Red Cross boosts its struggling website
Friday, August 26th 2011 by Mark Richards
The Irish Red Cross has chosen to undertake a complete redesign and redevelopment of its website in a bid to attract more traffic.
It has hired a company with experience in the field and hopes to create a site which promotes user interaction which could lead to a high website ranking, and therefore increased visits.
The need to redevelop the site was voted on as part of the Red Cross' commitment to improving communications with as well as services provided to members and supporters. The site will increase the amount of control given to the organisation's staff in regards to the website content via a content management system, reports the Cambridge Network.
The decision to implement a redevelopment of the website taken by Red Cross coincided with the decision to upgrade its existing back office management system to a superior Iris CARE NG model.
The project will involve phasing in a joint Iris CARE implementation and integration program so as to substantially, yet gradually, improve the visitor 19s overall online experience. This is also intended to improve generally site efficiency while also increasing productivity and saving time by automating many of the organisation's existing manual processes.
Speaking about netXtra, the company which undertook the revamp, head of IT at the Irish Red Cross Tanya Pocock, said: "We have found the team to be extremely supportive in helping us design a website that meets the needs of all of our stakeholders. We are very pleased with the new website and are looking forward to its launch."
The Irish Red Cross is part of the largest global network of voluntary humanitarian action in the world - the International Red Cross and Red Crescent Movement. This has a national organisation in nearly every country in the world, some 185 Red Cross or Red Crescent societies in total.
Living Streams "Improving clients' profitability through better use of the internet"