Search engine marketers offered expert help
01/01/2008
IAB to supply offer essential information.
In a bid to increase the transparency of search engines' sales practices and policies, the Internet Advertising Bureau (IAB) is to offer help to search engine marketers.
The initiative will see Google, Microsoft and Yahoo! offer guidance in the form of an online search help centre.
According to the IAB, the resource is an "essential online destination" for those seeking up-to-date information and answers to search marketing questions on issues such as intellectual property rights, trademarks and privacy.
"This is a world first. To see major players in the industry collaborating like this has empowered the IAB to produce an invaluable help centre for advertisers," stated the bureau's chief executive Guy Phillipson.
He added that the help centre is a "giant leap forward" in the education process for search marketers and will help them to make informed decisions about the "relatively new" form of advertising.
All of the IAB's Search Council projects are created and led by the company representatives who sit on the organisation's panel.
Such individuals are drawn from leading agencies, search engines and advertisers.
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