Google has launched the new version of its AdWords advertising programme, news that may be welcomed by search engine optimisation firms.
The company has taken the software - which has been in public testing since November 2008 - out of beta and made it available to advertisers around the world.
According to the search engine, it offers a number of benefits over the previous version, enabling users to analyse trends using performance graphs, edit keywords, placements and adverts on a single tap and efficiently manage spreadsheets of keywords.
The service is also said to be faster and more intuitive than its predecessor, with navigation having been simplified and data being easier to access.
Chief executive officer of ClickTime Alex Mann noted that the service has given his firm "huge gains in efficiency".
"We're spending less time navigating the system and more time making good decisions," he explained.
The launch comes after Google introduced new features for its Blog Search service earlier this month.
It added the option to subscribe to RSS and Atom feeds for specific topics and stories, as well as giving users the opportunity to implement Blog Search into their iGoogle portals.
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