MSN Demographically Focussed Website - will this approach become a trend?

In a bid to make an impression on male audiences, MSN has launched a new site designed especially for men.

Known as MSN Him, the website promotion follows research carried out by the company which found that 99 per cent of young men use the internet on a daily basis. 

It calls this group Pre-Family Men, namely those who have completed their education but are yet to settle down and start a family.

The new content-led channel is aimed at men between the ages of 18 and 44 and will contain information believed to be of interest to this particular demographic.

Results from the MSN survey show that a quarter of men check their email and 18 per cent look at their profiles on social networking sites even before they get out of bed in the morning.

Chris Maples, commercial director at Microsoft Advertising, commented: "MSN Him is a great example of the innovative and creative branding solutions we develop in collaboration with our long standing customers like Warner Bros."

He added that this particular group of society is notoriously difficult to engage with, so the new ad campaign will help bridge the gap which marketers tend to face.

Source: IAB