Unrealistic Broadband Speed Predictions from Supplier Sales still a problem in the UK

Broadband providers need to be careful when advertising the speeds of their products following the results of a new Ofcom investigation.

After a series of mystery shopper-style exercises, it found that 85 per cent of people are given a misleading broadband speed prediction.

Nearly half (42 per cent) had to prompt their provider to give them an accurate picture of the speeds they were likely to receive, which the regulator said is unacceptable.

Ofcom Chief Executive Ed Richards said: "Consumers are now receiving more accurate information at the point of sale about their broadband service.

"But our mystery shopping research reveals there is still significant further progress to be made, particularly in relation to the checkers used to calculate line speeds."

As a result, providers will be subject to an amended code of practice which will mean that accurate speed predictions need to be provided early in the sales process.

Furthermore, customers may also eventually be given the opportunity to leave their provider if they feel they are not receiving the speeds they were promised.

Mr Richards emphasised that the activity of providers will now be monitored closely to ensure standards are maintained.

The government recently pledged to provide next-generation broadband to 90 per cent of the country by 2017.

Source: Ofcom