Prudential, Fox & Roach is the number one single-market realtor in the US and is re-launching its new website design in an attempt to improve communications and usability for their site's users. The firm claims to be the "first family of real estate" and it is hoped this new venture will make clients aware that it remains committed to the company ethos of offering and creating the highest quality service and experience to all clients.

 

Rajeev Sajja, Vice President Online and Sales Associate Technologies, said: "For four generations, integrity, trust, performance and service have formed the foundation of Prudential Fox & Roach, Realtors," and it seems as though the firm wish to continue that with the aid of brand new website architecture. 

 

One of the new website's most important features is the Home Pilot tool which allows users to explore available properties easily without having to trail through an exhaustive trip. Add-ons from this include the ability to create alerts, save proprieties that arouse interest and also share favourites easily via mail and social media.

 

The site also offers new pages which include advice on how to buy and sell property, a locator for estate agents and regional office directories. The site also includes a host of information that will interest potential property buyers including builder marketing, title insurance, homeowners insurance, relocation services and financial services.

 

The company provides aims to provide support for both its customers and for its other builders, developers and large landowners through the website. It's overall goal is to make navigating resources easier for users.

 

Living Streams "Improving clients' profitability through better use of the internet"