Mobile Advertising coming out of the Early Adopter Phase

Marketers should be keeping an eye on iAds over the coming months, as they look set to make waves in the world of mobile advertising.

One of the main advantages of iAds is that they provide a direct response mechanism to campaigns, Sean X Cummings explained in an article for imediaconnection.com.

This, coupled with the advent of mobile devices such as the iPhone, will lead to platform-specific marketing becoming more relevant to firms, he suggested.

In many cases, agencies have grappled with online advertising for some time as it is difficult to separate what is effective from what is not.

Mr Cummings believes the likes of banner ads and spam have been direct results of the failure to target internet marketing effectively - something that must be avoided in the future.

As a result, advertisers have longed for mobile platforms that enable them to focus their attentions on delivering quality content, he stressed.

Marketers now have a means of contacting customers without annoying them, which the expert believes should be embraced through improving targeted ads further.

Total spend on mobile phone advertising in 2009 increased by 32 per cent year-on-year to a new high of £37.6 million, according to a report from the Internet Advertising Bureau.

Source: iMediaConnection