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Calls to Action (CTA's) need to be communicated clearly 13/04/2012 Making effective use of CTA's will engage consumers and increase traffic

Effective CTA's should be used sparingly

Friday 13th April by Stephanie Clark

An effective Call To Action (CTA) communicates a clear and direct action. Fans want to know what they're clicking on, where the link is directing them, and why they have to go there.

Location

Location is essential for creating a resilient CTA, as well. Within your email, CTAs for primary goals should appear above the fold to drive traffic from readers who may not engage as extensively and avoid scrolling through the whole message.

What is CTA

A "call to action" is just what it appears to be like-- making use of the text and design elements on your website, you're asking your visitors to take the particular activity you desire. Decent calls to action need to be used sparingly. The more calls to action you include on your ecommerce website, the more you'll weaken the strength of each individual element. 

Which to use

When building up these tools to your website, think attentively about which one or two actions you most want visitors to take, then make use of your calls to action to promote these activities over minimal priorities. To encourage readers to share your content with other consumers, you need to make the procedure as simple as possible.

Sharing Tools

Build social sharing tools into your content. If you want consumers to distribute your business blogarticles on Facebook or Twitter, don't assume that your followers will take the time to copy your link, navigate to their favorite social networking site and then paste your URL into their profiles. As an alternative, make the method as easy as possible by integrating social sharing features directly into your site.

Utilise sharing tools in multiple locations. There are plenty of different social sharing tools out there that can be included to your website, but be aware that one design may not be enough. For example, suppose you use the popular TweetMeme button, which adds a modest "Share on Twitter" button to the upper right-hand corner of your articles. Add a second set of sharing features to the ends of your pieces to catch as many potential "sharers" as possible. 

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