A new online advertising solution has been launched, with the aim of more accurately simulating the traditional offline process.
The creators of Adollo explained that the system is intended to simplify the complex nature of internet marketing.
It relies on the creation of a network of advertisers and publishers, with the latter integrating adverts into their websites.
Marketers will then be able to find, rent and manage spaces through Adollo's search engine and management tools.
Co-founders Eric Rowell and Chris Baldelomar noted that it represents a departure from pay-per-click (PPC) models by replicating the fact that offline advertisers know exactly where and when ads will be placed, as well as the typical audience that will be reached.
"I have this feeling that we are embarking on a completely new way of helping people advertise," said Mr Baldelomar. "I hope we can remove the bad association that people have with online ads."
Last month, Google announced the testing of a new PPC ad format in the US.
The ads are designed specifically for products and include information such as pictures and prices, appearing as sponsored links to complement the existing text-only versions.
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