Gaining Momentum on Facebook Easy With a Strategy
Thursday 31st May by Stephanie Clark
EdgeRank Checker's Real-Time Monitor for Facebook Analytics also notifies users if individual posts are receiving above-average negative feedback, and consumers have the ability to monitor recent posts' individual effectiveness in terms of engagement, impressions, clicks, and negative feedback in real-time.
Getting your Facebook fan page posts seen in the News Feeds is one of the most important-- and elusive-- aspects of marketing on Facebook. Jeff Widman of BrandGlue.com discovered that some 88 % of Facebook users never revisit a fan page once they've clicked the Like button. Rather, they see and engage with your material in their News Feed.
It's essential to note that the default News Feed view for Facebook mobile is Most Recent - still referred to as "Live Feed," as it used to be on the primary site. And, considering over 200 million Facebook users access the site via their mobile -- and they are twice as active - you do stand a good chance of getting your fan page content seen by your fans who are mobile users.
Facebook created a three-pronged formula that scores each and every piece of content on Facebook-- whether made by a personal profile or fan page. The content with the highest EdgeRank score gets showcased the "Top News" News Feed filter.
Older fan pages have an advantage above new ones-- much like the "aging" system on Google. Plus, it certainly appears the more (active) fans you have, the higher your EdgeRank. So, it could be difficult to really crank up the momentum. Have a look at these posts if you're looking to boost your fanbase and fan engagement.
Graph Rank is a new algorithm Facebook is using to determine how Open Graph application activity will be distributed using News Feed, Ticker and Timeline. Graph Rank was introduced at F8 with the announcement of a new kind of app that can constantly publish user activity to Ticker and Timeline. Because Facebook expects an proliferation of sharing through these Open Graph apps, it established a system to manage the amount and type of activity that each user will see. Graph Rank seeks to show individuals highly applicable application stories based on the other connections they've made on Facebook. So if a user plays Words With Friends, they are more likely to see a friend's story about another word game than a story about an arcade shooter.