Link to website home page Follow Coffeemate49 on Twitter Link to Living Streams Facebook Fan Page
Internet Newsroom header
 
                                    Bookmark and Share   Bookmark and Share
Heatmaps the affordable alternative to Eye Tracking 29/01/2012 SME cannot afford to test the layout of the their webpages with live eye-tracking research. But simulated heatmaps based on such research are available.

You could argue that this article covers something which isn't news.  But I'm writing it because so few owners of small and medium sized business seem to know:
(1) the importance of webpage layout
(2) the availability of a reasonably priced way of reviewing their page layouts

I'm talking about heatmaps - visitor response estimates based on the eye-tracking research carried out by the corporates. Example (this is a flash slide show):

To learn more about heatmaps, go to Feng Gui website

Remember when taking your webpage image for analysis to take into account the height resolution of the window likely to be used by your website visitors. With the rise in use of netbooks and tablets, it could be less than you think. Analytics will tell you what it is for your website. My default is 740 pixels.

 
Related Articles - in This News Category
                                                   
Copyright 2005-11 by Living Streams Consultancy UK Ltd
 
 
 
 
Breakfast Briefings
 
Link to main website
Newsroom Heading image
Link to Article Search
Latest News Articles Page link
Featured Articles Page link
Link to Article Editors
LINKS TO
NEWS CATEGORIES (left)   & RSS feeds (right)

Analytics
Link to E-Commerce news page
Link to Email Marketing news page
Internet Advertising (inc PPC)
Link to Living Streams news page
Link to General Web Developments news page
Link to Search Engines & Browsers news page
Link to Search Engine Optimisation (SEO) news page
Link to Social Media / Networks news page
Link to Online Video page
Link to Voice Over IP (VOIP) news page
Internet for Mobiles news page
Website Design graphic
Link to general Website Design news page
Link to Website Accessibility news page
Link to Website Persuasion Architecture news page

N.B Reader needs to be RSS2.0 compatible,
e.g. Google Reader, RSSreader

-----------------

If you're new to RSS feeds then this
RSS explanation page
will help