Yahoo to redesign its homepage
17/09/2008
Yahoo is set to tweak its homepage and services in a bid to reverse dwindling profits and combat social networking sites.
Yahoo is set to tweak its homepage and services in a bid to reverse dwindling profits and combat social networking sites.
Search engine Yahoo is to redesign its homepage for the first time in two years in a bid to win back users from rivals like Google.
Yahoo plans to allow competitor music sites like Amazon and iTunes to be viewable on its web pages.
The changes will also allow users to personalise their Yahoo homepages by adding their own mini-applications, known as widgets, according to Yahoo's executive vice president of the audience production division, Ash Patel.
One example of how the new widgets could work was demonstrated by Mr Patel.
He showed how users would be able to leave comments and requests on DVD rental service Netflix without leaving Yahoo's own pages.
Yahoo has faced dwindling profits during the last two years, as Google has continued to grow and social networking sites like MySpace and Facebook gain popularity.
The company was subject to a $4.7 billion (£2.6 billion) takeover approach from Microsoft earlier in the year, but Yahoo rebuffed the bid and it was withdrawn in May.
Yahoo was co-founded by David Filo and Jerry Yang in 1994, and is an acronym for "Yet Another Hierarchical Officious Oracle", according to the company.
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