Caffeine can help Businesses secure more 'Free' Website Visits

Company websites do not appear to be making full use of Google Caffeine's capabilities, new research has revealed.

A study by internet advertising firm Irbtrax indicated that internet marketing consultants and others in management roles are not utilising the results elements of the Google service, factors that are important as they improve search experiences for the user.

Google Caffeine, when used properly, enhances individual encounters with search pages as it offers more relevant and accurate results and founder of Irbtrax Scott Moir noted that "it's apparent that businesses and individuals that depend on the internet for prosperity have yet to take advantage of the multitude of opportunities that Caffeine presents".

It was seen that those in the industry are failing to provide unique, new and updated web content, have poor site navigation, no involvement - where applicable - with social media and bookmarking and issues with page load times because of bandwidth.

In addition, the survey indicated there was also a lack of good outgoing links relevant to websites, as well as ineffectively constructed Meta tags.

Furthermore, it was recently seen that social media marketing strategies can be boosted by Google Caffeine, as it provides displays of the Twitter feeds for the keywords being searched for through its real time feature.

Source: Irbtrax

Living Streams' comment: Some time ago, we identified the potential for caffeine to deliver short term high rankings with social media entries. Several times networking contacts have mentioned seeing our tweets in high ranking positions and we have achieved the same for clients. Take a look at your analytics and watch for website visits from Twitter.