Page titles have been identified as an area of search engine optimisation (SEO) that requires careful thought by an expert in the sector.

Ann Smarty of SearchEngineJournal.com said titles are the most noticeable element in a page and could have a great impact on a website's performance.

She noted that they affect search engine rankings because the title is considered when judging what the page is about.

Click through is also influenced by the page title because this is what most people look at when browsing search results.

Ms Smarty said titles should include keywords and possibly a company phone number if a firm is interested in getting direct calls.

Browsers such as Internet Explorer and FireFox will automatically highlight a phone number and make it clickable, which could increase the website's visibility in the search engine results.

Ecommerce companies may wish to consider including a product price, particularly if the cost is low compared with competitors.

Adding basic information, such as the company name and business location could also have a positive effect on SEO performance.

Hitesh Rattan at PromotionWorld.com recently said that it is advisable to create unique titles for each page to increase rankings and search engine traffic. 

Living Streams comment:   Anyone searching for a single action solution that is effective and long lasting is doomed to disappointment.    While agreeing with everything said above, the best approach to optimising a site for search engines and humans requires many factors to be considered.