Watch these two Videos to be convinced what Social Media could do for your company
The time for early adopters is rapidly coming to an end. It's time for your company to get involved before your competitors leave you behind.
In my view this is not an area where the average medium sized company can succeed on its own without the assistance of specialists: But equally interaction and brand consistency is so essential that this is probably best in the form of advice and support rather than a fully managed service.
You may think that your company doesn't have anything to say except its sales messages - but you're wrong. If your company is expert at anything then sharing that knowledge can build your credibility to the point where prospects will contact you without the sales pitch.
Social media is where the medium sized company really can sensibly compete with the corporates: The market will decide who has most to offer and it won't necessarily be on how much money was spent on the campaign.