This is according to a new case study from Marketing Sherpa, which revealed that one company generated nearly 250,000 sales products within five weeks through the use of email messages and other marketing techniques.

 

Wacom, which manufactures digital pen tablets and displays, used email messages along with a specifically-created microsite and a promotional contest in order to introduce a new product and marketing communications director John Bistolas explained that the aim of the campaign was to make its target audience aware of the benefits of its goods.

 

He told the news source that the emails helped produce "really good open rates and click-through rates" to its microsite, adding that they were only sent to customers in the US due to the setup of its ecommerce engine.

 

"We believe we've received a 70 per cent awareness of our target audience," he noted.

 

Ecommerce sites that are looking to attract new customers may also wish to focus their attentions on social media.

 

Earlier this month, industry expert Jeffrey Grau told eMarketer that sites such as Twitter and Facebook are where many internet users are spending most of their time online.