Google In-Page Analytics released in beta  

Monday, October 25 2010 by John Burns

 

Continuing with its latest drip feed of new analytics and search engine optimisations introduced over the last few months, Google has introduced a new tool to better enable internet consultants to visualise their data.

 

Google Analytics' new In-Page Analytics function effectively superimposes the data over a version of a business' website. This is intended to tackle the problem experienced by many developers, who have to leave a version of their site open in another window to understand which website promotions are effective and which are not.

 

Google's developers have indicated that the new tool is still in its beta stage of development, adding that there are probably still a number of glitches and problems that need to be ironed out.

 

Bubbles are created over links, indicating which ones were clicked. A number displayed inside represents the percentage of clicks through to particular links. Some other advantages in addition to this page information are a complete list of incoming and outgoing links to help assess how each individual page is automated.

 

There is also an option to integrate advanced segments into reports to help filter the most useful data. This is particularly useful for customising reports, such as to establish what kind of audience is using web pages in particular ways. This is also a neat way of establishing visually how different users have found their way to the site, such as through user referrals, for example.

 

Google has even integrated a useful differentation tool, enabling web developers to see percentage click-throughs for different links on the same page that go to the same part of the website. This can be contrasted with the specific click-through percentages for particular links, when the mouse cursor is hovered over a bubble. Bubbles with a dotted, rather than a solid outline, are the ones indicating links to the same destination page.

 

Living Streams "Improving clients' profitability through better use of the internet".

 

Source: http://analytics.blogspot.com/