New statistics have indicated that UK supermarkets and retailers could do more to optimise their websites for search engines, particularly when it comes to information on opening times.

The latest figures from Hitwise reveal that web searches for terms containing phrases related to opening times soared in the run-up to the Easter weekend.

Such searches included 'tesco opening times', 'tesco opening hours' and 'asda opening times', which were the three top-gaining queries in the retail category last week.

Generic phrases including a reference to opening times were also popular last week, although not to the same extent as those mentioning a specific supermarket or retailer.

However, these generic queries were not as successful as they could be, with Hitwise research director Robin Goad noting that less than two-thirds of searches for 'good friday opening times' saw the searcher click through to a website listed on search engine results pages.

"The top to recipient of traffic from 'good friday opening times' searches last week was The AnswerBank, while Yahoo! Answers was top for the term 'easter opening times'," he added.

Some other popular searches that are typically made on the AOL search engine specifically ahead of Easter include those for chocolate Easter eggs, the Easter bunny and luxury chocolates, according to recently released statistics by the company.
 

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