The company intends to introduce a way of making content taken from websites produced using the form of JavaScript indexed to show up in search results.

 

Search engine optimisation firms may welcome the news, as it would mean such sites, which are often popular with users, would be able to take advantage of their services - potentially seeing traffic improve.

 

Google said in a blog post that making Ajax content available for both crawling and indexing "could significantly improve the web".

 

The firm added that it aims to implement the changes so that website owners have to make "minimal changes" to their site as it grows in size, while giving them a way of making sure the Google crawler has access to all of the content by ensuring it is being rendered correctly.

 

Patricio Robles said that such a move would be beneficial, stating in a blog post for Econsultancy that it is a "logical and viable" solution to the issue.

 

However, he noted that one disadvantage would be that websites require a headless browser, something that not all owners of sites using Ajax have the ability to set up.