Google is to launch a new AdWords search-based keyword tool which aims to give businesses insight into what web users are likely to search for in order to help them determine which keywords they should advertise on.
Writing on the official Google blog, Inside AdWords crew member Trevor Claiborne, said: "Potential customers are performing hundreds of millions of searches on Google, most of which you don't even know about."
With so many searches, he added, businesses have to guess which ones might be relevant to their landing pages to ultimately achieve higher search engine optimisation (SEO) rankings.
An effective keyword targeting tool, according to Mr Claiborne, should start with the business's pages and identify the keywords that potential customers are searching to find their products.
The AdWords search-based keyword tool does this by providing the business with the keywords that are relevant to their website but are not part of their AdWords campaign.
A business just needs to look at which product attracts the most queries and can go from there.
Meanwhile, Google has set up an SEO starter guide to further help businesses improve the performance of their websites in an attempt to make crawlability and indexing easier to understand.