Various Ways to Market to Mobile Phone Users - but Which One Is More Effective?

Companies can use text message marketing in order to make their customers feel special, it has been suggested.

Providing they are clever with how they use the 160 characters they are limited to, firms can make a real difference, noted Marcus Hyett of Txtlocal, speaking at Internet World.  He highlighted that brands can take the opportunity to merge the details of the person they are messaging with some of their favourite offers to really make a difference.

"No text speak. People just don't like it. You have to decode it to understand it and [the sender] is trying to press too much information into those 160 characters anyway," the expert advised.  Mr Hyett added that when the text message is sent will also have an impact on its success rate, so avoiding peak times will ensure people have ample opportunity to read it. 

Those who consider mobile applications the optimal way to advertise on mobile should consider their limited reach in comparison to text messaging, which is "applicable to all", Gowri Shankar, CEO of mobile messaging advertising network SinglePoint said earlier this month.