Research: Tablets, e-readers taking media world by storm 

Thursday, March 24 2011 by Mark Richards

Managed emarketing executives should consider looking into an investment in digital mediums experienced through tablets and e-readers plan, as half of people familiar with them want to buy one in the coming year.

Such is the outcome of research by the Boston Consulting Group, which was dissected by eMarketer today (March 24th). It claimed that both technological innovations have become "prized platforms for consuming digital media" and 2010 sales of both device types have already proved to be strong.

In quarter four of 2010, just over ten million tablets were shipped, jumping from 4.5 million in the previous three-month stretch. Similarly, e-reader shipments rose to 12.8 million in 2010 from an initial three million in 2009.

The Boston Consulting Group explained that that tablet and e-reader purchase intentions will remain high, and half of internet users in the US who know about tablets and e-readers plan to invest in one in the coming year; a further 70 per cent will buy one in the next three years.

eMarketer noted that research by the Boston Consulting Group highlights how website promotion techniques could be galvanised by tablet demand, which it sees as way higher - and more important - than e-readers, given their single function.

Additionally, enhanced web access and the chance to buy and play a variety of content such as music, video and games will also be a major factor in driving the use of tablets, so associated managed emarketing could stand to grow exponentially.

However, people should not overlook more tried and tested techniques for website promotion. Search engine optimisation providers must still be on the cards for any self-improving business in 2011, TRON Media claimed this week.

It asserted "not having a well thought out site marketing strategy is simply unthinkable", so managed emarketing efforts must strike a relationship with search marketing experts.

Living Streams "Improving clients' profitability through better use of the internet".

Source: http://www.emarketer.com/Article.aspx?R=1008297