Google has rolled out its new Hummingbird algorithm, which has been described as the biggest SEO development for three years. However, it is important brands also take into account the impact of Panda and Penguin.
Note: If you enjoyed out video on how Google has endangered the ranking of your 'exact match domain', please click the link and like it in YouTube.
A new update to Google's algorithm was introduced last night which sought to, yet again, improve the quality of its results page. Will your website be affected by the changes?
Last week saw yet another amendment made to Google's search ranking algorithm and, as with any Panda Update, it could have a huge impact on your business.
Google has confirmed that it put the update into force last Thursday and told Search Engine Land (SEL) that it "affects about 2.4 per cent of English queries to a degree that a regular user might notice".
There are relatively few details about specific changes but, chances are, if they have affected your website's ranking then you will be able to find out now.
Matt Cutts, head of Google's Web Spam team, said the update had needed a few days to become fully integrated into the wider search system.
The main change that has been confirmed by the company is limiting how likely it is to get a low-quality exact match domain ranking positively in Google's SERPs.
This change was incorporated on Friday afternoon and it seems that it affected more websites than just exact-match domains.
A number of non-exact match domain site owners reported to SEL that they had seen their rankings fall too.
Cutts told the news provider last week: "The full rollout is baking into our index and that process will continue for another three to four days or so.
"This update affects about 2.4 per cent of English queries to a degree that a regular user might notice, with a smaller impact in other languages (0.5 per cent) in French and Spanish, for example)."
Looking at the wider picture, it is unlikely to affect websites that have a quality offering.
Exact match domains contain keywords that exactly match the search query inputted by the consumer and Google is clearly seeking to ensure these sites play by the same quality control rules as everyone else.
From now on, websites that try and 'trick' Google into considering them useful despite having poor content or spam links, will need to evolve or die.