The search engine marketing industry in the UK appears to be in recovery, if results from a new report are to be believed, with advertisers increasingly directing their budgets towards strategies involving search following a two-quarter period of decline.
Research by Efficient Frontier has indicated that, for those taking part in the survey, a ten per cent year-on-year rise was seen in search engine expenditure, which increased to 11 per cent when compared to the second quarter of the year, UTalkMarketing reports.
President and chief executive of the company David Karnstedt noted that prospects are improving, both for the search industry and for the economy as a whole.
"The third quarter results and a look beyond provide some encouraging signs," he said.
This change in attitude by marketers to search engine advertising is thought by the organisation to have come about as a consequence of the economic recovery, although it does not expect a return to "the frenzied competition of years past".
Last month, BT Business brought out a search engine optimisation service - SearchSmart - to help small to medium-sized enterprises gain access to high-quality internet advertising channels.
Bill Murphy of the company stated that many skills and tools needed to manage successful search campaigns are hard to acquire for smaller companies.
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