In SEO it is crucial to pick your Target Search Terms (Keywords) from those with adequate Search Volume  

Internet marketing consultants and others may profit from taking note of some of the most popular keywords entered into search engines.

Such approaches will, Practical Ecommerce observed, help brands and advertisers follow emerging trends and be able to predict which words and phrases are likely to become commonplace in the future.

In the website's latest Chart of the Week, the top ten search terms for items in the retail sector have been outlined, as determined by Google Insights for Search.

Although "absolute data" is not provided by this tool, Practical Ecommerce noted that a score is offered allowing comparisons between two or more words, with the highest number of searches for the most favoured term receiving a score of 100 and the rest positioned in accordance with this.

In the shopping category, the most used keyword is 'shoes', followed by 'boots' with 70 points, 'Nike' with 65 points, 'dress' with 50 points and 'watch' with 35 points.

The remaining five words where, in chronological order, 'watches', 'jeans', 'dresses', 'eBay' and 'jewellery'.

Those opting for Google Insights for Search as a way of monitoring consumer behaviour may also like to make use of its other features, such as its seasonality option, which enables marketers to anticipate future demand in order to budget and make plans more appropriately.

Source: Practical Ecommerce