The search engine giant announced last week that it has reached over 1,000 partners for its content identification services, which allow users to determine how and where their content is available on the online video website. 

 

Content ID allows firms to identify user-uploaded versions of official websites and decide what action - if any - to take against them. And the company has now integrated this tool with YouTube Insight, enabling firms to determine the popularity of their content on the website, even if it was uploaded by a user rather than through their own account. 

 

"In addition to rankings, you can also learn about demographics, discovery sources and other metrics for videos that you've claimed, and then compare them to your own uploads," Google explained in a post on its blog. It added that the new offering helps businesses determine which websites and search phrases drive the most traffic to versions of their video content that have been uploaded by other users. 

 

MediaPost recently reported that Google is working on a new version of its analytics software that can suggest to users what data needs to be addressed.