UK Companies need to understand what Opportunities are being eveloped for Internet Marketing to Mobile Devices

The economic downturn has failed to have an impact on the mobile marketing industry, according to the latest figures.

BuzzCity revealed that during the first quarter of this year, there was a 38 per cent rise in such marketing activity when compared to the previous three-month period.

Indonesia topped the list of the countries with the greatest growth, followed in second place with India and the US in third place.

Chief executive officer of the firm KF Lai commented: "This demonstrates the continued advertiser interest in mobile internet advertising and with many of the campaigns now being run through experienced agencies, we are starting to see a more constant and structured investment in the medium."

He also stressed that future investment from mobile brands outside the sector will help fuel growth in the industry.

The UK ranked in sixth position worldwide, with many of the main market players said to have been helped out by strong investment in the mobile sector.

Complexity is preventing uptake and usage of mobile applications and services according to a survey of US and UK consumers from Mformation.

Of the consumers surveyed, 95 per cent indicated that they would be more likely to try new mobile services if setting them up was easier.