According to Last Click News, effective keywords are the ones that appear most frequently in search queries and, if companies use this as a basis to name their products and pages on their sites, their firms will receive "unprecedented exposure".

 

For enterprises considering implementing pay-per-click (PPC) ads, coordination between those involved with PPC and team members working on SEO initiatives was described as necessary and should involve carrying out on-site and key phrase optimisation.

 

Furthermore, link building was stressed as vital for success in SEO campaigns and ensuring that sites are linked to and by relevant pages will help firms "go a long way".

 

Last month, Patricio Robles of Econsultancy advised companies how to use SEO effectively, suggesting they commit to the process for at least six months to witness it having an effect as it can be difficult to generate "instant rewards" from the practice.

He also recommended using it in conjunction with other methods, such as paid search, email marketing and display advertising. 

Living Streams comment:  We believe that, when putting together their overall online strategy, companies need to consider all of the ways that the internet could contribute to their overall profit.  This is why our offering is based on 4 core strengths:
(1) Capability across a very wide range of internet services / products (including SEO and Analytics) with scaleable capacity and availability of niche specialists 
(2) Breadth and depth of our business management experience,
(3) High analytical and innovation skills,
(4)  Flexible advice, support and implementation to dovetale with clients own capabilities and established support services