Social Media is now establish as a Major Force in Marketing - Don't get left behind

A new report regarding the use of social media networks by internet marketing consultants and others in the industry has been published.

Conducted by dotCommerce, the E-commerce Social Media Report revealed that, of the 100 UK retailers questioned, 26 per cent of these held a Twitter account, with the most common reasons for tweeting being product updates - done by 73 per cent, Econsultancy reports.

In addition, marketing messages were sent out by 62 per cent of those making use of Twitter but the study referred to online retailers eSpares as a good example of how best to utilise the medium.

This company converses with its customers in a "natural and engaging way", suggesting that other brands would benefit from doing the same.

Furthermore, eSpares has also just announced the launch of its Facebook page, where clients will be able to share tips with each other, as well as benefit from free expert repair advice.

And the news source made mention of Asos, as the internet-based fashion house has built up "an impressive 26,000 followers".

It was noted that firms may profit from the different ways in which Twitter can be employed, including monitoring the actions of people and the messages they send out, as well as providing special offers and registering their brand names on the micro-blogging service.

Source: EConsultancy