Companies need a Strategy for their use Social Media 04/01/2010 Each company should decide which social media activities are relevant to them and will deliver what they need (Tony Thornby)

Living Streams provides advice on how your company can best use social media

If your Company wants to benefit from Social Media

- Establish a Strategy before you begin

Typical business uses of social media are:

Increasing awareness
Keeping in touch with colleagues, prospects and clients
Online reputation monitoring and management
Part of a company's search engine optimisation activity
Demonstrating knowledge, expertise and experience

The graphic below (produced by Elliance Inc) will help you visualise the possibilities

Social Media Strategy by Company Department

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If your Company wants to benefit from Social Media - Establish a Strategy before you begin

If your Company wants to benefit from Social Media

- Establish a Strategy before you begin