La Tasca relaunches website with improved customer service functionality
Monday, September 09 2010 by Mark Richards
Tapas chain La Tasca has sought to improve its website promotion and persuasion architecture by integrating social media and other new functions into its homepage, as part of a wider site overhaul.
New Flickr and Twitter posts are now among the first things users will see when visiting the site, which has also been enhanced and simplified to make it easier for customers to find answers to specific queries.
La Tasca parent company Bay Restaurant Group has high hopes that this added level of interactivity will improve the effectiveness of the website.
Group head of online Lisa Stoddart explained: "We have overhauled the website design, improved the customer journey and integrated Flickr, allowing visitors to upload their own photos from their visit to La Tasca, giving an added dimension of interactivity for new and existing customers."
This simplification has also placed a significant emphasis on customer service.
An offers and promotions sign-up prompt has been placed at the very top of the page, alongside the website page title and logo.
Below this, a Google Maps function has been added, enabling customers to find their nearest restaurant without having to navigate away from the La Tasca website.
The homepage also places a heavy emphasis on bookings and reservations.
In addition to having a dedicated Book Now menu tab prompt at the top of the homepage, there is a mid-page prompt for seasonal bookings - currently encouraging visitors to "enjoy a Spanish Christmas Party".
Finally, more specific navigation options are listed at the bottom of the page, with a Restaurants and Reservations prompt listing links to the bookings page, family and party menus, current promotions and the Our Restaurants search function.
Living Streams "Improving clients' profitability through better use of the internet".
Source - http://www.latasca.co.uk/