According to vice president of product management Susan Wojcicki, providing customers with richer information in ads, whether this be in the form of text, video or picture, makes sense.

 

In order to ensure that this need is met, the company has been developing and experimenting with numerous ad formats, which are designed to offer necessary information while ensuring that Google advertising maintains its reputation as a firm that provides "relevant and useful" ads.

 

Ms Wojcicki further noted that new ways of presenting search results may also have been noticed by those using the service, such as Comparison Ads, which offers a variety of rates and prices in one location.

 

Commenting that Google will endeavour to remain true to its key principle of "getting the right ad to the right person at the right time", Ms Wojcicki said that new measures will be continuously attempted until the perfect ads are discovered that enhance the overall search experience.

 

Earlier this month, Google announced that it has chosen to open source its Chrome OS project, Chromium OS and continue to develop it in this way until its release in a year's time.