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Google's redesign 'has little SEO impact' 21/08/2010 The impact of Google's new search result format on visits tot he number 1 webpage (Craig Nicholson)

Image of flowing water - Search results change layout and include more filters

Google changes Layout of Search Results - Impact on SEO Unclear

Google's newly-revamped web page is unlikely to have much - if any - of an impact on search engine optimisation (SEO), an expert has said.

Sam Tilston, SEO director at Idea Taxi, said the results may appear more cluttered to users than they did in the past. "It affects users' views of organic results in that it opens up the different methods of filtering to them, users can now filter results by images, news, blogs, timeline, date and others," he highlighted.

Images are also included under specific websites in the search listings, which is a new feature for the site, Mr Tilston stated. This may increase SEO, providing the images are tagged effectively and that people are aware of how to use this to their advantage.

He added: "This would more than likely increase the click through rate of their listing."

SearchEngineWatch has discussed the issues surrounding Google's redesigned home page and noted that the logo now has 97 per cent attention, or 36 per cent more exposure based on the previous design.

The first organic result now has 51 per cent attention, which marks a 12 per cent increase on the previous model.

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