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  LATEST THREE ARTICLES IN THE NEWSROOM
11/06/2013 Fine line between targeting your audience and stereotyping by Andy Carter
Targeting consumers that may be interested in your brand is vital. But it is crucial not to pigeonhole them as it can feel like they are being steroetyped by the business. This can lead to them turning away from a brand.
10/06/2013 The customer journey is all important by Steve Swallow
The journey customers take when visiting a website is all important. Simply getting people to share content is not enough for brands. They must get something out of the interaction.
07/06/2013 Google AdWords announces Image Extensions testing by Andy Carter
Google has added new images to its AdWords application. The Image Extensions addition has been designed to make advertising much easier.

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THE ARTICLE YOU CAME TO READ
 
Further website promotion for Bing? 18/01/2010 Does your computer come installed with search engine Bing?
Living Streams will keep you in touch with the ebb and flow of search engine changes

You need to watch Search Engine Popularity - it can change

The collaboration between Hewlett-Packard and Bing that took place last year and saw the search engine installed as the default browser on all computers in the US and Canada for 12 months has now been extended to the rest of the world.

An announcement regarding the continued partnership - which is to continue for three years and be applicable to consumer and business PCs alike - was made by Microsoft's chief executive Steve Ballmer at the Consumer Electronics Show in Las Vegas last week, ZD Net Asia reports.

It also emerged that Microsoft's MSN web page will also be included in the deal, making it the default homepage on Hewlett-Packard computers.

According to the news source, citing statistics from comScore, since its inception last year, Bing has been gaining a larger share of the market, with 10.3 per cent in November 2009 to Google's 65 per cent.

And the publication suggested that the alliance with Hewlett-Packard could help Bing increase this in the months to come, perhaps because internet marketing consultants and other users will not revert back to other browsers.

During the Las Vegas conference, Mr Ballmer also unveiled a touch-screen computer made by Hewlett-Packard, which is portable and comes without a physical keyboard, the Associated Press reported.

Source: zdnetasia.com


 

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