Google has added 109 countries to a list of the nations in which online marketers can place bids on trademarked terms in AdWords.
Firms in the UK, Ireland, the US and Canada have been allowed to do so for a number of years and now marketers in certain regions will be able to bid on trademarked keywords from June 4th.
Confirming the news to Search Engine Land writer Barry Schwartz, Google said that the move will confer a number of benefits on both marketers and consumers.
Businesses will be able to deploy more targeted online marketing campaigns, while "a user searching with a trademarked keyword may see a greater number of relevant ads in the sponsored links section, giving them greater choice", the search engine stated.
Branded terms have risen in popularity among search engine users in recent times, potentially making Google's latest move a significant one for web marketers and businesses.
A study conducted by web monitoring firm Hitwise earlier this year revealed that the most popular branded searches in the UK include those for organisations and sites such as Facebook, YouTube, eBay, Bebo, the BBC, Amazon and Argos.
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